LinkedIn can be an extremely valuable tool for executives. However, not knowing how to use it properly can also damage your reputation without you even knowing. LinkedIn isn’t difficult to use, but there are some unwritten rules about etiquette that many executives overlook. If you’re going to spend the time to write your executive profile on your LinkedIn page, you owe it to yourself to be familiar with these unwritten rules executives sometimes violate.
Personalize Your Connection Requests
When you connect with someone on LinkedIn, you could use the default message LinkedIn provides, or you could personalize it. Personalizing the request is valuable in many ways. You could state how you met the person, just in case it was at a networking event where they met dozens of other people. Or you could simply say you’re impressed with their profile and admire their work. Either way, a personalized request makes a much better impression.
Adjust Settings When Updating Your Profile
When you need to optimize your LinkedIn profile, you’re likely going to change a lot of different sections of it. What you may not know is all of your connections will see each and every change you make if you don’t update your settings accordingly. Go into the Privacy Controls of your profile and turn off update notifications to spare your connections from dozens of notifications. Turn it back on when you’re done updating it, so your connections will only see the important changes going forward.
Give Endorsements and Recommendations
The top resume writing services will tell you not to put too much emphasis on endorsements and recommendations through LinkedIn. However, giving and receiving the proper ones is important. Don’t ask for an endorsement from someone you didn’t work with directly. On the other hand, it’s not appropriate to give an endorsement or recommendation to someone you didn’t work with closely. These should be personalized and well thought out, so make them meaningful.
Connect With The Right People
If you’re actively searching for a job, connect with people who work in the same industry as you. With LinkedIn groups, you don’t even have to make a connection request until you get to know them as part of the group. It takes a little time to get to know someone through LinkedIn, but a single quality connection is much more valuable than a dozen connections from people you never met or have any association with at all. Professional Resume Services is one of the top resume writing services for many reasons. We not only help with writing executive resumes, but we can also assist with cover letter writing, developing LinkedIn profiles and helping out with job searches in general. Feel free to contact us at any time to learn more about the written and unwritten rules of LinkedIn or anything else pertaining to your executive job search.
There are many different tools you need to have as an executive looking for a new job. Using these strategies will keep you on par with your competition, and your job search strategies can put you over the top. However, without utilizing every resource available to you, there’s a good chance you’ll be left behind. Whether it’s updating your LinkedIn profile or optimizing your resume, there are certain things you must have with your job search.
Executive Biography
Your executive resume biography tells a story and is more conversational than a resume or cover letter. This is your opportunity to go into detail about a particular situation that highlights your skills, brand and personal attributes. Some executives focus more on resumes and cover letters, but a strong executive biography can tie everything together.
Executive Resume
Writing an executive resume today is much more difficult than it was a decade ago. With so many automated systems used to identify keywords, you have to be precise with the words and phrases you use. Many times, executives will leave the resume writing to professional resume writing services to ensure their resume gets noticed.
Updated LinkedIn Profile
If you don’t have a LinkedIn profile, it’s time to get one. If your LinkedIn profile isn’t up-to-date, it’s time to update it. Recruiters and HR managers will sometimes look on LinkedIn to find candidates. Other times they will look on LinkedIn after they’ve viewed a resume to get more information on a candidate. Your LinkedIn profile gives you the opportunity to go beyond the information on a resume, so take it seriously and don’t just rehash your resume.
Networking Card
There’s a difference between a business card and a networking card. When networking, you need to have a card that displays your personal email address, cell phone, branding statement and social media accounts. A traditional business card may not be the best for networking with new people to find new opportunities. Having both could be beneficial, but a specific networking card is unique and will help you stand out. Professional Resume Services is here to help ensure you have everything you need to be successful with your job search. Whether it’s writing an executive resume biography or just giving you tips on how to approach your job search, contact us any time you feel like you need a boost.
