Everyday life is all about bargaining and negotiating to get what you want or need. Whether at work, school, or home, you will always find a time of day where you will need to rely on your best negotiating skills, especially if you are trying to get ahead or make a point.
When asking for a salary increase, your negotiating skills need to be developed, sharpened, and communicated in a professional manner. One of these skills is showing confidence in your request and approach. If you are lacking confidence when you ask for an increase, your boss may see that you also may lack confidence in showing that your work is worth getting a raise.
To truly show confidence in your negotiations, you must be prepared. Before you sit down in front of your boss to negotiate a new salary or benefits (i.e. and extra week of vacation each year), consider the following:
- Define your goals before you start the negotiating process. What is the highest/lowest monetary amount you are willing to accept? If you can’t get an extra week of vacation, would you settle for 2-3 days of additional vacation time?
- What have you prepared to prove your worth/point? Do you have quantitative examples of your achievements in your current position?
- Have you practiced HOW you will ask for a raise or enhancement to your benefits package? What is your introduction to the situation going to be? Create an agenda for your conversation and use strong keywords that will make a point. Try to prepare for any objections or questions that your boss may fire back at you and come up with concrete answers to prove your point(s).
- Don’t only practice your words. During negotiations of any type, your body language is also important. Are you able to keep your language in check if the discussion grows heated? While eye contact is a great tool, staring down your boss with a scowling face to get what you want is not.
- What is your stopping point? How long will you fight before you know your request is a lost cause?
- Are you prepared for the fallout if your boss denies all of your requests? Are you okay with just going back to your to your office and continuing on with no extras? Will you threaten to look elsewhere for employment, and if so, will you be prepared if your boss encourages you to take your career elsewhere effective immediately?
The bottom line is that you need to be prepared before you enter into any type of negotiations at home, with your supervisor, or with a colleague or client. Successful negotiations aren’t just about getting what you want, but more about building stronger relationships and having the confidence to ask for what you deserve and/or are worth. If you’re able to get some or all of what you asked for, well…that’s a bonus!
With many college graduates unable to find full time employment and a new crop ready to come up, many of them are starting to wonder where they will find a job. It wasn’t long ago that a college degree all but guaranteed you a stable career and higher earning potential. Now, many are not seeing the same returns they once did. So is a college degree worth it in today’s economic terms?
How do you quantify who earns more?
One area to look at is recent graduates from the past 5 years when the Great Recession began. The data shows that of those people who graduated college – nearly 90% were employed – when compared to people who did not graduate college who were employed at 64%. These figures do not show whether these graduates were employed in a field related to their degree or not. But, another telling fact is that college graduates are earning almost double that of people without college degrees. This advantage will likely stick with them throughout their working careers.
Another Option
Another way that we assess the value of receiving a college degree is to compare the rate of return from investing in a college degree versus using the same amount of money for investment opportunities. College degrees are obviously expensive. Tuition, books and housing all add up to well over $100,000 for a four year degree. This is only average as some colleges cost considerable more.
So let’s say you have a recent high school graduate who has $100,000 to invest in their future. Is college the right option or would you use that money for something else? Would investments such as stocks and bonds outweigh the lifetime earnings that a college degree would bring?
The correct answer is, technically speaking, investing in a college degree. A college degree has a rate of return of 15% a year for $100,000 invested. Compare this with the average returns on the stock market at 6.5%, along with the rate of corporate bonds at 3% and other stable investments and you’re not even close.
Higher Rates of Return
A better rate of return translates into higher lifetime earnings as well. Over their lifetime, the average diploma holder will earn over $550,000 more than the average person with a high school diploma. So the incentive to receive a college education is high.
Some high school students would do well to invest in technical or trade schools that offer specialized skills which will keep them employed throughout any recession. There are opportunities out there for everyone and remember – many people who never graduated college have become successful in different fields. Think of the Bill Gates’, the Paul Allen’s and the Larry Ellison’s of the world. Not having a college degree never stopped them and it should not deter anyone from achieving their dreams.
We had a recent blog post that asked the question, “What type of resume gets a better response – a chronological resume (that lists out accomplishments from each position) or a hybrid resume (that places accomplishments in one place and list positions under a separate headline–or a mix of that)?” There were a lot of questions about which one we thought was the best, but with so many responses we began to wonder what type of resume is best.
