Using Keywords to Create a Compelling Story on your LinkedIn Profile

If you are currently employed or actively seeking employment, chances are you have already established a presence on LinkedIn so recruiters and hiring managers can find you (and if you aren’t on LinkedIn, then quit reading, sign-up on the site, and then come back to this article). My question is…what are you doing/including on your profile to ensure that you actually can be found? Are you networking in industry-specific groups?

Making connections with colleagues in your field? Applying for jobs? Whatever you are doing, you need to ensure that your profile contains quality content that communicates your value and markets you effectively for the jobs you’re applying to. How do you do that? It all starts with saturating your content with targeted keywords and keyword phrases that are in line with the skills and qualifications hiring managers and recruiters want to see when looking for candidates in your field.

LinkedIn is actually a large database that uses certain fields to sort information on user profiles. Utilizing effective Search Engine Optimization (SEO) strategies (i.e. keywords) on your profile is how you will get “selected” during database searches.

Keywords are just what they say they are – “KEY” words that you need to have on your profile to not only be found in candidate searches but also to show that your skills match the qualifications companies are looking for. Here are a few areas of your profile where it is so important that you are using keywords, and not just any words to tell your career story.

HEADLINE:

Your headline is located just below your name, so it is seen immediately when somebody clicks on your profile. You have 120 characters (yep, that’s it) to pull the reader in to want to learn about you-make the most of that space. Note: LinkedIn automatically uses your current job title in the headline when you sign-up so check to make sure that is what you want on there. Otherwise, you need to change it immediately. Use keywords that are relevant to the positions you’re applying.

For example, instead of “Sales Manager at Acme Products” (which may be your current job title), make your headline “Business Growth Executive: Sales & Operations Management, Revenue & Territory Expansion, Branding, Account Development“.

You have just used 119 characters to tell the world what you can do and not just what your current job title is.

ABOUT section:

Once the reader sees your amazing headline, the next step will be to find out more about you in your profile’s “About” section. LinkedIn allows 2,600 characters in this section-plenty of opportunity to tell your career story.

Think of your “About” section as you would a cover letter, tell a little about yourself and your career trajectory. Include some quantifiable highlights and your keyword list, or a list of core competencies.

This is an ideal section to get the most bang for your buck when you are trying to get the right keywords for SEO purposes. Be creative and clear when using keywords to share your best attributes. Don’t just put “Management”, instead use “Global Operations Management”. You have the space, you just need to use it to your advantage to effectively market your skills and competencies.

SKILLS section:

You only get 50 entries in this section, so it’s imperative that you make each one count. As with your “About” section, you want to use the right keywords (skills). Instead of “Leadership”, try “Executive Leadership”. Not only does that tell the reader that you are a leader, it also tells them what level of a leader you are! Are you in HR? Do you really want to consult and not just be in one spot? Then add “Human Resource Consulting” as one of your skills.

Once you start putting information into this section, LinkedIn will automatically give you some suggestions as to other skills you may want to use that are related to your field. If the skill fits, use it. Try to fill this entire section, but if you can’t, don’t try to fill it in with soft skills or fluff. Your skills must appear relevant and dynamic–fluff won’t help you get found during an SEO search. Hint: you can always look at the profiles of some of your colleagues to see what industry-specific keywords they are using in their “Skills” section.

The bottom line…the “key” to increasing traffic to your online profile is to ensure you are applying effective SEO techniques and strategies. Use the right keywords in the right places so that you get noticed by hiring managers and recruiters looking for candidates in your field!

Executive Resume Mistakes to Avoid at all Costs

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The best executive resume writers have seen hundreds of resumes and know exactly what the most common mistakes are. As obvious as some of these mistakes are, it’s easy to make them when you’re focused so much on the details and ensuring you’re making the right impression. This also highlights the importance of working with a reputable professional resume writing service to ensure you give yourself the best chance at writing an effective resume. Here are some of the most common mistakes you need to be aware of and avoid making.

Using Long Sentences And Big Words

No matter how much experience and knowledge you have, your executive resume should use simplistic language that’s easy to read. The hiring manager likely doesn’t have the same knowledge as you, so if they don’t completely understand the big words you’re using, it could put a barrier between the two of you that’s difficult to overcome. Use short sentences and simple words in your resume and save the technical language for the interview when you’re talking to like-minded people.

Not Incorporating Keywords

The best executive resume writers will tell you keywords are more important today than ever before. With companies receiving hundreds of resumes or more on a daily basis, they will often use software to identify specific keywords and help them filter out resumes. Take keywords and phrases from the job description and requirements and use them in your resume when you can.

