Social Media has dramatically changed the job landscape. Today’s job seekers must remake themselves as a brand. Think of McDonald’s golden arches or Ford’s iconic script logo. People remember these brands because they set themselves apart from the rest. People don’t settle for any old hamburger when they know what they will get at McDonald’s. Brands build trust with people and that trust translates to increased business and a reliable customer base, which is exactly what you want your online brand to do for you.
Your personal brand builds trust in prospective employers and opens the doors for you to find new positions. Unfortunately, most people don’t think that they need a personal brand, and they are so wrong in assuming this.
Below are 5 reasons why you should establish a personal brand on your resume and online: 1. A personal brand differentiates yourself…
When an HR Manager scans the pile of resumes on their desk, they look for someone who stands out. But, they don’t just focus on the resume, they also look for your online presence because the internet contains much more information about you as a worker. Do you have an industry specific blog or website that you regularly update? Is your personal brand listed on your LinkedIn profile, along with your best career achievements? Listing a successful work history and any extracurricular activities that you’re involved in helps to build your online brand. 2. Make your name a well-known brand…
Who do you think HR Managers are going to go for? The new guy fresh out of college or the big name attached to great companies and amazing projects? Of course they are going to go with the big name. So to capitalize on your opportunities, you must make yourself into a brand name. Instead of seeing “John Smith – New Graduate”, they see “John Smith – Marketing Guru”. 3. Set you apart from your peers…
Your goal is to set yourself apart from your peers. You’re in direct competition for open positions. It’s just the way it is and having an online brand sets you apart from the rest of the pack. Start an industry blog, start a side business or develop a new marketing strategy that you can pitch to prospective employers. There are so many things you can do to highlight how you are a notch above your peers and get your brand out there. 4. Make you more attractive to employers… Establishing your brand makes you more attractive to prospective employers because they know what they are getting. You’re not a faceless employee; you’re the one who wrote a new programming language, the one who developed supply chains that drastically reduced company overhead, etc. Match your brand to your achievements and employers will stand up and take note. 5. Open yourself up to new opportunities…
You want to find open positions and sometimes they may not be in your chosen profession. But, does that really matter? What if the perfect position is in another industry that you have minimal experience? Well, having an online brand opens the doors to those new arenas. HR Managers are looking for people with experience, and thankfully, your online brand is built around your experience. By viewing your online brand, HR Managers and potential employers can see what you offer the company. They are excited to find somebody with your expertise and skills, and you should be too. You have clout that you never knew you had and your personal brand should reflect the best you have to offer.
With 9% unemployment nationwide being the new norm, people are looking at other industries to find work. They may not have experience in their new industry, but you go where the opportunities are.
So what new industries are open to American job seekers? Some may surprise you. 1. Green Technologies
Managing, scientific and technical jobs abound. The key to getting these jobs is having a background in them, but any new industry will need accountants, marketing personnel and office workers. The industry may have changed but the need for office workers has not. 2. Services for the elderly and health care
With so many people approaching retirement, or way past, the health care sector has never looked more promising. Those babyboomers are going to need someone to assist them with their services. These include health care cost, nursing homes and finding work for the elderly, who are still working late into their 70s and 80s. 3. Speech therapist and physical rehabilitation workers
The third fastest growing industry also deals with health. But this time it’s helping people recover from injury or developing needed parts of speech. More children are diagnosed with speech impairments now than ever. This requires people knowledgeable in dealing with these ailments. 4. Data processing, web hosting and online services
As the world changes, so does the way that we receive and send information. With almost everyone using the internet as the chosen medium of communication, more people are needed to man the ever increasing data stream. These people range from data processors to people with capabilities maintaining existing infrastructure. Improvements are needed as well, so expect this segment to grow. 5. Computer design and related services
Designing user interfaces that work with existing data streams will become even more important as new programs are needed to help workers diagnose problems and troubleshoot.
If you are looking for work, don’t just limit yourself to only the industry you are comfortable in. Revisit your resume, look at your skillset and see what other opportunities are out there for someone with your qualifications and experience.
Find Out Why You Were Rejected from a Job with These Tips
Leaving an interview knowing that you did not do everything in your power to get it can be demoralizing. But, it’s also a learning experience. What went wrong? How can I correct this problem? What is holding me back?
