In other words, if you’re looking for an HR job, your resume should be targeted to that particular HR role.
When I was hiring, I was pretty specific in my position description for a part-time customer service person. I loaded it with job-specific customer service keywords.
I was shocked–and a little annoyed– by the applicants who applied: a CFO, a UX coder, an insurance claims specialist, an early childhood educator, an IT consultant, and more completely unrelated to my posting (with not a speck of customer service experience in their resume.
HR managers, hiring managers, and recruiters talk about this often–when applicants DON’T tailor their resumes to the position listed.
If you’re not sure what should be on your resume, always look to the job description. It’s full of keywords and it tells you exactly what they need.
For example, if you are a finance executive what things should you put on your resume?
Financial executive resumes are different from other executive resumes in several ways. Here are a few key differences:
Emphasis on financial expertise: Financial executive resumes should highlight the candidate’s financial skills and experience, including their ability to analyze financial data, make strategic financial decisions, and manage budgets and financial forecasting.
Technical skills: They may want to include a section highlighting technical skills such as financial modeling, risk management, and experience with accounting software.
Education and certifications: Education and certifications are important for financial exec positions. Candidates should include information about their degrees, professional certifications, and any relevant coursework. Additional professional experience is important as well.
Results-oriented: Financial executive resumes should highlight specific achievements and results, such as improving profitability, increasing revenue, reducing costs, or leading successful mergers and acquisitions.
Industry knowledge: A career in finance should demonstrate a deep understanding of the financial industry, including regulatory compliance, financial reporting requirements, and industry trends.
Leadership and team management: They are often responsible for managing teams, so the resume should highlight leadership skills, team-building experience, and a track record of successful management.
So, what are some keywords a finance exec might use? Again, look to the job description. Depending on the job you may see any of these:
Cash flow management
Make sure to incorporate these keywords appropriately in your resume, highlighting your relevant skills and accomplishments. However, avoid stuffing your resume with too many keywords as it may come across as inauthentic or spammy. Instead, focus on using relevant keywords that accurately describe your skills and experience.
ATS or Hiring Manager–Who should I write my resume for?
Does the thought of writing your resume leave you confused?
Not sure who will be reading this? An AI (ATS) or a human?
It can feel stressful to know what to write, who to write for (recruiters? hiring managers?), what keywords, etc., especially when you aren’t sure exactly what an applicant tracking system does.
I’ll explain it in a nutshell.
ATS (Applicant Tracking Systems) are software programs used by employers to filter and sort through resumes to find the most qualified candidates for a specific job.
ATS typically look for the following elements in a resume:
Keywords: ATS scan resumes for specific keywords and phrases that match the job description. These can include job titles, technical skills, certifications, and other relevant terms that demonstrate your qualifications and experience. What words do you notice over and over in the job description?
Formatting: ATS prefer resumes that are well-organized and easy to read. To ensure your resume is ATS-friendly, use a simple and consistent formatting style, including headings, bullet points, and white space. Columns don’t work here as ATS reads left to right (like a book)—it doesn’t stop at the column.
Relevant Work Experience: ATS look for candidates with experience that closely matches the requirements of the job. Make sure your resume highlights your most relevant work experience, including job titles, dates of employment, and key achievements.
Education and Training: ATS also look for candidates with the required education and training for the job. Make sure to include your degree(s), certifications, and any relevant coursework or training programs you’ve completed.
Applicant Information: ATS also scans for basic applicant information such as name, contact information, and location. Make sure to include this information in a clear and consistent format at the top of your resume.
Knowing which keywords to add is perplexing to some of the candidates I talk to.
One way to know if your resume has enough keywords for ATS is to carefully review the job description and compare it to your resume. Look for the specific skills, qualifications, and experience that the employer is seeking and make sure to include relevant keywords and phrases throughout your resume.
Here are some tips to ensure your resume has enough keywords for ATS:
Use exact phrases: Use exact phrases from the job description wherever possible. If the job description calls for “project management experience,” include that exact phrase in your resume instead of a similar phrase such as “managed projects.”
Use variations of keywords: Use variations of keywords and phrases throughout your resume to demonstrate your familiarity with the industry and the specific job requirements. For example, if the job description calls for “customer service skills,” also include related terms such as “client service” or “customer support.”