What do you think? What’s your opinion on the matter and do you have any tips for maximizing your resume?
We can look at statistics to see that the average HR manager looks over a resume in about 10-15 seconds. So, a hybrid resume where your accomplishments are listed in one area and job listings in another may work to draw attention since the reader can skim your highlights and skills right upfront. If they like what they see, then your chances of them reading further increase. But, if they have to browse to find your qualifications, they will move on to the next resume. Your choice of resume could change depending on what you type of position you’re applying for. Does your field deal heavily in accomplishments or with experience? Look and see what type of requirements are involved before sending your resume.
Of course there are pros and cons to both. One person responded that they found chronological resumes to be the most requested type by companies hiring, and basing their decision off of that, they believe that it’s the most effective form (this is what I hear often as well). If it’s what the company wants, then that’s what you should give them. Also, they believe that a capabilities resume does not do enough to showcase, specifically, what type of work (or the experience level) you had with your past jobs. Some point to chronological resumes being a little to heavy on text, making it hard to get a clear picture of your past. You want to showcase what you’re qualified to do, so find a way that works with your skills. It’s not a bad thing to combine resume types as well.
The important thing is finding a job. That’s the bottom line. Whatever resume type you choose to use, recruiters will see that you are the most complete choice for the position. A great resume can make it easier to find a job.
Resume Best Practices (at a glance)
Hybrid Resume
• Make sure to mention which company you achieve great results – “Reduced overhead by $X for McDonalds Worldwide, LLC.” It frustrates readers if they don’t know where you did what.
• When you make mention of past companies, include information so that they can get a sense of the company’s size and scale, including how your position affected the company, assuring that your involvement was really meaningful.
Chronological Resume
• If you’ve had a lot of jobs, you may want to summarize your earlier info. You don’t need to put work history from the 1980’s and early 90’s on it. Too many jobs looks like you can’t sit still, plus summarizing some of your earlier stuff adds interest and breaks the monotony of job after job after job.
• Add key accomplishments to grab HR manager’s interest.
There’s a fine line between over using keywords in your resume and having just the right touch. It’s trickier than you think to create a effective and dynamic resume, so what do you have to do in order to get the right about of keywords that balance out the resume?
A lot goes into finding the right way to encode your resume. You need to be able to entice HR managers into reading your resume without rehashing the same old thing. Over the past few years, more and more software programs have been designed in order to minimize the time it takes hiring managers to read through the mountain of resumes they receive. Employers’ are dependent on keywords to find candidates that they want to interview. The key is having the right amount of keywords on your resume. Most companies, including Fortune 1000 companies and smaller companies, know how to use these technologies to assist in finding new hires, so you have to know how to take advantage of the same processes that they do. According to the National Resume Writers’ Association, more than 80 percent of resumes are searched for job-specific keywords.
How do you determine the right keywords?
In most cases, job-specific keywords are nouns. Resume writers have long used action verbs in their resume creation, and that same model is still used. But, what are the action nouns that you need? They depend on the type of position you’re applying for, your field and the type of career you seek. Still, there are many words that will work for a standard, first draft resume.
Say for instance that you’re applying for a customer service job. Some keywords for that job could be “customer database” or “upgrading software”. Review the job description in order to find keywords that match potential employers searches. The typical keywords are often related to the skills and experience each employer will be seeking in new candidates. Other times keywords are precise keywords that HR managers are looking for in order to eliminate a wide swath of candidates. If you do not have “IT Administrative Privileges” as part of your keywords, you will be overlooked for that specific position.
Narrowing down your keyword choices.
You do not want to load up your resume too much with keywords. Instead, sprinkle the right keywords throughout your resume.
One idea to add more keywords is by creating a “Areas of Expertise” or “Core Competencies” section. This way you can add in keywords that represent the bulk of your qualifications in a space that is acceptable to the majority of HR managers. This does not penalize you, but instead enhances what you’ve accomplished.
Because you do not know all of the keywords HR managers will use, it’s a good idea to make use of synonyms or jargon words that will appeal to more specific searches. There are a lot of options available so get some help from a professional resume writer.
