Is your resume relevant for the role you want?

Resume Writing

Imagine you brought home a carton of milk, opened it for your cereal, started to pour, and out came Diet Coke.

It’s not that you don’t like Diet Coke.

It’s just that you 𝘯𝘦𝘦𝘥𝘦𝘥 milk.

One of the most common frustrations I hear from recruiters and hiring managers is that their candidate’s resumes don’t match the position they are interviewing for.

Do you apply to jobs that may not be in your wheelhouse but apply anyway?

If I’m being honest here, this is a pet peeve of mine.

Recently, I put an ad on LinkedIn. I was looking for a Client Success Manager. Part-time, 20 hours a week. Must have customer service experience.  All of these things were spelled out crystal clear in the position description.

I got hundreds of responses within a 36-hour window.

Guess how many had ANYTHING to do with client success, client services, office administration, etc? About 20. The rest were… everything else. I spent four days scrolling through the applicants and reading every resume from top to bottom. Annoyed that so many were obviously not a fit is putting it mildly.

Guess how many had ANYTHING to do with client success, client service, office administration, etc.? About 20. The rest were… everything else.

There were two CEO’s, a CFO, high-tech, a couple of teachers, sales reps, recruiters, business development, process analyst, and so on. And about 90% of them wanted a full-time role.

None of them mentioned any of the skills I listed–and I searched their resumes for something, anything similar.

I even put a little note at the bottom to email me directly with a copy of the resume. After all, this is a small company, it’s not Google. I had the time to be thorough and review each applicant’s resume.

Guess how many people emailed me their resumes?

Go ahead and guess, I’ll wait.

Wrong.

SEVEN people emailed me their resumes. SEVEN.

I won’t vent here about not reading directions on an application, even though I really, really want to. 🙄I’ll save that for another rant post.

Keep in mind that a recruiter or hiring manager will only take a few seconds to view your resume. If they use ATS, the ATS will pick out appropriate matches as well.

So, if you really want to impress a hiring manager, read the entire position description and send them a resume that speaks to the role they need to fill. If your skillset doesn’t match what the position description is asking for,  you may want to look at other open positions.

If you have some transferrable skills that will work for the role you want, make sure to add them to the career summary, bullet points, and within each role.

Here are some things to consider when drafting your resume:

✅ 𝗥𝗘𝗟𝗘𝗩𝗔𝗡𝗖𝗘. First, do you have the experience the position asks for? If yes, add examples of what you’ve done. If not, don’t fake it and add it to the resume. Leave it off and lead with other experiences.

✅ 𝗞𝗘𝗬𝗪𝗢𝗥𝗗𝗦. Examine the description and notice the words they use over and over. This tells you that those words will most likely be keywords ATS will look for. Does your resume have those keywords? If not, add them.

✅ 𝗦𝗞𝗜𝗟𝗟 𝗦𝗘𝗧. What skills do you offer the role? Each of us has a unique skill set we bring to the job. Great at relationship building? Expertise in vendor negotiations? Specialize in cyber security? Make sure it’s added to your resume. If you have skills from your current role that can transfer, add them. What did you do in your prior role that will work for this new role?

✅ 𝗩𝗔𝗟𝗨𝗘. What value do you offer? How can you help the company? If you are an 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲, in what ways have you achieved success? Use quantitative examples where possible. What awards have you received? What results have you produced? How did you help them increase revenue, cut costs, etc.?

To sum it up, making sure your skill set matches the position description is a must. If you think you have transferrable skills for the role, add those to the document. The more you can set yourself up as a candidate with similar skills, the better your chance is of being invited to the interview.

Don’t Give Up The Job Search Just Because The Holidays Are Near

Job Search

I’ve been talking with job seekers lately who ask whether they should job search right now or wait until after the New Year.

The holidays are upon us and many worry it isn’t a good time.🎅

But–there are many benefits to continuing on with your job search.

🎄 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐛𝐮𝐝𝐠𝐞𝐭𝐬. Companies have new budgets in place to entice and hire #candidates. They are still #hiring and actively looking.

🎄 𝐌𝐢𝐧𝐢𝐦𝐚𝐥 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧. Your competition is less since many people decide to hold off until the new year. Plus, you will impress companies with your dedication and commitment.

