There are many reasons why you need to keep a clean executive image online, and most of them are obvious. The good thing is, in most cases, you have complete control over your online presence. The importance of c-level personal branding can’t be understated, whether you are searching for a job or have a steady career going. How exactly can you maintain a clean executive image online? Here are a few tips to consider.
Search For Your Name Online
The first thing you need to do is see what the Internet has to say about you. Do a Google search or use a search engine of your choice to look up your name. Read every result you possibly can, because if you can see it, anyone can see it. Hopefully you won’t be shocked at the information you see, but the only way you can clean up your image is to know how you’re portrayed in the first place.
Tidy Up Your Social Media Profiles
Even if you don’t see anything negative about yourself in an online search, you still need to clean up your social media profiles. When it comes to personal branding for senior level managers, social media can be a big problem. Social media is a powerful networking tool when utilized properly, but one simple mistake can lead to much larger issues.
LinkedIn is the most powerful professional social media platform to use. Consider hiring a professional LinkedIn profile writer to make sure you are creating the best possible executive image. You never know who is looking at your profile, so you always want to look as professional and credible as possible.
Enhance Your Online Presence in a Positive Way
Engaging in active c-level personal branding doesn’t have to be difficult. There are plenty of ways to make a positive impact online, such as joining and participating in LinkedIn groups, posting in professional forums or message boards, writing professional blogs and more. All of these will help enhance your online presence in a positive way and boost your professional brand.
Creating a positive executive image of yourself online can take a lot of work. It can also be ruined with a simple post on social media. For more information on personal branding for senior level managers, feel free to contact us to help protect your executive image online.
LinkedIn is one of the best online social networking tools you can use to help land the job you want. However, there are some myths you need to know of in order to completely reap the benefits of your LinkedIn profile service. Some of them are helpful to know about, while others could completely put a halt to your job search if you aren’t careful.
Myth #1 – Only Connect With People You Know Well
The first thing LinkedIn profile development services will tell you is you don’t want to connect with just anyone, but you also shouldn’t only connect with people you know personally. There’s nothing wrong with sending an invitation to connect with someone who you met at a social event, or maybe even in a virtual group on LinkedIn itself. As long as there is a mutual benefit to be had, the other person will appreciate the invitation.
Myth #2 – LinkedIn is Only Beneficial for Job Hunts
When utilized correctly, LinkedIn can help develop your personal brand and properly depict your career progression over the years. If you need to, consult a professional LinkedIn profile writer to help keep your profile up-to-date. Even if you aren’t actively looking for a job, a recruiter may come across your profile and offer a better opportunity to you. Also, by using LinkedIn actively, you can keep track of your connections and find out some interesting things about your industry from real people who are in it with you.
Myth #3 – Building a LinkedIn Profile Will Create Job Offers
It doesn’t matter if you are a professional LinkedIn profile writer or not, simply posting a profile won’t send job offers flying in to you. It’s possible for you to receive a few inquiries, but you also have to be somewhat active on the site. Even more importantly, if you are searching for a job, make it clear in your profile. Put your contact information clearly where a recruiter can see it to make it easier for them to get in touch with you.
Myth #4 – LinkedIn Groups Don’t Provide Real Benefits
Some people think LinkedIn groups won’t benefit them much. However, if you ask a LinkedIn profile service, they may tell you you’re not using LinkedIn groups properly. Many people join groups, but don’t engage in them. If you start conversations and intellectual discussions, other people are more likely to join in. By networking with other executives, you’ll be able to help each other stay on top of your respective industries. The more the people in the group see your name, the more they will remember it if a job opportunity ever becomes available.
There are a lot of facts and myths when it comes to online networking, and LinkedIn is no different. Whether you’re just beginning to create a LinkedIn profile, or if you are stuck and need to give yours a facelift, feel free to reach out and we will be happy to assist you in any way we can.