How long did it take you to get your LinkedIn profile complete? For most of us, it was a process that took longer than we wanted it to because there’s so much to doing a LinkedIn profile correctly. In addition to having all your personal information entered accurately and completely, you must think about keywords, SEO, and technological issues that most people have no time to learn. But even if you have invested in professional services, without networking activity you can end up with a perfectly constructed profile that sits in the background like a treasure box in the back of the closet; there’s really good stuff in it, but nobody has opened it up to find out.
The LinkedIn search engine uses complicated algorithms that are unique to the site. They factor in things like your Profile, activity, and connections to come up with relevance scores that only apply to you. A good way to ensure your profile is looked at is by taking the time to become part of the LinkedIn community, updating your profile regularly from your profile page with links to articles you’re reading in your field. LinkedIn Today lets you set up newsfeeds for your interests; that’s a good place to start. Don’t forget to add in any new factors from your work experience, etc. If your resume just was updated, do it on LinkedIn too. If you need help, ask us.
The top reason to update your LinkedIn profile is because the site is not static. Your networking activity on the site keeps your profile active and gets more traffic to your page. You want to keep that treasure box out of the back of the closet and out in the living room where people will look inside to discover great things about you.
How often are you told you need a LinkedIn Profile that is keyword rich, then you read an article on LinkedIn that tells you, “Stop Using These 16 Terms To Describe Yourself“? The main thrust of the article is that the keywords generally are cliches and should be left out of your branding vocabulary. However, keywords are very necessary in terms of being found on LinkedIn. Whenever I read an article like that, I try to take the time to read all the comments because there will generally be a debate! This particular article, though, has over 3,000 comments so that is probably not going to happen this time.
One common reality that many readers mention in this debate is the fact they won’t even make it to the interview without the keywords/cliches in the resume so the search engine brings it up to the person who decides on the viability of the candidate.
Words are tools. Tools can be poorly made and fall apart the first time used, or finely crafted and used by generations to build things. The goal isn’t the tool, although tools can be very beautiful. The goal of a tool is its usefulness in helping the user achieve their goal, what ever it is. But even the best tool cannot do anything without the user’s skill.
When you look at our LinkedIn Profile Development service you see how an expert views this debate: you need both the keywords/cliches and the humanizing factor. The keywords often are cliches, but an experienced wordsmith knows how to use them to get past the computers to the people. If all you have is cliched keywords, the resume stops here. It’s that human factor, the individuality brought out by a skillful resume/profile writer, that connects with the person reading about you.
There are too many profiles out there for a person to read all of them. That’s what search engines are for! And search engines are computers looking for keywords. The words are tools we use to get you to the person’s notice and to bring your “brand” to the front, where all that makes you unique can shine. That’s the “humanizing” factor and the other leg your online branding stands on.
Use the words that make up your online brand/presence wisely. Remember that you need both the keyword/cliche AND the individual spark that makes you recognizable.
Stuck In Your Job Search? Get Off That Plateau
Job Search
When your job search has been spinning its figurative wheels and all your efforts are ineffective, you have hit the plateau. The “plateau effect” is named after the geologic formation called a plateau: a level stretch of land that extends for many miles. You see the plateau effect in exercising, in medicine, and in a lot of other areas — the thing that worked previously is no longer working and something new has to happen in order to see change.
Make a list of what you have been doing in your job search. This is your assessment tool, so be thorough and honest with yourself. If you have only been looking at the newspaper or online job boards, say so. You want to have a visible list of what your plateau looks like. In physical therapy, the therapist will get very specific about how many steps the patient took, for instance, or exact range of motion in the shoulder they are rehabilitating. That specific list allows them to see where there has or has not been change so they know what to work on. For your job search list, keep track of how many jobs you actually applied for and when you worked on your resume, etc.
