Do you use Google Alerts? It’s a great way to keep on top of the things you are interested in, and it can be very helpful when you are juggling all the details of a job search. It’s simple to set up notifications for your email or feed for whenever you want to be alerted to mentions of a subject.
Set Google Alerts For Career Leads & More
If you are interested in a particular company, you can ask to be alerted to any mention of that company online and get notified as it happens — once a day or once a week. Other possible subjects include:
industries in the location where you are moving to
breaking news about leaders and industry developments
monitor your online profile so you see what they see when you are researched
research your field for possible authoritative posts about current issues
prepare for interviews by having intelligent things to say
Depending on how you set it up, your job search strategies can get a daily dose of helpful information to act upon without having to remember to do repeated research. It all gets sent to your feed or inbox and a quick skim down the list lets you know if anything is worth reading further.
As you do this every day, a gradual building of perspective occurs because you are seeing the big, online picture of the subjects you are interested in. The longer you do it, the more ideas you’ll have for adjusting your particular settings to fit what you are interested in. Automating part of your job search strategies gives you the freedom to focus on what you will do with the things you find.
At least twice a week clients will ask me if their resumes have enough branding–specifically, executive branding. Does their resume accurately reflect their expertise and what they are recognized for? Can I tell what their brand might be? Usually, my answer to these questions is NO. Your executive brand doesn’t always speak for itself, especially if your resume is basically a job description of what you’ve been doing. No, you have to sprinkle aspects of your brand throughout your resume and let your reader know who you are.
How Do You Make Your Brand Stand Out on Your Resume?
Your brand is something that makes you uniquely you. You’ve had a steady career progression and along the way have honed your skills, learned new things, and carved out a name for yourself. You have distinguished yourself from others this way. You’ve also used your qualities to guide you to the next level in your career.
A brand is an evolution of where you are today. It communicates your value to the reader. Have you Googled yourself lately? What comes up in the searches next to your name? That will help you realize your brand. To represent your brand on your executive resume, make a list of 5-10 strengths and personal attributes that describe you. Are these strengths and attributes on your resume? If a reader were to glance at your resume, would they be able to tell within 10-20 seconds what your brand is, who you are, and what you bring to the table? Is the first half of your resume selling the reader on your brand? I know sometimes this can feel like a difficult thing to do. Many of our clients tell us they have this information but are unsure of how to incorporate that into their resume. There is help for that. There are many talented executive resume writers who specialize in executive branding and can walk through it with you. Whether you hire someone to help you with that or do it yourself, the most important thing is that your resume is infused with your unique brand.
This is the time of year when people suddenly realize the sun is shining and they are sick — sick of being inside. That doesn’t happen as severely if you have a few plans for time off to just regenerate yourself by doing nothing in particular, but if your life is planned down to the hour seven days a week, it will implode when a new thing is added to your script.
Plan For Margins
Every wise plan has margins. You can plan out a business goal, plan your job search, plan your vacation, etc., but you can’t plan what will happen when it hits real life. Now is a good time to look at your plans for the summer, when the vacation schedules collide with the work load, and decide how to make it fit together without making your life an unending series of urgent commitments.
I like to think of margins as the white space around the words on the page. If every spot on this page were filled with words, I’d have more information crammed into the space, but it would not be effective because nobody would read and retain it.
How To Plan Your Work Margins
That’s the way our plans work. We need margins around our careers and workdays in order to make them effective. We need to schedule a few days off where nothing is planned on a regular basis, particularly if we have lots of people in our lives. Kids are really good at interrupting plans with sudden illnesses, for instance, but they are not the only ones who interrupt a schedule.
Planning days to slow down helps the rest of your plans go together because it gives a margin for sudden illness.
Planning days to slow down helps the rest of your plans go together because it gives margin for contemplation.
Planning days to slow down helps the rest of your plans go together because it gives margin for regrouping and getting back on track.
If you are having a hard time planning wisely, maybe you should consider talking to a mentor or career coach to get a bigger perspective on your life. Without a plan, you can have a full calendar and be exhausted with nothing to show for your effort. With a plan, you are going to see the full days on your calendar move you to your goals. With margins built into your plan, you will see things more clearly and be ready to meet the challenges with a smile.
There’a a lot of discussion in marketing about “today’s consumer” and the ways we are different than shoppers in the past. And it is true that today’s shopper is different, but the reason is not that people have changed so much. Our choices have changed, giving us online options that were undreamed of before the advent of the internet. Having a lot of options is good if you know what you want and are ruthless about filtering down to the perfect fit. It can be frustrating to come up with nothing that fits, though, right? If you are trying to find the “perfect fit” in a resume service, it gets even trickier because you may not be sure of what you need or want. One thing to filter out in your search would be any resume service that isn’t professionally certified. You are looking for the equivalent of custom tailoring and the expertise of the tailor really makes a difference here. That perfect fit is the result of getting measured and fitted for exactly what you need.
The A La Carte Services offer a basic list of services that can be purchased separately. Reading about each thing on that list will give you an idea about what is available in any good resume service. If all you need is one thing on the list, this is where to get it. The service will still be professional and customized for a perfect fit and you will have the one thing you need.
If you need the equivalent of an entire “outfit,” there’s even an option of customized packages to save you a little money.
