As hard as it sounds, many employers look at you as an asset rather than a person. This doesn’t mean that they don’t appreciate you – but it means that they look at what you can offer to the company as a whole rather than an as an individual. This means that you need to look at your personal branding methods and how you can make sure that you are seen as the best possible asset for a company to have. There are different ways that you can do this, but the whole point is to look at what you do as a whole rather than the individual aspects that these offer. This means that you need to look at your resume and your cover letter, and even what to wear to an interview – to help make sure that you are seen as a valuable asset to any company. You need to make sure that a company sees you as a must-have brand, something that they feel their business can’t do without! Sell yourself and create a little bit of a buzz about you, so that they are curious about what they are missing out on – which will encourage them to employ you! Personal branding is easy to implement, especially if you take a sensible approach and make sure that you think about what an employer is looking for and how you can accommodate this.
Social media sites are an effective way to brand and market your work. Pinterest is one such site where you can create boards onto which you can pin examples of your work. It is especially effective for those with visual careers such as filmmaking, fashion, illustration, photography, or graphic or product design. A group of boards can function as an online portfolio where you can send potential employers or customers to view your work. This free, online portfolio can be paired with a creative arts industry resume to give an employer a complete view of your work and career. It is easy to get started on Pinterest. You can have a friend send you an invitation to join Pinterest, or go to pinterest.com and click on “Get Invitation” at the top of the page. The Pinterest invitation allows you to create an account by using either your Facebook or Twitter accounts. You then choose a user name and fill out and save a profile. Create your boards from your Pinterest home page by clicking on “Add” at the top of the page and then on “Create a Board.” Name the board, choose a category, provide a brief description for it and then click “Save.” You can then upload your work to your Pinterest boards. You can add and delete pictures at any time, including moving pictures from one board to another. Add captions or pin pictures with no captions. Once you have your career portfolio set up on your Pinterest boards to your satisfaction, you can send your Pinterest URL to potential employers and clients. For example, if the name you chose for your Pinterest account is cameraman, your Pinterest URL would be pinterest.com/cameraman. Be sure to list your Pinterest URL on your resume under the Online Career Portfolio section and also mention it in your cover letter.
The Internet has definitely transformed how jobseekers contact hiring companies. Most company’s now have an option on their website to submit resumes, which makes it much easier and more convenient. You don’t have to spend hours printing and mailing or faxing resumes to countless recipients.
Because of this convenience a breeding ground for scam artists continues to grow each year as well. Identity thefts have increased to an overwhelming 10 million cases per year, and many of them are the result of phishing and the employment industry is under attack as well. Phishing is an attempt to extract personal information through what appears to be authentic emails. You may get emails from a recruiter that looks legitimate but may not be. Knowing what to look for and how to spot fraud (or potential areas for abuse) can be the best way to ensuring you have a safe experience while conducting your job search.
Be careful of invitations to submit your resume. Scammers and spammers follow the same patterns. Mass emails are sent to a lot of people at once. Receiving an email from a recruiter who sends you an email to the effect: “We saw your resume on the Internet and we find your skill set to be perfect for one of our clients. Please complete our online application through the link below. Be very careful and think before you respond. Did you send your resume to this recruiter? Do not click on the link in the email, instead visit their website from a new browser window. Make sure everything looks right first. Always proceed with caution when you receive a cold-contact email from someone.
Do not give out personal information unless you know for sure the email is legitimate. Reputable companies will not ask for personal information via email.
Don’t just give your information freely. If a job application wants more information than you’re willing to provide, be very careful. With safe online practices, you’ll get the best return from your job-search efforts instead of filing a police report and/or calling credit bureaus and credit card companies.
Since a lot of businesses now use the internet to check potential employees, it’s very important to know what your personal brand says about you. So, how do you do that.
For starters, search for your own name on Google to see what comes up about you. Sometimes, there will even be other people with the same name so you need to make sure you know which searches are relevant to you.
Google will find you especially if you have any Google accounts such as email, Google Voice or Google plus. Additionally, make sure your social networking pages are more professional than casual. Be careful of the things you post on networking sites. You don’t want it coming back to bite you, and it will if you aren’t careful. It doesn’t matter what others are posting on their own sites, but if you are trying to build a brand, yours needs to be more professional than that. Register for online forums that are relevant to your type of skills so that you can build your personal brand better. Forums are an excellent way to find business relationships and information. The more you keep your presence alive on the internet, the easier it will be for potential employers to find you and to become acquainted with who you are. Last, but not least, tailor your resume so that it details all the relevant skills you have and your expertise. Once that is done, post your resume in as many places as possible on the Internet. Before long, you will have built a professional brand that others will contact you instead of you always having to seek job positions.
The electronic age has revolutionized the way job seekers and employers meet. Online services take the volume of resume traffic to levels unimagined only a few years ago. With services to job seekers expanding continually, it’s important to understand the different options available to increase exposure of your resume to potential employers and recruiters. Two types are resume posting and resume distribution. Resume Posting. This is a service where job seekers post their resumes to a job board for employers and recruiters to find. This is a passive approach in that the employer or recruiter must find you within the resume database. They usually find you by calling up resumes via key words. The chances of their finding you depend greatly on your including all the appropriate key words in your resume.
