5 Essential Soft Skills Employers Want You to Have

In today’s ever-changing work environment, soft skills play a pivotal role in determining professional success. Unlike hard skills, which are about a person’s skill set and ability to perform a certain type of task or activity, soft skills are interpersonal and broadly applicable in the workplace.

Here are five essential soft skills for professional success, along with examples of how to showcase them in your resume or cover letter.

1. Communication

Importance: Effective communication is crucial in any workplace setting. It involves clearly conveying ideas, listening actively, understanding others’ perspectives, and responding appropriately. Good communicators can inspire and influence people, fostering a positive and productive work environment. Think about the leaders you know who inspired you. What was one of their best qualities? I bet it was the ability to communicate with their team.

How to Use in Resume/Cover Letter: In your resume, include instances where your communication skills led to positive outcomes, such as resolving conflicts, delivering presentations that won significant accounts, or leading workshops that improved team performance.
In your cover letter, you might write, “I have honed my communication skills through various leadership roles, consistently ensuring clear and effective dissemination of objectives and fostering an atmosphere of open dialogue.”

2. Teamwork

Importance: Collaboration and the ability to work well with others are fundamental in most jobs. Employers look for individuals who can contribute to the team, share ideas, and support their colleagues to achieve common goals while not involving themselves in drama.

How to Use in Resume/Cover Letter: Highlight specific projects where your ability to work in a team was evident in achieving results. For instance, “Collaborated with a cross-functional team to increase project efficiency by 30%, demonstrating strong teamwork and problem-solving skills.” In a cover letter, mention how you believe in the power of teamwork to overcome complex challenges and bring innovative solutions to life.

3. Problem-Solving

Importance: The ability to identify problems, analyze underlying causes, and implement solutions is invaluable. Problem-solving skills show that you can navigate challenges creatively and effectively, a quality that is highly prized in any role. We like to use CAR stories (Challenge, Action, Results). What was the challenge you faced? What action did you take to change it? What were the results?

How to Use in Resume/Cover Letter: Provide examples of situations where you successfully solved a problem or made an improvement. For example, “Identified a bottleneck in the production process and implemented a new strategy that reduced delivery times by 20%.” Your cover letter could explain a scenario where your problem-solving skills led to a significant breakthrough in a project or task.

4. Adaptability

Importance: In a fast-paced work environment, change is constant. Being adaptable means you can handle unexpected situations with ease and remain flexible in your approach to challenges and new tasks. How can we forget the pandemic? Adaptability in a time of crisis wins every time.

How to Use in Resume/Cover Letter: Mention experiences where you had to quickly adapt to changes or learn new skills to meet the demands of your role. In your resume, this could be, “Adapted to a rapidly changing work environment by learning new software in a short period, which increased the team’s productivity by 15%.” In your cover letter, reflect on a time when your adaptability allowed you to successfully navigate a difficult situation.

5. Emotional Intelligence

Importance: Emotional intelligence is the ability to understand and manage your own emotions and those of others. It involves empathy, social skills, self-awareness, and self-regulation. High emotional intelligence can lead to better relationships at work, improved leadership skills, and a positive workplace culture.

How to Use in Resume/Cover Letter: Highlight roles or situations where your emotional intelligence made a difference. This could be through conflict resolution, mentoring colleagues, or leading a team through a stressful period. For example, “Leveraged my high emotional intelligence to mediate a conflict between team members, resulting in enhanced team harmony and productivity.” In your cover letter, discuss how your emotional intelligence has been a key factor in your professional development and success.

Conclusion

Soft skills are increasingly becoming the differentiators between good and great professionals. By effectively showcasing these skills in your resume and cover letter, you can demonstrate to potential employers that you not only have the technical skills required for the job but also the interpersonal capabilities that will make you a valuable addition to their team.
Remember, the key is to provide specific examples that highlight how these skills have contributed to your successes and how they can be beneficial in the role you’re applying for.

