Twitter is becoming a popular tool for communication. It’s also becoming very big for internet marketing professionals, and for good reason. Twitter is a great way to get a message out. The short, easily digestible microblogging format means that users can broadcast links and messages all over the web.
But how is Twitter applicable to a job search? Well, let’s say that you are on the lookout for a sales position somewhere in Florida. Twitter makes it easy to find and connect to potential employers or contacts. Just be sure that you keep a job search twitter account separate from your personal account if you have one. Your personal twitter account should not include your full name, but if it does, make sure that everything visible in your posts is appropriate. Start by using Twitter’s search function to find out who is tweeting aboutsales in Florida. Look for Florida companies you may want to work for as well. Then, add the people who are talking about your hot topics to the list of people you follow. This works in two ways. First, it allows you to get a feed on people who are talking about your industry. Maybe they’ll mention a position, or a career fair. Maybe they have spoken to a recruiter for a company you’d like to work for. The other way this can help you is that these people will likely follow you back, and if they’re in a position to hire someone, they may see a post you’ve written, and contact you.
Once you’ve built up a good list of people to follow in your industry, start a free blog, and make some posts about your job search. Add your resume, or information about yourself to your blog. You can then use twitter to share these posts to your contacts. Build up a nice history of posts and tweets that establishes who you are, and what you can do. The final and most important step in using twitter as a job search tool is to actively look for the people who may be able to help you. Employees of a company, hiring managers, or even the president may be available on twitter. It’s possible to contact these people directly, so don’t be afraid to contact them. Keep your post brief (you have to in Twitter), and even include a link to your blog post or website containing your resume. Be sure not to become a spammer, though. Persistence may work in your favor, but there’s a fine line between diligence and annoyance. Remember also that twitter is only a piece of a huge social networking puzzle. Don’t rely on just one tool for finding people and networking with them. Explore other types of social media on the web, and remember that there is no replacement for old fashioned job search techniques like visiting companies in person. No matter how charming you are online, if you can’t ace the interview, you won’t get the job.
If you have found yourself looking for a job in the past couple years, you are probably all too familiar with the frustration that usually accompanies the search. People with jobs will give you advice—they’ll tell you to update your resume, rearrange your resume, make your cover letter more personal but shorter, more informative but more concise, do more networking and less searching, do more searching and less emailing…you get the idea. The point is, you can follow these “tips” until you’re blue in the face, but what it usually comes down to is who you know. In fact, a recent statistic noted that nearly 80% of job positions filled in the last year were given to those with a personal referral.
If you’re thinking your search is now hopeless because you’ve already tapped into all of your personal referral resources, think again. With the ease of networking via the internet, there are several networks you can use not only to find connections you already have, but also to make new connections, so your personal connection well will never run dry. Almost anyone who has used the internet to help with their job search and networking will be familiar with Facebook and Twitter, but let’s take a look at few other sites, with a more professional twist, that will give you a leading edge in your efforts. Plaxo: As far as keeping up with your contacts, Plaxo is your one-stop-shop. Not only does it store all of the contacts from your phone and computer, but it also tracks updates from your contacts from their Twitter and Facebook feeds, so you know what’s going on in their lives before you get in touch. This is especially helpful if you’re reaching out to an old friend or ex co-worker about a prospective job. It will help take away the “cold call” feel and help you get back in the loop quickly so you can get right to what matters.
Ecademy: This tool allows you to connect with other users on a business and social level. Essentially the “business happy hour” of the web, you can connect with people based on business connections you already have, as well as find groups of people who are interested in the same topics as you. For job searchers, this can be a great way to make real connections based on business concepts while getting your name and needs out there to people who trust you. ZoomInfo: If you need to know more about the people within a company you’re interested in, ZoomInfo is a great source for you. It has been around for over 10 years and holds a database with the information of thousands of professionals. In addition, recruiters often use this site to find potential job candidates, so whether you know how to use it or not, it is always beneficial to set up a profile. Xing: This is another tool geared towards gathering professionals in a social environment. However, for people looking for a job, this is a great site to join, as it has systems in place which specifically encourage social networking. Not only are there forums and discussion groups, which are always beneficial for job seekers, but there are also appointed “ambassadors” for each community with a decently sized constituency which then hold “events” which allow for the participation and communication of other members.
Whether you use one or all of these helpful technologies, the main idea is to get your name out there and build trust surrounding your name. While these tools help, there is no substitute for hard work and honest time spent, so get out there and make it happen for yourself. You might even end up with more than a job; you might just find your purpose.