Social Media has dramatically changed the job landscape. Today’s job seekers must remake themselves as a brand. Think of McDonald’s golden arches or Ford’s iconic script logo. People remember these brands because they set themselves apart from the rest. People don’t settle for any old hamburger when they know what they will get at McDonald’s. Brands build trust with people and that trust translates to increased business and a reliable customer base, which is exactly what you want your online brand to do for you.
Your personal brand builds trust in prospective employers and opens the doors for you to find new positions. Unfortunately, most people don’t think that they need a personal brand, and they are so wrong in assuming this.
Below are 5 reasons why you should establish a personal brand on your resume and online:
1. A personal brand differentiates yourself…
When an HR Manager scans the pile of resumes on their desk, they look for someone who stands out. But, they don’t just focus on the resume, they also look for your online presence because the internet contains much more information about you as a worker. Do you have an industry specific blog or website that you regularly update? Is your personal brand listed on your LinkedIn profile, along with your best career achievements? Listing a successful work history and any extracurricular activities that you’re involved in helps to build your online brand.
2. Make your name a well-known brand…
Who do you think HR Managers are going to go for? The new guy fresh out of college or the big name attached to great companies and amazing projects? Of course they are going to go with the big name. So to capitalize on your opportunities, you must make yourself into a brand name. Instead of seeing “John Smith – New Graduate”, they see “John Smith – Marketing Guru”.
3. Set you apart from your peers…
Your goal is to set yourself apart from your peers. You’re in direct competition for open positions. It’s just the way it is and having an online brand sets you apart from the rest of the pack. Start an industry blog, start a side business or develop a new marketing strategy that you can pitch to prospective employers. There are so many things you can do to highlight how you are a notch above your peers and get your brand out there.
4. Make you more attractive to employers…
Establishing your brand makes you more attractive to prospective employers because they know what they are getting. You’re not a faceless employee; you’re the one who wrote a new programming language, the one who developed supply chains that drastically reduced company overhead, etc. Match your brand to your achievements and employers will stand up and take note.
5. Open yourself up to new opportunities…
You want to find open positions and sometimes they may not be in your chosen profession. But, does that really matter? What if the perfect position is in another industry that you have minimal experience? Well, having an online brand opens the doors to those new arenas. HR Managers are looking for people with experience, and thankfully, your online brand is built around your experience. By viewing your online brand, HR Managers and potential employers can see what you offer the company. They are excited to find somebody with your expertise and skills, and you should be too. You have clout that you never knew you had and your personal brand should reflect the best you have to offer.
Have you wanted to sign up with LinkedIn but thought it sounded too complicated to begin? Just another profile to maintain? Oh, no. I’m here to tell ya–LinkedIn is a wonderful job search tool and (hopefully) here to stay.
You need to get around your hesitations in order to get your resume to the right people. One way to do that is to register with LinkedIn and develop a well crafted online business profile. If you’re not registered on LinkedIn yet, you are missing an excellent opportunity to get your name out. After you’ve registered, invite all of your friends and colleagues. The more connections you have there, your chances of forming an extended business network of your closest friends and associates rises – including their first and secondary connections.
Once you have your LinkedIn account set up and established some connections, use the search feature to try and learn as much about the different HR managers or corporate recruiters information. You can use the drop down menu to search for people and then type in the company name. Go through the results in order to find the people located in HR or people in leadership roles that you can befriend.
Start contacting these people through the following methods:
- If you see someone that’s a secondary connection (one of your friends is friends with them through a first degree LinkedIn connection), click “Get introduced through a connection” and add this person as a connection. This allows your personal friend to send a message to that person. Also, you can send your resume to your friend and have them forward it on to their first degree connections. Make sure you ask them to put in a good word for you.
- One option is to upgrade your LinkedIn subscription in order to send HR managers or recruiters a LinkedIn “Inmessage”. The cost is relative compared to the insider level it provides.
- See if you can find the HR manager’s email address through Google by searching their name and the company name through Google’s robust search features. If their contact information comes up in the search findings, you can contact them that way. Their information may be listed in a directory so it may take some time.
- If you can not find a valid email address, and the job requires that you apply by emailing a certain name, such as John Smith at jsmith@bigbiz.com, then you all ready know what the email address will look like. So if you’re trying to email Kate Clayton at the same company, then the email address is likely kclayton@bigbiz.com. Use this and send them a personal email with your resume attached.
