You can significantly help your executive job search if you have a positive online brand. Many employers today will do an online search for a candidate’s name. If you have a lot of negative things about you, or don’t have much of an online presence, you’ll hurt your chances of landing an interview.

The importance level of personal branding for senior level managers is very high. Companies want to hire executives with a positive online brand, since they are viewed as an advocate for the company. Here are some of the top ways you can safeguard your executive online brand to ensure you have a positive image.

personal branding for senior level managersSearch For Your Name Online

You should do an online search for your name at least once a week. The best way to protect and enhance your c-level personal branding is to know what information is out on the Internet for everyone to see. If a potential employer is going to search for you online, you should also take the time to do it yourself and clean up anything you don’t want to show up in the results.

Your Online Brand Backs Up Your Claims

If you’ve already talked to a potential employer, chances are they are going to search for you online to see if they can verify any claims you made. Don’t tell them you worked for a certain company or have a certain level of experience if it’s not displayed on your LinkedIn profile or other places. Even worse, inaccurate or contradictory information will deem you as being untrustworthy and can damage your personal brand even more.

Have A Professional Social Media Presence

The best way to enhance personal branding for senior level managers is to have a positive and professional social media presence. Employers today look for candidates who are active on social media, so they can be valuable for finding new business or even new candidates. A positive social media presence is critical for c-level personal branding today, so don’t take it lightly. Be active as much as you can and always portray yourself as a professional.

Professional Resume Services is here to help you, whether you need assistance in writing an effective resume or improving your personal brand. Our experienced professionals can help you with every step of your job search process, so never hesitate to call or email us at any time for assistance.

Working on your personal brand is more important now than ever before. Executives have typically considered their c-level personal branding as being associated with and representing the company they work for. However, the notion has shifted into marketing yourself as a person rather than as a part of a company.

When you work for a company, you still need to brand them as part of your job. The key is to also know when the right time is to work on yourself as well. Not doing so could hurt your long-term executive career prospects. Here are a few ways executive personal branding affects your executive career.

Establish Yourself as an Expert

When you focus on c-level personal branding, you can establish yourself as an expert in a particular industry, rather than for a specific company. Portraying yourself as the go-to executive for many different issues can be very valuable for your career. People need someone to rely on, and if you have the expertise, branding yourself as the person they can rely on can define you in that way.

c-level personal brandingLearn More About Yourself And Your Goals

Executive personal branding goes beyond writing an effective resume. It’s easy to portray yourself in a different light when you’re representing a company, even when you know it’s not the true you. How you brand yourself could give some insight into your own self, your value, worth and what you’re capable of.

Get Feedback From Peers to Improve Your Brand and Career

One of the best ways to improve c-level personal branding is to always seek feedback from colleagues and peers. You may believe you are taking all the right steps to market yourself appropriately, but you don’t know how you are perceived by others unless you ask someone you trust. Most executives won’t volunteer this information to you, so asking for feedback could open your eyes to some changes you need to make when representing yourself.

Link Your Online Brand With Your Personal Brand

You could be hurting yourself if the person you say you are online doesn’t match the person you are in real life. When you optimize your LinkedIn profile, don’t just write things to make yourself sound good. People will read your LinkedIn profile and have a general perception about you. That perception has to come close to matching in real life, so be sure the two are linked closely and accurately.

At Professional Resume Services, we always work with executives wanting to improve their personal brand. We understand the importance of personal branding when it comes to career advancement, job searching and other aspects. Feel free to contact us if you need any tips or advice on branding or any other aspect of your executive career.

When many people think about building a brand, they think about actual companies promoting their brand to drive business. However, executives today have to build their own personal brand as well. Building your brand online can take a significant amount of time and effort, and it won’t happen overnight. Your online brand is how people perceive you in real life, so it’s worth taking c-level personal branding seriously. Here are some of the best ways you can build your brand online.

Be Active on Social Media, But Not Too Active

Social media is great for building your executive brand, but it can also come crashing down in a hurry if you aren’t careful. You also want to limit the amount of platforms you use to just a few so you don’t spread yourself too thin. Having too many social media accounts to manage can become overwhelming very quick.

When it comes to your level of activity on social media, you always want to keep your brand in mind. Any time you think about posting something, consider whether it hurts or helps your brand. By considering this every time, you’ll manage your level of activity and only post relevant items reinforcing what you want to be known for.

Executive LinkedIn profileEmbrace LinkedIn

Having a strong executive LinkedIn profile is possibly the best way to build your brand online. One of the first places recruiters go to find executives is LinkedIn. If your LinkedIn profile needs some serious updates, you may consider looking into a service to help you. You definitely won’t be able to build your brand online the right way if you don’t use and embrace LinkedIn.

