Right On Target
The electronic age has revolutionized the way job seekers and employers meet. Online services take the volume of resume traffic to levels unimagined only a few years ago. With services to job seekers expanding continually, it’s important to understand the different options available to increase exposure of your resume to potential employers and recruiters. Two types are resume posting and resume distribution.
Resume Posting. This is a service where job seekers post their resumes to a job board for employers and recruiters to find. This is a passive approach in that the employer or recruiter must find you within the resume database. They usually find you by calling up resumes via key words. The chances of their finding you depend greatly on your including all the appropriate key words in your resume.
This service is normally free to job seekers, and used only by those employers and recruiters who have paid a substantial fee to access the resumes. In other words, when you post your resume to an online resume posting service, not every employer or recruiter will find you.
Resume Distribution. This is actually opposite of a posting service. With a resume distribution, the job seeker has access to a select database of well-qualified employers and/or recruiters to email his/her resume to. This service does cost the job seeker a fee. The amount will vary depending on the service you use.
There are several advantages of a distribution service. The advantages include not having to wait to be found, you decide who receives your resume and you are in control of who actually gets your resume.
Make sure the distribution service allows you to target the employers who receive your resume. At a minimum, you should be able to query the employer/recruiter database by industry, job function and geographic region. If the service offers no targeting capabilities, your resume may be sent out indiscriminately to employers and recruiters who do not match your employment criteria.
For optimum resume distribution or posting effectiveness you’ll want to make sure your resume is updated. If you are not currently getting the response rate from your resume that you’d like, using a resume distribution service will only be marginally helpful, because you will still be distributing a resume that is not working for you.
Both services, resume posting and resume distribution, are valuable strategies for your job search. Don’t be turned off by the fact that one is free and the other you must pay for. The money spent on a good quality resume distribution will repay you over and over again with valuable job leads and introductions to influential recruiters. After all, aren’t you worth it?