Include relevant industry jargon: If there are specific technical terms or jargon commonly used in the industry, make sure to include them in your resume. This helps to demonstrate your familiarity with the industry and the specific job requirements.
Don’t stuff your resume with irrelevant keywords: While it’s important to include relevant keywords and phrases, don’t stuff your resume with irrelevant keywords. This can make your resume look unnatural and may actually hurt your chances of passing through an ATS.
Test your resume: Some ATS offer a “resume optimization” feature that can analyze your resume and provide feedback on whether it contains enough keywords for the job. Alternatively, you can test your resume by submitting it to a free online resume scanner that checks for ATS compatibility.
Something to keep in mind is that even though it’s important to write a resume that works with ATS, it’s also important to write for people.
It’s equally important to ensure that your resume is readable and appealing to human recruiters as well as ATS. This means using clear, concise language, storytelling, and formatting that makes your qualifications and experience easy to understand. Your resume should also highlight your unique skills and accomplishments in a way that captures the recruiter’s attention and stands out from other candidates. It should tell your story.
To strike a balance between ATS and human readability, consider tailoring your resume for each specific job application. Start by reviewing the job description and identifying the key skills and qualifications that the employer is seeking. Then, incorporate those relevant keywords and phrases throughout your resume while also crafting a compelling narrative that showcases your experience and achievements.
Similar to ATS, hiring managers typically look for the following key elements in a resume:
Relevant Experience: Hiring managers want to see that you have relevant work experience that demonstrates your ability to perform the job duties required for the position. Highlight your most relevant work experience and quantify your accomplishments with specific achievements and results.
Skills and Qualifications: Highlight your skills and qualifications that are directly relevant to the job. Be specific and provide examples of how you have used these skills in previous roles.
Education and Certifications: Include your educational background and any certifications that are relevant to the position. This helps to demonstrate your qualifications and expertise in a particular area.
Achievements and Accomplishments: Use specific examples to demonstrate your achievements and accomplishments in previous roles. Quantify your results wherever possible to demonstrate the impact you have made in previous positions. Numbers, numbers, numbers. Add metrics when possible.
Relevant Keywords: While not as critical as with ATS, it’s still important to use relevant keywords and phrases from the job description. This helps to demonstrate your familiarity with the industry and the specific requirements of the position.
Clarity and Readability: Hiring managers want to be able to quickly and easily scan your resume for the information they need. Use a clear and consistent formatting style, including headings and bullet points, to make your resume easy to read and understand. Keep the important info on page one—the top half of the page.
In summary, hiring managers look for a combination of relevant experience, skills and qualifications, education and certifications, achievements and accomplishments, relevant keywords, and clarity and readability in a resume. ATS seeks these things as well.
The job description offers a treasure trove of keywords and helps make the writing process so much easier. If you’ve done those same skills list them. Both the hiring manager and ATS will be seeking them out.
What is read more? Your resume or your LinkedIn profile?
I would say at least in more than half of the conversations I have with job seekers, they end up asking me if they should have their LinkedIn profile written, or just their resume?
What do hiring managers read the most? The resume or a LinkedIn profile?
The answer is BOTH.
Resumes and LinkedIn profiles are both important because they serve different but complementary purposes in the job search process.
A resume is a formal document that is used to summarize a job candidate’s work experience, education, skills, and other qualifications for a specific job application. It’s usually submitted to an employer as part of the application process.
LinkedIn, on the other hand, is a professional networking platform that provides a digital presence for job seekers. It allows candidates to connect with potential employers, recruiters, and other professionals in their industry, as well as showcase their work experiences, skills, and accomplishments through their profile.
Together, a strong resume and LinkedIn profile can help a job candidate to present a complete and compelling picture of their qualifications and expertise to potential employers.
The resume provides detailed information about a candidate’s experience, while the LinkedIn profile provides context, endorsements, and network connections that help to bring the candidate’s qualifications to life.
A resume helps a job seeker to do the following four things:
Summarize work experience and qualifications: A resume provides a concise overview of a job seeker’s work experience, education, skills, and other qualifications, making it easier for employers to quickly assess a candidate’s suitability for a job.
Stand out from other candidates: A well-crafted resume can help a job seeker to stand out from other candidates by highlighting their strengths, achievements, and unique qualifications.
Make a positive first impression: A professional-looking and well-organized resume is crucial in making a positive first impression on potential employers.
