There’s a lot of competition out there when you are looking for a job. Sometimes you might think you need a gimmick, something to get the attention of the employer and make you stand out from the crowd. A recent WSJ article, “In Tough Job Market, Applicants Try Resume Gimmicks” has some doozies. After all, if the average number of applicants for one job opening is well over three hundred, you have to try something to get their attention, right?
One guy tried taping his resume to a pillow. It didn’t ship well, but they were able to figure out his contact information and he made it to the interview, but he did not get the job with the company. Another did impress people with the pizza he sent along with his thank you letter after the interview, but that only lasted three months because that was the only time he really delivered on the job (see what I did there? Rimshot)
Bobby Gormsen is the senior recruiting manager at Etsy, a very creative place to work. He’s seen potholder resumes, embroidered cover letters, and applications in corked bottles.
“I’m sort of immune to this stuff,” said Mr. Gormsen. The candidates “get points for creativity, but it only tells one side of the story. We have a set of hard skills an applicant has to meet”—ranging from years of experience to relevant software languages—in order to be considered. No amount of creativity can compensate if those are missing, he said.
It seems obvious that a gimmick is recognized as an attention-getter that doesn’t promise quality. A well-written resume would. The hard skills and experience history that employers look for are clearly shown on a good resume. Expertly written resumes have skillful use of keywords that get you past the robot search engines and on the desk to be read by a person. They don’t need gimmicks, but they do need to be clear and professional.
Professional Resume Services include a number of A La Carte Services in our offerings. This gives you the flexibility to select the service you need without paying for the service you don’t want. You can be creative in putting together the package that gets you the best resume possible and forget about the gimmicks.
That may sound like a dumb question, but it really is one designed to make you think. A job gives you a paycheck to be able to do things like buy groceries, pay bills, and support your child’s activities. That is not a bad reason to have a job. In fact, I’d say it is the only reason to have a job. If you need money, get a job. Right?
But a career is different.
Two people can be working side by side at the same task in the same workplace and one will have a job while the other has a career. One is focused on the paycheck, the other is focused on the future. If you are taking the time to improve your skills, paying attention to more than your job description, and getting ready for the next opportunity, then you have a career.
Improve your skills by learning to do things that intimidate you a little bit. Read more. Write more. Take some classes or tutorials about using software that might be helpful. Learn to do your job and be open to learning how to do any other jobs around you.
Pay attention to more than your job description by noticing how things happen. What’s involved with getting the product to the shelves or the service to the customer? How is this business managed? What other businesses feed into it or support it? Expanding your perspective opens your eyes to networking possibilities and possible career paths.
Get ready for the next opportunity by keeping your resume up to date and looking for ways to stay current with the job market. Seek out an executive resume writer to help bring your resume current. The Job Search Resources page has a lot of ideas here. It may say “Job” in the title, but it says “Career” in the result. The difference between a job and a career is the attitude you have about your long-range plans.
There are many experts analyzing the numbers to figure out the trends in the job market. One example from CareerBuilder has published their 2014 U.S. Job Forecast and it has both good news and bad news.
Good news — the economy is improving and unemployment is at a five year low point.
Bad news — Washington’s debt issues probably will keep hiring at a slow pace.
Of course, the experts are looking at huge amounts of data and the overall picture of the job market. They are crunching the numbers from every industry and profession to get the numbers on the charts and graphs that illustrate what they predict. But you are not looking for a job in every industry and profession, right? You want to know how all this data boils down to something that will help you get your next job.
This is where an expert who looks at the big picture but is being paid to distribute your resume focuses on those things that will do exactly that. I’m not talking about someone who does a canned blast to all the headhunters. That really doesn’t work all that well. What does work is a resume distribution that starts out by asking you –their customer– for 6 to 10 industry/positions/salary targets. Then a letter targeted to recruiters who meet your preferences and requirements is sent out in MS Word format to each one. After that, you get a Microsoft Excel file with the contact information on every recruiter who got that letter. This gives you the ability to follow up, track activities, etc. In fact, it’d be good to have the ability to send out that letter again within a month to keep you in the forefront of consideration.
This is exactly what Professional Resume Services’ Resume Distribution Service does. It is like getting out the magnifying glass and looking past the trends to find the job you are interested in.
Most of the time you hear about the wage gap between men and women — and how the gap is caused by the struggles women face in balancing work and family responsibilities. But the effects of that struggle are not all bad, because the result of your efforts has given you strength as well.
This applies to both men and women. I don’t want to act like men don’t struggle to keep job and family priorities straight. But since the majority of the wage gap conversation seems to focus on how women have lower wages as a result of motherhood, it’s a good thing to consider the strengths you have when it comes to negotiating your salary.
- You have a life outside your cubicle. No matter what the result of your negotiation brings, your identity is not solely defined by the title on your paycheck or the amount written on it. This can give you the strength of perspective, allowing you to negotiate without focusing on one issue at the expense of others.
- You have a lot of experience in negotiation. How many times have you had to work out the details to juggle childcare and career? If your kids are older, how much negotiation have you done over chores and homework? You have the strength of past experience in countless encounters in figuring out compromise.
