Identifying and Overcoming Common Job Search Misconceptions

Cover LettersExecutive ResumesJob SearchProfessional Resumes



You can save yourself a lot of time and frustration during your hunt for a job if you spend some time identifying and overcoming common job search misconceptions. These hurdles can trip you up unexpectedly, but if you learn what they are beforehand, you’ll be prepared for a more satisfying job search experience.
First of all, forget the idea that the Internet is a magic bullet for your job search needs. Most “help wanted” ads are NOT placed on the Web, employers seeking instead to look internally or hire based upon peer recommendations. That said, there are a number of good sites around for the places that do choose this route, such as execunet.com, netshare.com, linkup.com and indeed.com. Register with your resume and cover letter at as many sites as seem appropriate, but avoid another misconception when doing so: The more places you sign on with, the more job offers will pour in. You can always check out my favorite, LinkedIn, and see if any companies are listing openings.
Very importantly, clean up your resume. Consider hiring professionals to help you with this task, and learn more about another common misconception. That is thinking that employers dislike frequent job-changers. While that might have been true in the past when the economy was more stable, employers know that nowadays job-seekers are likely the victims of downsizing or the shipping of their jobs overseas. They understand that your unemployed state and the fact that you might have had to frequently change jobs or location may simply have been so you could stay ahead of the recession. Have a professional work with gaps or short lengths of stay in your resume, however, to present a cohesive picture of progressive goals being met on your career path.
Another common misconception is thinking that your cover letter is just a way to introduce your resume. It is not. What it should be is a vital way to put a face to the sometimes-bald facts contained in your resume; a chance to present yourself as a person with certain skills not necessarily covered in your resume. Perhaps you are an eloquent writer. This is a chance to share information such as exactly which job you are seeking, and why you are uniquely qualified to be offered an interview for your dream job.
Probably the most important misconception to overcome is that the most qualified individual always gets the job. The reality is that the job seeker with the best combination of job skills, inherent qualifications and best personality fit with the interviewer and company is the one who will be offered the job. Employers want someone who will do the job well, certainly, but also the employee who fits in well with the rest of the team and has the right temperament for the specific job requirements.
Try not to get discouraged, and keep in mind the old adage that you should spend as much time looking for work as you would if you were actively working. If you need help then don’t be afraid to seek out help from a resume writer. Just try not to jump at the first offer you get without looking it over carefully, so you don’t shortchange yourself.



In this new digital age, more and more employers are turning to the Internet for their hiring needs. Whether posting open positions on a company owned website, utilizing job boards or social media, job seekers are becoming increasingly aware of the importance of understanding how to post resumes online. Because of the various formats that are needed, developing a strong portfolio of resumes is critical for those hoping to find the perfect new job.
Take a minute to consider the different forms of resumes. Electronic, print, plain text and full HTML are the most popular options. The reasons for the various forms are simple: prospective employers use a variety of tools to collect and collate resumes. Deciding which is appropriate and properly formatting it is critical for success.
The traditional print resume (like Microsoft Word, for example) often doesn’t translate well online. Because of this job seekers are encouraged to develop a variety of electronic formats for their resume.

  1. Text: A simple text resume that focuses less on fancy formatting and more on presenting clear details is a must. Resume writers also call this an ASCII (American Standard Code for Information Interchange). This format is ideal for posting resumes into formats on websites. While it is still important to review the post, sticking with a clean text format often removes many of the formatting issues seen.
  2. Email: Even more basic than the text format, creating an email ready resume takes into consideration line spacing rules often imposed by email providers. Often a simple matter of tweaking a copy of the text resume, creating an email ready version allows you to post your resume directly in the body of an email.
  3. HTML: As more and more people turn to the Internet for their business needs, many are creating HTML resumes. This is perfect for those that wish to create an electronic portfolio of their work. A word of caution: providing too much information is an easy pitfall of the HTML resume as is simply creating a flashy version of your resume. Only utilize the HTML format if you have basic HTML knowledge.

It is important to acknowledge that where you post your resume online is almost as important as the format it takes. While it may seem like a good idea to attach your resume to a personal website or social media profile, remember that doing so gives potential employers access to all sorts of information that is often best kept private. Marital status, past health issues, ethnicity, political leanings and more can often be found directly on a personal website. It is best to avoid giving potential employers access to this information too early in the process.
In a world where technology is quickly becoming a necessity, not understanding the basic differences in formats is a big mistake. A poorly formatted resume can make you look disinterested and technologically inept. Be sure to spend the appropriate amount of tie developing resume formats to ensure your resume makes the statement you want it to.

