Having a digital presence in today’s business world is invaluable. However, some people only focus on improving their digital brand, which is a big mistake. Business cards have been effective since the beginning of time, and it hasn’t changed. Technology has made certain things easier for executives, but there are also plenty of challenges if you solely rely on it. Focusing on writing an executive bio on your LinkedIn page is great, but you still need a business card for people to find you. Here are some important points to consider when it comes to business cards for executives.
Business Cards Are Still Respected
Whether you’re at a formal networking event, or you just happen to meet someone in passing, they may ask you for your business card. And if you don’t have one, your credibility is going to take a hit. Trading business cards is still expected for executives, so do yourself a favor and always have several handy. This practice is one of the most respected and expected methods of trading information, so you could be the talk of the event in a negative way if you don’t have a business card to offer.
Be Careful Going Completely Digital
When you learn how to optimize your LinkedIn profile, it can be easy to go completely digital in your networking efforts. The truth is other professionals want to have your information readily available at all times, rather than searching for you on LinkedIn. Even if you have your LinkedIn URL on your business card, it’s still more effective handing them a business card than just saying “look me up on LinkedIn for all the information you need.”
Accuracy Is Never A Question With A Business Card
If you verbally give someone your email address or phone number to write down, the chances of them transposing numbers or not spelling your name correctly increases. But when you have the information on a business card, accuracy is never a question. Similar to writing an executive bio, being clear and concise with the information displayed on your business card is invaluable and can improve your brand even more so than your LinkedIn profile.
Professional Resume Services is an executive resume service dedicated to helping professionals with their resumes, cover letters, LinkedIn profiles and even business cards. Whether you need help simply writing an executive bio or need to start drafting a resume from scratch, feel free to contact us at any time for assistance.