Is Your Executive Resume On Target?


Are you thinking that 2022 is the year you really want to score that executive-level position with your company? Or for a completely new organization? Either way, you’re going to want to have your marketing tools ready for the new year-new job search adventure, and being able to present hiring managers and recruiters a targeted, executive-level resume is the first step in the process.

Whether you haven’t updated your resume in 20 years or two, it’s still necessary to take a long inventory of what is currently on the resume, what needs to be added, and what you can do to make it better. Here are a few tips to get you started…


Everybody knows that you should have your contact information, work experience, and education on your resume. However, this information still needs to be strategically written and displayed, so that it stands out and doesn’t just look like a pile of information you quickly plopped on a piece of paper.

  • In your contact information, include your name (professional), relevant credentials (CPA, MBA, PhD, etc.), phone number (mobile is preferred), email address (personal-not work or school email), and your location (city/state is sufficient). Your name should be bigger and stand out more than the rest of your information, which should be displayed professionally, either after or underneath your name. Include the word “LinkedIn,” and link your resume to your online profile, if, and only if, your online profile is complete and optimized for your new job search. (It needs to send the same message as your resume.)
  • Your career history needs to start out with a strong title. PLEASE do not use the words “work” or “employment” in your title. Think of how an executive would talk about his/her career. “Professional Experience,” “Career Narrative,” or “Career Chronology” are some other options. Write this section so that it is keyword-saturated, achievement-focused, and achievements are quantified where possible. If you were a sales leader or in a position where you made an impact in growing business or revenue, this is your opportunity to share this information! Use creative/colored bullet symbols to separate your achievements, and ensure that your job titles and years in each position are accurate.
  • If you are a new graduate, your education information can be listed at the top of your resume. If you are NOT a new graduate, this section should follow your career history and, depending on how long ago you graduated, you may want to leave the years out of this section. If you make the title “Education & Credentials” (or something of that nature), you can also include any relevant certifications and professional development/training here.


Now that you have the basics started, there are other things you need to include in your resume to tell your story, appeal to the reader, and ultimately market yourself effectively for the job you’re vying for.

Career Summary

  • Use industry-specific keywords and powerful descriptors to paint a brief introductory picture of who you are, what you have done, and the value you can provide in an executive-level role.


  • Branding is KEY! Come up with a branding statement or at least some type of title at the top of your career summary, so that the reader knows immediately what level you’re at (or want to be at).
  • What are you known for? What are you good at? What do you love to do? What do you want to continue to do in your next role?
  • You could also just use a few key terms or even multiple titles (COO, CFO, etc.) to show the reader this information.

Career Highlights

  • If you want to communicate some of your best career successes, adding a “Career Highlights” section just before your employment history is a great idea. Include 3-5 bullets of your biggest career achievements (successful programs you’ve implemented, process improvements, cost reductions); anything that shows where your leadership resulted in a positive outcome for a client or an organization.
  • Think “results-rich” statements when you are deciding on what to add. Think METRICS. Where did you generate millions in cost savings? What strategies or deep dives did you conduct to see where there were holes and money drains?

Soft Skills

  • How are your problem-solving skills? Do you shine when listening and communicating to your team? Are you good at critical thinking? What about conflict management? Don’t underestimate the power of your soft skills. Companies are hungry for that balance.

Board Leadership & Affiliations

  • Companies want to hire executives who have industry knowledge and can work with Boards of Directors and/or other c-suite teams. Include your memberships in professional organizations, as well as any board experience you have (paid/volunteer).

Pandemic Information

  • How were you able to flex and adapt during the pandemic? What changes have you made, contributed to, or implemented relating to the pandemic? What role did you lay?


  • Want to level up? Then you better level up the look of your resume. Your format needs to stand out just like your content, so PLEASE, do not do a simple black/white, 12-point Times Roman font for your entire resume! Add some pizzazz! A little bit of color goes a long way in getting your resume to stand out in the pile–and is also very appealing to the eye.

Additionally, including language proficiencies (if you’re seeking a global position), honors, awards, publications, etc., anything that can help the reader to truly get to know you in the brief few seconds taken to scan the resume.

These are just a few things you can do to ensure that your resume is on target to give a strategically written chronology of exactly who you are, what you have accomplished, and the value you can provide in an executive-level position in 2022.

