Out With the Old and In with the New…LinkedIn Job Search Tips for 2022

Job SearchLinkedInSocial Marketing/Online Branding

If you’re planning on starting a new job search in 2022, you need to know that how you search for a job has changed greatly over the years. Whether you’re a new grad, management professional, seasoned executive, or C-Suite office holder, you need to ensure that you have the “dos” and “don’ts” of today’s job search necessities down to a science BEFORE you start your search. One necessary tool for today’s jobseekers is having an optimized LinkedIn profile! A few easy “dos” and “don’ts” to consider when preparing your LinkedIn profile for a job search….

URL:

  • DO customize your URL and put a link to your profile on your resume. If your name is already taken, use a middle initial, special numbers, or a credential to make your URL unique.
  • DON’T use the URL that LI assigns you when you create your initial profile.

PROFILE BANNER:

  • DO have a customized banner at the top of your profile. There are plenty of free sites to create a banner on, or, if you aren’t into doing your own thing, hire a designer to create one for you. This is where you can show a little personality on your profile while still looking like a professional.
  • DON’T use the LI default banner or your current company logo – if you are in a job search.

PROFILE PHOTO:

  • DO post a recent, professional-looking headshot of you (and ONLY you) in the photo.
  • DON’T post of photo of you cropped out of a group photo at an event or a photo of you from 20+ years ago – you don’t want to see shocked faces when you arrive for your interview!

NAME:

  • DO display your name as it appears on your resume and what you go by in the workplace. Add any relevant credentials after your name.
  • DON’T use a nickname or outdated maiden name just because that’s the name you had when you created your original profile.

HEADLINE:

  • DO create a branding statement for the top of your resume and in the headline section of your LI profile. Use descriptive, high-impact, and industry-specific keywords to communicate your brand. You have 220 characters to brand yourself here – make them count!
  • DON’T use your current job title (LI default) in your headline – ugh…so boring!

ABOUT:

  • DO include a targeted, keyword-saturated career summary at the beginning of your resume and in your LinkedIn profile (About) section. Remember to write toward the job/industry you’re targeting. You have 2,600 characters to write your story – use them to your advantage!
  • DON’T bypass this section – and don’t just make it paragraphs of boring text – readers will lose interest in you and your qualifications immediately. Use bullets to separate sections that give a brief synopsis of your skills, experience, and achievements. Show the value YOU can offer in one quick read!

EXPERIENCE:

  • DO put your most up to date and relevant information on your resume and LinkedIn profile. Include achievements in bullet lists and job titles that are in line with what is on your resume.
  • DON’T include your entire career history-only jobs that are relevant to your current career goals. Stay away from posting proprietary or confidential information in this section.

EDUCATION:

  • DO include all of your relevant degrees. Undergraduate, graduate, post-doctoral, etc.
  • DON’T include the years if you graduated 10+ years ago, or information about what you did in college unless it is pertinent and relevant.

LICENSES/CERTIFICATIONS:

  • DO list certifications/licenses that are relevant to your career goals. If you are currently in the process of getting a certification/license, then just add it with the expected date of receiving the credential.
  • DON’T list actual license numbers (hello identity fraud???) on LI or include outdated information that is no longer active (unless it matters if you had it in the past).

SKILLS:

  • DO use industry-specific keywords/skills on this list. Be descriptive and ensure that your skills are in line with your level, job skills, experience, etc. “Pin” your top 3 skills at the beginning of this section. LI does this automatically – you need to ensure that the top 3 are truly, well, the top 3!
  • DON’T list bland words like “Leader” or “Projects”. Focus on stronger terms – “Executive Leadership” or “Project Management”.

PROFESSIONAL ORGANIZATIONS:

  • DO include your memberships in professional organizations (especially in industry-specific organizations). List your role in each organization (Member, Board Member, Committee Chair, etc.).
  • DON’T list organizations that you haven’t been affiliated with for years.

VOLUNTEER WORK:

  • DO include recent volunteer work or past work that may be relevant to your current job search goals. Include any leadership positions with organizations or special events you chaired.
  • DON’T put in volunteer work from 20+ years ago or if it was an event that was a one-hour commitment!