Did you ever think about what a potential employer is really looking for in all openings, no matter what the job description is? Reliability. No matter what that job description is, and on top of any skills listed as requirements, their foundational need is a worker who shows up on time consistently and does the job responsibly every time they are expected to do so. Sometimes an unforeseen crisis may prevent a perfect attendance record, but an employee who is reliable is a better investment than hiring a brilliant whiz kid who doesn’t show up or goofs off most days. This need for reliability is why references are so important. Your references are people who testify to the way you are to work with, the kind of person you are, and ultimately how reliable you will be. And that promise of being able to rely on you for a job well done is what an employer is putting their faith in when they hire you. So, how do you go about getting a good reference…regardless of the circumstance that discolors a dubious job history? Sometimes the work situation was not your fault but affects your record. If this is the case, choose your reference providers with care. If you can, do some volunteer work that will show you are reliable. You want to make a case for your potential reliability by showing how you have been reliable in the past and proving it with the testimony of those who worked with you in the project. If you must address the issue during your interview, avoid disparaging remarks about your previous employer and be professional in your representation. Point out your best accomplishments and the fact that you look forward to being more productive. Diplomacy is professional and always impressive. You are showing in real time that you can be relied upon to do the best you can in any circumstance, and that puts you ahead of the pack.
There comes a point in good interviews where the job applicant is asked, “do you have any questions for me?” This is a tipping point that can go in your favor if you show that you have researched the company and care about the job itself more than the paycheck or benefits. It doesn’t have to be scary, deer-in-the-headlight feeling, though. Here are three questions you can ask that will make you feel more confident during the Q&A part of the interview: Ask a question that shows you know their mission statement. The company’s mission statement has usually been the result of a lot of research and debate. If they care about community service, for example, ask how they invest in the local community and are expected of volunteers. If they care about the environment, ask how they go about reducing their carbon footprint or the recycling program. Ask a question that shows you care about results. What goals do you have for this job? What are the benchmarks and deadlines? What qualities would you say are important to filling this position successfully? The answers you get should be on your list of “make-sure-to-do-it” once you are hired, because you know that is what will be considered in your job performance review. Ask a question that shows you want to understand their company culture. Does the company observe holidays with special traditions? Are there regular contests, like decorating competitions between departments? Does this company have any fun quirks that make it unique in workplaces? Every business will have its own culture and traditions, and it’s a good idea to find out if you’ll fit in, if possible. It also can be a good conversation item that puts you in a favorable light. Interview questions are really important, and it’s a good idea to be prepared for all the possibilities that you could encounter during your job search. Both asking and answering questions is the bulk of what happens in a job interview. If you feel unprepared for what that will entail, consider one of our coaching services for individual help with interview skills. That job is worth it!
One of the ways to improve your online brand is by being active online in ways that focus on your professional arena.You can start out by using search engines to find news in your field, but you can also find niche communities of your peers and connect on social media sites like LinkedIn, Google+, and Facebook.
Once you have some professional places to hang out on the web it’s a good idea to start interacting with others on those sites. Make intelligent comments on blog posts, have discussions that are courteous, and always have a link back to your own blog under your name. Be the opposite of a troll. This gives you a wide audience of people who view you favorably and probably will be interested in visiting your blog to see if there is more good stuff to be found.
When they come to your blog, have some good stuff there. This isn’t as difficult as it sounds:
link to content that you found helpful and make some comments then ask for opinions
write a short (250-500 word) post every few days about something in your field
have a mix of news items and evergreen content that is always useful
If you do a little bit every day, it slowly builds up into an impressive, authoritative presence that gives weight to your online brand. When potential employers look you up online, you look good. Many people actually are hired based on internet activity that created a relationship and developed respect for the knowledge displayed. The job offer came as a result of the added authority of their online presence.
If you decide you need professional help for your online brand, we offer online branding/profile development coaching that just might be what you are looking for.
By now, I hope you have heard of Heartbleed, that notorious bug that has been infiltrating “secure” sites for the last two years and quietly stealing information without a trace. It’s ugly, but it also is a good reminder that there will always be some hacker out there trying to get past everyone’s guard. Neil Rubenking at SecurityWatch says the fallout of Heartbleed is the need for everyone to change every one of their passwords.
“Your secure sites fall in to three categories, those that are still vulnerable, those that were vulnerable in the past, and those that were never vulnerable. It’s absolutely essential to change your password on those that were vulnerable in the past. It couldn’t hurt to change those that seem like they were never vulnerable, especially because you can’t be sure. As for those that remain vulnerable, you’re going to have to change those again, but by making a clean sweep now and ensuring you have no duplicate passwords, you’ll make that second round of password updates easier.”
I recommend you read the article and do what this security expert suggests, go back to all sites you have joined and change your passwords or close your account there. I did this myself last night. Most security experts change their own passwords regularly anyhow, and if the security guy does it, the rest of us should think about doing it. Better safe than sorry.
If you’ve been searching for a job or have done so online in the past (think: job boards, online career centers, professional development sites, etc.), there may be some sites you joined in hopes of a job lead. It’s a good idea to have a unique password for each site anyway, but depending on how much information you gave on the site, that might be a place to critically examine for security risk. We need to be careful of online resume submissions because identity theft is growing, partly due to sophisticated bugs like Heartbleed that siphon off encrypted data like login credentials and security keys.