There are some things you should examine about your resume and how you showcase yourself. Here are some tips to updating your resume and getting that job interview to go in your favor. 1. Include your contact information whenever you send out emails. A quick fix, adding an email signature. 2. Forgetting to attach your resume or documents to your emails. As soon as you write, “attached” make sure you attach the document. Gmail actually has a function that asks if you want to attach something when you write “attach”. 3. Sending an email before you’re ready. Try sending it to yourself before sending it to HR managers. This way you can proof your email and make sure that it’s exactly what you want to send. 4. Leaving odd, incomplete or incoherent phone messages. Nothing sounds worse than being rushed or fumbling through your words as you leave a message, “”Umm, Hi. What? Oh, Hi, this is John…” What if the voicemail server doesn’t have a redo function? Now you look a little silly. Speak slowly so that you can gather your words and leave a smart, coherent message. Leave your name at the beginning and end with your name and phone number. 5. Lying on your LinkedIn or Facebook profiles. Saying that you’re a consultant when you’ve been out of work for 2 years does not look good. People will think you’re employed and look over you for prospective positions. Instead, say that you’re looking for “new opportunities” or “a change of pace”. 6. Not telling people that you are looking for a job. Send an email to your friends and family and let them know that you’re actively seeking a job. You would be surprised at the amount of people who will come to you with new opportunities. Update your LinkedIn profile to let people know that you are looking for a job. The more people who know that you’re looking, the higher your chances of landing a job. 7. Forgetting to use your most current email address. Many people leave older email address on their resume and fail to check their mail as they move on to new servers. You can solve this problem by email all of your contacts from your new email address, as well as updating your resume with the most up-to-date information. Make sure your online profiles include your email address as well. 8. Check your email messages for grammar or spelling errors. Nothing is worse than crafting a thought out email, sending it and then realizing that you’ve misspelled “Marketnig”. It’s a dead giveaway that you do not possess the eye for detail you claim. Spell check before you send that message.
Hate to keep harping on your Social Media presence, but it’s one of the most important things to look at during your job search. Many job applicants think that Social Media is all fun and games, and while it certainly has those aspects, it’s also a great tool to showcase yourself. However, putting forth the wrong image could cost you dearly.
Do you think HR Managers are not Googling your name, Facebook stalking you or reviewing your LinkedIn profile? If you answered “no”, you’re absolutely wrong. Think of the first thing you do when you meet someone new…you take a look at their online profile. Nothing wrong with that, the information is there for anyone to see. So, why would that stop HR Managers from checking up on prospective employees?
It doesn’t. HR Managers look at everything and if you have one embarrassing, drunken photo on your Facebook wall, they will see it and judge you accordingly. No one said it was fair, but that public photo is fair game.
So, how do you compete in the Social Media space? What can you do to pump up your online presence without destroying your good social standing? Find out below: 1. Allow access to only certain people:
Facebook allows you to block access to people who are not your friends and even filter out your posts, links and other media. LinkedIn only gives access to people who request it. Keeping your account setting private means you are insulated and safe from prying eyes of HR Managers. 2. Update your profile pictures in order to keep a professional appearance:
When you’re looking for a job, one of the first things people see when they Google you are your Social Media photos. What are you doing in yours? Are you wolfing down a piece of cake with chocolate covering your face or are you dressed in a nice suit, showing your finest business attire? You think people don’t look at this, but you’re absolutely wrong. They place a huge amount of consideration into how you present yourself. Present the wrong image and you’re finished. 3. Update your work history:
Make it known on Social Media sites that you are actively looking for employment. You would be surprised with the amount of people who will come forward with job tips, advice or just general care. Updating your work history also opens up avenues for future employment because HR Managers can see your list of skills, accomplishments and awards. HR Managers are looking over your LinkedIn profile, so take pride in it. 4. Add more friends:
This is especially true for LinkedIn. See a job you want, look up someone who works for the company and see if you have a secondary connection with them. If so, ask your friend to introduce you to his/her colleague and begin talking about the open position.
Pumping up your Social Media presence is all about making yourself available and putting your best foot forward. It’s not hard, you just have to craft the right image. The better you present yourself and your skills in Social Media venues, the better off you will be.
What Stage of the Job Search Process is Causing You Problems?