You Were Fired….Now What Do You Do?

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Getting fired— it can happen to the best of us, and it can even happen when it’s not your fault. Many people have been fired due to personality conflicts between themselves and managers or other employees. The idea of what your job was going to be like may be miles away from what management had in mind. Or you could simply have screwed the pooch. It happens and you’re not alone.

Experts believe that at least 200,000 people are unjustly or illegally fired each year. So you’re fired–now what do you do? Do you sulk and cry for a day (pity party, table for one please), probably, but then you get back up and do your best to find something that will work for you. But, you’re fired now, so what are your options? Regardless of whether you were fired for legitimate reasons or not, where do you go from here?
Being Fired
First thing you do is not beat yourself up over it. Getting fired can happen to anyone, even the best employees have been fired at one point, so do not dwell on it. Keep your focus on what you are going to do next and how you’re going to find another job. But, keep in mind that you have another hurdle to overcome – the tag of being fired – has been added to your job search woes. There are ways to overcome this issue and at least put it in a neutral light.
Legal Issues
Before you start your job search do some research and see where you stand legally. Your termination could be legitimate or it could be considered wrongful termination. Check and see if you are eligible for unemployment benefits. You don’t know whether you are eligible until you file so that should be the first step after getting fired. Ask your state’s unemployment office, especially if you and your employer have a disagreement on the grounds of your termination. In cases where it is not clear, the unemployment office will often lean towards the unemployed person over the corporation, especially when making a decision on unemployment benefits.
Your Resume and Cover Letter
There is no reason to mention that you were fired in your job search, on your resume or in your cover letter. Just make sure that your job search is positive and you portray yourself in a solid, responsible light. In your cover letter, you can focus on the basics, while avoiding long winded explanations of past employment. Your cover letter should address the specific position you are applying for, make sure that your cover letter is correct and matches each job you apply for, as well as addressing why you are applying, and how you are qualified. There is no reason to bring up your firing in your cover letter or resume. That should wait for your interview, if at all.


Contrary to the occasional rant about them, cover letters never go out of style. In fact, they should be considered one of the most important elements of the job seeking process. Unlike the resume, a rather cut and dried dissertation on your experience and training, the cover letter is your chance to convey more than simple experience. Understanding the important areas that need to be covered in a cover letter and the importance of creating unique letters for specific positions will allow you to take advantage of the strengths of the cover letter.
Length Matters
First, recognize the importance of appropriate formatting.  Cover letters that are too long will quickly loose the interest of the reader while those that are too short will not convey the necessary information.  Instead, be cognizant of the length and format of each cover letter.  Each cover letter should be no less than three paragraphs long and no more than one page long.  Not only is this length considered correct, it will allow you to appropriately address important areas adequately.

It Isn’t Your Resume
It is a mistake to simply use the cover letter to restate the facts that appear on a resume. Instead, the cover letter should be used to build interest–telling a little more about yourself and what you bring to the reader. An effective way to build interest is by expounding on an accomplishment that can be found in your resume. Instead of simply restating the accomplishment, give the prospective employer more details – details that will build interest in you.
Be Specific
Many make the mistake of creating a generalized cover letter.  Addressing a cover letter to the HR Department, utilizing generic job names and including general examples is a patently bad idea. Instead, take the time and do some research.  Even if you are sending a resume and cover letter to be filed for a later position, it is critical that it be addressed to the specific person in charge of hiring for that position.  Each resume that is sent out should include a cover letter that is specific for a particular job offering.
What’s Next
When concluding your cover letter, be sure to include your next step. You may want to inform the reader that you will call to confirm receipt in a week or let them know you will call to ensure they have all the information they need. Including a follow up action is the best way to ensure that your resume will be flagged for follow-up by the reader.
Cover letters are a good idea almost any time you are submitting your resume for review. There are a few distinct cases when a cover letter is not required.

  1. When the potential employer requests no cover letter be sent.
  2. When working with a headhunter.
  3. When using resumes at a job fair.

It is important that each cover letter be written with a specific job in mind. Carefully read and review not only job postings, but also any information that is available regarding the company to which you are applying. Doing so will allow you to craft a more effective cover letter – one that is more likely to generate a call back. You can tweak your main cover letter for different positions. Be sure and save each version with a different title so you can easily pull it up when a similar job position opens up.