Target specific job opportunities: A job seeker can tailor their resume to match the requirements and qualifications listed in a specific job posting, making it easier for them to show how their experience and skills align with the needs of the employer.
A LinkedIn profile helps a job seeker to do the following four things:
Build a professional network: LinkedIn allows job seekers to connect with potential employers, recruiters, and other professionals in their industry, which can lead to job opportunities and career growth.
Showcase expertise and achievements: LinkedIn provides a platform for job seekers to highlight their work experience, skills, and accomplishments, helping them to stand out from other candidates and demonstrate their value to potential employers.
Stay up-to-date in the industry: LinkedIn is a source of news and information about the job seeker’s industry, allowing them to stay informed about the latest trends and developments in their field.
Expand their visibility: By having a strong LinkedIn profile, job seekers can increase their visibility and be discovered by potential employers and recruiters, even if they are not actively searching for a new job.
A resume provides a formal document that summarizes a candidate’s work experience, education, skills, and qualifications for a specific job application, while a LinkedIn profile provides a digital presence that allows job seekers to connect with potential employers, recruiters, and other professionals in their industry, showcase their expertise and accomplishments, and expand their visibility.
Having both a well-crafted resume and LinkedIn profile helps job seekers to present a complete and compelling picture of their qualifications and expertise to potential employers, increasing their chances of being considered for job opportunities. By having both, job seekers can also target specific job openings, stand out from other candidates, make a positive first impression, and stay up-to-date in their industry.
In conclusion, having both a LinkedIn profile and a resume is crucial for job seekers as they serve different but complementary purposes in the job search process.
What do you think is most important? What gets more interest– your resume or your LinkedIn profile?
Imagine you brought home a carton of milk, opened it for your cereal, started to pour, and out came Diet Coke.
It’s not that you don’t like Diet Coke.
It’s just that you 𝘯𝘦𝘦𝘥𝘦𝘥 milk.
One of the most common frustrations I hear from recruiters and hiring managers is that their candidate’s resumes don’t match the position they are interviewing for.
Do you apply to jobs that may not be in your wheelhouse but apply anyway?
If I’m being honest here, this is a pet peeve of mine.
Recently, I put an ad on LinkedIn. I was looking for a Client Success Manager. Part-time, 20 hours a week. Must have customer service experience. All of these things were spelled out crystal clear in the position description.
I got hundreds of responses within a 36-hour window.
Guess how many had ANYTHING to do with client success, client services, office administration, etc? About 20. The rest were… everything else. I spent four days scrolling through the applicants and reading every resume from top to bottom. Annoyed that so many were obviously not a fit is putting it mildly.
Guess how many had ANYTHING to do with client success, client service, office administration, etc.? About 20. The rest were… everything else.
There were two CEO’s, a CFO, high-tech, a couple of teachers, sales reps, recruiters, business development, process analyst, and so on. And about 90% of them wanted a full-time role.
None of them mentioned any of the skills I listed–and I searched their resumes for something, anything similar.
I even put a little note at the bottom to email me directly with a copy of the resume. After all, this is a small company, it’s not Google. I had the time to be thorough and review each applicant’s resume.
Guess how many people emailed me their resumes?
Go ahead and guess, I’ll wait.
SEVEN people emailed me their resumes. SEVEN.
I won’t vent here about not reading directions on an application, even though I really, really want to. 🙄I’ll save that for another rant post.
Keep in mind that a recruiter or hiring manager will only take a few seconds to view your resume. If they use ATS, the ATS will pick out appropriate matches as well.
So, if you really want to impress a hiring manager, read the entire position description and send them a resume that speaks to the role they need to fill. If your skillset doesn’t match what the position description is asking for, you may want to look at other open positions.
If you have some transferrable skills that will work for the role you want, make sure to add them to the career summary, bullet points, and within each role.
Here are some things to consider when drafting your resume:
✅ 𝗥𝗘𝗟𝗘𝗩𝗔𝗡𝗖𝗘. First, do you have the experience the position asks for? If yes, add examples of what you’ve done. If not, don’t fake it and add it to the resume. Leave it off and lead with other experiences.
✅ 𝗞𝗘𝗬𝗪𝗢𝗥𝗗𝗦. Examine the description and notice the words they use over and over. This tells you that those words will most likely be keywords ATS will look for. Does your resume have those keywords? If not, add them.