Use Strategic Keywords to Get Discovered

Keywords on your LinkedIn profile or other online platforms can help you get discovered. This also means you have to be extremely careful about what you post online. There is no separating personal matters from business matters online, so everything you say is tied to your overall brand.

Always Reinforce What You Want to be Known For

Every executive has unique qualities, including you. When you’ve determined what those qualities are, emphasize them on your LinkedIn profile, your resume and anywhere else. This reinforcement can help with your c-level personal branding and help you get recognized by the right people and companies.

Professional Resume Services thrives in helping people build their brand online. Whether it’s updating your executive LinkedIn profile, optimizing your resume or brainstorming new branding strategies, we are here to help. Feel free to contact us at any time for assistance on building and maintaining your brand online.

if nobody knows you are an expert, you are invisible

One of the assumptions about executives and those higher on the career ladder is that they have expertise in their field. The problem is, people have to realize you have that expertise. Your plan for your business, career, or any kind of future acknowledgement really needs to include ways to show the world you know what you are talking about. Fortunately, it is easier today than it’s ever been to establish yourself as an authority: an expert in your field.

Ways To Establish Your Authority As An Expert

  • Write a book. This is so easy with e-books because you can self-publish right away and update as needed. And the benefits are huge: you “must be an expert” because you wrote a book or two. It’s also a good way to let potential employers know what your expertise is, and it looks impressive on an executive resume.
  • Be a great blogger. Writing consistent and useful content builds up an audience of readers who welcome your next post because it helps them somehow. If you are sharing your insights and making a difference in your reader’s lives, you are building a reputation for expertise. You are proving your expert status with every post.
  • Utilize online networks. Whether it’s LinkedIn profile development and posting regularly, guest blogging, Google+, or taking thoughtful part in online discussions, there’s an impression being made about who you are. Make it a positive and authoritative impression and there will be lots of good reasons to see you as an expert in your field.
  • Curate content carefully. Link to authoritative sites or articles and share your expert opinion on the information. Create a reputable source for research in your industry.

When you think about it, this is marketing. You are in the business of selling yourself as a well-deserved expert in your field by getting the message out to the people who need what you offer. Anyone who aspires to become an executive or any type of professional needs to be seen as an expert, or nobody sees them at all.

what's keeping you out of a c-level career?

Sometimes, all that is keeping you out of a c-level career is your online brand. Other times, it is your resume. Often, it is both!

If it has been years since you tried to find another position, you need to understand that things have really changed. You may be great at the face-to-face networking that is an essential asset, but online social networking might not be high on your list of things to do. This is a mistake, because today, the people who are vetting job candidates are looking online. If you do not have a strong presence, you aren’t on their radar.

Why, some ask, would a c-level executive professional decide to hire someone else to write a resume or develop an online brand? Wouldn’t the fact they are capable of planning the strategic infrastructure of a Fortune 500 company and negotiate multi-million dollar partnerships mean they can do this themselves?

Leadership professionals usually will rely on a professional resume writer and other professional services because they are used to outsourcing tasks that require high levels of expertise. There’s a skill to the complexity of assessing career progression and leveraging data to create a personal marketing campaign. Only the highest quality of a complete Executive Resume Package yields results by positioning you to get the job you want.

For many of those who have busy working in their current positions and not paying attention to the new demands in the job market, it’s good to add the discounted Executive Recruiter Distribution or Online Branding Power Package. Whether or not you need them can be determined during the initial consultation — an hour of strategic consultation that includes discussing branding.

the importance of your brand on- and off- line

“Branding” has become a buzzword, one that is losing meaning for many people tired of hearing it. That doesn’t change the importance of what “branding” actually is: your reputation.

It’s all the little pieces of information someone has about you wrapped up in their perceptions about that information. It’s important because it directly affects your career. Your reputation can get you the job or get you on the “do not call” list. People’s understanding of who you are can get you promoted or get you fired. With the internet and social media, there’s just a lot more information out there to be aware of.

Who you are, the choices you make and the way you do your job are part of your brand even though it happens off-line. Think of it as being the spokesperson for your personal brand. The best way to deepen relationships is to face time, and it happens best when you are not on a screen (although videoconferencing is becoming a popular substitute, it doesn’t work for everything). So step away from the computer and go to workshops and seminars. Do the volunteer community service. This gives a huge chunk of information to your branding because it is as big as you are.

Online, your brand is also made up of pieces of information. You have control over most of them if you are diligent about privacy settings, security, and consistent postings. Many are even choosing to have their own site with their in order to be first in a search. LinkedIn profile and online branding development is so important that you should invest in research and possibly coaching to make sure your online brand is professional and current.

