When you think about personal branding for senior level managers, it’s only natural to think about your own career and how it benefits you. However, the company you work for also plays a large role in your own branding and vice versa. An important and overlooked factor in c-level personal branding is exactly how it impacts your current or potential employers. The strongest companies today have the best leaders at the top whose brands align with the company mission and values. Here are a few ways executive branding can benefit your employers.
Boost Your Company’s Brand Recognition
Associating a person with a company is becoming more common nowadays. Consumers want to be able to relate and engage with a brand. So when you have established a solid brand for yourself, the company you work for will benefit from it as well by having a cohesive brand recognition. An interesting concept is when an executive leaves one company for another, and how the move impacts both companies. Most of the time the actual person isn’t affected much, but consumers have a decision to make whether to follow a person or to be loyal to a company.
Create Trust For Everyone
Trust is essential to boost your c-level personal branding. There’s no surefire way to damage your company’s reputation than by being seen as an untrustworthy person. On the other hand, when a company has a reputation of trustworthiness, and your brand is aligned with those values, everyone as a whole will benefit. Authenticity is essential in today’s business world, since consumers can identify a fraud from a mile away. The more people who believe what you say, the more trustworthy you and your company will be.
Expand Reach Through Connectedness
One way to boost personal branding for senior level managers is by being engaged with your LinkedIn profile. Connecting with others online is a great way to increase brand recognition, trust and expand your company’s reach. Simply being active on social media in engaging ways will naturally improve your brand. Just be careful with everything you put on the Internet, since one misstep can damage the brand you’ve worked so hard to build.
Professional Resume Services is here to help executives with their c-level personal branding. Whether it’s by optimizing your LinkedIn profile or creating a stellar resume for a networking event, we are here for you when you need us. To learn more about executive branding and how it can benefit you and your company, feel free to reach out to us at any time.