Using LinkedIn to find a Job and Network in your Industry
If you’ve never heard of LinkedIn, you’re already behind.
According to their homepage, over 55 million professionals belong to the networking site, including every chief executive of a Fortune 500 company! Right now, every second, LinkedIn gets a new member. The masses have spoken with their profiles: LinkedIn is a necessary resource to increase the number of contacts you have in your own industry as well as others, and if you want to be a successful businessperson in the new decade, you’ll have to join.
Fortunately the site is free, so there’s no investment other than time in joining the site. The first step you’ll have to take is creating a profile for yourself. Remember, LinkedIn is not Facebook. You don’t want to be sloppy here. In fact, the more professional-looking your profile, the better.
Just as with a resume, triple check your spelling and punctuation to ensure there are no gaffs or typos that could damage your public image. Because even though the only people who can see your entire profile are within your contacts list, this profile will be public in the sense that it will be used to help you get new jobs, new clients, and new contacts. If you want to ensure you have a job through the next decade using LinkedIn, don’t be lazy on your profile.
You’ll have to give your employment status, your industry or trade, and your location, as well as your educational history. You then have the option to allow LinkedIn to use your email contact list to find contacts for LinkedIn. I recommend letting LinkedIn do this if you want an aggressive strategy for finding new contacts in industries other than your own, or even within your own industry. However, random contacting is kind of like shooting buckshot into the sky, and hoping it hits a bird. Sniper targeting for efficiency is a bit better. But everyone is different, and you may like to play the numbers game with contacts. The more you have, the more likely one will be of benefit to you.
Once you have your profile set up, you can begin inviting other members and non-members to link up with you. What this feature does is give you a pool of contacts through which you can invest some time in discovering whether any could be potential employers or clients. You’ll use these people as references in your other business contacts, as well as reconnaissance for jobs out there that are right for you.
Now that you have set up your profile (with a flattering photo!) and made a large coterie of contacts, start inspecting the job listings everyday, which you can find under the jobs tab at the top of the screen. Also, join a group that is pertinent to your field. For example, I joined the Twitter for Sourcing and Recruiting group because I wanted to keep up with recruiters and how they use Twitter to find new candidates so I can pass the advice on to my clients. These groups are great ways to meet people in the industry you’re interested in breaking into.
Gone are the days of searching for a job the old fashioned way… knocking on doors.
Today’s job seekers are leveraging the power of the internet to network with colleagues through online profiles, make connections with decision makers, and apply for jobs through a company’s website online. Social media is changing the landscape of how people relate to each other. Before the advent of keeping track of people online, it was harder to maintain an extended network. Now, it’s possible to catalog all the people you’ve known through previous jobs – and to keep in touch with them as well. This has had numerous impacts on the workplace, and how people get jobs.
In the early days of the internet, people would search job boards. Monster.com and Yahoo!Jobs were touted as the hot new thing, and these job boards were huge for the recruitment industry. Here was a (relatively) cheap way to reach thousands of people across the whole world with news about your job opening. While still extensively used, job boards seem to have fallen to the baseline. They require little to no personal interaction to apply for a job. On the recruiter’s side, they often have to deal with spam bots which send out limitless replies to job advertisements. Not as bad as spam bots, but still very annoying, are people who apply on every job on the board, regardless of how qualified they actually are for the job. The entry-level recruiter who spends their day sifting through hundreds of applicants for an administrative assistant’s job is practically tearing his/her hair out.
Now, a lot of recruiters are on Facebook, and there are some people who exclusively advertise job openings they’re working to their Facebook friends. This is helpful, because friends can direct their friends to connect with recruiters – and people that are recommended for a job are much more likely to get it than a random faceless applicant. Twitter is another way that job news is getting out. Subscribing to a Twitter feed is an easy way to get information on a job – even if it’s only 140 characters. A job title and a few keywords are often enough information for a job seeker to determine if they’re interested in an opening. LinkedIn, which is a site dedicated to professionals looking to maintain their personal business network, is also another place that has exploded with opportunities. At first, LinkedIn was just a way to keep track of people – now, you can post pictures, presentations, your blog posts, Twitter feeds, daily ‘status’ and so much more. LinkedIn is ripe with job opportunities.