Many executives make the mistake of simply rewriting their resume and calling it their biography. Including a lot of numbers, statistics and data may look impressive, but it’s not necessarily what needs to go on an executive profile. This is your chance to tell a story about your career that you can’t necessarily state on a resume. You should also reiterate and strengthen your brand when writing an executive bio. Here are some tips for what to include in your c-level executive biography.
The First Paragraph Must Grab Attention
If the first paragraph of your executive profile is bland, you’ll quickly lose the attention of your reader. Instead, start off your bio with a quote that highlights your brand, or make a strong statement to capture your reader’s attention another way. The more attention-grabbing the first sentence and paragraph is, the better chance you’ll have of the reader reading the entire biography.
Highlight Soft Skills And Attributes
You can’t include soft skills on your executive resume, in most cases. When writing an executive bio, you have a chance to not only demonstrate your soft skills and attributes, but also tie them in to how they enhance your brand and bring value to companies. Provide examples of how you’ve applied your skills in the past to bring them to life.
Support Your Success With Data
You shouldn’t pollute your entire executive profile with data, but sometimes it’s appropriate to provide some numbers for support. However, think of data you don’t already have on your resume. And instead of simply making a one-line statement to support your success, tell the story of how you were successful, including all the twists and turns. Just don’t take up too much of the reader’s time when you do so.
Provide Some Personal Insight
An executive resume service can help you write the first aspect of your bio, but there’s another point they can’t help you with as much. The part which deals with your personal life. You don’t want to get into many details about your life, but people want to know if you have a family, what ages your kids are, what your spouse does and what your hobbies and passions are. People connect with other people based on their personal interests rather than business success. When you have similar personal interests with other executives, they’ll be more likely to reach out to you since it seems like a natural fit. At Professional Resume Services, we can help you piece together your executive profile to help it flow naturally. One of the hardest parts of an executive bio is making it easy to read and captivate the reader’s attention. When you’re ready to sit down and write your c-level executive biography, consider giving us a call to help you get started.
With the world of automation today, it can be virtually impossible to get your executive resume into human hands if you only submit it online through job boards. It may be much easier and convenient to send in your resume online, but there’s no guarantee it will ever been seen. Recruiters will scan resumes for certain keywords and keyphrases using technology in order to eliminate as many as possible. If yours isn’t formatted perfectly, or if you don’t use the right words, it will be quickly brushed off. So how can you write resumes that get you hired, but have a better chance of getting them into human hands? Here are a few tips to consider.
Optimize Your Keywords
Keywords are the most essential component of any effective resume. Any executive resume writer will look at your skills, qualifications and accomplishments and simply reword them to use appropriate keywords for your industry. This is the best chance you have at getting your executive resume through the automated keyword filter.
Look For Connections
Sometimes the best way to get your resume into human hands is to bypass technology completely. When you make connections with people in your industry, you may not even have to send in a resume online. You still have to focus on writing an effective resume, so don’t think your connection will guarantee you an interview. It’s just one of the best ways to get around the initial resume submission stage.
Be Short and Concise
No one wants to read a long resume. You have an average of six seconds to impress a recruiter or HR manager. The first thing an executive resume writer should do is look how to tighten up sentences and sections. Try to keep your resume to two pages or less, but the shorter the better.
Choose Your Approach Carefully
Whether you choose to submit your resume online or in person, following up with the company is important to know where you stand. Sometimes your resume is filtered out right away because of keywords, but sometimes it could have been lost in the shuffle. Without checking in periodically, you may never know. Just be careful not to follow-up too much to the point where you look desperate. Professional Resume Services helps executives with writing an effective resume every day. Our skilled professionals know the tricks to getting resumes into human hands, so if you are struggling with the process or need assistance in any way with your job search, feel free to contact us at any time.