🎄 𝐌𝐨𝐫𝐞 𝐭𝐢𝐦𝐞. Things are winding down at your company due to the holidays and end of the year, so you have more time to focus on #job search

🎄 𝐏𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐢𝐧 𝐠𝐨𝐨𝐝 𝐦𝐨𝐨𝐝𝐬. People are generally in better moods around the holidays. More time off, seeing family and friends (via remotely this year, unfortunately), shopping, and reflection. It’s a perfect time to reach out and start a #conversation.

I asked career professionals on LinkedIn what their thoughts were on the subject. Read what they have to say:

Hannah Morgan, Job Search Strategist, Career Sherpa:  November and December are great months for conversations and you are so right, many companies are either trying to fill roles that are still vacant now or line up candidates to hire Jan. 1. Don’t put on the brakes!

Ed Han, Talent Acquisition Geek, Recruiter:  As a corporate recruiter: let me reassure your readers & followers that if the job posting is up, I AM READING APPLICATIONS.
Scheduling interviews may take longer, but if it’s open, that hiring manager has funds earmarked towards that hire and is anxious to use them, because they’ll get asked if they really need the position or not by their boss, or their boss’s boss.

Nicole Reyes, Sn. Technical Recruiter: I’ve noticed that many hiring managers want new hires to start in January of the new year, which means they’re willing to schedule interviews with candidates this time of year. It’s worth your time to search for a position during this period, even if the search is a bit slower because people will be out of the office more with the holidays.

Greg Roche, Career Transition Coach: Take your holiday card list and see who you can connect with in person. Send them a card too, but use this list as a way to get back in touch with people who are important to you, but likely haven’t talked to in a while. This helps you practice connecting and you never know where it might lead Erin.

Andrea Yacub Macek, Top Job Expert to Follow, Career Coach:  The best time to network, market, and job search is when you are ready to do so in your season of life. If you need to take a break, do so, and if you want to continue networking or job search, do so; there are always benefits. These are some significant reasons you asked Erin Kennedy to continue instead of stop.

Meg Applegate, Resume Writer, Hinge Resume: The holidays are a great time to check in with your network. Start conversations now, even if after the new year is your goal. You never know what can come of it,

Sarah Johnston, Executive Resume Writer, LinkedIn Branding: Great reminder, Erin Kennedy. Some managers have “use it or lose it” budgets and have positions that need to be filled before the end of the year.

Adrienne Tom, Executive Resume Writer: If a company really needs an employee, it doesn’t matter what time of year it is — they will be looking. Which means, you should be too.

Bottom line: Don’t give up. Keep looking. This is a GREAT time of year to look for a job. 🎄

 

 

 

Job Search Plans

Job Search

Does #cold calling a hiring manager cause you to hyperventilate? 😱


You’re not alone!

If you have a solid plan in place it can reduce anxiety, build your confidence, and increase your chances of success.

Here are some quick tips to get you there:

✔ 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 the company. Learn about their mission, goals, and the type of employees they hire.

✔ 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 your questions. Write them down. Read them out loud until you feel confident.

✔ Use your 𝐍𝐞𝐭𝐰𝐨𝐫𝐤. See if you have a connection that would make a recommendation to the #hiring manager. Someone who can drop a little seed in the mind of the person you’ll be talking to.

✔ 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐞 your data. Use a spreadsheet to track phone numbers, dates, messages left, and notes.

✔ 𝐖𝐫𝐢𝐭𝐞 your script. Bullet point info to include experience and type of position you are seeking.

✔ 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞. This will increase your confidence. Record yourself. Make your main points in one minute. Practice your elevator pitch.

✔ 𝐓𝐢𝐦𝐞 𝐨𝐟 𝐝𝐚𝐲. Determine the best time to call, when people are less busy.

Having a plan increases your confidence, helps you feel prepared, and increases your chances of landing a job that much quicker.

“Remodeling” Your Career in 2022

Career & WorkplaceLinkedInResumes

 

Today, while mindlessly browsing through social media, I came across an article containing a list of home trends that “are on their way out”.  Since I have just recently updated several areas of my home, I was intrigued and moved forward with reading, hoping that one of my remodeling projects wasn’t on the “out” list. I had only read a few snippets of the article when my mind wandered back to work, and I thought about what types of job search and resume trends have also been sent to pasture over the years? The following are some of the “ins/outs” to be thinking about as you embark on your next career “remodeling” project.

Your Resume:

In: Career Summary

Out: Objective

Starting at the top of your resume with the word “Objective” that tells the reader what you are “seeking” in your next career move is a big no-no, and OMG, so bland and boring. Just don’t. Instead, craft a compelling, leadership-focused, and keyword-saturated career summary that packs a punch and pulls the reader in wanting to learn more about you.