Another option is to call the company and ask to speak with the HR manager by getting their name and information from LinkedIn. If the information is not available on LinkedIn, then the switchboard operator at the company may provide the email address and phone number.
With 9% unemployment nationwide being the new norm, people are looking at other industries to find work. They may not have experience in their new industry, but you go where the opportunities are.
So what new industries are open to American job seekers? Some may surprise you.
1. Green Technologies
Managing, scientific and technical jobs abound. The key to getting these jobs is having a background in them, but any new industry will need accountants, marketing personnel and office workers. The industry may have changed but the need for office workers has not.
2. Services for the elderly and health care
With so many people approaching retirement, or way past, the health care sector has never looked more promising. Those babyboomers are going to need someone to assist them with their services. These include health care cost, nursing homes and finding work for the elderly, who are still working late into their 70s and 80s.
3. Speech therapist and physical rehabilitation workers
The third fastest growing industry also deals with health. But this time it’s helping people recover from injury or developing needed parts of speech. More children are diagnosed with speech impairments now than ever. This requires people knowledgeable in dealing with these ailments.
4. Data processing, web hosting and online services
As the world changes, so does the way that we receive and send information. With almost everyone using the internet as the chosen medium of communication, more people are needed to man the ever increasing data stream. These people range from data processors to people with capabilities maintaining existing infrastructure. Improvements are needed as well, so expect this segment to grow.
5. Computer design and related services
Designing user interfaces that work with existing data streams will become even more important as new programs are needed to help workers diagnose problems and troubleshoot.
If you are looking for work, don’t just limit yourself to only the industry you are comfortable in. Revisit your resume, look at your skillset and see what other opportunities are out there for someone with your qualifications and experience.
You know how you always hear, “Typically, recruiters and HR managers look over a cover letter in less than a minute to determine if you’re a strong candidate?” Well, I’m here to tell you that it’s TRUE. Your cover letter must prove to readers that you are a viable choice for the position, and we can show you just how to do that.
Make sure to choose the right greeting in your follow up email or letter.
If you have the person’s name and gender, include this in your greeting. Make sure to use the proper Mr., Mrs., Dr. or title along with their last name. Do not use their first name unless you know the person. If you do not know the gender of the person, you can use an introduction such as “Dear Danny Smith”.
It’s important to have the HR manager’s name correct. If you have questions, then call and ask for the information through the company, or look them up on Facebook or LinkedIn.
Reference the position title, company name and where you learned of the position.
An example of this: “I recently heard of Telecomm International’s open Corporate Liaison Officer position on Monster.com.” This information shortens the time it takes for HR managers to sort through resumes and increases the chances that your resume will be chosen.
Explain why you are the best person for the job.
You don’t want to do a repeat of your resume, but you do want to state how your background, qualifications and abilities will help the company succeed.
Example: “As my resume states, I have the talent, versatility and experience that comes with 20 years in corporate marketing, branding and public relations with Large Multinational Corporations as well as Local Well-Known Businesses. I also have years of experience as a Digital Freelancer working with Company Wide Initiatives that will definitely benefit your company.”
Be sure to include keywords from the job description and make use of power words to elaborate on your capabilities. Reinforce your relevant experience working with the job’s specific duties as well as your knowledge about needed computer programs which were indicated in the job description.
Be Brief.
If you send your cover letter through the mail, make sure it’s one page. Email messages should be kept to around 3-5 small-ish paragraphs. Your paragraphs need to be brief as to not take up too much time.
Include contact information and the best time and way to speak with you.
List your cell phone, home phone and the email address you use the most and let HR managers know how to best contact you through your preferred method. If you are currently employed or in a situation where you cannot return calls, make sure to leave a call back number, or list some times where you are free to talk.
Proof read your cover letter and email message.
Do this over and over until you are sure that everything is in place and you have mentioned the position, company name and included any applicable contact information.
Following these tips will help you to create cover letters and emails that will stand out to HR Managers and recruiters looking for their next candidate.
Everyday life is all about bargaining and negotiating to get what you want or need. Whether at work, school, or home, you will always find a time of day where you will need to rely on your best negotiating skills, especially if you are trying to get ahead or make a point. 