ADDITIONAL SECTIONS:

  • DO look at all the additional sections LI offers (Patents, Projects, Honors/Awards, Courses, Publications, Languages, etc.).
  • DON’T add a section just to add a section. You want to have relevant and informative content on your profile – not uninformative fluff that takes up space.

RECOMMENDATIONS:

  • DO give/request recommendations from clients, colleagues, supervisors, etc. Encourage those giving you recommendations to make them achievement/leadership-focused, so that the best you have is what they are talking about. You should have recommendations that are as current as possible.
  • DON’T use recommendations that are filled with typos or information that is outdated/unmeaningful.

SETTINGS:

  • DO check your settings and ensure that they are aligned with how you want to be seen, who you want to be able to see you, etc.
  • DON’T turn your profile completely off to public viewing. What’s the point of being on LI if nobody can see you?

DO make the profile unique to YOU. Make sure you can back up all the information you have put out there during an interview, and ultimately on the job for your next employer. DON’T take information from a friend’s or colleague’s profile or include skills/achievements that you can’t own. Your LinkedIn profile is a living document – keep it current and fresh. Finally – you have optimized the information on your profile, now you need to network! Engage with others by posting and commenting to get your name/profile seen by more people!

Is Your Executive Resume On Target?

Resumes

Are you thinking that 2022 is the year you really want to score that executive-level position with your company? Or for a completely new organization? Either way, you’re going to want to have your marketing tools ready for the new year-new job search adventure, and being able to present hiring managers and recruiters a targeted, executive-level resume is the first step in the process.

Whether you haven’t updated your resume in 20 years or two, it’s still necessary to take a long inventory of what is currently on the resume, what needs to be added, and what you can do to make it better. Here are a few tips to get you started…

THE BASICS:

Everybody knows that you should have your contact information, work experience, and education on your resume. However, this information still needs to be strategically written and displayed, so that it stands out and doesn’t just look like a pile of information you quickly plopped on a piece of paper.

  • In your contact information, include your name (professional), relevant credentials (CPA, MBA, PhD, etc.), phone number (mobile is preferred), email address (personal-not work or school email), and your location (city/state is sufficient). Your name should be bigger and stand out more than the rest of your information, which should be displayed professionally, either after or underneath your name. Include the word “LinkedIn,” and link your resume to your online profile, if, and only if, your online profile is complete and optimized for your new job search. (It needs to send the same message as your resume.)
  • Your career history needs to start out with a strong title. PLEASE do not use the words “work” or “employment” in your title. Think of how an executive would talk about his/her career. “Professional Experience,” “Career Narrative,” or “Career Chronology” are some other options. Write this section so that it is keyword-saturated, achievement-focused, and achievements are quantified where possible. If you were a sales leader or in a position where you made an impact in growing business or revenue, this is your opportunity to share this information! Use creative/colored bullet symbols to separate your achievements, and ensure that your job titles and years in each position are accurate.
  • If you are a new graduate, your education information can be listed at the top of your resume. If you are NOT a new graduate, this section should follow your career history and, depending on how long ago you graduated, you may want to leave the years out of this section. If you make the title “Education & Credentials” (or something of that nature), you can also include any relevant certifications and professional development/training here.

THE EXECUTIVE NEEDS:

Now that you have the basics started, there are other things you need to include in your resume to tell your story, appeal to the reader, and ultimately market yourself effectively for the job you’re vying for.

Career Summary

  • Use industry-specific keywords and powerful descriptors to paint a brief introductory picture of who you are, what you have done, and the value you can provide in an executive-level role.

Branding

  • Branding is KEY! Come up with a branding statement or at least some type of title at the top of your career summary, so that the reader knows immediately what level you’re at (or want to be at).
  • What are you known for? What are you good at? What do you love to do? What do you want to continue to do in your next role?
  • You could also just use a few key terms or even multiple titles (COO, CFO, etc.) to show the reader this information.