Being Too Generic

There’s no such thing as a one-size-fits-all resume. Hiring managers will see right through it if you try to submit the same resume to different companies. The key to writing an effective resume is targeting the company your applying to by identifying their needs and demonstrating how you’re a good candidate to solve those needs.

Not Talking About Accomplishments

Executives typically aren’t shy about discussing their accomplishments. However, many of them don’t talk about the achievements in detail. Use numbers and statistics whenever possible to create the most significant impact. If you just say you helped increase business over the course of the year, it’s not going to be as impactful as saying you successfully boosted sales 25% from the previous year.

Failing To Proofread Thoroughly

If nothing else, the best executive resume writers are valuable to catch the minor mistakes that could be detrimental to your chances of landing an interview. Typographical errors demonstrate carelessness and formatting issues show lack of attention to detail. While these may seem minor to you, an employer could see them as you not being serious about getting the job.
Professional Resume Services is a reputable professional resume writing service because we truly care about our clients. We don’t just write resumes. We want to know about your career aspirations, including where you’ve been and what you plan to accomplish. When we know your desires, we can help you craft the perfect resume to land the job of your dreams. Feel free to contact us at any time for help on your resume.

How to Create an Executive Resume That Leads to Interviews

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There’s no single secret to help executives create the perfect resume that will lead to an interview with every application. However, when you’ve incorporated key components within your resume, the chances of landing an interview increase exponentially. The best executive resume writers will keep their resumes as clear and concise as possible, only offer information relevant to the job itself and will never have any errors. Here are some of the basic tips for writing resumes that get you hired.

Stick With Providing Relevant Information Only

It’s tempting to put as much information on your resume as you can think of and hope the reader will pick and choose what they want to read. The truth is if they see irrelevant information, they may stop reading the resume altogether. When you’re thinking about relevant information to include, think about the experiences you’ve had that could lead to success in the role you’re applying for. You may be proud of a certain accomplishment or certification you’ve earned in the past, but if the experience doesn’t translate to your potential new role, then it’s just wasting space on your resume.

Use Clear And Concise Wording And Formatting

Every professional resume writing service will highlight the importance of being as clear and concise as possible in every aspect of your resume. The length of your resume should be no more than about two pages and the formatting should incorporate enough white space to make it easy to read. Bullet points are great to use, as they highlight important achievements and are impactful to the reader. The good news is you don’t have to be an expert at tightening up your resume. You can put the relevant information in a document and rely on your professional resume writing service to clean it up for you.

Eliminate Grammatical Errors

You can never proofread your resume too much. It doesn’t matter how clear and concise your resume is, or if you are clearly the best candidate for the job from an experience perspective, grammatical errors can quickly get your resume thrown out. Your resume is the first opportunity to make an impression to a potential employer, but the chances of even getting a phone interview diminish quickly when there are glaring typographical errors on it.

Make Your Resume Targeted

One of the best ways to create a resume that leads to interviews is to target the specific employer. This will not only grab the attention of the reader immediately, but it will also show you’ve done your homework and are legitimately interested in the company. The best executive resume writers will identify a company’s needs and include facts and statistics on their resume about how they can help.
Professional Resume Services wants to help you write resumes that get you hired. The end goal of every resume you write should be to ultimately get the job, but the first step is getting an interview. No matter what stage you’re at in your resume writing adventure, we can help whenever you need us. Never hesitate to contact us along your journey to finding the executive position you’ve always desired.

Modernizing Your Executive Resume for 2017

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It’s widely understood that you have approximately six seconds to make an impression on a hiring manager with your resume—even for executives. The challenge is making the absolute most of those six seconds in creative ways without being too over the top. In some aspects, it’s good to have a traditional resume, but it won’t hurt to modernize it a bit. Of course, writing an effective resume in today’s competitive executive world can be difficult, so here are some tips for modernizing your resume for 2017.

Focus on the Top Third of the Page

This is a key factor for any resume, whether they’re traditional or modern. Modern resumes, however, allow for more creativity. For instance, consider adding a splash of color. When you talk to executive resume writers about the jobs you’re applying for, they may suggest using colors only for headings or in your personal information section, but not in your achievements. The top third of your resume is what recruiters see first, so it’s important for it to stand out.