Being passed over for a job never feels good. You wonder why the company rejected you and you think that maybe you’re doing something, unknowingly, that is causing you to lose out on career opportunities. The good news, if you can look at the silver lining, is that you now have an opportunity to learn from your mistakes and correct them. You just need to figure out where your mistakes were made and how to avoid making them again. Rejected at the Resume Stage:
Many times you can place the blame on your resume not meeting the keyword search criteria companies look for in submitted resumes. For example, when an HR manager is looking for a Social Media Expert, they will scan the resume for words such as “HTML Proficient” or “Extensive Social Media Experience” in order to see if the candidate’s expertise and career history matches what they’re looking for. If your resume does not contain keywords that relate to the position you are applying for, your resume may be overlooked right from the get-go. Correct this situation easily by updating your resume using keywords found in the job description. There are different software options that you can use to identify keywords, but you can also do this on your own, or if you are able to, hire a professional resume writer who is trained specifically to create a resume that is rich in keywords to highlight your best skills.
If you’ve been rejected due to having more experience than the position calls for, you can also make changes to your resume to avoid this issue in the future.
Delete past jobs that do not correspond to your current search.
Do not list positions that you have had more than 15 years ago. This makes you seem more expensive and narrows your opportunities.
Add a personal brand statement to your resume that specifically states that how you are qualified for the position.
Rejected at the Interview Stage:
Think back through the interview. Were there any specific areas that the interviewer negatively focused on? Did they show concern for one area over another? How did you answer specific questions related to the position you were interviewing for? A client once told me that an interviewer remarked that he had had a lot of jobs over a short period of time. My client didn’t know how to respond, and even though he thought the interview went well, he didn’t think that the interviewer could get past that part of the interview, as my client didn’t get an offer extended to him. If you think that you’ve slipped up during the interview, then email the interviewer and ask about how the interview went. Meanwhile, take some time and research tips for being prepared for interviews and interview questions to ensure that you are ready the next time you get called for an interview.
Think honestly about the position. Were you truly qualified for that position or was the company a good match for you? Often times, interviewers can see through veiled attempts to just “land a job”. If this is the case, just accept that the position or company was not right for you and move on. Always make sure that you are applying for jobs that are suitable to your skillset and personality. You may not have all of the qualifications required for the position you are applying for, but if you can show that you have some of skills required for the position, you may still have a shot at getting the job.
Having a resume that truly markets all you have to offer and being fully prepared for a job interview will help you land the right career with the right company. The job search process can be frustrating and tireless at times. Keep a positive attitude and always find ways to evaluate your performance and keep on improving!
Job Search Prospects from a Candidate's Perspective
Today’s job seekers are more critical about the hiring process than ever and many companies are starting to see this trend continue. It seems more people are going for the same jobs, which creates competition for critical positions where many people have similar or comparative skills. To make things even more difficult for those looking for work, jobs in marketing, finance and telecommunications are being outsourced to other countries that offer cheaper labor.
In speaking with my clients the past few months, the following are some of the thoughts they share: It can be a cut-throat hiring world out there and it pays to be diligent when you’re looking for a job. Talk to some of your friends in the job market, chances are you will hear horror stories of people not working for 1, 2 or even 3 years. Many people are depressed with the current job market and with actual unemployment numbers hanging around 11% it’s no surprise that people are starting to get more and more worried. Yes, there is some job growth, but there are also lost wages as employers stagnate wages in favor of giving higher-ups more competitive salaries while giving lower workers the old heave-hoe. Sometimes it’s easier for companies to find a fresh college graduate or outsource jobs overseas than it is to pay a 55 year old American – with years of experience – to do the same job. This is where we stand now. It seems people are depressed about the current situation, so what are some things that we can do to remove ourselves from the current predicament and start the financial journey upwards? Many candidates feel the hiring process is indicative of the type of company they are applying for. Candidate’s are tired of “jumping through hoops” just to get a job that pays $12 an hour. But, the other side of that are companies that hire too quickly and end up with the wrong employee. Up to 40% of candidate’s will withdraw from the hiring process if the perceived company impression does not fit with their worldview. Interesting? Yes, they may be hard up for employment but many would rather work menial jobs than take a path that would violate their sense of well being. This, however, can benefit candidates who will gladly snap up these jobs just to have something, and have the hope that their hard work will manifest itself into a full-time career with their new company. Always be prepared and focused on finding a job. I’ve heard of companies posting jobs on internet forums that like-minded candidates would visit in hopes of fishing a good employee. The online world is not the only place to be prepared. Just talking to people opens a whole new world of possibilities that many jobseekers are not looking for. They may say they’re looking for work but are fine with the status-quo. Do not be one of them. Get out and find something that works for you. Work hard for it and make sure to cross your “t’s” and dot your “i’s”.