Career Highlights

  • If you want to communicate some of your best career successes, adding a “Career Highlights” section just before your employment history is a great idea. Include 3-5 bullets of your biggest career achievements (successful programs you’ve implemented, process improvements, cost reductions); anything that shows where your leadership resulted in a positive outcome for a client or an organization.
  • Think “results-rich” statements when you are deciding on what to add. Think METRICS. Where did you generate millions in cost savings? What strategies or deep dives did you conduct to see where there were holes and money drains?

Soft Skills

  • How are your problem-solving skills? Do you shine when listening and communicating to your team? Are you good at critical thinking? What about conflict management? Don’t underestimate the power of your soft skills. Companies are hungry for that balance.

Board Leadership & Affiliations

  • Companies want to hire executives who have industry knowledge and can work with Boards of Directors and/or other c-suite teams. Include your memberships in professional organizations, as well as any board experience you have (paid/volunteer).

Pandemic Information

  • How were you able to flex and adapt during the pandemic? What changes have you made, contributed to, or implemented relating to the pandemic? What role did you lay?

Format

  • Want to level up? Then you better level up the look of your resume. Your format needs to stand out just like your content, so PLEASE, do not do a simple black/white, 12-point Times Roman font for your entire resume! Add some pizzazz! A little bit of color goes a long way in getting your resume to stand out in the pile–and is also very appealing to the eye.

Additionally, including language proficiencies (if you’re seeking a global position), honors, awards, publications, etc., anything that can help the reader to truly get to know you in the brief few seconds taken to scan the resume.

These are just a few things you can do to ensure that your resume is on target to give a strategically written chronology of exactly who you are, what you have accomplished, and the value you can provide in an executive-level position in 2022.

Career Change Can Happen at Any Time…Will YOU Be Ready?

Career & Workplace

Recently, I was speaking with a client who was eager to get out of the industry she had worked in for 20+ years to follow her dreams of becoming an Interior Design/Home Improvement/House Flipping professional. As she had spent her entire career as a Purchasing Agent in the Automotive industry, she wasn’t sure how to start her journey into a more creative field, especially when she had been in the same one for so many years.

It’s actually quite easy. When making a career change, especially to a completely new industry, it’s important to focus on highlighting your transferrable skills and some of your biggest career accomplishments on your resume and LinkedIn profile. Here are some quick steps to get you moving forward to the job of your dreams:

  • Change up the format of your current resume – create a format that makes your transferrable skills stand out (don’t let the need to follow tradition scare you!) and ensure that those skills and best leadership qualifications are highlighted in your career summary, branding statement, and keyword list (areas of expertise, core competencies, etc.).
  • Transferrable skills – so many clients have told me “this is what I want to do, but I don’t think I’m qualified”, when actually – they really are. It just requires some thought and creative writing (which is why she hired a professional service). When making a career change, it’s imperative that you include skills you’ve used in your current field that could be applied to the next one. Organizational Development, Brand Development & Promotion, Project Management, Budget Administration, Process Improvement, Team Collaboration, Vendor Relations, Inventory Procurement, Cost Control, Negotiation Strategies, etc. These are all areas of expertise used across industries.
  • Show where you have made an impact – at any point in your career, you should be able to show where you’ve made an impact to the organization(s) you’ve worked for. Quantifiable results work well when you highlight your accomplishments in a “Career Highlights” section on your resume. Sales goals? Cost savings initiatives? Process or program improvements? Building partnerships that result in revenue growth for your company? Add financial or numerical values where you can, and show the impact you’ve made on the organization’s bottom line!
  • Education and credentials – this is another one that holds people back. Just because your degree is in one area doesn’t mean you can’t excel in another! Don’t let a label from 20 years ago hold you back! On-the-job training, experience, professional development, etc. are all things that can show you have diversity in what you know and what you are capable of doing in any field! There are also tons of online certifications and skill development you can get to prepare for and show you’re eager to learn about your new field. For this particular client, she was getting her real estate license to get some more experience in the industry, staging, client relations, etc. which will make her a more marketable asset for her clients, etc.
  • LinkedIn – As with your resume, your LinkedIn profile is your tool for getting noticed – but more importantly, this platform allows you to get noticed on a global scale with basically a click of a mouse. Make sure your profile is optimized with key terms and highlights using language recognized in your future industry. Even if you don’t have the licensing or certifications you need right away, you can still show that you are working toward those goals. Include links to projects you’ve completed to give readers a visual view of your creative style, published works, projects, etc.  There is a lot of room for information on LinkedIn, and you need to ensure you are using the site to showcase you in the best ways possible. NOTE: LinkedIn is a huge source for not only finding jobs and connecting with colleagues and other friends, but also for networking and joining groups within your new industry. The more you network and learn, the faster you will grow in your field.
  • Social Media – in addition to LinkedIn, you can market your skills, experience, and accomplishments on multiple sites to get your name out there. Start a business page, use creative content, and be sure to brand yourself appropriately – even when you are limited in the character amounts you can use – you can still find something short and sweet to speak to your abilities. Effective branding is key in getting noticed and pulling the reader in to want to learn more about you!

