LinkedIn is a platform you can use for many different aspects of your career. One of the most important ways to use it is when you’re on the hunt for a new job. Whether you just created a new executive LinkedIn profile or you’ve had one for years, you need to make sure it’s updated and optimized for your job search. As much as your profile can help you, it can hurt you just as quickly if you don’t display the right information. Here are some tips to consider before you actively begin your job search.
Optimize Every Section For SEO
Recruiters and hiring managers have certain keywords and phrases they search for online. Knowing which words those are takes a little effort and research on your part, but you’ll have to do that anyway if you have a fully targeted resume. Any professional LinkedIn profile writer will suggest optimizing every section for SEO, since you don’t know which section a recruiter will place the most emphasis on. The more relevant keywords you have, the easier it will be for a recruiter to find you.
Balance Personal Branding With Hard Skills
Your executive LinkedIn profile is the perfect place to highlight your personal brand. Sometimes it’s not appropriate to demonstrate your personal brand in your resume, but LinkedIn can be used to build on the resume itself. You can still mention your qualifications and hard skills, while also showing who you are as a person and a professional. Having a balanced LinkedIn profile like this will help differentiate yourself and you’ll have a better chance of piquing the interest of recruiters or hiring managers.
Increase Quality Connections
Part of your LinkedIn profile development should be increasing the amount of quality connections you have. The more connections you have, the more credible you’ll seem. However, randomly asking people to connect with you won’t do any good. Quality connections can come from previous co-workers, classmates, people you’ve met at networking events or even people from common LinkedIn groups you’re involved with.
Most recruiters will look at how active you are on LinkedIn and what your activity entails. Commenting in groups and sharing content are good examples of engaging activities. Not only do these activities demonstrate your interest in certain topics, but they also can show your expertise and leadership, depending on your interactions with the content. You don’t want to be overly active all the time, but commenting and engaging with a few pieces of content daily is just right.
Professional Resume Services understands the importance of LinkedIn profile development in today’s job searching climate. In fact, many employers require applicants to include a link to their LinkedIn profile when they apply for a job, so it’s critical for you to have yours updated and optimized. We have a professional LinkedIn profile writer ready to assist you in this regard, so feel free to reach out to us if your profile is in need of a quality revamp.