✅ 𝗦𝗞𝗜𝗟𝗟 𝗦𝗘𝗧. What skills do you offer the role? Each of us has a unique skill set we bring to the job. Great at relationship building? Expertise in vendor negotiations? Specialize in cyber security? Make sure it’s added to your resume. If you have skills from your current role that can transfer, add them. What did you do in your prior role that will work for this new role?
✅ 𝗩𝗔𝗟𝗨𝗘. What value do you offer? How can you help the company? If you are an 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲, in what ways have you achieved success? Use quantitative examples where possible. What awards have you received? What results have you produced? How did you help them increase revenue, cut costs, etc.?
To sum it up, making sure your skill set matches the position description is a must. If you think you have transferrable skills for the role, add those to the document. The more you can set yourself up as a candidate with similar skills, the better your chance is of being invited to the interview.
Don’t Give Up The Job Search Just Because The Holidays Are Near
I’ve been talking with job seekers lately who ask whether they should job search right now or wait until after the New Year.
The holidays are upon us and many worry it isn’t a good time.🎅
But–there are many benefits to continuing on with your job search.
🎄 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐛𝐮𝐝𝐠𝐞𝐭𝐬. Companies have new budgets in place to entice and hire #candidates. They are still #hiring and actively looking.
🎄 𝐌𝐢𝐧𝐢𝐦𝐚𝐥 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧. Your competition is less since many people decide to hold off until the new year. Plus, you will impress companies with your dedication and commitment.
🎄 𝐌𝐨𝐫𝐞 𝐭𝐢𝐦𝐞. Things are winding down at your company due to the holidays and end of the year, so you have more time to focus on #job search
🎄 𝐏𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐢𝐧 𝐠𝐨𝐨𝐝 𝐦𝐨𝐨𝐝𝐬. People are generally in better moods around the holidays. More time off, seeing family and friends (via remotely this year, unfortunately), shopping, and reflection. It’s a perfect time to reach out and start a #conversation.
I asked career professionals on LinkedIn what their thoughts were on the subject. Read what they have to say:
Hannah Morgan, Job Search Strategist, Career Sherpa: November and December are great months for conversations and you are so right, many companies are either trying to fill roles that are still vacant now or line up candidates to hire Jan. 1. Don’t put on the brakes!
Ed Han, Talent Acquisition Geek, Recruiter: As a corporate recruiter: let me reassure your readers & followers that if the job posting is up, I AM READING APPLICATIONS.
Scheduling interviews may take longer, but if it’s open, that hiring manager has funds earmarked towards that hire and is anxious to use them, because they’ll get asked if they really need the position or not by their boss, or their boss’s boss.
Nicole Reyes, Sn. Technical Recruiter:I’ve noticed that many hiring managers want new hires to start in January of the new year, which means they’re willing to schedule interviews with candidates this time of year. It’s worth your time to search for a position during this period, even if the search is a bit slower because people will be out of the office more with the holidays.
Greg Roche, Career Transition Coach:Take your holiday card list and see who you can connect with in person. Send them a card too, but use this list as a way to get back in touch with people who are important to you, but likely haven’t talked to in a while. This helps you practice connecting and you never know where it might lead Erin.
Andrea Yacub Macek, Top Job Expert to Follow, Career Coach: The best time to network, market, and job search is when you are ready to do so in your season of life. If you need to take a break, do so, and if you want to continue networking or job search, do so; there are always benefits. These are some significant reasons you asked Erin Kennedy to continue instead of stop.
Today, while mindlessly browsing through social media, I came across an article containing a list of home trends that “are on their way out”. Since I have just recently updated several areas of my home, I was intrigued and moved forward with reading, hoping that one of my remodeling projects wasn’t on the “out” list. I had only read a few snippets of the article when my mind wandered back to work, and I thought about what types of job search and resume trends have also been sent to pasture over the years? The following are some of the “ins/outs” to be thinking about as you embark on your next career “remodeling” project.
In: Career Summary
Starting at the top of your resume with the word “Objective” that tells the reader what you are “seeking” in your next career move is a big no-no, and OMG, so bland and boring. Just don’t. Instead, craft a compelling, leadership-focused, and keyword-saturated career summary that packs a punch and pulls the reader in wanting to learn more about you.