At first, people created groups for job-seekers. Then, recruiters made groups through which they would post openings. Groups such as, “Jobs for Software Developers” attracted only the niche market they were going after – people who were looking for software development jobs, and friends of people who might be interested. LinkedIn capitalized on this phenomenon by creating a job board integrated with their website. Now, people can pay for a job ad, and have their links recommend their friends for a job. I am going to stop right here with LinkedIn. You all know how I could talk about its benefits 24 hours a day.
What has made social media a great outlet for finding a job is the fact that the internet has changed from a broad scope to a niche marketing tool. Take advantage of it.
Social networking has become deeply rooted in the vast majority of everyday life. People use it for entertainment, communication and now, increasingly more for work. Yet, there are still many people who don’t want to either invest the time or don’t know how to set up profiles and use these different sites. It is not a passing fad that will be gone in a few months—it’s here to stay, so why not make the most of it?
Initially it may seem absurd, but social networking sites like MySpace and Facebook are actually an ideal way to take the employee screening process a step forward. It is a way to get a glimpse into the lives of employee’s or potential employee’s lives. These personal pages are often rife with information. Just note that employers using social networking sites as a screening tool must be cautious. This technique is fairly new, and the legal issues surrounding it are evolving slowly. Until the legal rules regarding this practice are solidified, it is definitely always wise to err on the side of caution.
To stay legal while using networking sites and personal blogs for screening, it is mandatory that the business stay in compliance with the Fair Credit Reporting Act, or FCRA. This act does not prohibit this type of screening, but is does require the employer to disclose to the employee or potential employee when information gathering using this method results in a negative employment decision.
Creating a set of company rules regarding social network screening is also very necessary. It will give those with the power to hire and fire something concrete to go by. If not, it will be very hard to keep all actions legal. It is also highly recommended that this person not be the one doing the research. This information needs to be gathered, and any non relevant data should be censored, as is does not pertain to the business. These words of caution should not be a deterrent from using this method. As long as the employer stays smart about it, social network screening is an invaluable tool.
Social networking can also be used to create an online presence for a company. It is not an uncommon practice for businesses to have their own page on popular networking sites. Blogs and Vlogs (video blogs) are also very common. It is a great way to communicate with Internet savvy customers. As this customer base is likely online as much as possible, an easy way to interject your business into their lives is through what they love: social activities on the Internet.
Use social sites such as MySpace to create a page for your business. It is a great promotional tool. Give your customers, both current and potential, an inside glimpse into your business’ world. Let them meet the people behind the scenes. Done correctly, this technique will bring a contemporary vibe to your company. Drive customers to your site offering promotions to those who choose to be your online “friend.” It creates a type of personal relationship with the customer. Into day’s market, an online presence is expected.
Ed. Note: Nick Varner is a recent graduate of Central Michigan University and is going on for his Masters inEducational Leadership. As part of Generation Y, Nick wanted to share some Gen Y insight and set the record straight on a few misconceptions…
Flip-flops, iPods, and e-Meetings are arriving in the workplace, and arriving in numbers. This change in workplace decorum seems outrageous to those who are experienced members of the workforce, but for those just arriving, this is standard. These changes have been heralded by the next generation of employees, Generation Y. Generation Y typically refers to people born between 1977 and 1995 that are now entering the workforce. As this generation arrives, so do all the myths concerning them. Generation Y is often thought of as lazy, laid-back, and self-serving individuals who don’t understand the meaning of hard work and commitment. This view only allows Generation Y to be a liability, while ignoring the aspects of the next generation that makes them assets.
One big generational difference is the concept of ‘putting in the hours’. The previous generations conceptualize hard work as maintaining a 40 hour work-week and working steadily through the week. Generation Y does not accept this model; they focus more on workplace efficiency than the hours spent in the workplace. They strive to find the most efficient methods of accomplishing tasks, not because they are lazy, but so they can spend their time more wisely.
Another big misconception between the generations is the idea of commitment. The baby boomers believed that they would find a job, work for thirty years, and then retire from that same company. This is not the case for Gen-Y. Whereas the previous generation looked for a workplace, Gen-Y looks for workplace opportunities. They will work at a company for 3-5 years in order to gain a specific skill set and knowledge base, but then move their talents to another company. However, where Baby Boomers might see this as a lack of commitment, Gen-Y sees this as a quest for knowledge. They strive to increase their knowledge base and the way to do this post-academia is through varied work experience.