Mastering and Adapting Your Resume to Market Trends

Executive ResumesResume Writing

In the ever-evolving job market, adapting your resume to reflect current trends is crucial. A well-crafted resume does more than list your skills and experiences; it positions you as an ideal candidate in the eyes of potential employers (the goal). This post will guide you on how to master and adapt your resume to stay competitive.

Understanding Market Trends

The first step in adapting your resume is understanding current market trends. Trends can vary by industry, but common elements include the increased importance of digital skills, a focus on soft skills like communication and adaptability, and the need for evidence-based accomplishments. Staying informed about these trends ensures that your resume resonates with what employers are currently looking for.

Analyzing Job Descriptions

To tailor your resume effectively, analyze job descriptions in your field. Identify keywords and phrases frequently used and incorporate them into your resume. This not only helps in passing through Applicant Tracking Systems (ATS) but also shows that you’re in tune with the language and priorities of your industry.

Adapting Your Resume

1. Highlighting Relevant Skills

Update your resume to highlight skills that are in demand. For instance, if digital proficiency is trending in your field, ensure your resume reflects your competence in relevant software or platforms. Relevancy is one of my pet peeves. If you don’t have the skills relevant to the job, you may not be a good fit. If you do have the skills needed, don’t just list them, back them up by demonstrating how you’ve used them effectively in past roles.

2. Showcasing Achievements

Rather than just listing your duties at previous jobs, focus on your achievements. Use specific examples and quantify your successes wherever possible.
– Did you increase sales by 30%?
– Did you lead a project that resulted in significant cost savings?
– How did you help your team overcome a certain hurdle?
These specifics make your contributions tangible and memorable.

3. Modernizing the Format

Gone are the days of one-size-fits-all resumes. Today’s resumes are more visual and concise. Use a clean, modern layout with bullet points for easy readability. Infographics and charts can be used sparingly to showcase key achievements. However, ensure that the design does not overpower the content.

4. Incorporating Soft Skills

Employers are increasingly valuing soft skills. Showcase your communication, leadership, and problem-solving abilities through concrete examples. Kennedy suggests using scenarios from your work experience where you demonstrated these skills effectively.

5. Customizing for the Role

Don’t forget to customize your resume for each application. This doesn’t mean rewriting it entirely, but rather tweaking it to highlight the most relevant experiences and skills for each job. When in doubt, check out the job description. You’ll find lots of little gems in there (keywords, descriptors, etc.).

Overcoming Challenges

Adapting your resume can be challenging, especially when transitioning industries or re-entering the job market after a gap. In such cases, focus on transferable skills and continuous learning. Highlight any courses, certifications, or volunteer work that demonstrate your commitment to staying relevant in your field.

The Role of Networking

Networking can significantly impact your job search. Engage with professionals in your industry through platforms like LinkedIn. Often, a strong network can provide insights into market trends and even lead to job opportunities that are not advertised publicly.

Continuous Learning

In a fast-changing job market, continuous learning is key. Stay updated with the latest trends and skills in your industry. Online courses, webinars, and professional workshops can be excellent resources for this. Every extra bit of learning helps. Add them!

In Conclusion…

Mastering and adapting your resume is an ongoing process. It involves staying informed about market trends, highlighting your most relevant skills and achievements, and continuously learning and networking. By following these guidelines, you can ensure that your resume will stand out in today’s competitive job market.

Don’t Give Up The Job Search Just Because The Holidays Are Near

Job Search

I’ve been talking with job seekers lately who ask whether they should job search right now or wait until after the New Year.

The holidays are upon us and many worry it isn’t a good time.🎅

But–there are many benefits to continuing on with your job search.

🎄 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐛𝐮𝐝𝐠𝐞𝐭𝐬. Companies have new budgets in place to entice and hire #candidates. They are still #hiring and actively looking.

🎄 𝐌𝐢𝐧𝐢𝐦𝐚𝐥 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧. Your competition is less since many people decide to hold off until the new year. Plus, you will impress companies with your dedication and commitment.