Choosing the Right Executive Professional Resume Service
With the widely known importance of writing an effective resume, more companies are popping up claiming they write the best ones. Choosing an executive resume service is a big decision relating to your executive career. It’s easy for these services to claim to be the #1 service, but how do you really know they aren’t just using a standard template and switching things around to make yours look unique? There are plenty of ways to distinguish a legitimate executive resume writing service from a fraud. Here are some things to consider when you’re looking for one.
Make Sure They Are Experts In Your Industry
If the resume service doesn’t indicate specific industries they have experience in, then you may need to look elsewhere. Resumes have to be very specific and specialized. If they aren’t, recruiters will see right through them.
Ask For Credentials or Certifications
When you contact an executive resume service, the writer should be able to provide you with one or more certifications. Those certifications could include:
Certified Expert Resume Writer (CERW)
Certified Professional Resume Writer (CPRW)
Certified Master Resume Writer (CMRW)
Certified Executive Resume Master (CERM)
While these aren’t the only certifications and credentials available, your resume writer should be able to show proof of at least one of them.
Check Out Any Samples
Any executive resume service should have an abundance of samples to provide you. Sometimes the key to writing a professional resume is incorporating different ideas from other resumes into your own. This is a good practice for writing your own resume, but the best resume writing services will treat you as a unique individual instead of just another resume. Samples should be available, but only for your own benefit.
Talk to An Actual Resume Writer
It’s always important to call an executive professional resume service prior to hiring them. If you talk to a sales person who only offers you their different services instead of learning about you, then you need to look elsewhere. A good company will ask you insightful questions about your career, accomplishments and achievements to get a complete understanding of your background. This could be in the form of an online survey, a phone interview, an in-person interview or a combination of these. The more questions they ask you, the better you should feel about their service. At Professional Resume Services, we take the time to get to know the backgrounds of each of our executives. We can’t write your executive bio unless we know your complete career history, accomplishments and aspirations, so gathering as much information as possible before getting started is key. Feel free to contact us to learn more about our services and how we can be the right executive resume service for you.
How Executive Personal Branding Affects Your Executive Career
Working on your personal brand is more important now than ever before. Executives have typically considered their c-level personal branding as being associated with and representing the company they work for. However, the notion has shifted into marketing yourself as a person rather than as a part of a company. When you work for a company, you still need to brand them as part of your job. The key is to also know when the right time is to work on yourself as well. Not doing so could hurt your long-term executive career prospects. Here are a few ways executive personal branding affects your executive career.
Establish Yourself as an Expert
When you focus on c-level personal branding, you can establish yourself as an expert in a particular industry, rather than for a specific company. Portraying yourself as the go-to executive for many different issues can be very valuable for your career. People need someone to rely on, and if you have the expertise, branding yourself as the person they can rely on can define you in that way.
Learn More About Yourself And Your Goals
Executive personal branding goes beyond writing an effective resume. It’s easy to portray yourself in a different light when you’re representing a company, even when you know it’s not the true you. How you brand yourself could give some insight into your own self, your value, worth and what you’re capable of.
Get Feedback From Peers to Improve Your Brand and Career
One of the best ways to improve c-level personal branding is to always seek feedback from colleagues and peers. You may believe you are taking all the right steps to market yourself appropriately, but you don’t know how you are perceived by others unless you ask someone you trust. Most executives won’t volunteer this information to you, so asking for feedback could open your eyes to some changes you need to make when representing yourself.
Link Your Online Brand With Your Personal Brand
You could be hurting yourself if the person you say you are online doesn’t match the person you are in real life. When you optimize your LinkedIn profile, don’t just write things to make yourself sound good. People will read your LinkedIn profile and have a general perception about you. That perception has to come close to matching in real life, so be sure the two are linked closely and accurately. At Professional Resume Services, we always work with executives wanting to improve their personal brand. We understand the importance of personal branding when it comes to career advancement, job searching and other aspects. Feel free to contact us if you need any tips or advice on branding or any other aspect of your executive career.