Your brand is not just the history of who you are. Your brand is the hope of who you aim to be. It’s your reputation and your potential all in one package, and you can choose what that looks like.

work from home resume

Nowadays, the most successful marketing campaigns are those that extend beyond traditional forms of marketing (print, radio, even TV) and into internet and online marketing and branding. The same is true about personal branding. In order to have the most successful marketing of yourself, you need to focus a lot on branding yourself online. And you need to make sure that your “campaign” is up and running long before you are ever contacted for a job.

Having an established online profile of yourself before you need it will not only ease the stress of creating a phenomenal online branding for yourself, but will also show potential employers that you are at the top of your game and a step above other potential candidates. If the idea of branding yourself online is stressful or overwhelming, then just start small. Start with a LinkedIn profile. This will give you the perfect start to branding yourself online. It is simple and professional and is the networking that most businesses use.

On your profile, make sure to include these things in order to ensure the most effective branding:

  • Show your expertise as much as possible
  • Publicize your successes and achievements
  • Make sure you are easy for potential employers to contact (phone number, email, other forms of communication)

These things are easy to do and they will make your profile, and thus yourself, look impressive and professional. Of course none of this will do you any good if it is not established on your personal branding sites before you look for a job or are contacted about a job. It is easy enough to do so why not jump the gun and be one step ahead of your competition?


personal branding
Personal branding is, in the simplest definition, the way you market yourself. It is the way the world, and potential employers, view you. And if used correctly, your personal brand can land you that job.

Since your personal brand is the first impression that employers can get from you, you need to ensure that it is creating the impression that will represent you in a way that gets you a job. This means it needs to be professional. Whatever you say, write, or do, that is linked to your professional brand needs to be professional so that you can avoid embarrassment and avoid losing those important job opportunities. Think about what you want to present and make sure that everything you put out reflects that.

Be careful that when you are making a professional brand you don’t make it boring or impersonal. It is still your brand. Let potential employers know who you are. They are not looking to hire a robot. They are looking to hire a person with whom they can work every single day. Let them know you can be that person.

In order to ensure that your brand is seen and recognized by employers you need to spread it far and wide. Put your name out there. Put it on Facebook, put it on Twitter, put it on Tumblr, put it on LinkedIn, start a blog. Do all these things and advertise them on all the other sites you are a part of. Make it easy for potential employers to find you.

These are fairly simple things to do, but they do take some time and careful planning. If you are willing to put in the time and effort, then you will be able to create a personal brand that will land you that job you want.

Personal Branding

Since a lot of businesses now use the internet to check potential employees, it’s very important to know what your personal brand says about you. So, how do you do that.

For starters, search for your own name on Google to see what comes up about you. Sometimes, there will even be other people with the same name so you need to make sure you know which searches are relevant to you.

Google will find you especially if you have any Google accounts such as email, Google Voice or Google plus. Additionally, make sure your social networking pages are more professional than casual.

Be careful of the things you post on networking sites. You don’t want it coming back to bite you, and it will if you aren’t careful. It doesn’t matter what others are posting on their own sites, but if you are trying to build a brand, yours needs to be more professional than that.

Register for online forums that are relevant to your type of skills so that you can build your personal brand better. Forums are an excellent way to find business relationships and information.

The more you keep your presence alive on the internet, the easier it will be for potential employers to find you and to become acquainted with who you are.

Last, but not least, tailor your resume so that it details all the relevant skills you have and your expertise. Once that is done, post your resume in as many places as possible on the Internet. Before long, you will have built a professional brand that others will contact you instead of you always having to seek job positions.

Not A Pretty Sight

There was a time when job seekers only had to be concerned about background and reference checks. That seemed intrusive enough. Now comes along social media and the possible damage it can do to your job search.

Almost everyone is on social media sites now, which is great. People can connect now like they never have before. But, here is a big BUT, potential employers can see this as well during the hiring process. When building a personal brand, this will all become a part of that brand as well.

Potential employers will do a Gooogle search of your name to find out more about you. This is not illegal and is becoming more popular with employers. This is an excellent way for them to really know who they are interviewing.

Some things you can do to prevent your personal life from spilling into the interview process is:

  • Remove anything on social media sites that may not picture you in a good light. Photos, comments and personal views. You can set your profile to private so they will only see basic information about you. It might not be a good idea if they see you with a drink in your hand in a bar or something.
  • Update all business social media sites with an updated resume, pertinent business information and a tasteful photo.
  • Do not use silly email addresses like “want2chat” or “prowler” or something to that effect. You will want an email address that is much more professional.
  • Do the same type of search on potential employers. Use sites like LinkedIn to see what type of business they are, what they are talking about and who works there. This gives you excellent leverage during the interview process as they will be impressed with your questions and statements about the company. They will know you have done your homework.

If you are not sure what is going to pop up about you or how to prevent it, there are always companies that can help you clean your act up. They can search through a lot of venues to make sure that nothing embarrassing will affect your job search.

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