Chris Crum just wrote on the way LinkedIn looks at the ‘State of Student Recruiting’ and says, “there are over 39 million students and recent grads on LinkedIn, and thousands of companies waiting to recruit them.” Of course, there’s a nice infographic and lots of numbers with visual imagery to help you see what the majority of students are looking for in employment goals.
Not surprisingly, the top things that matter to the 18-30 year old category is work/life balance, compensation/benefits, and a strong career path. They are least interested in company vision, flexible work arrangements, and being valued by their employer. I think that if you did similar surveys in different age groups, they’d come up with different priorities because the things you look for in a job depend on what is happening in the rest of your life.
Flexible work arrangements, for instance, are prioritized by people who have responsibilities at home that cannot be delegated. Being valued by your employer starts looking big when you spend years at a job where your contributions are not appreciated. Company vision might not matter at the beginning of your career, but after a while you think about a bigger picture and where your values align. These things don’t necessarily overtake the work/life, compensation/benefit, career path priorities, but they might.
Job recruiters should target your priorities
If you are looking for a job with certain priorities in mind, working with a recruiter who is going on the majority vote can be frustrating. You are on different wavelengths and the recruiter will not be connecting you to the right jobs for you.
This is why Professional Resume Services does things differently with our Recruiter Resume Distributions. Our process targets your preferences and we match you to the recruiters who meet your requirements in industry, position, salary, etc. The database we use is consistently updated and capable of filtering to your unique parameters.
If LinkedIn has over 39 million students and recent grads competing for a job in thousands of companies waiting to recruit them, there’s a lot of stuff to wade through to find the job that has what you are looking for. Recruiters help narrow things down, but they will keep the majority’s goals in mind. We can connect you to the recruiter who will target your priorities.
There’a a lot of discussion in marketing about “today’s consumer” and the ways we are different than shoppers in the past. And it is true that today’s shopper is different, but the reason is not that people have changed so much. Our choices have changed, giving us online options that were undreamed of before the advent of the internet.
Having a lot of options is good if you know what you want and are ruthless about filtering down to the perfect fit. It can be frustrating to come up with nothing that fits, though, right? If you are trying to find the “perfect fit” in a resume service, it gets even trickier because you may not be sure of what you need or want.
One thing to filter out in your search would be any resume service that isn’t professionally certified. You are looking for the equivalent of custom tailoring and the expertise of the tailor really makes a difference here. That perfect fit is the result of getting measured and fitted for exactly what you need.
The A La Carte Services offer a basic list of services that can be purchased separately. Reading about each thing on that list will give you an idea about what is available in any good resume service. If all you need is one thing on the list, this is where to get it. The service will still be professional and customized for a perfect fit and you will have the one thing you need.
If you need the equivalent of an entire “outfit,” there’s even an option of customized packages to save you a little money.
LinkedIn’s popular “Who’s Viewed Your Profile” just added a new feature: “How You Rank”. It provides a lot more insight on the way you stack up in this essential network, and that’s good because it also provides suggestions for improving your ranking.
I sure hope you have a profile on LinkedIn because, if you don’t, you are missing out on the best way to network with potential employers, clients, colleagues…and all the rest of the professionals who have joined. Networking is important because the reason why strangers don’t get good jobs is measurable: 92% of recruiters and hiring managers said either “they knew the person or the person was referred by a co-worker or other trusted source. What’s even more interesting – and far more important – is that the primary decision to hire these people was on their actual ability to do the work and excel at it, not on some arbitrary list of skills and experiences.” (Lou Adler did this survey and explains it in the linked article.)
- So the research shows that people who are even vaguely familiar with you are more apt to see your value, and the “How You Rank” tool gives you a customized list of ways to improve your ranking.
- Improving your ranking means that more people are looking at your profile, which means that more people will be familiar with you.
- The more people, particularly professionals in your career field, that are familiar with you — the more apt you are to get a job when you apply.
The customized ways to improve your ranking are pretty important because this is LinkedIn telling you how to get higher rankings on LinkedIn. That means you should pay attention to their suggestions since they know the algorithms for the site. And I like how you can use the tool to track your networking progress and analyze the results. You can even look at the higher ranking people in your network and see how your profile and activity compares to theirs and get a few more ideas on improving yours.
If you want an even more individualized strategy for your LinkedIn enhancement, consider our LinkedIn Profile Development service. The “How You Rank” tool is good, but a professional evaluation that works with you to improve your online brand is better.
Did you ever think about what a potential employer is really looking for in all openings, no matter what the job description is?
Reliability.
No matter what that job description is, and on top of any skills listed as requirements, their foundational need is a worker who shows up on time consistently and does the job responsibly every time they are expected to do so. Sometimes an unforeseen crisis may prevent a perfect attendance record, but an employee who is reliable is a better investment than hiring a brilliant whiz kid who doesn’t show up or goofs off most days.
This need for reliability is why references are so important. Your references are people who testify to the way you are to work with, the kind of person you are, and ultimately how reliable you will be. And that promise of being able to rely on you for a job well done is what an employer is putting their faith in when they hire you. So, how do you go about getting a good reference…regardless of the circumstance that discolors a dubious job history? Sometimes the work situation was not your fault but affects your record. If this is the case, choose your reference providers with care.