Finally, there is the charge that they are lazy. This is often promoted due to a new mindset held by the members of Gen-Y: they work to live, not live to work. This is a drastic change between the generations; whereas Baby Boomers were defined by where they worked and what they did, Gen-Y refuses to hold such titles. They define who they are by what they do outside of the workplace. This is not an attempt to be lazy and ignore work, but an attempt to live a well-rounded life in which their contributions at home gain as much recognition as their contributions in the workplace.
Generation Y has arrived. They are sporting tattoos, wearing flip-flops and have a new mindset, but this is not the end of the world. Rather than dismissing an entire generation, focus on what they can bring to the table and how their addition can truly help your organization.
— Nick Varner can be reached for comment at n.j.varner@gmail.com
I read a lot of blogs. A lot. I want to read even more, but it gets overwhelming when I see my Google Reader overflowing with unread blog posts. So, I got to thinking that if I did it for “research” it would actually be job related. Yes, I am justifying my blog reading addiction. But who cares.
I’m not a professional reviewer obviously, so I am just going to give my thoughts on the blog and how it helped me, how it might help you, or just why I liked it. Some will be career related and some not, because let’s face it, not every thing I read is career related. Gasp! You never know… my next review might be YOUR BLOG!
So, without further ado, I give you….
There are so many reasons why I love this blog. But first, a little background on the company and Gwen herself.
Having met and gotten to know Gwen through a mutual connection and eventually a collaboration, I have watched HealthcareITCentral.com grow and expand its reach in just the short period of time that I’ve followed it.
Gwen is a matchmaker. Professional matchmaker that is. Her company successfully pairs the perfect candidate to the perfect company. HealthcareITCentral.com finds and offers job openings, places for candidates to upload their resumes, search engine to perform company research, networking, articles, and more. It is chock full of resources to help any Healthcare IT job seeker find what they need. What’s more, the other side of the website is for employers LOOKING for candidates. They are able to peruse the database to see who matches which position. Everything a Healthcare IT professional needs in one interesting site.
Gwen’s blog is housed under the Healthcare Informatics site, the #1 trade industry publication for the Healthcare Informatics industry. Her blog goes from delightfully funny, “When it comes to your Resume, are you a Flasher, a Streaker, or an All-Out Nudist?” or “I’m talking to you Mr. Pimp Daddy CIO” to thoughtful “What Job Seekers can learn from Farrah” . Her clever blend of useful information and feisty humor makes her blog an entertaining read and one of the top on the site. Job seekers outside of the Healthcare IT industry can benefit from her posts as well, as they do not all relate to the healthcare industry. Many of her posts are stories or things that she has encountered and we can all relate to (think “When limp becomes memorable”), and that shared connection is what keeps me coming back for more.
I look forward to every one of Gwen’s posts. Always insightful, never boring. If you want to read, laugh and learn, check out Gwen Darling’s blog. You won’t be disappointed.
I couldn’t believe my eyes when I read this post from Resume Bear, “20 Things Job Seekers Shouldn’t Say on Twitter”. From “I just smoked pot at work” to “I slept with the boss last night” to “I lied on my application, suckkkkkas!”, the list goes on.
Not sure what people are thinking these days, but one thing is crystal clear to me, they will be polishing off their resumes soon. Do they think that no one in their company is on Twitter or Facebook? That no one else has any online savvy? Sheesh! People are listening. We hear stories of people getting fired all the time for what they write on social networking sites. Maybe some are saying it as a joke, or to impress friends, but whatever the reason, their boss is FOR SURE going to find it and reprimand them (embarrassing!) or fire them (good luck!).
So, even if you have heard it time and again from friends, colleagues, the news, whatever, you better think twice before you post how you stole from the company, are still hungover from last night, or are reading your boss’ mail. Because it’s not going to have a happy ending.
Twitter is becoming a popular tool for communication. It’s also becoming very big for internet marketing professionals, and for good reason. Twitter is a great way to get a message out. The short, easily digestible microblogging format means that users can broadcast links and messages all over the web.
If you have found yourself looking for a job in the past couple years, you are probably all too familiar with the frustration that usually accompanies the search. People with jobs will give you advice—they’ll tell you to update your resume, 
Social networking has become deeply rooted in the vast majority of everyday life. People use it for entertainment, communication and now, increasingly more for work. Yet, there are still many people who don’t want to either invest the time or don’t know how to set up profiles and use these different sites. It is not a passing fad that will be gone in a few months—
I couldn’t believe my eyes when I read this post from Resume Bear,