Out: Daily job responsibilities
While you were hired to do certain tasks, those are not all that should be on your resume. Today’s resumes need to be accomplishment- and not task-focused. Use your career history section to show readers the impact you made in your past roles. Did your efforts result in revenue generation? Improvements in efficiency/productivity? Sharing the results of your work on your resume only enhances the reader’s understanding of the potential you have and the value you can offer in future roles.
Your Online Persona:
In: Presence on LinkedIn
Out: No presence on LinkedIn
LinkedIn is the world’s premier professional networking site for a reason – it works. Whether you’re actively seeking a new job or just trying to build your brand and connect with peers in your field, LinkedIn is where you need to be. Sign up for initial services is free, and if you need additional features and can afford them, LinkedIn has them ready for you. Be sure you fill out all relevant sections to build your profile, and make your content engaging so that it builds your brand appropriately and markets you for you jobs in your field.
Your Job Search Acumen:
In: Networking, Recruiters, Resume Distribution
Out: Sitting by the phone
So many of our clients tell us that they aren’t getting calls for interviews. So, we ask, what are YOU doing to put yourself out there as a viable candidate? Just applying for a job doesn’t always do the trick. You need to apply, follow-up, and keep looking until you start hearing back from companies and actually have interviews set up. Even if you get an interview scheduled-that doesn’t mean you’re going to get the job. It’s up to you to keep applying, networking, etc. until you land your dream job. Sitting by the phone day after day waiting for a call from the one company you applied to will only result in frustration and more than likely, no further along in your job search. Find a recruiter, network on professional sites like LinkedIn, and just get yourself out there. If you don’t know where to find a recruiter on your own, find a company that offers a resume distribution service where your resume can be sent out to literally thousands of recruiters in a matter of minutes.
YOU control the pace of your search and the number of places you apply. Make a list of companies and track when you applied, if you heard back, interview schedules, etc. If you are unemployed, your job search should be treated as a full-time job and deserves focus and time to get you to the next level.
Where to Find Jobs:
In: LinkedIn, Networking, Online Job Boards and Employment Sites
Out: One source shopping
Don’t just peruse your local newspaper (although many still do have a “Help Wanted” section) to look for jobs. Go online! Talk to your colleagues, family, and friends. Ask if they know of openings! Look on well-known job search sites and see what’s out there. Join groups and set-up alerts to be notified when a job that matches your skills/qualifications becomes available. LinkedIn has their own “Jobs” section to peruse. Use it to see what is available in your field/area. Have a specific company you’re targeting? Go directly to their website-you still may be redirected to another job search engine to apply, so make sure you apply per their instructions. If a job posting says “don’t call”, then don’t call. Always follow the application directions, because if you don’t, you may eliminate your candidacy up front. If you don’t have access to the internet, go to the library and use their tools/internet to look for jobs-just remember to completely logout out of any public computer so your personal information is not compromised.
Your Ability to Navigate the Job Market:
In: Knowing someone on the inside.
Out: What you know and what you have done will automatically get you in the door for an interview.
You have heard the saying “It’s not always what you know, sometimes it’s who you know…”? People would not still be repeating this phrase in the job market if there wasn’t some truth to it. In today’s competitive job market, many companies have a candidate in mind even before they post a job. YOU want to try to be that candidate. If you have a friend or former co-worker on the inside of a company you’re targeting, reach out to them. If they can give you some inside information to get you in the door – that’s great. Just be sure your contact has a good reputation with the company leadership. Otherwise, your credibility as a viable candidate may have just gone out the window.
As you are “remodeling” your career path, be sure the tools you are using and trends you are following are not outdated, so that you can optimize the time and effort you are putting forth as you pursue your dream job. If you are struggling with your career remodeling project, hire a professional. You would do it for your home improvement projects–why not for your career improvement projects?
Out With the Old and In with the New…LinkedIn Job Search Tips for 2022
If you’re planning on starting a new job search in 2022, you need to know that how you search for a job has changed greatly over the years. Whether you’re a new grad, management professional, seasoned executive, or C-Suite office holder, you need to ensure that you have the “dos” and “don’ts” of today’s job search necessities down to a science BEFORE you start your search. One necessary tool for today’s jobseekers is having an optimized LinkedIn profile! A few easy “dos” and “don’ts” to consider when preparing your LinkedIn profile for a job search….