If you can, do some volunteer work that will show you are reliable. You want to make a case for your potential reliability by showing how you have been reliable in the past and proving it with the testimony of those who worked with you in the project. If you must address the issue during your interview, avoid disparaging remarks about your previous employer and be professional in your representation. Point out your best accomplishments and the fact that you look forward to being more productive.
Diplomacy is professional and always impressive. You are showing in real time that you can be relied upon to do the best you can in any circumstance, and that puts you ahead of the pack.
A Great Graduate Gift Suggestion
Resumes
You know the story; someone you love is graduating and you want to give them a gift. But you don’t want it to be a gift that doesn’t really help get them on their feet with adulthood. You want your graduation gift to make a difference for the future.
An Entry Level Resume is a great gift because it is a service that results in a customized, professional resume that displays a graduating student’s coursework, internships, early experiences, and skill sets. It includes an initial consultation and unlimited email support, which really can help that first job search and the entry-level resume, a cover letter, and a thank you letter in both ASCII and PDF versions for electronic submissions.
That unlimited email support can come in handy for a newbie in the job market, and the benefit of a professional resume writer working with your graduate to clarify their skill sets and highlight what might be missed is worth more than you think.
Because a professional resume writer is tuned into what employers are looking for and does this all the time, a process that is painfully convoluted and prone to mistakes becomes a challenge skillfully met. They work with things like keywords and SEO and can write for the computer that screens the resumes as well as the human who reads the resumes that got through the initial filter.
If you don’t do that all the time, it’s tricky. Even an English major will have some trouble with writing a resume for today’s job search because it does take more than writing skills.
So consider this graduate gift suggestion: an Entry Level Resume from Professional Resume Services.
There comes a point in good interviews where the job applicant is asked, “do you have any questions for me?” This is a tipping point that can go in your favor if you show that you have researched the company and care about the job itself more than the paycheck or benefits. It doesn’t have to be scary, deer-in-the-headlight feeling, though. Here are three questions you can ask that will make you feel more confident during the Q&A part of the interview:
Ask a question that shows you know their mission statement. The company’s mission statement has usually been the result of a lot of research and debate. If they care about community service, for example, ask how they invest in the local community and are expected of volunteers. If they care about the environment, ask how they go about reducing their carbon footprint or the recycling program.
Ask a question that shows you care about results. What goals do you have for this job? What are the benchmarks and deadlines? What qualities would you say are important to filling this position successfully? The answers you get should be on your list of “make-sure-to-do-it” once you are hired, because you know that is what will be considered in your job performance review.
Ask a question that shows you want to understand their company culture. Does the company observe holidays with special traditions? Are there regular contests, like decorating competitions between departments? Does this company have any fun quirks that make it unique in workplaces? Every business will have its own culture and traditions, and it’s a good idea to find out if you’ll fit in, if possible. It also can be a good conversation item that puts you in a favorable light.
Interview questions are really important, and it’s a good idea to be prepared for all the possibilities that you could encounter during your job search. Both asking and answering questions is the bulk of what happens in a job interview. If you feel unprepared for what that will entail, consider one of our coaching services for individual help with interview skills. That job is worth it!
There is a great workplace stress-reliever available to most of us, and it is absolutely free. You don’t have to pay any membership fees, you don’t need expensive equipment, and you probably can do it on your next lunch break. Can you guess what it is?
Take a walk outside.
Not much of a secret, I know, but most of us don’t do what we already know is a good idea. The benefits of doing this simple thing are big, though, so think through some of your objections and see how to add a walk outside to your day:
- park far away so you have to walk to get to work
- have a walking meeting with a co-worker or two (more than three gets awkward)
- walk inside in bad weather; it’s better than not walking at all
- take a walk when you are stuck on a project so you can ruminate on solutions
- walk a little bit if you can’t walk much
This is one of the easiest things you can do to reduce your workplace stress, and it’s free. You may have to bring some shoes from home and switch into them, but that’s about it. Your health will improve, your attitude will improve, and you come back inside with a fresh take on problems.
What’s the alternative? Sitting at your desk stewing over things, your thoughts chasing each other like hamsters on a wheel and not going anyplace, your body settling into a blob of unhealthiness. So get up, go outside, and take a walk. It’s free, it’s good for you, and it gets rid of some of that stress.
One of the ways to improve your online brand is by being active online in ways that focus on your professional arena. You can start out by using search engines to find news in your field, but you can also find niche communities of your peers and connect on social media sites like LinkedIn, Google+, and Facebook.
Once you have some professional places to hang out on the web it’s a good idea to start interacting with others on those sites. Make intelligent comments on blog posts, have discussions that are courteous, and always have a link back to your own blog under your name. Be the opposite of a troll. This gives you a wide audience of people who view you favorably and probably will be interested in visiting your blog to see if there is more good stuff to be found.
When they come to your blog, have some good stuff there. This isn’t as difficult as it sounds:
- link to content that you found helpful and make some comments then ask for opinions
- write a short (250-500 word) post every few days about something in your field
- have a mix of news items and evergreen content that is always useful
If you do a little bit every day, it slowly builds up into an impressive, authoritative presence that gives weight to your online brand. When potential employers look you up online, you look good. Many people actually are hired based on internet activity that created a relationship and developed respect for the knowledge displayed. The job offer came as a result of the added authority of their online presence.
If you decide you need professional help for your online brand, we offer online branding/profile development coaching that just might be what you are looking for.