In: Accomplishments

Out: Daily job responsibilities

While you were hired to do certain tasks, those are not all that should be on your resume. Today’s resumes need to be accomplishment- and not task-focused. Use your career history section to show readers the impact you made in your past roles. Did your efforts result in revenue generation? Improvements in efficiency/productivity? Sharing the results of your work on your resume only enhances the reader’s understanding of the potential you have and the value you can offer in future roles.

 

Your Online Persona:

In: Presence on LinkedIn

Out: No presence on LinkedIn

LinkedIn is the world’s premier professional networking site for a reason – it works. Whether you’re actively seeking a new job or just trying to build your brand and connect with peers in your field, LinkedIn is where you need to be. Sign up for initial services is free, and if you need additional features and can afford them, LinkedIn has them ready for you. Be sure you fill out all relevant sections to build your profile, and make your content engaging so that it builds your brand appropriately and markets you for you jobs in your field.

 

Your Job Search Acumen:

In: Networking, Recruiters, Resume Distribution

Out: Sitting by the phone

So many of our clients tell us that they aren’t getting calls for interviews. So, we ask, what are YOU doing to put yourself out there as a viable candidate? Just applying for a job doesn’t always do the trick. You need to apply, follow-up, and keep looking until you start hearing back from companies and actually have interviews set up. Even if you get an interview scheduled-that doesn’t mean you’re going to get the job. It’s up to you to keep applying, networking, etc. until you land your dream job. Sitting by the phone day after day waiting for a call from the one company you applied to will only result in frustration and more than likely, no further along in your job search. Find a recruiter, network on professional sites like LinkedIn, and just get yourself out there. If you don’t know where to find a recruiter on your own, find a company that offers a resume distribution service where your resume can be sent out to literally thousands of recruiters in a matter of minutes.

YOU control the pace of your search and the number of places you apply. Make a list of companies and track when you applied, if you heard back, interview schedules, etc. If you are unemployed, your job search should be treated as a full-time job and deserves focus and time to get you to the next level.

 

Where to Find Jobs:

In: LinkedIn, Networking, Online Job Boards and Employment Sites

Out: One source shopping

Don’t just peruse your local newspaper (although many still do have a “Help Wanted” section) to look for jobs. Go online! Talk to your colleagues, family, and friends. Ask if they know of openings! Look on well-known job search sites and see what’s out there. Join groups and set-up alerts to be notified when a job that matches your skills/qualifications becomes available. LinkedIn has their own “Jobs” section to peruse. Use it to see what is available in your field/area. Have a specific company you’re targeting? Go directly to their website-you still may be redirected to another job search engine to apply, so make sure you apply per their instructions. If a job posting says “don’t call”, then don’t call. Always follow the application directions, because if you don’t, you may eliminate your candidacy up front. If you don’t have access to the internet, go to the library and use their tools/internet to look for jobs-just remember to completely logout out of any public computer so your personal information is not compromised.

 

Your Ability to Navigate the Job Market:

In: Knowing someone on the inside.

Out: What you know and what you have done will automatically get you in the door for an interview.

You have heard the saying “It’s not always what you know, sometimes it’s who you know…”? People would not still be repeating this phrase in the job market if there wasn’t some truth to it. In today’s competitive job market, many companies have a candidate in mind even before they post a job. YOU want to try to be that candidate. If you have a friend or former co-worker on the inside of a company you’re targeting, reach out to them. If they can give you some inside information to get you in the door – that’s great. Just be sure your contact has a good reputation with the company leadership. Otherwise, your credibility as a viable candidate may have just gone out the window.

As you are “remodeling” your career path, be sure the tools you are using and trends you are following are not outdated, so that you can optimize the time and effort you are putting forth as you pursue your dream job. If you are struggling with your career remodeling project, hire a professional. You would do it for your home improvement projects–why not for your career improvement projects?

 

 

Updating Your Resume in 5 Quick Steps

Job SearchResume KeywordsResume WritingResumes

Has this happened to you?

A company you’ve had your eye on for a while suddenly has an opening. You are perfect for it. Not only are you perfect for it but it’s the perfect role for you. More seniority, increase in pay, remote work options, family-oriented, and so on.

You open up your documents and realized you haven’t touched your resume in eight years. Ack!

