Did you know that many businesses are looking for someone to be their Social Media Manager? It’s true — because social media is fast becoming an essential part of marketing and customer relations, companies need somebody to devote a lot of time to doing it right. Scarlett Wilson recently shared the Top 6 Skills Employers Look For In A Social Media Manager on B2C (Business 2 Community) and the list is worth considering:
Experience in using social media tools — the more, the better.
An analytical mind-set — the ability to use analytical tools to interpret data and explain what the numbers really mean.
Ability to plan long-term social media strategies — understanding your particular market and trends, etc.
Ability to write quality content — this is crucial because search engines increasingly look for relevancy, and people insist on it.
Additional digital marketing skills — blog writing, keyword optimization, formatting, or anything in this category should be on your resume because they are in demand.
Communication skills — because social media is all about communication. So is business, actually.
Social Media Skills Are Marketable
It used to be that things like LinkedIn Profile Development were considered to be a good networking device for an individual career and that was all. Most business owners didn’t think about their business social media development unless reputation management became an issue. But today the reality of internet marketing means social media has to be an integral consideration.
If your company doesn’t do any social media marketing, and you have these skills, you could be able to convince your boss that it would be good to let you start doing something in this field. If you are looking for a job, make sure that you have any social media skills listed in your resume and can explain why they are there.
An old-school employer may not understand why it’s important until they are shown some facts. Any employer who is at all concerned about the company’s internet presence will be very interested in what you have to offer.
Some industries tolerate a lot more colorful language than others. But even in fields known for cursing, having a foul mouth can cost you big time. Pro football’s Rex Ryan, coach of the Jets, was recently “stunned” that the NFL fined him $100,000 for profanity toward an official. He says he didn’t expect what he thought was a private conversation to result in such a big penalty.
The Things You Say Have An Effect
Probably the language Rex Ryan used was to emphasize what he wanted to say. Then again, maybe he talks like that all the time because he hears it all the time. That old saying, “garbage in, garbage out” definitely comes into play when it comes to our words. So how do we discern when the cost of letting it fly is too high?
Figure out if you have a tendency to use words like the F-bomb without thinking about it. If you don’t realize what your language is like, you already have a problem because your brain isn’t in gear when your mouth is in motion. While it can be argued that an occasional curse word will emphasize a point, that same word littering your sentences is meaningless pollution.
Listen to the way upper level management speaks. If your industry doesn’t condone salty language, your saltiness will keep you from advancing. Swearing around the boss is far more offensive when the boss doesn’t ever swear at work. There might be lots of it tossed around the cubicles, but if management doesn’t do it, then you shouldn’t either.
How do you express frustration or anger to a colleague? A raging rant full of expletives might be a venting mechanism, but it isn’t solving any problems. If all you do is curse the darkness, your contribution is negative. But lighting a candle — working on a solution — shows you have something valuable to offer.
The language we use is part of who we are, but it can give the hearer a negative impression of how you will be in a higher-level position. That false impression is why the language of our lifestyle can ruin a career opportunity. It would be a shame to let it happen to you.
It stings when you are not hired after an interview for a job you really wanted. It stings even more when you are sure you are well-qualified for the position and have worked hard on your resume and interview skills. What you do with rejection is going to make a big impact on what happens next.
Don’t Assume That You Are The Reason For Rejection
A company has to conduct interviews even if they already know someone inside the corporation is getting a position. It may be that you are well-qualified for the position, your resume is stellar, and you were impressive during the interview, but the person who is getting the job has the advantage of experience.
Getting into a downward spiral of dejection in this case is a mistake. You aren’t the reason for rejection if someone else is a better choice for the job because it isn’t your failure that determined the choice here.
Admit What Is Wrong
Sometimes you actually are the reason for the rejection. It might be that you didn’t seem like a good fit for the company culture, or you didn’t look the interviewer in the eye and that came across as sneaky. Maybe you were sloppy or had too much makeup or wore perfume that made their nose itch. Perhaps you checked your cell phone for messages during the interview or some other automatic habit was a problem.