🎄 𝐌𝐨𝐫𝐞 𝐭𝐢𝐦𝐞. Things are winding down at your company due to the holidays and end of the year, so you have more time to focus on #job search

🎄 𝐏𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐢𝐧 𝐠𝐨𝐨𝐝 𝐦𝐨𝐨𝐝𝐬. People are generally in better moods around the holidays. More time off, seeing family and friends (via remotely this year, unfortunately), shopping, and reflection. It’s a perfect time to reach out and start a #conversation.

I asked career professionals on LinkedIn what their thoughts were on the subject. Read what they have to say:

Hannah Morgan, Job Search Strategist, Career Sherpa: November and December are great months for conversations and you are so right, many companies are either trying to fill roles that are still vacant now or line up candidates to hire Jan. 1. Don’t put on the brakes!

Ed Han, Talent Acquisition Geek, Recruiter: As a corporate recruiter: let me reassure your readers & followers that if the job posting is up, I AM READING APPLICATIONS.
Scheduling interviews may take longer, but if it’s open, that hiring manager has funds earmarked towards that hire and is anxious to use them, because they’ll get asked if they really need the position or not by their boss, or their boss’s boss.

Nicole Reyes, Sn. Technical Recruiter: I’ve noticed that many hiring managers want new hires to start in January of the new year, which means they’re willing to schedule interviews with candidates this time of year. It’s worth your time to search for a position during this period, even if the search is a bit slower because people will be out of the office more with the holidays.

Greg Roche, Career Transition Coach: Take your holiday card list and see who you can connect with in person. Send them a card too, but use this list as a way to get back in touch with people who are important to you, but likely haven’t talked to in a while. This helps you practice connecting and you never know where it might lead Erin.

Andrea Yacub Macek, Top Job Expert to Follow, Career Coach: The best time to network, market, and job search is when you are ready to do so in your season of life. If you need to take a break, do so, and if you want to continue networking or job search, do so; there are always benefits. These are some significant reasons you asked Erin Kennedy to continue instead of stop.

Meg Applegate, Resume Writer, Hinge Resume: The holidays are a great time to check in with your network. Start conversations now, even if after the new year is your goal. You never know what can come of it,

Sarah Johnston, Executive Resume Writer, LinkedIn Branding: Great reminder, Erin Kennedy. Some managers have “use it or lose it” budgets and have positions that need to be filled before the end of the year.

Adrienne Tom, Executive Resume Writer: If a company really needs an employee, it doesn’t matter what time of year it is — they will be looking. Which means, you should be too.

Bottom line: Don’t give up. Keep looking. This is a GREAT time of year to look for a job. 🎄

Is Your Executive Resume On Target?

Resumes

Are you thinking that 2022 is the year you really want to score that executive-level position with your company? Or for a completely new organization? Either way, you’re going to want to have your marketing tools ready for the new year-new job search adventure, and being able to present hiring managers and recruiters a targeted, executive-level resume is the first step in the process.

Whether you haven’t updated your resume in 20 years or two, it’s still necessary to take a long inventory of what is currently on the resume, what needs to be added, and what you can do to make it better. Here are a few tips to get you started…

THE BASICS:

Everybody knows that you should have your contact information, work experience, and education on your resume. However, this information still needs to be strategically written and displayed, so that it stands out and doesn’t just look like a pile of information you quickly plopped on a piece of paper.

In your contact information, include your name (professional), relevant credentials (CPA, MBA, PhD, etc.), phone number (mobile is preferred), email address (personal-not work or school email), and your location (city/state is sufficient). Your name should be bigger and stand out more than the rest of your information, which should be displayed professionally, either after or underneath your name. Include the word “LinkedIn,” and link your resume to your online profile, if, and only if, your online profile is complete and optimized for your new job search. (It needs to send the same message as your resume.)
Your career history needs to start out with a strong title. PLEASE do not use the words “work” or “employment” in your title. Think of how an executive would talk about his/her career. “Professional Experience,” “Career Narrative,” or “Career Chronology” are some other options. Write this section so that it is keyword-saturated, achievement-focused, and achievements are quantified where possible. If you were a sales leader or in a position where you made an impact in growing business or revenue, this is your opportunity to share this information! Use creative/colored bullet symbols to separate your achievements, and ensure that your job titles and years in each position are accurate.
If you are a new graduate, your education information can be listed at the top of your resume. If you are NOT a new graduate, this section should follow your career history and, depending on how long ago you graduated, you may want to leave the years out of this section. If you make the title “Education & Credentials” (or something of that nature), you can also include any relevant certifications and professional development/training here.