Don’t let age, lack of formal experience, or anything else keep you from pursuing your dream job. If you’re willing to learn and work hard, you can do whatever you want in your career and in life – you just need to prepare for the change, ramp up all of your marketing tools, and hit the ground running with a positive “I’ve got this” attitude.

You know the phrase…”it’s never too late to teach a dog new tricks”…it became a popular phrase for a reason. Take ownership of that mindset and rock your new career!

Building a Credible LinkedIn Profile – and Using it To Move Your Career Forward

Job SearchLinkedInNetworking

“Are you on LinkedIn?” “Can I connect with you through LinkedIn?” “Message me on LinkedIn, and we will set up a time to talk.”  Have you heard any of these phrases in your professional conversations over the past few years? They make a point…if you aren’t on LinkedIn AND actively engaging and networking on the site, then you probably either don’t have a great LinkedIn profile, or you are not using the site and all of its features to enhance your career.

Today’s executives are constantly on the move.  If you’re an exec who is trying to increase organizational revenue, improve operating efficiency, or even build your individual value proposition for your next career move, being active on LinkedIn will benefit you in all of these areas.  When creating a strong presence on LinkedIn and using it to your advantage through connecting and networking with the right people and groups, you will find that moving your career and/or business forward is easier than you thought.  Here are a few quick tips on how to use LinkedIn to get you seen, heard, and respected in your professional circles:

Building Your Profile:

LinkedIn has so many features and options – it can truly be overwhelming.  But it doesn’t have to be!  Building your profile to effectively market you and the value you can provide must be done creatively and strategically to show that you are at the top of the game in your field.

  • Fill your profile out completely. Try to put information in as many sections that are applicable to you.
  • Add relevant credentials after your name at the top of your profile. If the job or board position you’re vying for recommends an MBA and you have the credential after your name, then the reader does not have to go through the entire profile to find out that you have achieved this level of expertise.
  • Use keywords or skills in your headline and not just a job title. This not only shows your creativity but is also a strong strategy for being found through SEO searches.
  • Be sure your profile photo is current and professional looking. Upload a customized banner to add some pizzazz to your profile – having the common LinkedIn blue banner just doesn’t cut it.
  • Don’t just write a small paragraph in the “About” Instead, use this space (2,600 characters) to introduce yourself to the reader using descriptive keywords, a few quantifiable career highlights, a bulleted list of skills, etc. You can really get some bang for your buck if you can craft an innovative and clever career summary for this section.
  • Be sure your work experience is consistent with the experience outlined on your resume (dates, titles, achievements, etc.). Inconsistencies between the two documents (yes, hiring managers do check) will either show a lack of attention to detail or that you are being less than honest. Either way, your credibility with the reader just took a nose-dive.
  • Only include relevant education College degrees and professional development or training activities are great but including your high school years are not.
  • Certifications and licenses matter, especially if you don’t have a college degree! So many people forget to add their certifications to their profiles.
  • Memberships in professional organizations can be key in showing that you have been active on corporate boards or are involved in groups within your industry. Many corporations are also interested in candidates who are service-minded within their communities, so including recent volunteer work is also good to include on your profile.
  • Including your skills is imperative! If you are unsure of the skills that are best in your field, LinkedIn will suggest some for you! Again, this is another section where you need to be creative and strategic.  Instead of “Operations”, put “Operations Management” as an entry in this section. Be sure to “pin” your top three skills so the reader can see what you excel at the most at a quick glance.

