The most basic piece of advice to consider with your executive resume cover letter is to make the greeting personal. The generic greeting of “To Whom It May Concern” is no longer an acceptable way to begin your cover letter, as it’s too impersonal. With the information we have available to us today, a little effort in finding the right person to address it to will go a long way in making your cover letter stand out in a good way. So how can you find out who to address your cover letter to when the recipient isn’t obvious? Here are some tips to consider.
Search For The Email Address
Most of the time a job listing will include an email address to send your cover letter and resume to. The name in the email address may not include both the first name and last name, but usually will at least include the last name. Do a quick Google search for the name in the email address, along with the company name. You may find the biography of the person on the company’s website, or at least give you a lead on how to conduct further searching. If all else fails, a cover letter writing service may be able to help you identify key information in the job posting to help lead you to the right person.
Utilize LinkedIn Creatively
Many hiring managers today will post job openings on LinkedIn. If you found the posting on LinkedIn, then take a look to see if the post was made by an individual or by the company’s profile. Address your executive resume cover letter to that person if it’s clear who posted it. If it’s not clear, then you can take a look at the company’s LinkedIn profile and see if any employees are listed. Doing this research on LinkedIn will help you write targeted resumes and cover letters to increase your chances of getting recognized.
Give The Company A Call
When you’ve exhausted all of your resources and simply cannot figure out who to address your cover letter to, feel free to give the company’s main phone number a call. Or if the company is nearby, drop by the office and ask the receptionist for a business card of the hiring manager. As long as you’re not pushy or over-aggressive and are truthful with why you’re requesting the information, you may be surprised at how willing they are to give you at least the hiring manager’s name.
Professional Resume Services is more than just a resume and cover letter writing service. We take pride in helping every client we work with, and always take the time to understand their specific needs, concerns and desires. Too many executives make the mistake of brushing off their cover letter, but the truth is resumes and cover letters carry equal importance. To learn more about how we can help you in every aspect of your job search, feel free to reach out to us at any time.
When you work hard to optimize your LinkedIn profile, it’s only natural to consider whether you should upgrade to the premium version to take full advantage of the benefits. Depending on where you’re at in your job search, LinkedIn Premium could be exactly what you need and the expense could be well worth it. But still, knowing exactly what you’re getting from the membership ahead of time will confirm you’re making the right decision. Here is some information many LinkedIn profile writing services suggest taking into consideration before upgrading.
Two Main Features LinkedIn Premium Offers
There are four different levels of LinkedIn Premium at different price points. The two constant features across all levels is the ability to contact with anyone using LinkedIn InMail messages, and the ability to see who has viewed your profile in the past 90 days. The InMail feature is convenient since you don’t have to be connected with someone in order to send them a message. This feature itself makes networking much easier. And with the ability to see who has visited your profile in the last 90 days, rather than just the last five viewers with the standard LinkedIn version, you will always know who is interested in you.
Take Advantage of The Free Trial
Almost every executive LinkedIn profile writer will suggest taking advantage of the free trial of the premium version you’re interested in. This trial lasts 30 days, so be sure to take advantage of each day. Explore all of the various features and make note of the advantages it provides. If needed, you can work with LinkedIn profile writing services to help you decipher the main differences and gauge whether the value is worth the price point of upgrading.
No Long-Term Commitment
The best part about any of the LinkedIn Premium levels is the commitment is only month-to-month. So if you optimize your LinkedIn profile during the free trial and don’t see much value in return, then you can go back to the basic version with no obligations. In fact, many LinkedIn profile writing services work with executives who upgrade to a premium version for just a couple of months to build up their connections, or even land a new job, and then revert back to the basic version. Everyone sees different value when using LinkedIn, so you can determine its value after using it for a while.
Professional Resume Services offers LinkedIn profile writing services because we understand how important the platform is for job searching. We always recommend taking advantage of the free trial period offered and determining its value after that. Feel free to ask your executive LinkedIn profile writer as many questions as you can as well, and they will give you the facts and opinions based on their experience. And never hesitate to contact us if you have any questions about LinkedIn or anything related to your job search.
LinkedIn is a platform you can use for many different aspects of your career. One of the most important ways to use it is when you’re on the hunt for a new job. Whether you just created a new executive LinkedIn profile or you’ve had one for years, you need to make sure it’s updated and optimized for your job search. As much as your profile can help you, it can hurt you just as quickly if you don’t display the right information. Here are some tips to consider before you actively begin your job search.
Optimize Every Section For SEO
Recruiters and hiring managers have certain keywords and phrases they search for online. Knowing which words those are takes a little effort and research on your part, but you’ll have to do that anyway if you have a fully targeted resume. Any professional LinkedIn profile writer will suggest optimizing every section for SEO, since you don’t know which section a recruiter will place the most emphasis on. The more relevant keywords you have, the easier it will be for a recruiter to find you.
Balance Personal Branding With Hard Skills
Your executive LinkedIn profile is the perfect place to highlight your personal brand. Sometimes it’s not appropriate to demonstrate your personal brand in your resume, but LinkedIn can be used to build on the resume itself. You can still mention your qualifications and hard skills, while also showing who you are as a person and a professional. Having a balanced LinkedIn profile like this will help differentiate yourself and you’ll have a better chance of piquing the interest of recruiters or hiring managers.