THE EXECUTIVE NEEDS:

Now that you have the basics started, there are other things you need to include in your resume to tell your story, appeal to the reader, and ultimately market yourself effectively for the job you’re vying for.

Career Summary

Use industry-specific keywords and powerful descriptors to paint a brief introductory picture of who you are, what you have done, and the value you can provide in an executive-level role.

Branding

Branding is KEY! Come up with a branding statement or at least some type of title at the top of your career summary, so that the reader knows immediately what level you’re at (or want to be at).
What are you known for? What are you good at? What do you love to do? What do you want to continue to do in your next role?
You could also just use a few key terms or even multiple titles (COO, CFO, etc.) to show the reader this information.

Career Highlights

If you want to communicate some of your best career successes, adding a “Career Highlights” section just before your employment history is a great idea. Include 3-5 bullets of your biggest career achievements (successful programs you’ve implemented, process improvements, cost reductions); anything that shows where your leadership resulted in a positive outcome for a client or an organization.
Think “results-rich” statements when you are deciding on what to add. Think METRICS. Where did you generate millions in cost savings? What strategies or deep dives did you conduct to see where there were holes and money drains?

Soft Skills

How are your problem-solving skills? Do you shine when listening and communicating to your team? Are you good at critical thinking? What about conflict management? Don’t underestimate the power of your soft skills. Companies are hungry for that balance.

Board Leadership & Affiliations

Companies want to hire executives who have industry knowledge and can work with Boards of Directors and/or other c-suite teams. Include your memberships in professional organizations, as well as any board experience you have (paid/volunteer).

Pandemic Information

How were you able to flex and adapt during the pandemic? What changes have you made, contributed to, or implemented relating to the pandemic? What role did you lay?

Format

Want to level up? Then you better level up the look of your resume. Your format needs to stand out just like your content, so PLEASE, do not do a simple black/white, 12-point Times Roman font for your entire resume! Add some pizzazz! A little bit of color goes a long way in getting your resume to stand out in the pile–and is also very appealing to the eye.

Additionally, including language proficiencies (if you’re seeking a global position), honors, awards, publications, etc., anything that can help the reader to truly get to know you in the brief few seconds taken to scan the resume.

These are just a few things you can do to ensure that your resume is on target to give a strategically written chronology of exactly who you are, what you have accomplished, and the value you can provide in an executive-level position in 2022.

7 Skills to Add to Your Resume During COVID-19

Executive Resumes

Businesses are hungry for remote workers open to taking on the clients that once belonged to the full-time employees who have since departed from their teams. This desperation from businesses implies that your professional background does not matter as much as your sense of commitment, your work ethic, and the degree of loyalty and responsibility that you put into your work.

The reality of the matter is that companies are willing to hire and train new employees, remote workers, and independent contractors, as long as they show that they are up to the task. This is the world we live in, and with so much uncertainty, it’s perhaps easier to get a job today, now that employers are starting to become more open-minded to a number of different backgrounds and kinds of experience.

Today, we live in a world where everyone truly needs everyone if we are going to make it through. Here are seven skills to add to your resume during COVID-19 that show just how dedicated you will be to your next potential employer and demonstrate how much they’ll need you.

1. Advocate for your Articulateness

People are impressed by those who know how to speak articulately. Bring this way of speaking into your interview, but on paper, highlight those activities that bring this skill to life. Have you written anything that’s been published? Have you given a speech at an important event? Are seminars part of your background work experience? Are you a proficient speller?