These are just a few ideas that will help you to build a strong LinkedIn profile.  However, you’re not done yet, because building a profile is only the first step in showing your credibility in your field. The next step is to be active on the site.

Networking and Engaging on LinkedIn:

You can connect with hundreds of colleagues and friends on LinkedIn, but if you are not actively engaging and networking on the site, your connections really aren’t going to be of any significance in helping to amplify your value proposition or your credibility for what you do.

  • Give and ask for recommendations. You don’t need a ton of them – but a few key recommendations from supervisors, clients, board, members, etc. can really help to vouch for who you are, your expertise, how you lead, and the value you can provide in your field.
  • Connect with key people in your field. Yes, you will have colleagues and old friends who may want to connect with you, and that’s okay.  But LinkedIn isn’t about the quantity of connections you have. It’s more about the quality of your connections.
  • Join industry-specific groups and follow their pages. Watch for posts and other publications that are of interest to you and add your two cents of expertise by commenting on the posts. If you’re in an active job search, this is also an ideal way to see what opportunities are available in your field, especially if you’re targeting a specific company.

In today’s professional (and unpredictable) world, being on LinkedIn is crucial.  Making your presence strong and credible is even more important.  Build your profile and connections, and then network and engage on a daily basis, or as often as you can to show who you are, what you have achieved, and the credibility and value you offer in your field. You won’t be sorry and may even snag the career opportunity of your dreams!

Using Keywords to Create a Compelling Story on your LinkedIn Profile

Social Marketing/Online Branding

If you are currently employed or actively seeking employment, chances are you have already established a presence on LinkedIn so recruiters and hiring managers can find you (and if you aren’t on LinkedIn, then quit reading, sign-up on the site, and then come back to this article). My question is…what are you doing/including on your profile to ensure that you actually can be found? Are you networking in industry-specific groups?

Making connections with colleagues in your field? Applying for jobs? Whatever you are doing, you need to ensure that your profile contains quality content that communicates your value and markets you effectively for the jobs you’re applying to. How do you do that? It all starts with saturating your content with targeted keywords and keyword phrases that are in line with the skills and qualifications hiring managers and recruiters want to see when looking for candidates in your field.

LinkedIn is actually a large database that uses certain fields to sort information on user profiles. Utilizing effective Search Engine Optimization (SEO) strategies (i.e. keywords) on your profile is how you will get “selected” during database searches.

Keywords are just what they say they are  – “KEY” words that you need to have on your profile to not only be found in candidate searches but also to show that your skills match the qualifications companies are looking for.  Here are a few areas of your profile where it is so important that you are using keywords, and not just any words to tell your career story.

HEADLINE:

Your headline is located just below your name, so it is seen immediately when somebody clicks on your profile. You have 120 characters (yep, that’s it) to pull the reader in to want to learn about you-make the most of that space.  Note: LinkedIn automatically uses your current job title in the headline when you sign-up so check to make sure that is what you want on there. Otherwise, you need to change it immediately. Use keywords that are relevant to the positions you’re applying.

For example, instead of “Sales Manager at Acme Products” (which may be your current job title), make your headline “Business Growth Executive: Sales & Operations Management, Revenue & Territory Expansion, Branding, Account Development“.

You have just used 119 characters to tell the world what you can do and not just what your current job title is.

ABOUT section:

Once the reader sees your amazing headline, the next step will be to find out more about you in your profile’s “About” section.  LinkedIn allows 2,600 characters in this section-plenty of opportunity to tell your career story.

Think of your “About” section as you would a cover letter, tell a little about yourself and your career trajectory. Include some quantifiable highlights and your keyword list, or a list of core competencies.

