With the world of automation today, it can be virtually impossible to get your executive resume into human hands if you only submit it online through job boards. It may be much easier and convenient to send in your resume online, but there’s no guarantee it will ever been seen. Recruiters will scan resumes for certain keywords and keyphrases using technology in order to eliminate as many as possible. If yours isn’t formatted perfectly, or if you don’t use the right words, it will be quickly brushed off.
So how can you write resumes that get you hired, but have a better chance of getting them into human hands? Here are a few tips to consider.
Optimize Your Keywords
Keywords are the most essential component of any effective resume. Any executive resume writer will look at your skills, qualifications and accomplishments and simply reword them to use appropriate keywords for your industry. This is the best chance you have at getting your executive resume through the automated keyword filter.
Look For Connections
Sometimes the best way to get your resume into human hands is to bypass technology completely. When you make connections with people in your industry, you may not even have to send in a resume online. You still have to focus on writing an effective resume, so don’t think your connection will guarantee you an interview. It’s just one of the best ways to get around the initial resume submission stage.
Be Short and Concise
No one wants to read a long resume. You have an average of six seconds to impress a recruiter or HR manager. The first thing an executive resume writer should do is look how to tighten up sentences and sections. Try to keep your resume to two pages or less, but the shorter the better.
Choose Your Approach Carefully
Whether you choose to submit your resume online or in person, following up with the company is important to know where you stand. Sometimes your resume is filtered out right away because of keywords, but sometimes it could have been lost in the shuffle. Without checking in periodically, you may never know. Just be careful not to follow-up too much to the point where you look desperate.
Professional Resume Services helps executives with writing an effective resume every day. Our skilled professionals know the tricks to getting resumes into human hands, so if you are struggling with the process or need assistance in any way with your job search, feel free to contact us at any time.
With the widely known importance of writing an effective resume, more companies are popping up claiming they write the best ones. Choosing an executive resume service is a big decision relating to your executive career. It’s easy for these services to claim to be the #1 service, but how do you really know they aren’t just using a standard template and switching things around to make yours look unique?
There are plenty of ways to distinguish a legitimate executive resume writing service from a fraud. Here are some things to consider when you’re looking for one.
Make Sure They Are Experts In Your Industry
If the resume service doesn’t indicate specific industries they have experience in, then you may need to look elsewhere. Resumes have to be very specific and specialized. If they aren’t, recruiters will see right through them.
Ask For Credentials or Certifications
When you contact an executive resume service, the writer should be able to provide you with one or more certifications. Those certifications could include:
-
- Certified Expert Resume Writer (CERW)
-
- Certified Professional Resume Writer (CPRW)
-
- Certified Master Resume Writer (CMRW)
- Certified Executive Resume Master (CERM)
While these aren’t the only certifications and credentials available, your resume writer should be able to show proof of at least one of them.
Check Out Any Samples
Any executive resume service should have an abundance of samples to provide you. Sometimes the key to writing a professional resume is incorporating different ideas from other resumes into your own. This is a good practice for writing your own resume, but the best resume writing services will treat you as a unique individual instead of just another resume. Samples should be available, but only for your own benefit.
Talk to An Actual Resume Writer
It’s always important to call an executive professional resume service prior to hiring them. If you talk to a sales person who only offers you their different services instead of learning about you, then you need to look elsewhere. A good company will ask you insightful questions about your career, accomplishments and achievements to get a complete understanding of your background. This could be in the form of an online survey, a phone interview, an in-person interview or a combination of these. The more questions they ask you, the better you should feel about their service.
At Professional Resume Services, we take the time to get to know the backgrounds of each of our executives. We can’t write your executive bio unless we know your complete career history, accomplishments and aspirations, so gathering as much information as possible before getting started is key. Feel free to contact us to learn more about our services and how we can be the right executive resume service for you.
Working on your personal brand is more important now than ever before. Executives have typically considered their c-level personal branding as being associated with and representing the company they work for. However, the notion has shifted into marketing yourself as a person rather than as a part of a company.
When you work for a company, you still need to brand them as part of your job. The key is to also know when the right time is to work on yourself as well. Not doing so could hurt your long-term executive career prospects. Here are a few ways executive personal branding affects your executive career.
Establish Yourself as an Expert
When you focus on c-level personal branding, you can establish yourself as an expert in a particular industry, rather than for a specific company. Portraying yourself as the go-to executive for many different issues can be very valuable for your career. People need someone to rely on, and if you have the expertise, branding yourself as the person they can rely on can define you in that way.
Learn More About Yourself And Your Goals
Executive personal branding goes beyond writing an effective resume. It’s easy to portray yourself in a different light when you’re representing a company, even when you know it’s not the true you. How you brand yourself could give some insight into your own self, your value, worth and what you’re capable of.
Get Feedback From Peers to Improve Your Brand and Career
One of the best ways to improve c-level personal branding is to always seek feedback from colleagues and peers. You may believe you are taking all the right steps to market yourself appropriately, but you don’t know how you are perceived by others unless you ask someone you trust. Most executives won’t volunteer this information to you, so asking for feedback could open your eyes to some changes you need to make when representing yourself.