The word “resume” gives some people the shivers when they think about having to write one. This reaction is truly not necessary—all it takes to write a resume is a little bit of effort, and some thought. The following are some basic tips on how to write your resume. While the actual writing process takes a lot of thought, planning and strategy, having a “to do” list like this will keep you on track.
Knowing what will go into a resume is the most important thing. In other words, your very first step is to plan out what will go into the resume—sort of like the term papers you wrote for school, or a shopping list.
Think about what jobs you have done, the time spans each of them have covered, and the job duties included. Don’t put them in a specific order yet, unless it’s easier for you to work that way.

Begin at the top of the resume, and decide the format that you want to create it in. List your name and contact information first. After that will be the career summary, your job experiences, and follow them up with education/credentials/professional development.
Start out writing each job description, in a loose, easy manner. Whether you choose for that to be just a few words for the description, or a list of words done as bullet points, it doesn’t really matter. Whatever works for you is what counts.
Look at the jobs that you have in front of you. Some people prefer to take the paper that they’ve used to jot these descriptions out on, and cut it up to rearrange the jobs into the correct chronological order. Others just use circles and arrows. Once you have decided the order in which you want to put the jobs, look at the descriptions again. Put the words into a coherent, thoughtful description of that particular job.
See? You are already writing a quality resume—it’s that easy.
Refining the job descriptions so that they make sense, don’t run on, and will put you into a positive light are the next step. There are some other things to consider now, in addition to the job descriptions. Education is an important thing to list on your resume. With that in mind, list whatever college or technical/trade school experience you may have. Remember to keep it reverse chronological (the preferred choice), listing the most recent position first.
List things like the GPA that you had, any school-related leadership positions you may have had, and extra-curricular activities as well, but ONLY if you are a new grad.
Now, create a career objective or career summary (I always do mine last, after I get a strong familiarity with the client’s history). What do you want to do in your career? What do you want the reader to know about you, your strengths and what you can contribute? You should remain very clear and focused in this area. Think of your brand. Do you have one?
Learning how to write a resume isn’t difficult as long as you devote the time, thought and planning into it.

Job hunting is not anyone’s favorite thing to do. Neither is writing a resume either, unless you do it for a living. So when you find errors on your resume after you’ve sent it, how important are they?  This just happened to a friend of mine. No sooner had her finger hit ‘send’, did she realize there was a typo in the career summary at the top of page 1. Are those mistakes really going to cause you serious problems?
Well, the answer to that is that it depends.  There are many different types of errors that you might find on a resume, and while some of them are ridiculous, others are so inconsequential that no one will notice.
For example, formatting errors are more noticeable than anything else, and will leave an impression that the person who is submitting the resume doesn’t know what they’re doing. If the resume wasn’t created by you, it will still be the impression given to the employer. Ensure that your resume is properly formatted. In other words, all the edges match up, because looks do count. Pay attention to whether or not bullet points are used in appropriate places, if you have chosen to use them. Make sure everything is consistent. If you are going to capitalize your job title, make sure ALL job titles are capitalized, etc.
How important are errors on a resume? Is your contact info correct? There is a difference between the town names Brookfield and Brookville! Let’s say Person X living at 123 Main in Brookfield lands a job—but their resume says Brookville. When the job offer is mailed to the wrong address and comes back as returned mail, that’s a big problem.

Incorrect information on a resume is also a major resume no-no. Lying about previous experience or schooling is a huge problem. How important are these errors on a resume? More than likely, at some point in time, you will get caught, and your credibility could be ruined. Oh, and you’ll probably be fired, too.
When creating your resume be truthful about where you went to school, what your ranking was, and when you graduated. If you took longer to graduate, you can explain that in an interview.  Past experiences are listed on your resume with the most recent on top and a description of what the job was, using as few words as possible. Many people are too wordy, which is a turn-off to employers looking for potential workers. Keep it straightforward and simple. Cut the fluff words and stick to the point.
Spelling counts for a lot and the spell-check function on your computer can be a valuable tool. Be aware of how to spell the names of personal references properly. When potential employers call to check the references with these people, they don’t wish to be embarrassed by asking for the wrong person due to the name being misspelled. You should always spell-check and proof your work obsessively, or at least 2-3 times. Beware: spell-check doesn’t catch everything. I used to always automatically type “manger” for “manager”. I don’t know why, but I did. Manger is a word so spell-check never caught it. I did though. Luckily there is a cool tool in MS Word (auto correct options) where you add the words you misspell the most and it will automatically correct them (whew!).
Really, how important are errors on a resume? It all depends on the position you are applying for. If you are looking at a small spelling mistake in a sentence, and you are applying at an auto parts store for a cashier position, then it’s probably not a big deal. However, if you are applying as a newspaper editor with that same resume, it is a big deal. In the end, your resume should still be perfect anyway.

