The photo you use for your profile on social media and professional sites is prime real estate. This is the face of your online brand, right? This picture is what comes up on an internet search by a potential employer, colleagues looking at your LinkedIn profile, and networking contacts. People are normally visually-oriented, and that profile pic is what their eyes go to first. So why waste that advantage?
No profile pic at all is like saying you don’t care — so why should they care?
Using a logo markets that logo, not your career
Poorly lit, grainy photos don’t say much about your professionalism
Selfies rarely look like anything but selfies (and please, NO FISH LIPS!)
Wild party profile pics look like HR nightmares
Your kid is cute, but they aren’t hiring your baby. The sames goes with pics of you and your significant other. Don’t use those for your professional pic–unless you co-own a business together and are building your brand based off of that
Using a different profile pic for each site weakens the impact of your brand
If you want to maximize the potential of your profile pic, think seriously about what it looks like and where you put it.
Having the same photograph as the face of your online brand on all your profiles; LinkedIn, Facebook, Twitter, your blog, etc. gives you consistency. People associate consistency with reliability, and that instant recognition of your photo acts as a logo for your brand. But the photograph itself also matters quite a bit, so it should be excellent. You can set up proper lighting and background then use a timer, but it generally will work much better if a photographer friend takes your picture or you opt for a professional session.
Background should reflect your industry or be a color flattering to you. Lighting should come from several sources to avoid weird shadow effects (this is why self-portraits rarely work well) and smiling is more appealing than a deadpan mug shot. You should be dressed the way you would be at a job interview and look professional. It’s a good idea to renew your profile pics once a year so they are current.
Your online brand is a combination of everything someone like a potential employer can find about you on the internet. Your profile pic is the face of your online brand, and profile development should include making sure you aren’t wasting its potential.
Have you ever gone past a series of modern windmills? I just did recently-they were amazing. At first, they don’t look real. Then as you get closer, they begin to loom in jaw-dropping proportions because they are huge. These gigantic pinwheels are carefully placed to catch the wind in the best spots available. A lot of study goes into how tall they need to be, where they should be located, and which direction they should face. This is because they are very expensive to manufacture and install so they need to be where they will catch the most wind and generate the most power. Why would anybody put this expensive piece of technology in a random spot because it is easier? No matter how well the windmill is constructed, it will not do what it’s designed to do if it’s not in the right place.
A well-crafted resume is the result of a similar type of investment. Just like the modern windmill, they are carefully designed and can be expensive to create. So why distribute that resume in a random pattern because it is easier? If your resume is not being put in the right place, it will not be able to do what it’s designed to do.
Professional Resume Services has the ability to put your resume in the place where it will be most effective through our Recruiter Resume Distributions. Since we maintain a database that is updated weekly, we know which recruiters are working in the various industries out there and we can specifically target your unique preferences and project parameters. We will only put your resume where it will act like one of those high-tech pinwheels and generate the most energy for your career goals.
Among the rest of the things you need to do before that job interview, looking at your credit report is up there in priority. Actually, your credit is something you should be in the habit of checking several times a year. Here’s why it should be done before that job interview:
The Fair Credit Reporting Act is the federal law covering the whole issue. This link is to a pdf of the law. It’s a little overwhelming.
According to Workplace Fairness, it boils down to the fact that if an employer asks and gets your written permission, they can do a credit check any time after that, even if you have been employed for a while.
If there is something negative in your credit report, and they decide that is reason not to hire you (or reason to fire you), the federal law doesn’t have any remedies for it even if the report is inaccurate. Some states have laws covering this area.
If you are rejected for a job based “in whole or in part” on a negative credit report, the employer has to follow guidelines laid out in the law: give you a copy of that report, and written instructions on challenging the accuracy of the report (like handing you a brochure like “A Summary of Your Rights Under The FCRA” by the FTA).
Employment Background Checks are a fact of life in the US, so the Federal Trade Commission monitors them. This link is to their page explaining things in a quick summary.
If you have been keeping up on your credit report monitoring, you are already prepared to explain any negative things on that report. You are familiar with the way it all works because you’ve been consistently learning about it. So you aren’t being hit with a bunch of unfamiliar stuff and you are ready.
Honestly, if you aren’t paying attention to things like your credit report, you are kind of like the guy who puts his dollar bills in a pile and gets surprised when they disappear in the wind. He is making the mistake of thinking a minor detail won’t affect much. It’s really important these days because identity theft happens to anybody and that regular credit check will let you know it happened to you.