Link Your Online Brand With Your Personal Brand
You could be hurting yourself if the person you say you are online doesn’t match the person you are in real life. When you optimize your LinkedIn profile, don’t just write things to make yourself sound good. People will read your LinkedIn profile and have a general perception about you. That perception has to come close to matching in real life, so be sure the two are linked closely and accurately.
At Professional Resume Services, we always work with executives wanting to improve their personal brand. We understand the importance of personal branding when it comes to career advancement, job searching and other aspects. Feel free to contact us if you need any tips or advice on branding or any other aspect of your executive career.
After spending hours on your resume, the easy thing to do is just copy and paste the information over to your executive LinkedIn profile. While this makes sense on the surface, since LinkedIn provides the same type of information as your resume, it’s one of the worst things you can do.
Recruiters do diligent research on candidates and look at many different platforms to learn as much as they can about you. If they see your resume copied over to your LinkedIn profile, it shows your lack of creativity and potential disinterest in finding a new job. While there are some similarities between your resume and LinkedIn profile, there are many more differences between the two.
What to Include on Your Resume
The best resume writing service can help you pick out the biggest points and facts from your career up to this point and display them on your resume. This is the document where you need to be cut-and-dry by highlighting specific experiences and accomplishments. You shouldn’t have a lot of text next to each bullet point on your resume, because you need to remember a recruiter spends an average of about six seconds reading any given resume and doesn’t want to read a bunch of fluff.
What to Include on Your LinkedIn Profile
Your executive LinkedIn profile gives you the opportunity to tell the backstory on those short bullet points you have in your resume. You don’t have to tell your complete life story (and it’s recommended that you don’t), but you can give a little background to put your achievements into perspective.
When you’re working on your LinkedIn profile development, you also need to be more general instead of targeted. Your LinkedIn network is full of diversity, so you could be missing out on opportunities by being specific about your role and interests. This goes against how a resume is crafted, but it’s important to make the distinction.
Always Separate The Two When Job Searching
When you’re searching for an executive position, you never know if your resume or your executive LinkedIn profile will be viewed first by a recruiter. The two are similar only because they are tools to help you land a new job. The content may be similar, but it should be displayed very differently. Keeping the two separate and distinct will help your job searching efforts tremendously.
At Professional Resume Services, we work every day to help executives with LinkedIn profile development and resume writing. It’s difficult to wrap your mind around how different these two are, but we are here to guide you on the right path. Feel free to set up a time to talk if you have questions or need assistance with any aspect of your executive resume or LinkedIn profile.
When you sit down to write an executive cover letter, you may have many different thoughts running through your mind. Will the hiring manager even read this? Why can’t I simply regurgitate my resume? Aren’t all cover letters the same?
The truth is, cover letters are difficult to write when you write them properly. They shouldn’t be the same as your resume, and yes, hiring managers do read the good ones. You just have to make yours stand out from the rest by being appropriately creative in your writing. If this doesn’t seem like your style, here are some tips from a cover letter writing service to help you out.
Distinguish Cover Letters From Resumes
One mistake many executives make is turning their resume into paragraph form and calling it a cover letter. This isn’t the purpose. Your executive cover letter should show more of your personality and creativity, rather than your experiences in the industry. You will likely send in your resume and cover letter at the same time, so no one will want to read the same thing twice.
Be Brief and To The Point
Don’t include more than two or three paragraphs on your executive cover letter. In fact, cover letters closely resemble executive profiles, since they should just be short statements describing your value and what you bring to the table. No hiring manager wants to read a lengthy cover letter.
Showcase Your Ability to Help The Company
As far as the content of your executive cover letter goes, write more about how you can help the company, rather than focusing on your past achievements. You may need to use a cover letter writing service to help iron out the details. It’s easy to talk about how good of an employee you are, but everyone does that. When you demonstrate your knowledge about the company and tie in your experiences, your cover letter will stand out.
Be Creative and Conversational
As an executive, most resumes and cover letters you write are likely cut-and-dry. It doesn’t hurt to be a little creative, at times. Try writing your executive cover letter in more of a conversational tone. Incorporate random facts about your industry or tell a very short story to keep the reader engaged.
Professional Resume Services knows the ins-and-outs of a great executive cover letter. We are an executive resume writing service with expertise in resumes, cover letters, networking, LinkedIn profile development and more. If you’re struggling with your cover letter in any way, feel free to reach out to us at any time.
Experienced executives have a lot of knowledge that may be beneficial to many other people. If you have a good amount of experience and have decent writing skills, you could enhance your career even further by starting a blog. Even new executives who may not have a lot of experience, but have a lot of ideas, can benefit from blogging.
Blogging usually isn’t something executives think of when it comes to boosting c-level personal branding. The benefits are proof enough for you to consider starting one, though.
Blogging Can Get You Noticed
You’d be surprised at how many executives like you search for different articles to help their craft. If your blog offers what they need, you may start building a nice collection of subscribers who want to read your material. Being noticed online in a positive light is one of the best ways to enhance your career.