- You have a solid goal in mind. You know what the bills are and you know what your income is. If you can’t reconcile the numbers on your current salary, you need to be prepared to look for a different position if this one can’t provide the paycheck your family needs to survive. You have the strength of vision, that goal of providing for your family.
It is very likely that your next job application will be done electronically. In some ways this makes the process easier, I think, since many find it laborious to fill out paper applications by hand. Still, there are some issues you can run into with an electronic application that could cause problems if you’re not paying attention.
- Read the instructions. Don’t assume you know how this particular company’s software will work just because you have filed online in other places. There might be a nuance that makes a difference to the person (or computer) screening the applications. When hundreds of applications are being screened, little things can get you in the wrong category.
- Load your resume in the right format. There’s a reason why Professional Resume Services offers both ASCII and PDF versions of your resume in our professional resume packages. We don’t know what your (hopefully) future employer will want. Having both versions gives you the best chance of having the right one.
- Check all the information carefully! It happens all the time: the resume is attached and the little boxes of the electronic job application magically fill up. But those little boxes don’t have the information in the right place and, again, a little thing makes a big difference in getting your application passed through the initial filter. You need to look it over with the idea that you are proofreading, even though your resume was already proofread. Otherwise, you could end up verifying that your college degree was earned at your last job when you carelessly submit it. That scenario isn’t as farfetched as it sounds–so check to make sure the right information is in each box.
Have you seen a sonogram of a pregnancy in a friend’s announcement online? That sonogram is the beginning of a particular child’s digital footprint, before they are born. Similarly, every time someone posts a cute picture, mentions their name, and shares a funny video of the child, their digital footprint expands. This is the beginning of their online brand — their digital birthday.
That child does not have control over what other people are posting about them now. But someday, they will ask a search engine to compile every bit of information that has been posted with their name online and the digital version of naked-baby-on-a-rug will not seem so cute. At that point, online branding and profile development coaching start looking like a good idea.
You have more control over your digital footprint than a child does, but it takes work. If you are not proactively curating everything that can be connected to you, then it will accumulate without your control. Even not tagging your photos and using privacy settings will not prevent a facial recognition program identifying you or a security breach. Mistakes can be made, too, and your identity might be confused with someone else to your detriment. Once stuff goes viral, there isn’t anything you can do but damage control.
Because employers are increasingly using search engines to find candidates, your information might not even show up in the first few pages of “qualified potential candidates” when they start looking. If the computer doesn’t select you as suitable, there’s no chance to make an appeal. If you are not active online, monitoring all your information and adding value to your digital presence with LinkedIn activity, professional posts, and making sure your brand is what you want it to be…
then you will be as helpless as the infant in the sonogram, subject to whatever someone else says about you and unaware of what is going on.
Good News! Some Job Search Expenses Are Deductible!
Job Search
Sometimes it might feel like all the money you spend trying to find a job just blows away in the wind. But that really isn’t true if your money was being invested in your future career because that investment will bring a return eventually. Until then, you might want to check out what the IRS says about deductions for individuals: under “Job Search Expenses,” there are some that can help. Of course, there are restrictions, and you will have to do your homework to see if you qualify.
The IRS does not allow deductions for first-time job seekers, those who have been long-unemployed, or those switching career fields. You have to be looking for a new job in your current occupation. For example, if you have been a carpenter, there will be no deductions for your search to be a pastry chef, but there might be if you are looking for better-paying carpentry jobs.
If you qualify, you can deduct these things:
- Employment and outplacement agency fees — unless your employer pays you back or pays the agency
- Resume costs — if you are looking for a new job in your present occupation, you can deduct the amounts spent on preparing and distribution
- Travel expenses — this gets tricky because it depends on the amount of time your trip is devoted to your job search, but there will be some deductions in most cases
If you aren’t in the habit of keeping receipts for tax deduction purposes, you lose the chance to do it. Careful record keeping of your job search and employment expenses can keep some of that money from just blowing away in the wind. Itemized deductions need to be proven and need to be accurate for the current tax rules, so talking to an expert about your individual return is a good idea.
Did you have a seasonal job over the holidays? Did you love that job and wish it could last longer? Now might be the time to ask if there are any openings in a full- or part-time position. Here’s why:
- You have been a part of the team as a temp worker, so you know the ropes
- You are a familiar face — hopefully, a good impression has been made
- You can suggest ways your assets can be a good fit for their goals
- Your paperwork is already on file
Even if they do not have a way to fit you in right now, ask that your resume be kept on file and that you be alerted to openings in the future. If there is a way to stay in touch with what is happening at the company – like a newsletter – get on the list. There are common mistakes to avoid in a job search, like neglecting your current temporary job to try and snag a better one. Just because a job is temporary does not mean it is unimportant, and the networking effects of doing a good job linger.
The reality is that everything you do – the interactions you have and the memories you leave behind at a seasonal job – still count. It’s part of your resume, and it’s part of your reputation. If you have been doing a good job at a temporary position, you will be remembered positively when you submit your application for a permanent one. Good luck!
