Blogging usually isn’t something executives think of when it comes to boosting c-level personal branding. The benefits are proof enough for you to consider starting one, though.
Blogging Can Get You Noticed
You’d be surprised at how many executives like you search for different articles to help their craft. If your blog offers what they need, you may start building a nice collection of subscribers who want to read your material. Being noticed online in a positive light is one of the best ways to enhance your career.
You Could Build Your Network Through Blogging
You may already have hundreds of connections through your LinkedIn profile, but you can expand it even further with a blog. Consider putting the link to your blog in your LinkedIn profile as well, so your current connections know you have one. You never know who will read your material online, so it’s always best to put it out there as much as possible.
Blogging Will Put Your Name in Search Engine Results
If you’re actively searching for a job and have applied to several places, the first thing those companies will do is search for your name. Your LinkedIn profile is important to them, but they also want to see what else is on the Internet about you. When links to your personal blog with insightful topics and advice come up, you’ll have a better shot at landing an interview compared to someone who doesn’t show up in the search results at all.
Use Keywords and Write About Relevant Topics Naturally
Writing a blog is different than writing an executive bio. Use your blog as a chance to show your casual, laid back side rather than the uptight business professional you have to be every day at work. Incorporate the keywords you have to use throughout the day and talk about those topics as well, so you can relate to people in your industry. Being as natural as possible on your blog will be a relief to you and your readers.
At Professional Resume Services, we look for every way imaginable to boost your career. Whether it’s optimizing your resume, helping you incorporate your blog into your LinkedIn profile or writing your executive bio, we can help guide you in the right direction. Feel free to contact us at any time for advice on blogging or any other topic related to your career advancement.