The only way to know is to work on honing your interview skills and getting help identifying your blind spots.
Be Willing To Change And Learn
If you got to the interview stage, your resume and cover letter are probably not the problem. It’s not a bad idea to go over them to make sure your qualifications are evident for the next submission, but they were good enough to get you in the door for a face to face talk. Congratulations! An interview is still a good thing even if you didn’t get the job.
You have the experience of that interview to build on, and the knowledge that you were impressive enough to call in. Now it’s time to analyze what happened and learn from it. Appreciate all the advice you can gather, apply it analytically without letting your feelings get in the way, and let rejection be the catalyst that makes your success a reality.
There was a very interesting study done at the University of British Columbia where narcissistic behavior was studied in context of job interviews. According to UBC Psychology Prof. Del Paulhus,
“A job interview is one of the few social situations where narcissistic behaviours such as boasting actually create a positive impression. Normally, people are put off by such behaviour, especially over repeated exposure.”
The study was conducted by having participants answer questions to rate their narcissism, then be observed in a job interview scenario. Those who fell higher on the narcissism scale made more eye contact, asked questions, talked about themselves, and joked around a bit. This made them more attractive as candidates despite the reality of what they’d be like as coworkers.
It’s also interesting that a cultural bias was observed, where candidates from cultures emphasizing humility (as do many Asian countries) did not impress as well during the interview despite being equally qualified. I think many women also have been trained to avoid being pushy and this would apply to that as well.
Interviews Need Some Narcissism
There’s a difference between a self-inflated egoist and a legitimately confident candidate. If you are qualified for the position and have the resume to show it, you’ve got healthy reasons to talk about why you are the best fit for the job. Your qualifications are the foundation of your confidence and you just need to look at yourself carefully to build on it.
Making eye contact is a skill that takes practice if you aren’t used to it. Remind yourself to do this with people you talk to all the time and it will get easier.
Talking about yourself isn’t comfortable if it was discouraged in your past. Think about the reason you are talking; they need to know if you will be a good fit for their company. Help them know you by sharing who you are.
Joking around a bit can backfire if you really are a narcissist because there’s an insensitivity to people around you. But being comfortable enough to joke makes everything a little less stressed.
The question in the title was, “does your ego show during the interview?” The answer to that question depends on how you view “ego”, but there’s truth to the idea that who you are needs to come across when you sit in the interview chair. Narcissists aren’t afraid to talk about who they are, and that’s why they make such good impressions in job interviews.
The Top Reason Professional Resume Distribution Works
Is anybody in your family interested in your family history? My mom is our family historian. She has our family tree going back to the 1600’s! It’s pretty amazing what she’s found out and who she has met along the way. One thing most genealogists will tell you is that researching a family tree is a lot like networking. Many families will have one person in the generation who is willing to keep all the photos and letters and information, and finding that person is like finding a treasure trove. Instead of laboriously working on finding one branch, suddenly you discover that they’ve got the connections to a whole bunch of branches and they know the people who are the keepers of the photos and letters and information for all of them.
If you are interested in finding the connections in your ancestry, you need to find the people who are already doing the research. They have already made connections you have no access to until you contact them. For example, if you never meet Great Aunt Irma, then you won’t get to see all the letters your grandma sent to her dad with the pictures of your dad as a baby.
Networking
Companies use recruiters to fill executive positions and many other types of openings. A professional resume distribution service has carefully maintained connections with many professional recruiters so that a resume goes to the right recruiters for that job seeker. The connections have already been made: These are professionals who rely on networking for their career and carefully maintain the connections between them. Instead of Great Aunt Irma keeping your dad’s baby pictures, they’ve got first knowledge of job openings, and you won’t find out about it unless you connect to the right one.
This networking is the reason professional resume distribution works so much better than a blind email blast to every company in the phone book or a hopeful query out of nowhere. If your resume is presented by a reputable distribution service, that reputation enhances your resume by association. Recruiters get untold numbers of resumes all the time. It makes sense to filter them for efficiency. The fact you recognized quality and respected professional standards weights your submission with authority.