Set goals a little outside your comfort zone. That physical therapist will push the patient past what feels good but not as far as injury. This is how the body gets off the plateau safely and the shoulder gains the next degree of motion. Are you on LinkedIn? Maybe now is the time to consider that. The plateau happens because we get comfortable and stabilize. That isn’t always a bad thing, but in your job search it is! If you are ready to get off that plateau, it is going to involve some discomfort as you do unfamiliar things and explore new territory in job search resources.
The results of getting off that job search plateau are new skills, deeper understanding, and more job opportunities.
Even if you have no plans to run a business, you have an online brand: it is the persona the internet world perceives you to be. What comes up when your name is put in a search engine? Are you on social media with embarrassing pictures? Why would I tell you to “own” your online brand?
To own something is to be invested in it, to take responsibility for it, and to proactively maintain it.
Any prospective employer is going to be looking at what kind of presence you have online. The positions with more at stake may involve a bit more research, because there will be a desire to know if there’s anything that will be a problem once you are in the company. Security clearances can require quite extensive background checks. Depending on the position you are seeking, what comes up online on your “brand” might cost you a job.
Now is the time to invest in your online brand. It can be an investment of time and effort, or you may choose to actually maintain a purchased site in your name with your professional highlights. A LinkedIn profile is worth the research and investment. Learn about online personal branding and get advice on the type of development your career should involve.
Now is the time to take responsibility for your online brand. Do what needs to be done to clean up your profiles on Facebook and the rest of the social media you are involved in. Maybe you need to tighten up your privacy settings, and perhaps you should have a professional social media page, or a personal one — and be very careful about what is allowed on each. It isn’t difficult to find horror stories about pictures that should never have been posted being circulated beyond what was intended with consequences unanticipated. If you have made a major mistake, fix it to the best of your ability and be prepared to show how you have matured.
Now is the time to proactively maintain it. Make the commitment to own your online brand and consistently check to see how the world sees you. Most of the people in the world will never see you in person, but if they can get online they can find out about you. Do what you need to do in order to keep your brand one that reflects the best about you.
It used to be that the only ways to find a job were to look in the newspaper or watch for “Now Hiring” or “Help Wanted” signs (remember those days?). Not only was this inefficient, it was disappointing because there never seemed to be enough jobs or the right kind of job. Luckily, we now have a very useful tool for job searches–the Internet.
The Internet is a very valuable thing in this day and sometimes we do not take advantage of all its perks. There are hundreds of job search sites that not only list jobs that are available, but allow you to post your resume to the site so that employers can see your resume and offer you a job before you have even talked to them. Many of these sites also have very good search filters that allow you to customize your job search from the job area to the hours to the place where the company is. This makes sorting through jobs much easier so you can find the job that is right for you in less time and start working sooner. These sites are built to make your life easier when searching for a job. Take advantage of them and try out a lot of them. Some of them may work better for you than others, but you will never know until you try them out.
LinkedIn is another great internet ‘job hunting’ site. It’s a great place to expand your network by making new contacts, researching companies or roles you may be interested in, joining relevant groups where you can ‘mingle’ with people who are interested in what you do, or do what you do and may be able to help you get an ‘in’ to the company you want, and so on. There are many ways you can use this service and I would use it every day if job searching (yes, it’s that good!).
Do not take the Internet for granted when searching for a job. While it doesn’t replace actual networking, it can save you time and disappointment and ultimately get you working much sooner.
In this day social media and social networking is everything and if you are not a part of it you are missing out on a great deal.
Companies that utilize social media sites are on the top of their game and they want to know that their employees are not only comfortable using these sites, but are skilled at using them. Take advantage of this.
When you apply for a job offer your future employer the chance to look at one or more of your personal pages on various social media sites. Be warned: if you do decide to do this, make sure that your page or profile is professional and enjoyable. Do not post crass, vulgar, or potentially embarrassing thing that could jeopardize your chance at a job. This is also something to be careful of once you have a job. Be careful to avoid talking about employers or coworkers in a negative, mean, or condescending way. This will keep you from getting into any unnecessary company drama.