This service is normally free to job seekers, and used only by those employers and recruiters who have paid a substantial fee to access the resumes. In other words, when you post your resume to an online resume posting service, not every employer or recruiter will find you. Resume Distribution. This is actually opposite of a posting service. With a resume distribution, the job seeker has access to a select database of well-qualified employers and/or recruiters to email his/her resume to. This service does cost the job seeker a fee. The amount will vary depending on the service you use.
There are several advantages of a distribution service. The advantages include not having to wait to be found, you decide who receives your resume and you are in control of who actually gets your resume.
Make sure the distribution service allows you to target the employers who receive your resume. At a minimum, you should be able to query the employer/recruiter database by industry, job function and geographic region. If the service offers no targeting capabilities, your resume may be sent out indiscriminately to employers and recruiters who do not match your employment criteria.
For optimum resume distribution or posting effectiveness you’ll want to make sure your resume is updated. If you are not currently getting the response rate from your resume that you’d like, using a resume distribution service will only be marginally helpful, because you will still be distributing a resume that is not working for you.
Both services, resume posting and resume distribution, are valuable strategies for your job search. Don’t be turned off by the fact that one is free and the other you must pay for. The money spent on a good quality resume distribution will repay you over and over again with valuable job leads and introductions to influential recruiters. After all, aren’t you worth it?
There was a time when job seekers only had to be concerned about background and reference checks. That seemed intrusive enough. Now comes along social media and the possible damage it can do to your job search.
Almost everyone is on social media sites now, which is great. People can connect now like they never have before. But, here is a big BUT, potential employers can see this as well during the hiring process. When building a personal brand, this will all become a part of that brand as well.
Potential employers will do a Gooogle search of your name to find out more about you. This is not illegal and is becoming more popular with employers. This is an excellent way for them to really know who they are interviewing.
Some things you can do to prevent your personal life from spilling into the interview process is:
Remove anything on social media sites that may not picture you in a good light. Photos, comments and personal views. You can set your profile to private so they will only see basic information about you. It might not be a good idea if they see you with a drink in your hand in a bar or something.
Update all business social media sites with an updated resume, pertinent business information and a tasteful photo.
Do not use silly email addresses like “want2chat” or “prowler” or something to that effect. You will want an email address that is much more professional.
Do the same type of search on potential employers. Use sites like LinkedIn to see what type of business they are, what they are talking about and who works there. This gives you excellent leverage during the interview process as they will be impressed with your questions and statements about the company. They will know you have done your homework.
If you are not sure what is going to pop up about you or how to prevent it, there are always companies that can help you clean your act up. They can search through a lot of venues to make sure that nothing embarrassing will affect your job search.
You’ve done everything you can possibly think of to get your executive resume out to businesses and still it’s hard to find a job. What else can you do? Think about social media sites such as Twitter.
Many people now use tweets to get their resumes out to businesses faster. It’s also a great place to look for jobs. A lot of companies are now advertising online versus the regular way of newspapers and job boards. It’s also very easy to tweet a resume.
As many know, tweets are usually only 140 characters or less. You don’t put your complete resume there; it’s impossible. But, you can do special coding in the tweet in order to link it to your resume. Hashtags are used when searching for the best phrase for the type of job you are looking for. For example, the # sign will go before the phrase, such as #executivejobs. Place this in your tweet box and a number of phrases will appear for you to choose from.
You will need a Twitter account and once you have that you can enter the hashtags of your choice. You will also want to save your resume on your computer as a .DOC, RTF, PDF or TXT file. You can use third-party resume tweeting service like TweetMyResume to share your resume online. When that is accomplished, you can add a tweet like #resume and add it to your tweet in order to share it. Also, put in your profile what job skills and the type of job you are looking for. Prospective employers will see your tweet and possibly contact you about an interview. Social media has become the proving ground for job searches and resumes. In addition to Twitter, you can also use LinkedIn, Facebook and others. Make sure you retweet your resume weekly to keep it fresh and on top of other resume tweets. Hundreds of people have founds jobs by doing this on Twitter. This just may be the way to get that job you have been waiting around for.
With all the new technology available on the Internet today, there is absolutely no reason anyone should simply stop once a resume has been completed and sent. There is a wide world of other venues just waiting for you to use them to market your personal brand. Blogging is only part of it. Some may think blogging and job searches are two different things. They are, but they aren’t. There has never been a better time to be able to talk to people, to get the word out about you and your skills than blogging.
Build a blog site that highlights your job skills and your previous jobs. Talk about something every day. Add links to your resume and use the social networks to retweet or repost your site. There are numerous job boards for you to use to post your resume, whether it’s an executive resume, professional or entry level. And there are people who will retweet your blog post so others can see it. Before long, you have reached thousands of people. Before, you would have sent it to only a few. So, what’s smarter? Twitter has a very easy way to help individuals with their blog posts and to be able to integrate both together. Facebook does as well, and LinkedIn too.
Now, you can increase your visibility and get more options available to you during your job search. Take a chance and see how much fun it is and how much it will help at the same time.
Before you send your next resume out, give blogging and social media sites a try. You just may have more opportunities than you originally thought.
