Twitter is becoming a popular tool for communication. It’s also becoming very big for internet marketing professionals, and for good reason. Twitter is a great way to get a message out. The short, easily digestible microblogging format means that users can broadcast links and messages all over the web.
But how is Twitter applicable to a job search? Well, let’s say that you are on the lookout for a sales position somewhere in Florida. Twitter makes it easy to find and connect to potential employers or contacts. Just be sure that you keep a job search twitter account separate from your personal account if you have one. Your personal twitter account should not include your full name, but if it does, make sure that everything visible in your posts is appropriate. Start by using Twitter’s search function to find out who is tweeting aboutsales in Florida. Look for Florida companies you may want to work for as well. Then, add the people who are talking about your hot topics to the list of people you follow. This works in two ways. First, it allows you to get a feed on people who are talking about your industry. Maybe they’ll mention a position, or a career fair. Maybe they have spoken to a recruiter for a company you’d like to work for. The other way this can help you is that these people will likely follow you back, and if they’re in a position to hire someone, they may see a post you’ve written, and contact you.
Once you’ve built up a good list of people to follow in your industry, start a free blog, and make some posts about your job search. Add your resume, or information about yourself to your blog. You can then use twitter to share these posts to your contacts. Build up a nice history of posts and tweets that establishes who you are, and what you can do. The final and most important step in using twitter as a job search tool is to actively look for the people who may be able to help you. Employees of a company, hiring managers, or even the president may be available on twitter. It’s possible to contact these people directly, so don’t be afraid to contact them. Keep your post brief (you have to in Twitter), and even include a link to your blog post or website containing your resume. Be sure not to become a spammer, though. Persistence may work in your favor, but there’s a fine line between diligence and annoyance. Remember also that twitter is only a piece of a huge social networking puzzle. Don’t rely on just one tool for finding people and networking with them. Explore other types of social media on the web, and remember that there is no replacement for old fashioned job search techniques like visiting companies in person. No matter how charming you are online, if you can’t ace the interview, you won’t get the job.
Using LinkedIn to find a Job and Network in your Industry
If you’ve never heard of LinkedIn, you’re already behind.
According to their homepage, over 55 million professionals belong to the networking site, including every chief executive of a Fortune 500 company! Right now, every second, LinkedIn gets a new member. The masses have spoken with their profiles: LinkedIn is a necessary resource to increase the number of contacts you have in your own industry as well as others, and if you want to be a successful businessperson in the new decade, you’ll have to join.
Fortunately the site is free, so there’s no investment other than time in joining the site. The first step you’ll have to take is creating a profile for yourself. Remember, LinkedIn is not Facebook. You don’t want to be sloppy here. In fact, the more professional-looking your profile, the better.
Just as with a resume, triple check your spelling and punctuation to ensure there are no gaffs or typos that could damage your public image. Because even though the only people who can see your entire profile are within your contacts list, this profile will be public in the sense that it will be used to help you get new jobs, new clients, and new contacts. If you want to ensure you have a job through the next decade using LinkedIn, don’t be lazy on your profile.
You’ll have to give your employment status, your industry or trade, and your location, as well as your educational history. You then have the option to allow LinkedIn to use your email contact list to find contacts for LinkedIn. I recommend letting LinkedIn do this if you want an aggressive strategy for finding new contacts in industries other than your own, or even within your own industry. However, random contacting is kind of like shooting buckshot into the sky, and hoping it hits a bird. Sniper targeting for efficiency is a bit better. But everyone is different, and you may like to play the numbers game with contacts. The more you have, the more likely one will be of benefit to you.
Once you have your profile set up, you can begin inviting other members and non-members to link up with you. What this feature does is give you a pool of contacts through which you can invest some time in discovering whether any could be potential employers or clients. You’ll use these people as references in your other business contacts, as well as reconnaissance for jobs out there that are right for you.
Now that you have set up your profile (with a flattering photo!) and made a large coterie of contacts, start inspecting the job listings everyday, which you can find under the jobs tab at the top of the screen. Also, join a group that is pertinent to your field. For example, I joined the Twitter for Sourcing and Recruiting group because I wanted to keep up with recruiters and how they use Twitter to find new candidates so I can pass the advice on to my clients. These groups are great ways to meet people in the industry you’re interested in breaking into.
Gone are the days of searching for a job the old fashioned way… knocking on doors.
Today’s job seekers are leveraging the power of the internet to network with colleagues through online profiles, make connections with decision makers, and apply for jobs through a company’s website online. Social media is changing the landscape of how people relate to each other. Before the advent of keeping track of people online, it was harder to maintain an extended network. Now, it’s possible to catalog all the people you’ve known through previous jobs – and to keep in touch with them as well. This has had numerous impacts on the workplace, and how people get jobs.