Consider the ways in which your words have served you in your professional life and write these examples down. Employers want to hire staff with the ability to connect with clients in confident ways that eloquently represent their company — it’s one of the top qualities employers look for.

2. Showcase your Discipline

Demanding jobs require workers willing to put up with challenging tasks. Do you have a history of working in labor or construction? Perhaps you are an exceptional landscaper or have the grades of a genius. Maybe you were a committed athlete throughout college.

Find those areas of sheer discipline that you have executed throughout your life and mark them down as examples of your skill. Employers are most interested in working with staff that can consistently provide what they need at standard levels. The more disciplined you are, the more likely you can give them what it is they need.

3. Indicate your Cultural Competence

As e-Commerce takes the stage, more and more businesses are introducing clients from other countries. Understanding the cultural etiquette of different parts of the world is crucial to creating positive business relationships with others dissimilar to you.

Show your potential employer that you are culturally aware by listing any travel or business experience where you were exposed to different kinds of people. These can include volunteer efforts as well. The more diverse you seem, the more of an asset you are to employers looking to make cross-cultural connections with businesses and clients from around the world.

4. Show Digital Proficiency

Today is the information age, and tech knowledge is something employers will find very hard to pass up. List all software and programs you are familiar with and explain how they have served you in your professional life. Indicate your strengths with these applications and provide ways that including these strengths into the job you’re applying for will benefit the company. If you took any computer science classes or digital design classes during college or on your own, explain what you know well and how it may be of service to the position you are applying for. The more you know, the better.

5. Include Humanitarian Involvements

Employers who can see that compassion is one of your strengths will really appreciate this quality. Having a sense of altruistic character in their workers will make the company environment more positive and will improve client interactions. Being a kind thoughtful person goes a long way in terms of the communications aspects of a company. It also highlights that you likely have a great deal of patience, which is needed when working in social environments. List any volunteer work you have completed, pointing back to skills you may have used that would benefit a potential employer. It may also help to explain why you chose to participate in these activities, as your employer may appreciate your genuine interest in helping others.

6. Showcase your Adaptability

Hectic work environments require staff members to adjust accordingly. Share professional stories where you had to think fast and make important decisions. Seeing that you are strong in the area of problem-solving will intrigue possible employers, as coming up with solutions is an essential part of any serious position.

7. Indicate your Competence Working Alone

Today, more than ever, the ability to work independently has become a crucial need for employers and individuals alike. Give your potential employer a list of jobs or tasks you have completed on your own during, lockdown or prior, that display your ability to handle things by yourself. Seeing that you can manage things alone will give your potential employer confidence in your ability to complete work independently when needed.

The skills you want to think about adding are those that reflect the changes that 2020 has instilled in all of us. It’s true. Those who are succeeding right now exude independence, dependability, and digital proficiency to an insane degree, as these dark times call for nothing short of incredible, superhuman strength. So, put on your heroic red cape and do your very best to advocate for yourself during your next job interview. Write down this set of skills to prove that you too, are a well-prepared leader in this strange new world.

Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. He is currently a contributing editor for 365 Business Tips.

Updating Your Resume in 5 Quick Steps

Job SearchResume KeywordsResume WritingResumes

Has this happened to you?

A company you’ve had your eye on for a while suddenly has an opening. You are perfect for it. Not only are you perfect for it but it’s the perfect role for you. More seniority, increase in pay, remote work options, family-oriented, and so on.

You open up your documents and realized you haven’t touched your resume in eight years. Ack!

It can be overwhelming to know where to begin.

Here are a few tips to help you get started.

First, work from your most recent information, gathering what your job titles have been, what you’ve actually done in these roles, and what your career progression has been in those eight years. List your daily responsibilities, and what you were brought in to do.

Next, here are the top five things to quickly address:

𝗜𝗺𝗽𝗮𝗰𝘁. What impact did you have on the company? How did your role impact the bottom-line? What contributions did you make? Were you a decision-maker? Provide examples.