It happens to everybody: You make a mistake about something during your important interview. It my the way you dressed for the occasion and you went too formal or too casual. It might be addressing your interviewer by the wrong name. There are lots of ways a candidate can make a mistake, and it’s true that a mistake can possibly cost you the job. It’s also true that the way you respond to your own mistakes can be what makes the interview successful and gets you the job.
Mistakes Can Be Opportunities
Everyone makes mistakes, but those who are confident enough to admit their mistake and correct it appropriately are valuable in any workplace. If you walk into the interview without having done anything to hone your interview skills or research the company, then your mistakes will be more like learning opportunities and use the interview as a reminder to be prepared next time. But a mistake by an otherwise qualified candidate is an excellent opportunity to display how you will be on the job.
It’s helpful to remember that most interviewers will give you cues for correcting something. If you are not obsessing about being dressed too formally or whatever your mistake was, you can pick up on those cues and correct it. It shows that you are able to see past your discomfort and effectively respond to a problem.
This is a skill that everybody needs. When you get defensive and defeated about making a mistake, it’s making that mistake worse because you are amplifying and distorting it instead of seeing that mistake as another reminder that you are human like the rest of us. It’s a skill because it has to be learned, and you learn from your mistakes. If you make a mistake in your interview, that’s an opportunity. Learn from it.
Did you ever think about what a potential employer is really looking for in all openings, no matter what the job description is? Reliability. No matter what that job description is, and on top of any skills listed as requirements, their foundational need is a worker who shows up on time consistently and does the job responsibly every time they are expected to do so. Sometimes an unforeseen crisis may prevent a perfect attendance record, but an employee who is reliable is a better investment than hiring a brilliant whiz kid who doesn’t show up or goofs off most days. This need for reliability is why references are so important. Your references are people who testify to the way you are to work with, the kind of person you are, and ultimately how reliable you will be. And that promise of being able to rely on you for a job well done is what an employer is putting their faith in when they hire you. So, how do you go about getting a good reference…regardless of the circumstance that discolors a dubious job history? Sometimes the work situation was not your fault but affects your record. If this is the case, choose your reference providers with care. If you can, do some volunteer work that will show you are reliable. You want to make a case for your potential reliability by showing how you have been reliable in the past and proving it with the testimony of those who worked with you in the project. If you must address the issue during your interview, avoid disparaging remarks about your previous employer and be professional in your representation. Point out your best accomplishments and the fact that you look forward to being more productive. Diplomacy is professional and always impressive. You are showing in real time that you can be relied upon to do the best you can in any circumstance, and that puts you ahead of the pack.
You hear the word “networking” in a positive light most of the time, but think about it: Who are you networking with? If every conversation is gossip or complaining, then it has an effect on the way you think and act. In addition to how it affects you, there’s an effect on how your employer or potential employer perceives your character. It’s true; your online lifestyle can ruin a career opportunity. But the opposite is also true; the way you interact on social media can create and enhance a career opportunity. One way to do this is by curating who you follow on Twitter. I don’t mean you can’t follow your favorite celebrity, but think about the type of information you are taking in. If you are reading blogs that you find beneficial for your career field, see if the blogger has a Twitter feed and get small chunks of inspiration throughout the day. You could even develop a relationship with that person as you interact. You’d be surprised at how many online mentoring moments take place when there’s a two-way conversation about more serious topics than who got drunk at the party.Basically, the internet is a tool, and the way you use that tool reveals what you are interested in knowing more about. That’s why a lot of employers are so interested in the online brand of their employees, and it’s not going to change. The type of person you are online is how you might be in a stressful situation at work, and they know it.
If you are not sure who would be good to follow on Twitter, I have a suggestion: the Savvy Intern at YouTern recently came out with their Top 50 Twitter Accounts Job Seekers MUST Follow (2014). I know that this is a good list not because I’m on it but because I follow some of them myself.
