Some will tell you that nobody reads cover letters any more, so there’s no good reason to write them. But there actually are very good reasons to write a professional, researched, compelling cover letter, and here’s the top reason why:
It is your opening argument that the attached resume is worth taking the time to read.
There are many helpful hints on writing your cover letter and it is a good idea to read up on this skill before you start drafting yours. Then start by taking the specific job description you are applying for and matching your qualifications to that description. Find the company’s goals and mission statement. Can you see how they mesh with the job and how you could be the best candidate for that opening?
If possible, discover who will be reading the resumes and use their name in the opening. Present your case for their consideration by a well-written and concise explanation of how your qualifications fit their needs and their goals. Reference any personal recommendations you have within the organization. Think of who will read your letter, what their goals are, and how to show them you can be the one to meet those goals.
An opening argument isn’t the entire database of evidence in a debate; it is the distillation of that evidence in a simple form that communicates conviction of opinion. Or to put it another way, it is the advertising copy that gets the buyer interested in looking at the product more closely. If that advertising is full of grammar mistakes and spelling errors, the product is seen as jokeworthy and will probably be rejected.
In the same way, if your cover letter is full of grammar mistakes and spelling errors, your resume will probably be rejected without being read because it will be assumed that your standards are lower than the reader’s. If you know you make grammar and spelling mistakes, use all the tools at your disposal to correct them. Computer programs like spellcheck and grammar checks are helpful, but a person will catch things they miss. Ask a friend who cares about writing well to proofread your cover letter. If you lack a friend with those skills, use a service like our Resume Critique and get a professional opinion.
Cover letters can convince a potential employer to consider a resume they might ignore otherwise. And that is a good reason to write one!
Do you tend to remember stories instead of facts? I know I do. Most of us do, because we are people who love stories — movies, tv shows, books, gossip, family lore, and all the rest of the ways one can tell a narrative. Even jokes are stories, if you think about it! I don’t know the fancy reasons why this is so, but it probably has something to do with being able to identify with the story teller or a character in the story.
This love of story plays out in your career in several ways:
- Your brand is a synopsis of your story; a general overview of who you are
- Your references are anecdotes of your story; testimonials from people with memories about you
- Your resume is a capsulation of the highlights of your career story; the highlights that affect a potential job opening
It’s a good idea to remember that people usually will think in terms of story. That person interviewing you has sifted through a lot of resumes to choose the best character to introduce in their next chapter. They will try to figure out if your story, who you are, and how you will fit into the ongoing narrative of their enterprise. When you sent that thank you letter after the interview, you remind them of that story.
Not all story is going to be profitable for your career — gossip, backbiting, etc. are not things you want people to remember about you. The way you act and speak today will become the story people remember about you tomorrow. You can change parts of the story they remember by apologies and reforming, but it is really better when you realize that the narrative of your career and life is being written by you every day.
Don't Give Up Your Job Search In December
Job Search
The holidays are a hard time to be looking for a job, aren’t they? The added pressure to spend money when you don’t have regular income is stressful, and the cultural expectation to have a good time when you are worried about the future is a double whammy.
The end of the year can actually be a good time to find a temporary job that leads to permanent employment. You might be lowering your standard by taking a job as a retail clerk in a department store, for instance, but that job puts you in contact with management, and more, so it will be a chance to network and make a good impression that will be remembered when you apply for other jobs within the company. And sometimes you can get discounts on gifts.
Many organizations will need to use up funds in their budget by the end of the year. If your expertise allows it, there might be a chance to make your own temporary job as a consultant and give them a hand. This too can lead to future opportunities for employment.
Holiday parties are great places to network if you keep yourself alert to the people around you. They are also great places to ruin a reputation if you overdo the drinking. Know your etiquette for office holiday parties.
Just because an office is emptier with mysterious holiday illnesses doesn’t mean that they are not hiring. You will be able to stand out as one who is productive when others are out shopping. Human Resources will always have a future openings list, and your resume on file will be enhanced by the fact you are diligent.
Depression at this time of year is normal when you are worried about the future. Doing something definite about your job search really helps keep you confident. Check out the Job Search Resources for possibilities you may not have explored yet, and good luck!
People judge on appearances. It would be nice if they did not, but the reality is that they do. That’s why the way your resume looks on the page is an important factor of resume writing. It’s one thing we look for when asked to critique a resume. You could have all the facts written accurately and still be rejected because the reader is looking for something you are blind to.
A recent blog post about the logic of stupid poor people is popping up in different areas of the internet. Author Tressie M Cottom makes some valid points about the reasons someone would spend a lot of money on an item of clothing or an accessory, and it isn’t to feel good – it is to make themselves acceptable and “gain access to a limited set of rewards granted upon group membership.” In many cases, this goal is a job that will improve their lives and the lives of their family. She says it isn’t that poor people are stupid. Rather, it is that they are blind to the nuances in wardrobe selection signalling you fit into the club. To get in, you have to be acceptable to the gatekeeper and, in the case of a job, that gatekeeper is the interviewer.
Ms. Cottom cites instances where jobs were granted based on wardrobe choices. She also has sat in on interviews where a candidate was rejected for attire deemed “unsuitable” for the position. It seems arbitrary to reject someone based on a shirt, but the well-qualified job applicant did not know what the interviewing VP’s idea of “suitable” was. Just like a resume can have all the right stuff without the best presentation, you can be a good fit for a job and miss the chance to prove it because you didn’t research the unwritten clothing code in that particular workplace.