If the company you apply for (or currently work for) has not gotten on board the social media promotion train, then offer to help get them started. If you are skilled and effective when using social media sites, then offer to start a Facebook, Twitter, Tumblr, Linkedin, or blog for the company. Not only will you be showing initiative, but you will also be in charge of helping the company’s marketing in a big way. This will be very impressive to employers.
Social media is an extremely useful tool and you (as well as the company you work for) need to take advantage of it in order to get ahead.
While LinkedIn has become extremely popular with businesses and companies, it still seems to be lagging a bit when it comes to those seeking jobs. That’s a shame because it’s one of the easiest and most effective job search tools available today. Many company hiring managers check LinkedIn before looking anywhere else for new employees.
The main reason that LinkedIn isn’t being used as much as it should be by job seekers is because it’s considered a form of social media and that term alone makes people think of it as a leisure activity. Nothing could be further from the truth where LinkedIn is concerned. There are, of course, a variety of ways to use the service and some are naturally better than others.
To start, you want to make sure that your profile is 100% complete. If you aren’t sure how to go about doing this, consider hiring a professional to translate your resume into your LinkedIn profile. Having a completed profile that stands out is a great way to give potential employers a good look at you before the interview process.
It’s also important to note that many companies are asking for your LinkedIn profile when you submit a resume. It has actually become so common that many people just include their LinkedIn URL on their resume to begin with.
LinkedIn can also be used overtly for an active job search. Because thousands of companies have company profiles and use the site for headhunting, many of their job openings are published on the site before, or even instead of, any place else. Once you have a completed profile, you can simply click a button and apply for a multitude of jobs.
Consider updating, or even beginning to use, LinkedIn as a job search tool. It’s a great way to be seen by thousands of companies fast.
Have you wanted to sign up with LinkedIn but thought it sounded too complicated to begin? Just another profile to maintain? Oh, no. I’m here to tell ya–LinkedIn is a wonderful job search tool and (hopefully) here to stay.
You need to get around your hesitations in order to get your resume to the right people. One way to do that is to register with LinkedIn and develop a well crafted online business profile. If you’re not registered on LinkedIn yet, you are missing an excellent opportunity to get your name out. After you’ve registered, invite all of your friends and colleagues. The more connections you have there, your chances of forming an extended business network of your closest friends and associates rises – including their first and secondary connections.
Once you have your LinkedIn account set up and established some connections, use the search feature to try and learn as much about the different HR managers or corporate recruiters information. You can use the drop down menu to search for people and then type in the company name. Go through the results in order to find the people located in HR or people in leadership roles that you can befriend.
Start contacting these people through the following methods:
- If you see someone that’s a secondary connection (one of your friends is friends with them through a first degree LinkedIn connection), click “Get introduced through a connection” and add this person as a connection. This allows your personal friend to send a message to that person. Also, you can send your resume to your friend and have them forward it on to their first degree connections. Make sure you ask them to put in a good word for you.
- One option is to upgrade your LinkedIn subscription in order to send HR managers or recruiters a LinkedIn “Inmessage”. The cost is relative compared to the insider level it provides.
- See if you can find the HR manager’s email address through Google by searching their name and the company name through Google’s robust search features. If their contact information comes up in the search findings, you can contact them that way. Their information may be listed in a directory so it may take some time.
- If you can not find a valid email address, and the job requires that you apply by emailing a certain name, such as John Smith at jsmith@bigbiz.com, then you all ready know what the email address will look like. So if you’re trying to email Kate Clayton at the same company, then the email address is likely kclayton@bigbiz.com. Use this and send them a personal email with your resume attached.
Another option is to call the company and ask to speak with the HR manager by getting their name and information from LinkedIn. If the information is not available on LinkedIn, then the switchboard operator at the company may provide the email address and phone number.