How to make your cover letter unique

Cover Letters


Your cover letter is your first impression with a company, even before an interview occurs. There is some debate among job seekers now about the importance of cover letters, now that email and online applications have replaced postal mail. However you apply for a job, though, a cover letter is still very important, and making yours stand out from your competition is equally important. So how can you make your cover letter unique, without looking desperate for attention? Here are a few guidelines to writing an effective cover letter that presents your personality in a way that sets you apart from the competition.
Don’t use a template : The most effective way to write a unique cover letter is to avoid templates or form letters. Not only will the reader be aware that you’ve put some thought into your introduction this way, but it will also open you up to different formats that will allow you to express your thoughts in the most concise manner. Maybe you want a bulleted list of keywords at the top, or you have particular experience in an aspect of the job, and want more time to explain – don’t pigeonhole yourself into skipping it because it doesn’t fit a pre-made template.
Make the cover letter appropriate for a quick scan : Sure, you want to tell a potential employer all about why you’re the best, but chances are the HR staff doesn’t have time to read 50 individual cover letters. Make your letter easy to digest with a quick 5 second eye scan. Include your skill set in an easy to read bulleted list at the top, or format your letter with the main points in bold text. People start skimming when they hit a block of text, so tell their eyes where to go. Make sure they can see all the most important information within 5 seconds of opening your email.
Remind them that this is just a highlight of your full resume : The point of the cover letter is to tell the employer at a glance why they ought to bother looking at your resume. So don’t forget to remind them that it’s attached.
Include links to your information in a clickable format : You may not have your own website, but you probably (and should) have a LinkedIn profile. Even better, you may have a work appropriate, or industry related blog. Use these to let employers get to know the real you. Let them see that you’re an expert in your field by sharing a blog you’ve created, or an article you’ve written. Let them get a glimpse of you that’s deeper than the resume. This is important though, make any links clickable. They probably won’t bother typing in a URL.
Make your text catchy, just in case they do read it : If you have interested an employer enough that they read your full cover letter (keep it short, though), then make sure that what you do write is well written. Aside from making sure it’s grammatically perfect, make it an interesting read, too. Add a bit of humor, or a clear opinion about something. If your cover letter is just rote information, then it’s no more informative than your resume.

The five biggest mistakes you can make on a cover letter

Cover Letters

Cover Letters


Your cover letter is one of the most important documents you will write in your job search. Some argue that it’s equally as important as the resume. Of course, every job will place a different amount of weight on the cover letter, but however important the cover letter is to an employer, there are some mistakes that you absolutely should not make. Here are some of the common pitfalls to avoid when writing your letter.
Mistake – Bad spelling or grammar
This mistake is the most common, and what makes it so grievous is the fact that it’s completely avoidable. There is no excuse for bad spelling or grammar in a cover letter. If you’re not sure it’s perfect, have someone read over your work before you send it. You don’t get a second chance at a first impression, and grammar mistakes in a cover letter tell an employer that you aren’t paying attention at best, and that you’re uneducated at worst.

Mistake – “To Whom It May Concern”
While some form letters are written very well, they won’t really help you show that you’ve done your research on the company. Never let your cover letter be generic. Use a last name in your address if at all possible. The ‘To Whom it May Concern” intro just shows you don’t know how to pick up a phone and call to see who the hiring manager is, or you don’t know how to use Google. If you absolutely cannot find the name of a person in the company, make sure the address at least fits the position.  For example, if you’re applying for a sales job, try “Sales Team Hiring Manager”.

Mistake – Using the company to further your own goals
Remember, that any employers wants to know how you will be an asset to the company, not the other way around. Don’t use your cover letter to explain how the company will help you achieve your dreams of being a clerical assistant. Explain how your particular skill set will increase productivity, and how your work in the past has demonstrated this.
Mistake – Leaving it all up to the employer
Don’t end your cover letter with a line like “I hope to hear from you soon.” This takes things out of your hands. You want full control over the situation. Instead, say something like “I will email again on X day to arrange an interview.” If you’re not bold enough for this, at least make a commitment to follow up with the employer. Just be sure that if you set up a time for follow up, you comply without fail.
Mistake – Ignoring the job posting
The job posting ad may have important instructions about how to submit a resume, and what needs to be included. If you ignore the ad, you run the risk of missing critical information, and having even a perfectly written cover letter ignored.