𝗗𝗮𝘁𝗮. Numbers and percentages prove your quantifiable contributions and success. A chart or graph is a great visual and works well if you have strong numbers. Have you helped increase revenue? Expanded the client base? Come up with a solution that cut costs, reduced risk, or played a key role in something? Talk about it and use numbers, when possible.

𝗙𝗼𝗿𝗺𝗮𝘁𝘁𝗶𝗻𝗴. While some advanced formatting and graphic formatting is visually appealing, don’t clutter up your resume so much that it turns the reader off. Keep the format clean and consistent. Add bold where needed to differentiate daily responsibilities from accomplishments or to point out a key company name, etc. Finessing your format is so important. Having the right amount of formatting in combination with strong content creates a visually impactful and interesting read.

𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲. The no. 1 complaint I hear from recruiters is that the candidates applying for jobs aren’t a fit. Make sure you have the skills necessary for the position. If you don’t, don’t try to squeeze yourself into a role that isn’t meant for you. It only annoys the recruiters, and your resume will get permanently tossed.

𝗕𝗿𝗮𝗴! This is your chance to sell yourself and show what you can do. It’s OK to talk yourself up. You’ve earned it. You are the product, so show off what you’ve done and how what you did is unique and valuable to the next company. This is not the time to be shy or to step down and let someone else take the credit for what you’ve done. Strut your stuff!

Once you’ve got these basics covered, writing the rest of your resume should flow pretty easily for you. As always, let me know if you have any questions. I’m happy to help!

Creating a Safety Net for Job Loss

Career & Workplace

Be a step ahead and learn how to prepare for job loss

Due to its very nature, job loss is something many people try to avoid thinking about. It’s a stressful situation, and many people have an “out of sight, out of mind” mentality for it. But this doesn’t stop it from becoming an ever-present fear in working-class America.

Shifts in the job market, economy, and even within one’s own company can lend itself to thoughts of “What if I lose this job?” This is especially difficult at a time when more and more jobs are becoming automated or being outsourced to freelancers and other firms.

Fortunately, the fear of job loss can be mitigated by preparing for it well in advance of losing one’s job. There are some great ways to create a safety net early in your career for a time when you might not be working.

Build an Emergency Fund

An emergency fund is a type of savings fund, usually with a few thousand dollars in it for a car repair or medical expense. While these are all great reasons for having one, an emergency fund has a lot of added value when it is created as a way to prepare for job loss.

Depending on your situation, unemployment can last a few months to as long as a year. This means that to be prepared, you should save up enough money to be able to live comfortably for up to a year, while you search for your next job.

It sounds like a scary thought but you can determine this by calculating your average monthly expenses, and then multiplying that by the number of months you want to be prepared for. For example, if your average monthly expenses total out to about $2000, you’ll want to have at least $12000 set aside in an emergency fund, enough to get you through about six months of job loss. However, if you’re looking to be prepared for a year-long period, you can also multiply your expenses by twelve, about $24,000 set aside for job loss.

While the total amount needed may seem daunting, preparing can be made easy by putting aside a certain percentage of your income from every paycheck into a bank account with no fees, allowing you to hold onto everything you save. Avoid withdrawing any money from this account unless absolutely necessary, as this will act as a fixed income source in the event you lose your job.

Have Multiple Sources of Income

Unemployment can become a lot less stressful if you have multiple sources of income, as they offer a great fall back. (They also have the added benefit of making wage negotiations much easier and less stressful.) There are two types of income to take into account when discussing ways to generate money on the side: active and passive income.

Active income is any type of secondary job or side hustle you might have. I’m a huge fan of the side gig. If you have been considering starting your own small business or taking on an evening or weekend job like consulting or project management–or even ridesharing, consider it as a safety net for potential job loss. Passive income involves making investments, either real estate or dividend stock investments, that produce income on a monthly or quarterly basis. These require less work but more upfront costs than a side hustle, due to the fact that they require an initial investment cost.

Networking and Personal Branding

Finally, you can make the process of finding a job faster by building strong career relationships. Networking gives you the opportunity to have people to rely on when switching careers for references, and may even be the push you need to find your next gig. Remember to spend time socializing in a professional and productive manner on LinkedIn so that you build a great network of people at your job. These relationships can give you a sense of security, and even make it less likely that you’ll lose your current job.