How to Ace the Job Interview and Figure Out What You're Doing Wrong
No job is perfect, not the one you have and not the one you want, but you still want to put yourself in a better position career-wise, you are just petrified at the thought of being interviewed for a new position. Many people have trouble with the interview process, whether becoming frustrated with the line of questions, or not being able to answer questions the way they want to. However, there are things you can do to ensure that your next interview experience begins and ends on a positive note.
Just because you may interview poorly doesn’t mean that you cannot change your actions and improve how you present yourself during an interview. If you are not chosen for the job, it doesn’t mean you’re not qualified, it may just mean that you need to improve you interviewing skills. If you are weak in certain areas, then try to improve those areas. If you put your mind to it, you can improve those areas and become a better interviewee. There is a job out there for you. All you have to do is keep trying and keep believing in yourself. How do you go about nailing that job interview though? What are some tips to improve your interviewing abilities? 1. Remember that you’re trying to determine if the company is right for you as well. They are not the only ones with power here. Research aspects of the company prior to the interview and be prepared to ask questions in order to see if the position and company are a good fit. 2. Greet the interviewer with a warm smile and maintain eye contact. This is where some people run into problems. They come into the interview nervous and without a clear plan of action. After that initial handshake, make sure to keep eye contact (if all else fails look at the person’s forehead). If you are being interviewed by more than one person, make sure you are making eye contact with each interviewer as you are answering questions. You need to remain confident and calm as you navigate your way through the interview. 3. Listen carefully and make mental notes of questions to ask. A lot of the time the interviewer will ask you if you have any questions about the position, company, etc., this is your time to ask the questions you’ve been thinking of. No questions are out of bounds as long as they are related to the job or the type of work needed. You’re trying to see if the company and position are right for you, so remember that and do not get frustrated. 4. Have brief and positive answers for questions. Interviewers will ask you why you left your last company, why you have gaps in your employment history, why you appear to have too many jobs and why you want to work for this company. Prepare a list of answers to these questions so that you will not be blindsided when they pop up, because they will pop up. 5. Be positive and upbeat throughout the interview. Keep your energy up. Interviewers can tell when your interest starts to wane, so keep up the positive energy flowing. Don’t fake it, but make it genuine. Tell them why you’re interested in the company, why you think you’re a good fit for their needs and how you believe that you can achieve great things there.
Instead of getting discouraged by the lack of response to your resume….get busy!
There are a myriad of tactics and tools you can use to improve your resume and not all are painful or require a lot of redo to your resume. The thing is – they can help you get a job and isn’t that what you want? So how do you go about fixing your resume quickly?
Delete your objective. Many companies do not care what you want. It’s a sad truth but one that have to live with. Removing your objective gives more space for you to focus on skills that the employer craves.
Add a straightforward statement that explains why you are uniquely qualified for the position. Such as:Proven Marketing Leader with Far Reaching Corporate ExperienceMake sure that your statement is true and matches your job description. The last thing you want to do is make yourself out to be something that you’re not. HR Managers hate this, especially if you use a headline in your resume. But, if done correctly a statement helps recruiters immediately see that you are what they’re looking for in a candidate.
Include a summary of skills(keyword bulleted list) -especially if you have skills related to the open position. But, also include things like certifications, features you have, language skills and any technical abilities that would set you apart from your peers. Do you understand Linux or can you program C++? Then add that on your resume. Any skills that you possess should be showcased because it gives you extra value to the employer. You may not need those skills but it’s good to have them on your resume.
Look through job descriptions in order to identify keywords companies are looking for on your resume. This sounds trickier than it actually is but there’s a site called www.wordle.net. There you can copy and paste the job description and it will give you a simple, easy to read explanation about the keywords that your prospective employer is looking for. Keywords help your resume stand out and if a company sees that your resume has the needed keywords, you stand a better chance of landing the job. Adjust your resume according to the keywords and to match the description of the job.
Replace weak words and statements with Power Words. Instead of saying “Contributed to the company newsletter,” write, “Managed the award winning Vista monthly publication, the flagship magazine of Made-Up Company, the world’s largest manufacturer of silicon diodes.” Both statements may be true but the second one carries a lot more weight and showcases your talents. Make sure your statements are said with power.
The job market is tough right now, so you have to take advantage of any opportunity. Do not let one slip by because your resume is not up to par. Next month check out more tips on how to improve your resume and get noticed!