It can be overwhelming to know where to begin.

Here are a few tips to help you get started.

First, work from your most recent information, gathering what your job titles have been, what you’ve actually done in these roles, and what your career progression has been in those eight years. List your daily responsibilities, and what you were brought in to do.

Next, here are the top five things to quickly address:

𝗜𝗺𝗽𝗮𝗰𝘁. What impact did you have on the company? How did your role impact the bottom-line? What contributions did you make? Were you a decision-maker? Provide examples.

𝗗𝗮𝘁𝗮. Numbers and percentages prove your quantifiable contributions and success. A chart or graph is a great visual and works well if you have strong numbers. Have you helped increase revenue? Expanded the client base? Come up with a solution that cut costs, reduced risk, or played a key role in something? Talk about it and use numbers, when possible.

𝗙𝗼𝗿𝗺𝗮𝘁𝘁𝗶𝗻𝗴. While some advanced formatting and graphic formatting is visually appealing, don’t clutter up your resume so much that it turns the reader off. Keep the format clean and consistent. Add bold where needed to differentiate daily responsibilities from accomplishments or to point out a key company name, etc. Finessing your format is so important. Having the right amount of formatting in combination with strong content creates a visually impactful and interesting read.

𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲. The no. 1 complaint I hear from recruiters is that the candidates applying for jobs aren’t a fit. Make sure you have the skills necessary for the position. If you don’t, don’t try to squeeze yourself into a role that isn’t meant for you. It only annoys the recruiters, and your resume will get permanently tossed.

𝗕𝗿𝗮𝗴! This is your chance to sell yourself and show what you can do. It’s OK to talk yourself up. You’ve earned it. You are the product, so show off what you’ve done and how what you did is unique and valuable to the next company. This is not the time to be shy or to step down and let someone else take the credit for what you’ve done. Strut your stuff!

Once you’ve got these basics covered, writing the rest of your resume should flow pretty easily for you. As always, let me know if you have any questions. I’m happy to help!

 

7 Skills to Acquire During Quarantine That Can Boost Your Resume

Career & WorkplaceGuest Posts

If you’re one of the millions of Americans who’s been under some level of COVID-19 quarantine restrictions over the last several months, you’re probably starting to feel a little restless these days. You’ve organized the garage, participated in virtual happy hours, and run out of stuff to stream — now what?

Whether you’re on the job hunt after becoming unemployed or you’re just on a mission to find something bigger and better, you’re in the right place! In this post, we’ll show you some ways to resolve both your boredom and ramp up your resume during quarantine. From certificates to skills, read on to find out the top seven things you can do to boost your resume without ever leaving your couch!

  1. Web Design and Management

When employers think about the qualities of a good employee, the words “driven,” “self-motivated,” and “passionate” often come to mind. So, what better way to impress a potential employer than by showing off some self-taught skills? With a little help, of course…

In the digital age, experience with web design and management is an invaluable skill worth reaching for. And thanks to the same technology, it’s easier than ever to learn how to build, design, and launch a website at your own, self-guided pace. What’s more, your practice site can become your very own living portfolio where you can host your resume, work samples, contact details, social media links, and more.

Here are some of the top-rated online web design courses and platforms to choose from:

  • Webflow University
  • UDemy
  • SkillShare
  • Coursera

If you want to build from templates rather than code your way from the ground up, you might check out user-friendly platforms like Squarespace, WordPress, and Wix.

  1. Visual Design

If you’re looking for a career in the creative realm, a great way to boost your skills is to get hands-on with design. Photo editing, illustrating, and designing page layouts are just a few of the things you can learn using the Adobe Suite program.

  1. Language

Knowing how to read, write, and speak in another language is always a great skill to have, no matter what kind of work you do. In fact, many workplaces will pay employees more if they know a second language, especially if it’s a language commonly used in the region.

What’s more, learning a foreign language opens the door for more travel opportunities and could even present the option for you to work abroad if you’re interested.

Thanks to the convenience of mobile apps and increasingly easy user interface, learning a new language while you’re on-the-go or at home is fun and easy to do. Check out these popular apps to get started:

  • Duolingo
  • Babbel
  • Busuu
  • Memrise
  • HelloTalk

 ProTip: As you start to learn the foundations of a foreign language, you can start to expand your learning tools by watching foreign films or television shows, cooking from foreign cookbooks, or reading books in a new language. If you’ve been looking for ways to stay entertained during quarantine, learning a language is one of the best (and most productive) things you can do!