Professional Resume Services has covered credit checks along with a lot of other topics on this blog. You can poke around in the archives and get a lot of information! Best of all, you’ll see a little popup (Let’s Talk!) that gives you a chance to ask questions and get answers.
Sometimes, you find yourself in the unenviable category of “overqualified” candidates when applying for a job.If you are interested in a position that you overqualify for, take a proactive stance and answer some common interviewer’s questions before they are asked.
Answer “why are you applying for a job you overqualify for?” in your cover letter. Maybe you want to have a less demanding position because you have decided family time is more important than working 70 hours a week. Along with that, make sure you state that you highly appreciate being able to have a job that allows you to use your skills and work fewer hours. Another scenario is the person who has found they really enjoy the challenges of the lower level job and has decided they do not want to move up.
Answer “won’t you move on to another opening as soon as one shows up?” with a resume that has highlighted the skills and experience you bring to the job, how those skills meet the job requirements, and some questions of your own during the interview that show your interest will be ongoing.
Answer “how will you react to a younger supervisor and new technology?” by relating instances in your career where you worked successfully with all ages, and the technology trends you have kept up with or are currently learning how to use.
Answer “what if we can’t pay you what you were making before?” by being prepared to discuss salary and a firm grasp of what you will accept, even if it is less. You may very well be working for less than you made before, but if the job is one you enjoy, that is worth more than dollars.
The cover letter and resume for an “overqualified” job seeker need to be fine-tuned to answer some of the questions satisfactorily and get you the interview where you can discuss the rest. If you are not sure how to do this, perhaps our coaching services would be a good investment. A Certified Career Coach can work with you one-on-one to strategize your job search effectively, and transform being “overqualified” into an asset that gets you that interview.
Sometimes, all that is keeping you out of a c-level career is your online brand. Other times, it is your resume. Often, it is both!
If it has been years since you tried to find another position, you need to understand that things have really changed. You may be great at the face-to-face networking that is an essential asset, but online social networking might not be high on your list of things to do. This is a mistake, because today, the people who are vetting job candidates are looking online. If you do not have a strong presence, you aren’t on their radar.
Why, some ask, would a c-level executive professional decide to hire someone else to write a resume or develop an online brand? Wouldn’t the fact they are capable of planning the strategic infrastructure of a Fortune 500 company and negotiate multi-million dollar partnerships mean they can do this themselves? Leadership professionals usually will rely on a professional resume writer and other professional services because they are used to outsourcing tasks that require high levels of expertise. There’s a skill to the complexity of assessing career progression and leveraging data to create a personal marketing campaign. Only the highest quality of a complete Executive Resume Package yields results by positioning you to get the job you want.
For many of those who have busy working in their current positions and not paying attention to the new demands in the job market, it’s good to add the discounted Executive Recruiter Distribution or Online Branding Power Package. Whether or not you need them can be determined during the initial consultation — an hour of strategic consultation that includes discussing branding.
In an interview, it’s all about the questions.The conversation is pretty much a standard question-and-answer format for the most part. But there are some questions that should not be asked because it is illegal to do so. Federal and state anti-discrimination laws are designed to get you hired based on your skills, not a stereotype.
Doostang recently posted a list of Ten Questions You Should Never Be Asked In An Interview. It’s a clear list of questions that could be discriminatory and the possible “fair” questions that would be similar. The basic categories are simple:
Who you are — your race, national origin, disabilities, age, gender, marital/parental status. These things should not affect your job in themselves, although being eligible to work in this country (national origin) or capable of doing the job with/without accommodation (disability, age) can be fair questions.
What background you have — bankruptcy, arrest records, type of military discharges might come up in a security check, but they should have disclaimers or be part of a credit check you approve. They shouldn’t be reasons not to hire you.
Which groups you belong to — political, social, religious groups or unions; if the employer is a religious association, they can give preference to those belonging to their religion, but for the most part, it shouldn’t be asked. Job-related groups like professional associations are different.
There are many reasons an inappropriate question comes up during an interview. Often, it has nothing to do with wrong motives. The interviewer is just unaware they crossed a line. Your response can be professional, tactful, and firm without creating more problems. Try answering in the form of how it affects your job. “I am able to fill all the requirements of this position” sounds a lot better than “That is a discriminatory question! You have no right to ask me that!” Of course, if they push it, you could go there if it’s clear you are dealing with discrimination. But be professional, tactful, and firm about it and you’ll have a better response. It is important to be prepared for potentially discriminatory questions, and that is part of your interviewing skills. There are a number of helpful posts when you follow the link, and each one will give you good advice. Professional Resume Services has a goal: we want to see you go through the interview successfully and get the job you want!