You Could Build Your Network Through Blogging
You may already have hundreds of connections through your LinkedIn profile, but you can expand it even further with a blog. Consider putting the link to your blog in your LinkedIn profile as well, so your current connections know you have one. You never know who will read your material online, so it’s always best to put it out there as much as possible.
Blogging Will Put Your Name in Search Engine Results
If you’re actively searching for a job and have applied to several places, the first thing those companies will do is search for your name. Your LinkedIn profile is important to them, but they also want to see what else is on the Internet about you. When links to your personal blog with insightful topics and advice come up, you’ll have a better shot at landing an interview compared to someone who doesn’t show up in the search results at all.
Use Keywords and Write About Relevant Topics Naturally
Writing a blog is different than writing an executive bio. Use your blog as a chance to show your casual, laid back side rather than the uptight business professional you have to be every day at work. Incorporate the keywords you have to use throughout the day and talk about those topics as well, so you can relate to people in your industry. Being as natural as possible on your blog will be a relief to you and your readers.
At Professional Resume Services, we look for every way imaginable to boost your career. Whether it’s optimizing your resume, helping you incorporate your blog into your LinkedIn profile or writing your executive bio, we can help guide you in the right direction. Feel free to contact us at any time for advice on blogging or any other topic related to your career advancement.
When many people think about building a brand, they think about actual companies promoting their brand to drive business. However, executives today have to build their own personal brand as well. Building your brand online can take a significant amount of time and effort, and it won’t happen overnight. Your online brand is how people perceive you in real life, so it’s worth taking c-level personal branding seriously. Here are some of the best ways you can build your brand online.
Be Active on Social Media, But Not Too Active
Social media is great for building your executive brand, but it can also come crashing down in a hurry if you aren’t careful. You also want to limit the amount of platforms you use to just a few so you don’t spread yourself too thin. Having too many social media accounts to manage can become overwhelming very quick.
When it comes to your level of activity on social media, you always want to keep your brand in mind. Any time you think about posting something, consider whether it hurts or helps your brand. By considering this every time, you’ll manage your level of activity and only post relevant items reinforcing what you want to be known for.
Embrace LinkedIn
Having a strong executive LinkedIn profile is possibly the best way to build your brand online. One of the first places recruiters go to find executives is LinkedIn. If your LinkedIn profile needs some serious updates, you may consider looking into a service to help you. You definitely won’t be able to build your brand online the right way if you don’t use and embrace LinkedIn.
Use Strategic Keywords to Get Discovered
Keywords on your LinkedIn profile or other online platforms can help you get discovered. This also means you have to be extremely careful about what you post online. There is no separating personal matters from business matters online, so everything you say is tied to your overall brand.
Always Reinforce What You Want to be Known For
Every executive has unique qualities, including you. When you’ve determined what those qualities are, emphasize them on your LinkedIn profile, your resume and anywhere else. This reinforcement can help with your c-level personal branding and help you get recognized by the right people and companies.
Professional Resume Services thrives in helping people build their brand online. Whether it’s updating your executive LinkedIn profile, optimizing your resume or brainstorming new branding strategies, we are here to help. Feel free to contact us at any time for assistance on building and maintaining your brand online.
School’s out for summer… but what about your job search?
Just because many executives and high-level employees go on summer vacation doesn’t mean you can take a summer break on your job search. One of the mistakes many job seekers make is thinking companies don’t hire in the summer, which simply isn’t true. Companies are always going through resumes and cover letters to find the most qualified candidates throughout the year. And if you decide to take a break during the summer, you may miss out on a great opportunity.
Companies Don’t Stop Hiring During The Summer
The notion is companies will wait until after the summer to start interviewing for different positions. However, it’s actually the opposite. Many companies are busier during the winter months, so they don’t have as much time to interview. So they reserve summertime for conducting their interviews and hiring employees, even if it’s on a temporary basis. Regardless, you need to ensure your LinkedIn profile is current once summer starts, just in case a recruiter happens to stumble upon it.
Temporary Could Turn Into Permanent
Since summer is typically slower for most businesses, they may only be hiring for temporary employment. However, many of these positions will turn into permanent positions when business begins to pick up again. Be sure to include in your executive bio if you’re willing to accept temporary employment if the option is available to become permanent in the future. At the very least, you can gain some valuable experience with a temporary position to set yourself up for a permanent position with another company at a later time.
Polish Up Your LinkedIn Profile
Whether you’re going on an extended vacation throughout the summer, or if you feel you need to take a break from your job search efforts for any reason, polish up your LinkedIn profile at the very least. You never know when recruiters are going through resumes and cover letters, or scouring LinkedIn to find the best candidates. Updating your LinkedIn profile could be a great way to get discovered during the summer with minimal effort on your part.
Professional Resume Services is here to help you get through the dog days of summer. We can help revamp your resumes and cover letters during the summer so you’re ready to apply for positions at any time. No matter what you need help with regarding your job search efforts this summer, feel free to contact us at any time.