Consider building your personal brand on websites like LinkedIn that allow you to put a heavy focus on your career successes. Spend time writing well thought out posts about the industry you work in, and share other people’s content as well. This will be a great fallback to reference when looking for a job, as most employers look at social media profiles before hiring.

At the end of the day, job loss is a scary prospect, but the harm that comes from it can be mitigated by spending the time to create a safety net for yourself. This allows you to spend more time focusing on your current career, which in turn makes the risk of job loss far less likely.

What Should I Be Adding To My LinkedIn Profile?

Social Marketing/Online Branding

Ever wonder if you are putting the *right* information on your LinkedIn profile?

This is a common question I hear, “I don’t know if this or that should be on there” or “I wasn’t sure so I just downloaded/copy/pasted my whole resume to my profile.”

While you want to establish the information you add is relevant to your brand and impactful, you don’t want it to be a duplicate of your resume. They are meant to complement one another. You want your reader to see a little more of a human side to you as well. Think of the LinkedIn profile as the friendly, humanized version of your resume.

Here are some things to think about when building and adding to your profile:

☑️ Fill out all the sections. Don’t leave anything blank. Fill in the volunteer, certifications, languages, projects, honors, awards. You can add PowerPoints, photos, samples of your work (I have these on my profile) coursework, and things you have done in your career.

☑️ Add a profile photo AND a background cover photo (get rid of that blue LI background!). This makes it uniquely you. I love seeing customized background cover photos on LI profiles. They definitely add personality and/or help brand the client by having a photo of the company, service or product they represent.

☑️ Write a headliner that sizzles. Instead of “Account Executive”, write “Account Executive specializing in the development of groundbreaking sales and service strategies internationally”. Add a little zing to it. Get your reader interested. Some even call the headliner “prime real estate” meaning it’s a great place to add keywords and branding that help direct LinkedIn’s algorithms to your profile. Get as clear and focused as you can. Add buzzwords if you know what they are. Not sure? Find jobs that interest you and notice the same words listed over and over? Add them. Don’t neglect this section.

☑️ Create an About section that speaks to the reader. That section used to be more formal and many people wrote theirs like a biography–3rd person, boring, etc. These days, it’s all about the conversation. Get them interested in what you have to say. Write in first person. It’s OK to be a little more human here. People expect it—and love it. The About section should be engaging, interesting, and conversational. Think of it as if you are speaking to someone at a networking event. How would you speak? What would you say? You’d keep it professional but interesting, right? You want to tell a story about why you do this type of work and what makes it interesting. Be enthusiastic.

☑️ Add Content! Make sure to add descriptions of what you do at your job. Add your daily responsibilities as well as your accomplishments. This is where I see clients fall short. They add their company and job title but nothing else. LinkedIn rewards content. While you don’t want to copy and paste chunks from your resume, you also don’t want to leave critical information out. Rewrite those areas but make sure to add content to your roles. What were you most proud of accomplishing? What projects have you worked on that added value? What is interesting about where you work?
You can also add numbers and percentages. If you are hesitant about sharing exact figures, you can say, “increased revenue 87% in two years”. Adding numbers adds to your credibility and gives the reader a glimpse of what you have done.

☑️ Get a recommendation. A recommendation or two on your profile livens it up and gives you more credibility. What good do thousands of connections do for you if you don’t have one recommendation? It might feel awkward, but once you’ve asked it’s done and guess what? You’ll most likely get that recommendation!

☑️ Create an endorsements section. Complete the skills and endorsements section and pin the top 3 that related to your job hunt. Again, these are key with algorithms and recruiter searches as well.

When all of this is done, remember the key to a strong LinkedIn profile is engagement. The more you use LinkedIn, the more it rewards you by showing your profile in recruiter searches. Reach out, plan on getting on LinkedIn 10-15 minutes every other day and watch it go to work for you.