Use the Right Amount of Creativity

Most professional resume writing services will tell you to avoid using vibrant colors for your resume if you’re applying for an executive position. If you overdo it, it will look like you’re applying for a graphics or marketing job. Executive recruiters tend to like traditional resume formats, so using the right amount of creativity to get noticed can be difficult. Instead of using bright colors, use different text sizes and bolding as an alternative.

Consider the ATS System

Many executive resume writers tend to shy away from a lot of creative things like tables, text boxes, charts and other similar objects. The reason is if an employer runs your resume through an ATS system, it may not be able to recognize keywords. You can still modernize your resume by using a larger text size, bolding, italics, underlining, highlighting and other features to highlight specific accomplishments. This will ensure your keywords remain intact and you’ll also have a resume that stands out among the rest. On the other hand, not all companies use an ATS system and you want to add a bit of formatting creativity to appeal to human eyes as well (i.e. human resources, recruiters, hiring managers, etc.).
Writing an effective resume takes some time and skill, and that’s exactly where Professional Resume Services excels. If you’re looking to modernize your executive resume this year, feel free to contact us at any time.

Should Your Resume Be Mobile Friendly?

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You may be under the impression that executive resumes are outdated thanks to the rise of networking and social media. However, a well-crafted resume can be just as effective. In today’s business world, there aren’t many people who aren’t connected at all times. That’s why when you’re sending in your executive resume, you need to make sure it’s mobile friendly. There’s nothing more frustrating for a recruiter or hiring manager than not being able to view a resume from their mobile device. If you aren’t sure how to make your resume mobile friendly, a good executive resume writing service can help.

Recruiters Work On-The-Go, Too

Time is limited for everyone. Since you only have approximately six seconds to impress a recruiter with your resume, even the smallest mistake is magnified. A recruiter may be on a business trip, on lunch break or just away from the desk for any other reason. If they read your email with the resume attached, but can’t view the resume clearly, it could be lost in the shuffle.

Make Your Resume as Easy to Read as Possible

There’s a lot of discussion about the best executive resume format, but sometimes the best one is one that’s simply the easiest to read. You don’t have to be one of the best executive resume writers in the world to make your mobile friendly resume more accessible. Mobile devices are designed to make life simpler and more convenient. Make sure your executive resume fits those characteristics to have the greatest chance for success.

Increase Your Interview Opportunities

Many professional executive resume writers will tell you having a mobile friendly resume will increase your chances for job interviews. When you make your resume and contact information easy to view on a mobile device, the recruiter can contact you immediately, rather than having to wait until they return to the office. Hiring managers want to streamline their hiring process as much as possible, so when they have a chance to set up an interview quickly, they will do it most of the time. If you have a resume that’s difficult to read on a mobile device, your interview chances will decrease.
Having a mobile friendly executive resume is important nowadays. To ensure your resume is mobile friendly, feel free to contact us to get in touch with the best executive resume writing service.

The Most Common Executive Job Search Mistakes

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An executive job search can be exciting and stressful all at the same time. Like any job search, it can seem like you’re on a daily roller coaster of emotions until you finally land a job. If you take some strategic steps and avoid common mistakes, you’ll be able to reduce the length of your search. Using executive resume services is a good first step to get you on the right track, but before you do that, be sure to heed some of these common mistakes executives make with their job search.

1. Failing to Target Your Search

At first, it may seem like a good strategy to cast your net far and wide. However, this method doesn’t produce great results most of the time. The top resume writing services will suggest tailoring your resume to specific companies, rather than trying to write a general one. Resume targeting is a key aspect in an executive job search, but it’s also one of the things executives fail to do.

2. Not Networking

The days of sending in a resume online and getting a call for an interview the next day are virtually over. Executive resume services suggest handing your resumes to people in person at networking events, rather than replying to an online job post. The power of networking should never be underestimated, but you would be surprised at how many executives don’t see the importance.

3. Being Unprepared

Always be prepared, whether you’re networking or doing anything related to your job search. Being prepared means cleaning up your social media profiles, enhancing your online presence, visiting with executive resume writers and more. You need to be prepared if a potential employer decides to contact you.

4. Not Changing Strategies

Just like you have to adapt to the ever-changing business world, you have to change job search strategies occasionally also. Doing the same thing over and over again can get frustrating when you continue getting similar results. Be open to changing your executive job search strategy if you aren’t getting the results you desire.

5. Spending Too Much Time or Not Enough Time

Searching for an executive job is a full time job itself. However, just like an actual job, spending too much time or too little time doing it can lead to underperforming. Find a good balance and speak with executive resume services if you find yourself hitting a rut in your search.
Sometimes executive resume writers can help you avoid mistakes in your job search before you make them. Feel free to contact us with any questions about other mistakes to be aware of.