This is an ideal section to get the most bang for your buck when you are trying to get the right keywords for SEO purposes. Be creative and clear when using keywords to share your best attributes.  Don’t just put “Management”, instead use “Global Operations Management”.  You have the space, you just need to use it to your advantage to effectively market your skills and competencies.

SKILLS section:

You only get 50 entries in this section, so it’s imperative that you make each one count.  As with your “About” section, you want to use the right keywords (skills). Instead of “Leadership”, try “Executive Leadership”.  Not only does that tell the reader that you are a leader, it also tells them what level of a leader you are! Are you in HR?  Do you really want to consult and not just be in one spot?  Then add “Human Resource Consulting” as one of your skills.

Once you start putting information into this section, LinkedIn will automatically give you some suggestions as to other skills you may want to use that are related to your field.  If the skill fits, use it. Try to fill this entire section, but if you can’t, don’t try to fill it in with soft skills or fluff.  Your skills must appear relevant and dynamic–fluff won’t help you get found during an SEO search.  Hint: you can always look at the profiles of some of your colleagues to see what industry-specific keywords they are using in their “Skills” section.

The bottom line…the “key” to increasing traffic to your online profile is to ensure you are applying effective SEO techniques and strategies. Use the right keywords in the right places so that you get noticed by hiring managers and recruiters looking for candidates in your field!

 

Are You Too Concerned with Your Privacy to Use LinkedIn?

InterviewingJob SearchProducts & ServicesSocial Marketing/Online Branding
optimize linkedin profile

It’s only natural to be concerned about your privacy with anything you post online about yourself. In fact, sometimes people will refuse to use social media platforms, including LinkedIn, due to privacy concerns. While everyone has their own views on this subject, it’s also important to know the ramifications of not having an executive LinkedIn profile when conducting a job search. Here are some of the main points you need to know about the consequences of not having a LinkedIn profile.

Hiring Managers Expect To See A Candidate’s LinkedIn Profile

In this day and age, recruiters and hiring managers will look at an executive LinkedIn profile before they even look at a resume, in some cases. If you don’t have a profile set up, it could send a message that you’re behind the times, aren’t technologically savvy and more. While these may not necessarily be fair assumptions, it’s the reality of the times we live in today. If you’re truly concerned about privacy, consider working with LinkedIn profile development services you trust so you can feel more comfortable with the information put online about yourself.

You May Miss Out On Opportunities

Many job opportunities are only posted on LinkedIn or are found by networking through LinkedIn. When you optimize your LinkedIn profile, you give yourself more visibility to be discovered by recruiters and could be presented with more opportunities than you would get without having a profile. A secret many employers won’t tell job candidates is they will check their LinkedIn profile immediately after looking at their resume. If a resume presents a good candidate, but a hiring manager can’t find any other information about the person online, it could get their resume thrown out of the candidate pool.

Carefully Weigh Your Risks

It’s understandable to be concerned about privacy of your executive LinkedIn profile. However, you also have to be conscious of the times we live in and weigh your risks. Networking is such an essential component of developing a career today, and LinkedIn provides a valuable platform for doing so. Not having a LinkedIn profile may not necessarily mean you’ll be unemployed, but the chances are greater of you not finding the job you’ve always desired.
Professional Resume Services not only helps develop the perfect resume, but we also enjoy helping executives strategize their job search. Our LinkedIn profile development services are top notch and we know how to design it strategically to help get you noticed. Privacy concerns are always valid, and we can help answer any questions you may have about them. Feel free to contact us at any time if you have any reservations about using LinkedIn to enhance your career.

Be Aware of the Constant LinkedIn Changes and Updates

BlogNetworkingProducts & ServicesSocial Marketing/Online Branding
linkedIn profile development

Have you ever looked at your executive LinkedIn profile and noticed a section or piece of information wasn’t there? You’re not alone. Like any social media platform, LinkedIn always makes changes to its website to enhance the user experience. Some changes may be minor like switching up the layout, while others may be more significant. When you’re actively searching for a job, it’s critical to keep your account updated as much as possible and ensure all the relevant information is present. You never know when a recruiter will be looking at your profile, so here’s what you should be aware of at all times.