How do you discover this unwritten clothing code and find out which status symbol might be a good investment? Find out as much as you can about the company and management. Look at their website and the pictures of their staff. Talk to people who work there. What does management wear? Which labels? What styles? Unless this is a very casual company, go business formal, conservative, and expensive. You don’t have to actually spend the money for full price (look for bargains and consignment shops), but your interview outfit should be the best in your wardrobe.
You are trying to figure out the things that will impress. Shallow, maybe, but if a silk tie with your suit or a designer bag will signal you can fit into their club and get that job, it is an investment.
Did you know that most human resource directors are going to be plugging into sites like LinkedIn to see what potential candidates they can find for an open position? To quote the Society For Human Resource Management:
Organizations (77%) are increasingly using social networking sites for recruiting, primarily as a way to attract passive job candidates. Fewer organizations (20%) use social networking websites or online search engines to screen job candidates.
That means that the way you appear on LinkedIn, Facebook, Twitter, Google +, and anything else online matters. It also means that you have a way to make part of your job search passive, just as some entrepreneurs have passive income. Here’s how that works:
- the income producer is carefully crafted to function with little maintenance once it is in place
- the entrepreneur will generally use several streams of passive income to make enough money to pay the bills
- samples of passive income: ads on blogs, ebooks, rental properties, royalties
Now, the way this works in your job search is that once your profile is created, then you can maintain a presence on LinkedIn with considerably less effort. You don’t have to stay on the site all the time because your input keeps your profile current and the search engines will bring you up in the first few pages. Passive — as long as you are prepared.
Those streams of passive income need maintenance but mostly flow by themselves, and your presence on social media sites is there when you are not at your device. The way your presence on social media sites is portrayed is dependent upon the way you maintain it.
As a result, the top reason you should be on LinkedIn is because it works for you while you are not there – if you use it correctly.
Set Your Goals With A Salary Calculator
Salary
Many times, we set our goals using the wrong data. We have dreams of a certain job or lifestyle, but the steps it will take us to get there in reality are nebulous. The Job Search Resources page has a number of tools for your use, and the variety of salary calculators listed there will give you real help.
Using a salary calculator to find the reasonable expectations for what your job should pay gives you the range of salaries you can expect for that job. Location, skill set, education, and experience can be factored in. That means you can look at where you currently are and decide if there are steps you can take to get to where you want to be:
- Is this the field you want to stay in?
- Can you meet your financial obligations with your current salary? How about the top range of salary in your bracket?
- Are there other, higher paying jobs within this field (or others) that interest you?
- Do you have the skills, education, or experience to reach that level?
- What practical steps can you take today to gain the skills, education, or experience you need to reach your goals?
The salary calculator is simply a tool that equips you with facts. You can print out a graph or data sheet showing what your level of experience in your location should reasonably be paid and show it during salary negotiations. You can answer confidently when an interview question about salary expectations comes up. At the same time, you have a reality check about the job market.
Like any tool, this one is only as effective as the person using it, but the person using it can learn how to use it properly to get great benefit from it. Your goals are achievable with the right tools!
You could think that since you have been in the workforce for years, you don’t need a coach. But isn’t that kind of like saying that a professional athlete doesn’t need a coach because they have been competing for years?
- A coach sees stuff you can’t see. Athletes will look at tapes of themselves and discuss improving technique with a coach who is trained to point out things they miss. A career coach might not watch a game tape, but they certainly work with you one-on-one to get a perspective on your strengths and weaknesses. Then the career coach points out the things you seem to have missed, and discusses them with you.
- A coach knows how to improve your game. Athletic coaches spend a lot of time learning how to give practical advice and develop training regimens to their athletes. Career coaches can lay out practical steps you can take to improve your career, whether it is job search skills, interview practice, or deciding which career path you should aim for.
- A coach is an accountability partner. In athletic training, there can be daily sessions. For career coaching, accountability can be scheduled for as often as you need it; most of us only need a weekly or monthly contact once we have the plan in hand.
Professional Resume Services offers Coaching Services because your career is important enough to merit them. Just as there are many types of sports and athletic coaching, there are different types of coaching packages and services offered. One of them may be just what you need to get your game (and career) boosted to the next level.
Two Qualities All Resumes Should Show
Resumes
Your resume is a compilation of your career for the purpose of evaluation. The reader of your resume is looking for indications you will be suitable for a specific opening and that reader uses your resume to determine if an interview should be scheduled. One way to categorize what will be looked for is summed up in two areas: learn and lead.
The ability to learn is essential no matter which position you are filling in an organization. From the top executive to the lowest rung of the career ladder, if you aren’t continually seeking to learn how to increase your effectiveness, you are dead weight. This can be shown in a resume through several means:
- seminars and classes attended
- organizations and volunteer activity
- certifications
The ability to lead is really the ability to think and act independently for the good of the group. Some of this ability isn’t going to show in a resume — having the strength of character to avoid gossip, for instance. Still, a resume can show that you have accomplished goals. The positions you have held in any organization, the time spent as a member and the activities you participate in all show leadership by example even when they are not “head” positions. Your references will reveal what kind of person you are, which indicates what kind of worker you probably will be.
During an interview, you are assessed in the light of your resume. The impression the resume gave is adjusted to include the face-to-face interaction and the whole package is considered. Will you be able to learn the job? Will you be able to do the job well even when distractions occur? Will you be a positive force in their particular workplace? If your resume hasn’t shown that you might fit, you will probably not be called in for that interview.
If your resume hasn’t resulted in being called in for any interviews, maybe it’s time to look at it again. Does it show that you know how to both learn and lead? Is it well written? Professional Resume Services has carefully built a site with many ways to help you develop an excellent resume for distribution. Explore the tips and services and see how your resume can be one that gets you that interview and the opportunity to learn and lead in a new job.