Similarities and Differences Between Your LinkedIn and Executive Resume
After spending hours on your resume, the easy thing to do is just copy and paste the information over to your executive LinkedIn profile. While this makes sense on the surface, since LinkedIn provides the same type of information as your resume, it’s one of the worst things you can do. Recruiters do diligent research on candidates and look at many different platforms to learn as much as they can about you. If they see your resume copied over to your LinkedIn profile, it shows your lack of creativity and potential disinterest in finding a new job. While there are some similarities between your resume and LinkedIn profile, there are many more differences between the two.
What to Include on Your Resume
The best resume writing service can help you pick out the biggest points and facts from your career up to this point and display them on your resume. This is the document where you need to be cut-and-dry by highlighting specific experiences and accomplishments. You shouldn’t have a lot of text next to each bullet point on your resume, because you need to remember a recruiter spends an average of about six seconds reading any given resume and doesn’t want to read a bunch of fluff.
What to Include on Your LinkedIn Profile
Your executive LinkedIn profile gives you the opportunity to tell the backstory on those short bullet points you have in your resume. You don’t have to tell your complete life story (and it’s recommended that you don’t), but you can give a little background to put your achievements into perspective. When you’re working on your LinkedIn profile development, you also need to be more general instead of targeted. Your LinkedIn network is full of diversity, so you could be missing out on opportunities by being specific about your role and interests. This goes against how a resume is crafted, but it’s important to make the distinction.
Always Separate The Two When Job Searching
When you’re searching for an executive position, you never know if your resume or your executive LinkedIn profile will be viewed first by a recruiter. The two are similar only because they are tools to help you land a new job. The content may be similar, but it should be displayed very differently. Keeping the two separate and distinct will help your job searching efforts tremendously. At Professional Resume Services, we work every day to help executives with LinkedIn profile development and resume writing. It’s difficult to wrap your mind around how different these two are, but we are here to guide you on the right path. Feel free to set up a time to talk if you have questions or need assistance with any aspect of your executive resume or LinkedIn profile.
When you sit down to write an executive cover letter, you may have many different thoughts running through your mind. Will the hiring manager even read this? Why can’t I simply regurgitate my resume? Aren’t all cover letters the same? The truth is, cover letters are difficult to write when you write them properly. They shouldn’t be the same as your resume, and yes, hiring managers do read the good ones. You just have to make yours stand out from the rest by being appropriately creative in your writing. If this doesn’t seem like your style, here are some tips from a cover letter writing service to help you out.
Distinguish Cover Letters From Resumes
One mistake many executives make is turning their resume into paragraph form and calling it a cover letter. This isn’t the purpose. Your executive cover letter should show more of your personality and creativity, rather than your experiences in the industry. You will likely send in your resume and cover letter at the same time, so no one will want to read the same thing twice.
Be Brief and To The Point
Don’t include more than two or three paragraphs on your executive cover letter. In fact, cover letters closely resemble executive profiles, since they should just be short statements describing your value and what you bring to the table. No hiring manager wants to read a lengthy cover letter.
Showcase Your Ability to Help The Company
As far as the content of your executive cover letter goes, write more about how you can help the company, rather than focusing on your past achievements. You may need to use a cover letter writing service to help iron out the details. It’s easy to talk about how good of an employee you are, but everyone does that. When you demonstrate your knowledge about the company and tie in your experiences, your cover letter will stand out.
Be Creative and Conversational
As an executive, most resumes and cover letters you write are likely cut-and-dry. It doesn’t hurt to be a little creative, at times. Try writing your executive cover letter in more of a conversational tone. Incorporate random facts about your industry or tell a very short story to keep the reader engaged. Professional Resume Services knows the ins-and-outs of a great executive cover letter. We are an executive resume writing service with expertise in resumes, cover letters, networking, LinkedIn profile development and more. If you’re struggling with your cover letter in any way, feel free to reach out to us at any time.