View Your LinkedIn Profile Frequently

Most of the time LinkedIn won’t inform you ahead of time about changes being made, or even what changes will occur. This is why every LinkedIn profile writer suggests viewing your profile frequently and making mental notes about what was present yesterday and making sure it’s still there today. Sometimes the changes may be subtle, but if your SEO-optimized content has been removed or placed somewhere else, then your entire profile could lose some effectiveness.

Check Your Settings And Privacy Features

Any time you work on your LinkedIn profile development, it’s worth taking a peek at your settings and privacy features. It’s especially important to monitor them to make sure a box doesn’t get checked or unchecked when you don’t want it to. These features are always being changed with LinkedIn updates, so it may be beneficial to take screenshots when you have your setting how you want them, just to refer back to it periodically and ensure nothing has changed. You should always control what information people can and can’t see on your profile, and this is the place to do it.

Visit Help Pages or Groups if Needed

There may come a time when something on your executive LinkedIn profile looks different, but you just can’t put your finger on what it is. Some of the LinkedIn help pages may provide you with insight on what recent changes have been made to the platform. If not, then chances are someone has experienced a similar situation, which you can find out about in different groups. Many people learn about LinkedIn profile development changes from these groups, as well as learning how to fix any issues or what to look for.
Professional Resume Services strongly endorses LinkedIn as being a valuable platform to use for your job search. Working with a LinkedIn profile writer can ensure all the information you need is present on your profile, as well as making it complement your actual resume. It’s always important to keep your LinkedIn profile up to date, and feel free to contact us at any time if you need any assistance in doing so.

Is Your LinkedIn Profile Ready for Today’s Job Search?

Job SearchNetworkingProfessional ResumesSocial Marketing/Online Branding
linkedin profile development

LinkedIn is a platform you can use for many different aspects of your career. One of the most important ways to use it is when you’re on the hunt for a new job. Whether you just created a new executive LinkedIn profile or you’ve had one for years, you need to make sure it’s updated and optimized for your job search. As much as your profile can help you, it can hurt you just as quickly if you don’t display the right information. Here are some tips to consider before you actively begin your job search.

Optimize Every Section For SEO

Recruiters and hiring managers have certain keywords and phrases they search for online. Knowing which words those are takes a little effort and research on your part, but you’ll have to do that anyway if you have a fully targeted resume. Any professional LinkedIn profile writer will suggest optimizing every section for SEO, since you don’t know which section a recruiter will place the most emphasis on. The more relevant keywords you have, the easier it will be for a recruiter to find you.

Balance Personal Branding With Hard Skills

Your executive LinkedIn profile is the perfect place to highlight your personal brand. Sometimes it’s not appropriate to demonstrate your personal brand in your resume, but LinkedIn can be used to build on the resume itself. You can still mention your qualifications and hard skills, while also showing who you are as a person and a professional. Having a balanced LinkedIn profile like this will help differentiate yourself and you’ll have a better chance of piquing the interest of recruiters or hiring managers.

Increase Quality Connections

Part of your LinkedIn profile development should be increasing the amount of quality connections you have. The more connections you have, the more credible you’ll seem. However, randomly asking people to connect with you won’t do any good. Quality connections can come from previous co-workers, classmates, people you’ve met at networking events or even people from common LinkedIn groups you’re involved with.

Be Active

Most recruiters will look at how active you are on LinkedIn and what your activity entails. Commenting in groups and sharing content are good examples of engaging activities. Not only do these activities demonstrate your interest in certain topics, but they also can show your expertise and leadership, depending on your interactions with the content. You don’t want to be overly active all the time, but commenting and engaging with a few pieces of content daily is just right.
Professional Resume Services understands the importance of LinkedIn profile development in today’s job searching climate. In fact, many employers require applicants to include a link to their LinkedIn profile when they apply for a job, so it’s critical for you to have yours updated and optimized. We have a professional LinkedIn profile writer ready to assist you in this regard, so feel free to reach out to us if your profile is in need of a quality revamp.