  1. Social Media Management

It’s no secret that social media practically runs the world as we know it these days. From Instagram and Snapchat to TikTok, Twitter, and Facebook, there’s a social network out there for everyone; there are even social networks for career seekers. Heck, you might even be a member of all of the above!

Whether you’re in the marketing and communications world or just have a passion for social media, there are plenty of ways you can leverage your social skills in the workplace. Learning how to craft custom content, engage with users, and monitor performance can open the door for new job responsibilities and give your resume the added edge it needs to make it into the final round.

The best part? There are tons of free resources out there to help you get started:

  • For video storytelling, check out Social Creators
  • For social media and digital marketing in general, try Acadium
  • For help with Facebook ads, visit Facebook Blueprint
  • To learn more about ad performance, use Google Analytics Academy
  • To learn the foundations of content marketing, check out Hubspot Academy
  • For information on scheduling content and increasing engagement, try Hootsuite Academy
  1. UX/UI

UX, or user experience, applies to a lot of different industries and professions, including web design, software development, and product design. In essence, UX is the practice of improving a user’s experience with a product, whether that means button placement or page hierarchy on a website, the functionality or packaging of a product, or some other aspect that alters how a customer interacts with a product.

Interested in UX or UI? Check out these resources:

  • DesignLab
  • Xterra
  • Career Foundry
  • Interaction Design
  1. Public Speaking

Almost nobody likes to do it, but nearly every employer is looking for someone who’s good at it. That’s right, we’re talking about public speaking. No matter what field you’re working in, chances are, there is some element of public speaking necessary in one way or another, whether that’s through in-house presentations, project proposals, PR, or just team collaboration.

If you’re not ready to jump up in front of a classroom of people, learning the foundations of public speaking online may be your best bet! Coursera, Forbes, Udemy, and LinkedIn Learning all offer virtual courses in public speaking.

 Bonus: Not only will public speaking skills set you up for success within a workplace environment, it can also help you gain the confidence and knack to nail your next interview.

Wrapping Up

While life in quarantine seems to only drag on as the months move by, there are plenty of productive things you can do with your time. By working to build your professional skills online, you can ramp up your resume, increase your value as a professional, and keep yourself occupied and engaged.

Feel free to use these seven tips and resources as a guide to get you started, and don’t forget to share your experience in the comment section!

Sophie Sirois is a writer based in San Diego, CA, currently writing content for 365businesstips.com. With her Bachelors of Art in Strategic Communication behind her, Sophie began working in the content marketing sphere and has been crafting unique, informative, and click-worthy content ever since.

Did Coronavirus Send You to the Unemployment Line? How One Candidate is Bouncing Back

Job Search

Adam has spent the last 10 years building a successful career as an innovative Information Technology Manager for a major Tier 1 automotive supplier.  Due to the Coronavirus pandemic hindering our country’s automotive industry, Adam is currently on furlough, receiving unemployment benefits to help make up for some of his lost income, and is truly wondering if he will even have a job to go back to when his organization reopens, or if it will reopen.

While Adam knows that he is well-liked by his current employer, he still needs to prepare himself for the fact that his furlough/unemployment status may become permanent, and that he will probably have to start looking for a new job.

Knowing that he will be joining hundreds of candidates looking for new jobs in a competitive field, Adam will have to go back through his 10+ year career and start strategizing his way to a successful job search.

As we have worked with professionals like Adam for years, here are some key steps Adam will be taking as he begins a new job search:

  • Start with the basics – a resume that is written by a professional resume writer. Years ago, resumes were just a piece of paper that outlined a candidate’s career history; today’s resumes are strategically-written marketing tools that don’t just document each job worked, but are more focused on targeting specific jobs and industries, using a candidate’s accomplishments, experience, and skills. And yes, many employers will still want a cover letter to accompany the resume. Hiring a professional will save Adam time as well as will ensure that his career documents are up to par with other candidates who will be competing for the same jobs.
  • Establish a presence on LinkedIn and start networking. LinkedIn provides job seekers endless ways to market themselves, find jobs, and connect with specific companies and industry leaders. Adam needs to ensure that his profile is current, appealing, and contains the right information to position him for IT jobs in markets not only in the automotive industry, but in other industries, as well. Tip: recruiters wouldn’t be using some of LinkedIn’s premium search features if they weren’t finding quality candidates for their clients through the site.
  • Expand the search by looking for jobs/companies outside your current industry. IT candidates are needed in almost every industry in today’s professional world. Adam will need to be open to using his skills and experience in a field outside the automotive market.
  • Brush up on interview skills. Chances are when Adam does get called for an interview, it will be done via Skype or Zoom, or some other teleconferencing system. Even in a remote setting, he will still want to prepare for this interview as if it is a “in-person” meeting. Having a resume, list of his biggest career achievements, and answers to common interview questions by his side during the interview will help him to be able to speak confidently and with ease as he uses solid details to communicate why he is the best candidate for the job.