When it comes to grammar and spelling mistakes, there are usually two kinds of people: those who see it and those who don’t. If you are a member of the latter group, it is kind of like being colorblind. You know there is a difference when it is pointed out to you, but it really doesn’t stick out enough to notice. Unlike being colorblind, though, there are things you can do about improving your grammar and spelling. It really is a skill you need to work on because it will affect you all through your career. The reason you need to work on writing accurately is because the first group of people (yes, I admit, I am one of those anal retentive types), are the ones who see grammar and spelling mistakes– and can’t help seeing them. They know, because they are told, that grammar and spelling don’t matter to many, but it matters to them. Because it matters to them, it affects the way they view a “professional” who makes a lot of grammar and spelling mistakes — they see an “unprofessional” who doesn’t care about details and may not do a good job. All the advice on how to avoid mistakes when writing your resume and cover letters applies to your business writing, too. Even executive resume writers make mistakes, but when writing things that affect their job they carefully do their best to correct mistakes by proofreading and using tools like spellcheck. The tools are limited, so the human has to pay attention or the wrong (correctly spelled) word could be used. All the writing you do for your workplace should be proofread because it becomes a permanent record reflecting your abilities to communicate as well as the actual information in the material. Whenever I hear someone say that spelling doesn’t matter, I think of Dan Quayle and potato. In 1992, Mr. Quayle was the Vice President of the United States, doing the best job he could. He was a guest helper at a spelling bee, using a flash card with “potatoe” on it, and corrected a student’s spelling of “potato” by suggesting it needed the “e” at the end. It would be easy to Google this incident, and you would see what that little mistake did to his political career because it gave his critics an excuse to dismiss his abilities. Now, Mr. Quayle was not in a position to be proofreading right then. But you usually can be careful with the writing you do for business purposes. You can start to work on your grammar and spelling skills, too, by checking things that don’t look right. There are many helpful (and free) online lessons to take advantage of. If you know you are one of those who don’t “see” the mistakes, assume you are making some and do what you can to correct it. One of the most common spelling errors I see is “manger” for “manager”. I probably notice this the most because I used to make it all the time! Manger is an actual word so it was never corrected by spell check. Luckily, Microsoft Word has tools you can use and adjust to catch your most commonly misspelled words. Spelling matters, so make sure to have a second set of eyes on your work!
Have you noticed that small things can affect the way you feel? For instance, when I look at this picture of spring flowers, it makes me smile and think about Spring (if it ever comes back). I like looking at certain things, and when I arrange my surroundings to include those things, then I feel better about my job. I’ve learned that I need to do certain things to be productive and content.
The things you do every day make a difference in your job, don’t they? Of course they do! And those little things add up because a contented, productive worker is valued. When I say “contented,” I don’t mean you have no ambition. You can be very ambitious about your career and still be content in your daily surroundings because you have exercised control over your workspace. Here are a few ideas on how to do that:
Control the clutter. There are at least 3 ways clutter affects your career: you lose important information, you get overwhelmed, and you look inefficient. It is worth the extra minute or so at the end of the day to restore order to your desk.
Keep things clean. Use the canned air to get the crumbs out of the keyboard, and wipe off the mouse and anything else that you touch all the time. If you have disposable wipes in a fragrance you enjoy, all the better. Clean spaces feel better. Maybe because you aren’t breathing all that dust.
Put some plants around. There are plants that will do OK in office environments. If you can’t do that, put something you like to look at in the spot you stare at while you ruminate.
Keep a fun glass of water at your desk. Most offices have water dispensers, and you can pick up some beautiful goblets and tumblers at thrift stores because you only need one for yourself. You aren’t running a marathon. You are sitting at a desk, so you can add crystal elements to your work space if you find something you like. Mix it up and keep it fun — have a collection to choose from. And drink more than one glass of water a day because office environments are dry.
Exercise. Getting your body moving is going to have a positive effect on everything you do. Forbes has a list of the 10 best exercises to do at your desk, and they are entirely doable. I did a few of them… and felt it the next day. Definitely worthwhile.
Cut people a break. Their grumpiness probably has nothing to do with you, and a smile exercises your cheek muscles. It also gives you more control over your response to the situation.
The job you have today might be temporary. Your job might be “searching for employment,” You may not currently have a desk to put a crystal goblet of water on or a workspace to call your own. But you do have a daily environment that you can begin to control, and that will make your day better.