Bulls Eye: Creating A Targeted Resume

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targeted resume
One of the most important things employers are looking at in job candidates is which candidates care about the company and will help the company succeed. You want to be able to show potential employers that you are the person they have in mind.
Creating a targeted resume is a great way to do that.
A targeted resume is different than a traditional resume because it is created with the specific company in mind as you write every aspect of the resume. This will impress your potential employers because it will show them that you not only are thinking about their company, but that you also did your research and know what you are talking about. Follow these steps and you will be on your way to creating a great targeted resume:

  1. Do Your Research: Take some time and research the company you are applying for, and even the specific job you are looking at. This will make it easy when it comes to actually writing up your resume.
  2. Start With Your Objective: Start your resume by writing an objective that uses the company’s name and expresses that you want to help said company succeed. This will give the great first impression that will keep your potential employers interested in what you have to say.
  3. Make Sure Your Experience Matches Your Objective: Now that you have an objective to guide you, you need to make sure that every entry in your work experience shows your potential employers that you can live up to what you stated in your objective. This also goes for your achievements and accomplishments. Try to choose work experience entries that are similar to what you are applying for.

These steps will help you create a targeted resume simply and effectively, a resume will help you land the job and impress your potential employers.

If you are applying for jobs but aren’t being successful, then it is time to look at where you could be going wrong. The job market is tough so if you aren’t doing what you can to beat the competition, then you are really ruining your chances of being successful.
There are several things that can help or hinder your job application success rates and if you are having problems in getting your dream job, then you need to look at these and how they can be improved.
One of the main things you need to look at is your resume and making sure that it does you justice. There are several ways that you can get hints and tips on how to have the perfect resume and the changes you can make to ensure that your resume is doing the best possible job for you.
However, when you are simply reading other people’s advice and trying to put that into place with your resume, it can be difficult. Knowing what your resume should be like and how to improve it is hard, but it is a vital step to job success.
If this is something that concerns you or you feel like you could do with help improving your resume, then why not get a professional on board? By getting someone who knows what they are doing to read over your resume and make any improvements that are needed, you are giving yourself the best chance of job success.

The days of having a generic, all-purpose resume has been replaced by the need for highly developed, targeted resumes. Now you must tailor make your resume to fit into the job description offered by the employer. Targeted resumes aren’t just a necessity, they are critical to you finding long term employment. Targeted resumes put forth your best face and allow HR Managers to see exactly what you bring to the company.
Targeted resumes enable a job seeker to market their skills by addressing a specific concern for the company.  It allows them to see how your skills and past experiences will fit in closely with what they require. They also use targeted keywords that closely fit and attract attention to the needed qualifications for the position. You should play up your strengths and focus your attention there, but do not dismiss your past failures, embrace them and take responsibilities in them. But you don’t have to make them the focal point.
Chances are your resume is an all-purpose resume. What everyone likes about the all-purpose resume is that its broad and captures the wide appeal of employers. But saving time is not important, if you really want that job you have to have a complete targeted resume for each position you apply for. But don’t toss that original resume just yet, you still can use it as your base for completing your targeted resume.
Steps to creating a targeted resume
Use your all-purpose resume to build off of, this will save you some time in creating a brand new resume every time you apply for a job. It’s actually fairly easy to take your existing resume and tweak it to fit your needs. So here’s how you proceed:
Create your all-purpose resume
Think of everything that you’ve done in past jobs, experiences, education, clubs, sports teams, anything that you could use as a basis for who you are. Your all-purpose resume is the heart of your resume, employers will never see it but it will allow you to paint a lush picture of your overall capabilities.
Review the job requirements
If you find a job you are interested in, look over the job requirements in the ad. Review the requirements and see how your education and experience stack up with what they are looking for. You want the job to be a good fit and this is an important step of the process. Use the job requirements as your basis for altering your all-purpose resume. Highlight what the job requirements highlight. Tailor make your resume to fit what the company is looking for. Be careful not to overindulge.
Develop your targeted resume
When finished with researching requirements, you need to actually alter your resume. Look over your existing resume to see how you can alter it into the final product you will send to HR Managers. Add secondary keywords, accomplishments, training and skills to round out the resume. Your all set, now you just need to ace that interview.