Whether our current economic crisis has you currently unemployed, furloughed, or preparing for a potential job loss in the near future, you can use the above tips to ensure that you, like Adam will be ready to take on whatever lies ahead in your career, and will find a job and success in your professional life.

Using Keywords to Create a Compelling Story on your LinkedIn Profile

Social Marketing/Online Branding

If you are currently employed or actively seeking employment, chances are you have already established a presence on LinkedIn so recruiters and hiring managers can find you (and if you aren’t on LinkedIn, then quit reading, sign-up on the site, and then come back to this article). My question is…what are you doing/including on your profile to ensure that you actually can be found? Are you networking in industry-specific groups?

Making connections with colleagues in your field? Applying for jobs? Whatever you are doing, you need to ensure that your profile contains quality content that communicates your value and markets you effectively for the jobs you’re applying to. How do you do that? It all starts with saturating your content with targeted keywords and keyword phrases that are in line with the skills and qualifications hiring managers and recruiters want to see when looking for candidates in your field.

LinkedIn is actually a large database that uses certain fields to sort information on user profiles. Utilizing effective Search Engine Optimization (SEO) strategies (i.e. keywords) on your profile is how you will get “selected” during database searches.

Keywords are just what they say they are  – “KEY” words that you need to have on your profile to not only be found in candidate searches but also to show that your skills match the qualifications companies are looking for.  Here are a few areas of your profile where it is so important that you are using keywords, and not just any words to tell your career story.

HEADLINE:

Your headline is located just below your name, so it is seen immediately when somebody clicks on your profile. You have 120 characters (yep, that’s it) to pull the reader in to want to learn about you-make the most of that space.  Note: LinkedIn automatically uses your current job title in the headline when you sign-up so check to make sure that is what you want on there. Otherwise, you need to change it immediately. Use keywords that are relevant to the positions you’re applying.

For example, instead of “Sales Manager at Acme Products” (which may be your current job title), make your headline “Business Growth Executive: Sales & Operations Management, Revenue & Territory Expansion, Branding, Account Development“.

You have just used 119 characters to tell the world what you can do and not just what your current job title is.

ABOUT section:

Once the reader sees your amazing headline, the next step will be to find out more about you in your profile’s “About” section.  LinkedIn allows 2,600 characters in this section-plenty of opportunity to tell your career story.

Think of your “About” section as you would a cover letter, tell a little about yourself and your career trajectory. Include some quantifiable highlights and your keyword list, or a list of core competencies.

This is an ideal section to get the most bang for your buck when you are trying to get the right keywords for SEO purposes. Be creative and clear when using keywords to share your best attributes.  Don’t just put “Management”, instead use “Global Operations Management”.  You have the space, you just need to use it to your advantage to effectively market your skills and competencies.

SKILLS section:

You only get 50 entries in this section, so it’s imperative that you make each one count.  As with your “About” section, you want to use the right keywords (skills). Instead of “Leadership”, try “Executive Leadership”.  Not only does that tell the reader that you are a leader, it also tells them what level of a leader you are! Are you in HR?  Do you really want to consult and not just be in one spot?  Then add “Human Resource Consulting” as one of your skills.

Once you start putting information into this section, LinkedIn will automatically give you some suggestions as to other skills you may want to use that are related to your field.  If the skill fits, use it. Try to fill this entire section, but if you can’t, don’t try to fill it in with soft skills or fluff.  Your skills must appear relevant and dynamic–fluff won’t help you get found during an SEO search.  Hint: you can always look at the profiles of some of your colleagues to see what industry-specific keywords they are using in their “Skills” section.

The bottom line…the “key” to increasing traffic to your online profile is to ensure you are applying effective SEO techniques and strategies. Use the right keywords in the right places so that you get noticed by hiring managers and recruiters looking for candidates in your field!