In the early days of the internet, people would search job boards. Monster.com and Yahoo!Jobs were touted as the hot new thing, and these job boards were huge for the recruitment industry. Here was a (relatively) cheap way to reach thousands of people across the whole world with news about your job opening. While still extensively used, job boards seem to have fallen to the baseline. They require little to no personal interaction to apply for a job. On the recruiter’s side, they often have to deal with spam bots which send out limitless replies to job advertisements. Not as bad as spam bots, but still very annoying, are people who apply on every job on the board, regardless of how qualified they actually are for the job. The entry-level recruiter who spends their day sifting through hundreds of applicants for an administrative assistant’s job is practically tearing his/her hair out.
Now, a lot of recruiters are on Facebook, and there are some people who exclusively advertise job openings they’re working to their Facebook friends. This is helpful, because friends can direct their friends to connect with recruiters – and people that are recommended for a job are much more likely to get it than a random faceless applicant. Twitter is another way that job news is getting out. Subscribing to a Twitter feed is an easy way to get information on a job – even if it’s only 140 characters. A job title and a few keywords are often enough information for a job seeker to determine if they’re interested in an opening. LinkedIn, which is a site dedicated to professionals looking to maintain their personal business network, is also another place that has exploded with opportunities. At first, LinkedIn was just a way to keep track of people – now, you can post pictures, presentations, your blog posts, Twitter feeds, daily ‘status’ and so much more. LinkedIn is ripe with job opportunities.
At first, people created groups for job-seekers. Then, recruiters made groups through which they would post openings. Groups such as, “Jobs for Software Developers” attracted only the niche market they were going after – people who were looking for software development jobs, and friends of people who might be interested. LinkedIn capitalized on this phenomenon by creating a job board integrated with their website. Now, people can pay for a job ad, and have their links recommend their friends for a job. I am going to stop right here with LinkedIn. You all know how I could talk about its benefits 24 hours a day.
What has made social media a great outlet for finding a job is the fact that the internet has changed from a broad scope to a niche marketing tool. Take advantage of it.
I couldn’t believe my eyes when I read this post from Resume Bear, “20 Things Job Seekers Shouldn’t Say on Twitter”. From “I just smoked pot at work” to “I slept with the boss last night” to “I lied on my application, suckkkkkas!”, the list goes on.
Not sure what people are thinking these days, but one thing is crystal clear to me, they will be polishing off their resumes soon. Do they think that no one in their company is on Twitter or Facebook? That no one else has any online savvy? Sheesh! People are listening. We hear stories of people getting fired all the time for what they write on social networking sites. Maybe some are saying it as a joke, or to impress friends, but whatever the reason, their boss is FOR SURE going to find it and reprimand them (embarrassing!) or fire them (good luck!).
So, even if you have heard it time and again from friends, colleagues, the news, whatever, you better think twice before you post how you stole from the company, are still hungover from last night, or are reading your boss’ mail. Because it’s not going to have a happy ending.
Wow. In a matter of a week, we lost four icons. To lose two in one day was even stranger. I was on Twitter each time I found out who had passed. It isn’t that I am on Twitter all that much. The kick of it is the news spread so far and wide and fast, that I heard it on Twitter first, then saw it on MSN.
I am amazed at the impact and the reach Twitter and other social network sites have on our society and even, our politics and the politics of other nations— so much so, that the State Department asked Twitter to NOT do a scheduled maintenance so that the lines of communication would stay open for Iranian citizens protesting the Iran election. Seriously.
As a rule, I stay away from news channels on TV. I don’t need to hear every death, every fight, every politician slamming each other, or worse, getting caught with their pants down, as it seems to be the norm lately (for Pete’s sake, keep it in your pants or get a divorce!). Now it seems I can’t keep it away from me. Twitter is inundated with news. I admit, sometimes I am grateful for it. I probably wouldn’t even have known that any of the 4 had died as quickly as I did if it wasn’t talked about and “retweeted” repeatedly.
The upside to all of this is that Twitter, Facebook and all the others can work for us as well. Promoting your book, product or business? “Tweet it”. Looking for work? Post it on Facebook. With the power of viral marketing you can reach thousands of people in an instant. Talk about amazement. Gone are the days of spending hundreds of dollars on paper, ink, and stamps to get your message out. Now you can do it in a single tweet.
Twitter is becoming a popular tool for communication. It’s also becoming very big for internet marketing professionals, and for good reason. Twitter is a great way to get a message out. The short, easily digestible microblogging format means that users can broadcast links and messages all over the web.
I couldn’t believe my eyes when I read this post from Resume Bear, 
Wow. In a matter of a week, we lost four icons. To lose two in one day was even stranger. I was on Twitter each time I found out who had passed. It isn’t that I am on Twitter all that much. The kick of it is the news spread so far and wide and fast, that I heard it on Twitter first, then saw it on MSN.