Five Lesser Known Facts to Potentially Include on Your Resume

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Resumes are hard work. As one of the leading teams of executive resume writers, we’ve witnessed this fact up close several times over and we understand. It’s tricky to know just how to market yourself and appeal to potential employers, regardless of what industry you’re in. To help make it easier, we’ve put together this list of potentially great additions to your resume that could be of interest to a recruiter!

1. Qualifications

This could be a great piece of information to list about yourself as an alternative to the “objective” section of your resume. This is a surefire way to appeal to employers because it gives them an idea of what you’re capable of right away and reveals the most important aspects of what makes you hire-able.
Depending on what the job posting says, you may want to go into more detail with this section. Consider including how long you’ve utilized this particular skill in the workforce, as well as anything else that will help you look especially qualified, such as any related professional skills.

2. Titles

When you’re listing out your prior work experience on your executive resume bio, don’t skirt around your position there! Titles are an extremely important indicator of your status within the company and could generate further interest from a recruiter. They also give potential employers a better idea of what your responsibilities were at your previous jobs and what they can expect from you should they hire you to work for them.

3. Details and Numbers

Specificity can catch an employer’s eye, not just in the realm of job titles, but also in terms of your responsibilities and accomplishments while there. Don’t be afraid to brag a little, but be sure to stay truthful! Include precise numbers when talking about how you’ve made a difference in your previous positions. This includes percentages and other quantifiers. Recruiters will latch on to this and keep it in mind.

4. Languages

While bilingualism wasn’t necessarily as desired in the past, it is becoming increasingly important to today’s recruiters, especially as industries across the board become increasingly international. If you speak any additional languages, it may be a good idea to include them on your resume, depending on what your field is. Though it’s a small detail, it could create an important tipping point as far as whether you’re called in for an interview or not.

5. Education

Again, adding in your education depends largely on the type of job you’re applying for and, potentially, how long you’ve been out of school. Your educational history will be more important if you’re a recent graduate as opposed to a seasoned professional who earned their last degree 15 years ago. However, if the job you’re applying for wants a degree of a certain type, it may be a good idea to include your degree information if it matches, regardless of how long it’s been since you received it.

While these suggestions aren’t guaranteed to get you hired, they could serve as an eye-catching factor for an employer. Of course, to make your resume a true standout, you’ll want to turn to the best resume writing service available. Never hesitate to get in touch and learn the newest tips and tricks for fine-tuning your resume!

Why Do I Need Executive Personal Branding?

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As a senior level professional, you’ve almost certainly heard of personal branding. Implementing it into your professional life, however, is a very different story. The idea of establishing and maintaining a personal brand is very new after all, having arrived on the coat tails of the Internet and the rest of today’s technology. If you’ve spent a considerable amount of time assuming c-level personal branding isn’t worth your time, you may want to reconsider! This is a very important aspect of your professional career, for a few significant reasons.

Personal Branding Sets You Apart

While this line sounds cliché, it is very much the truth. Consider these questions:

How do you stack up against your competitors?
Would your degree(s) be enough to convince companies to hire you instead of someone else?

Thousands of other people hold the exact same academic achievements as you. Plus, the longer you’ve been out of school, the less your academic career matters. It’s the sad reality that many people face.

Rather than focusing on this, look back on the other accomplishments you’ve earned within your field. Think about who you are as a executive and a person. Personal branding for senior level managers involves getting to the meat of these two concepts. It involves presenting your positive qualities and expertise in a way that appeals much more readily to those in charge of hiring you.

You’ll Experience a Quality Jump with Your Job Search

Naturally, focusing on your skills and personal talents boosts your own self image. This means you will become far less likely to settle for just any position that matches your skill set. You will gradually start to approach your job search in a different way as your personal brand gains more and more attention. Once this happens, it will enable you to think about what you really want from a company and what conditions you are not willing to deal with.
As a result, you will start to push forward with your professional life and only accept those who meet your newfound standards. If the idea of constant professional growth appeals to you, then you’ll want to put together your personal brand as soon as possible.

Your Personal Brand Gains You More Benefits and Professional Success

Simply put, a personal brand boosts your chances of being hired. It creates a clear picture of your strengths and what you can offer a company, which will appeal quickly to employers. If you’re currently struggling with your job search, a personal brand may help you finally find the position you’ve been so diligently seeking in ways you could never have anticipated!