DO customize your URL and put a link to your profile on your resume. If your name is already taken, use a middle initial, special numbers, or a credential to make your URL unique.
DON’T use the URL that LI assigns you when you create your initial profile.
DO have a customized banner at the top of your profile. There are plenty of free sites to create a banner on, or, if you aren’t into doing your own thing, hire a designer to create one for you. This is where you can show a little personality on your profile while still looking like a professional.
DON’T use the LI default banner or your current company logo – if you are in a job search.
DO post a recent, professional-looking headshot of you (and ONLY you) in the photo.
DON’T post of photo of you cropped out of a group photo at an event or a photo of you from 20+ years ago – you don’t want to see shocked faces when you arrive for your interview!
DO display your name as it appears on your resume and what you go by in the workplace. Add any relevant credentials after your name.
DON’T use a nickname or outdated maiden name just because that’s the name you had when you created your original profile.
DO create a branding statement for the top of your resume and in the headline section of your LI profile. Use descriptive, high-impact, and industry-specific keywords to communicate your brand. You have 220 characters to brand yourself here – make them count!
DON’T use your current job title (LI default) in your headline – ugh…so boring!
DO include a targeted, keyword-saturated career summary at the beginning of your resume and in your LinkedIn profile (About) section. Remember to write toward the job/industry you’re targeting. You have 2,600 characters to write your story – use them to your advantage!
DON’T bypass this section – and don’t just make it paragraphs of boring text – readers will lose interest in you and your qualifications immediately. Use bullets to separate sections that give a brief synopsis of your skills, experience, and achievements. Show the value YOU can offer in one quick read!
DO put your most up to date and relevant information on your resume and LinkedIn profile. Include achievements in bullet lists and job titles that are in line with what is on your resume.
DON’T include your entire career history-only jobs that are relevant to your current career goals. Stay away from posting proprietary or confidential information in this section.
DO include all of your relevant degrees. Undergraduate, graduate, post-doctoral, etc.
DON’T include the years if you graduated 10+ years ago, or information about what you did in college unless it is pertinent and relevant.
DO list certifications/licenses that are relevant to your career goals. If you are currently in the process of getting a certification/license, then just add it with the expected date of receiving the credential.
DON’T list actual license numbers (hello identity fraud???) on LI or include outdated information that is no longer active (unless it matters if you had it in the past).
DO use industry-specific keywords/skills on this list. Be descriptive and ensure that your skills are in line with your level, job skills, experience, etc. “Pin” your top 3 skills at the beginning of this section. LI does this automatically – you need to ensure that the top 3 are truly, well, the top 3!
DON’T list bland words like “Leader” or “Projects”. Focus on stronger terms – “Executive Leadership” or “Project Management”.
DO include your memberships in professional organizations (especially in industry-specific organizations). List your role in each organization (Member, Board Member, Committee Chair, etc.).
DON’T list organizations that you haven’t been affiliated with for years.
DO include recent volunteer work or past work that may be relevant to your current job search goals. Include any leadership positions with organizations or special events you chaired.
DON’T put in volunteer work from 20+ years ago or if it was an event that was a one-hour commitment!
DO look at all the additional sections LI offers (Patents, Projects, Honors/Awards, Courses, Publications, Languages, etc.).
DON’T add a section just to add a section. You want to have relevant and informative content on your profile – not uninformative fluff that takes up space.
DO give/request recommendations from clients, colleagues, supervisors, etc. Encourage those giving you recommendations to make them achievement/leadership-focused, so that the best you have is what they are talking about. You should have recommendations that are as current as possible.
DON’T use recommendations that are filled with typos or information that is outdated/unmeaningful.
DO check your settings and ensure that they are aligned with how you want to be seen, who you want to be able to see you, etc.
DON’T turn your profile completely off to public viewing. What’s the point of being on LI if nobody can see you?
DO make the profile unique to YOU. Make sure you can back up all the information you have put out there during an interview, and ultimately on the job for your next employer. DON’T take information from a friend’s or colleague’s profile or include skills/achievements that you can’t own. Your LinkedIn profile is a living document – keep it current and fresh. Finally – you have optimized the information on your profile, now you need to network! Engage with others by posting and commenting to get your name/profile seen by more people!