Increase Quality Connections
Part of your LinkedIn profile development should be increasing the amount of quality connections you have. The more connections you have, the more credible you’ll seem. However, randomly asking people to connect with you won’t do any good. Quality connections can come from previous co-workers, classmates, people you’ve met at networking events or even people from common LinkedIn groups you’re involved with.
Be Active
Most recruiters will look at how active you are on LinkedIn and what your activity entails. Commenting in groups and sharing content are good examples of engaging activities. Not only do these activities demonstrate your interest in certain topics, but they also can show your expertise and leadership, depending on your interactions with the content. You don’t want to be overly active all the time, but commenting and engaging with a few pieces of content daily is just right.
Professional Resume Services understands the importance of LinkedIn profile development in today’s job searching climate. In fact, many employers require applicants to include a link to their LinkedIn profile when they apply for a job, so it’s critical for you to have yours updated and optimized. We have a professional LinkedIn profile writer ready to assist you in this regard, so feel free to reach out to us if your profile is in need of a quality revamp.
Most people have heard the phrase, “it’s not where you start, but where you finish.” This is true in many aspects of life, but when it comes to an executive job search, how you start will have a significant impact on your success. Whether you’ve held one job for several years, are looking to change to a different industry or any other situation, the top resume writing services will caution you to take the time to do your homework before diving in. Here are some of the most important facts you need to know before beginning your job search.
Companies Search For Unique Talent
The competition is very high for executives, so employers know they have the opportunity to be selective. Not only will companies look for candidates with the most experience, but they will also consider the specific value every candidate is unique for. This is where your c-level personal branding enters the picture. Companies need to be able to clearly see what you stand for, what hard skills and soft skills you have and what unique value you bring to the table.
Most Job Openings Are Hidden
If the first step in your job search is to scour the online job boards, you’re making a big mistake. While some of these job postings may be legitimate, it’s hard to separate them from the ones that are outdated or not valid. Plus, with companies receiving hundreds of resumes through online job boards every day, your chances of getting noticed are slim. The best professional executive resume writers always suggest tapping into the hidden job market, which typically involves networking. This could mean attending local events, reaching out to connections on LinkedIn, touching base with past co-workers and more. Most of the top jobs today aren’t advertised, so you have to get your name out to companies of interest in other ways.
Hiring Managers Always Check Social Media
If you’re going to work on your c-level personal branding, the first thing to do is clean up your social media profiles. Every hiring manager is going to look at all of your social media accounts for any potential concerns they may have about you. If hired, you are going to be a direct representation of the company, so they will make sure you will represent them well before even considering you as a candidate.
Professional Resume Services is known as one of the top resume writing services, but we also enjoy providing tips like these to people beginning their job search. A job search today is much different than it was a few years ago, so it’s important for executives to understand the landscape before proceeding. If you ever have any questions about where to begin or how to continue with your searching efforts, don’t hesitate to contact us for advice.
Not too many people looking for a new job have success with blindly sending out their resume to various companies. Companies can receive hundreds of applicants to any given job posting every single day, so they won’t waste their time reading a generic resume. When writing a professional resume today, targeting the specific company you’re submitting your resume to will help yours stand out. A hiring manager will notice and appreciate the homework you’ve done on the company, and they’ll take a closer look at the value you bring to the table. Here are other ways your research of companies will pay off in your job search.
Tap Into The Hidden Job Market
When you have a list of a few companies you’d consider working for, do as much research on them as you possibly can before writing a professional resume. The hidden job market simply means jobs aren’t posted online or anywhere else. Candidates may find out about these jobs at networking events or through other connections. Once you’ve researched the companies of interest, tap into this hidden job market by reaching out to current employees to understand what challenges they face and what value you bring to the table.
Identify The Company’s Challenges
One key to writing resumes that get you hired is identifying the company’s specific challenges, so you can offer a solution. You have to include your hard skills on your resume, but incorporating soft skills is equally as important. The unique aspect about executive resume writing is every word has to offer value to the employer. You have to be able to demonstrate how well you would fit in with the culture, as well as how you can handle day-to-day tasks.
Differentiate Yourself By Offering Unique Value
Any executive resume writing expert will stress the importance of differentiating yourself. One of the best ways to do so is by talking to other higher-level employees at the specific companies you’re targeting. Take note of what they say works well in their organization, as well as what they are working on to improve. Incorporate a mix of those points when writing a professional resume will help yours stand out among the rest.
Professional Resume Services is here to point you in the right direction when it comes to executive resume writing. We take the time to ensure every word on your resume matters, and will go to great lengths to help your resume stand out. If you’re in need of help getting started with researching companies, writing your resume, preparing for an interview or any other step in the job search process, don’t hesitate to reach out to us at any time.
Preparing for a job interview can be just as intense as writing an effective resume. You’re challenged with anticipating the questions you’ll be asked in order to be prepared appropriately, but you also don’t want to sound scripted when you answer. The one question you’ll inevitably be asked will revolve around your previous employer. Most of the time the question is phrased negatively, such as “what didn’t you like about your previous job.”
This is a tricky question for many reasons. You may have left on bad terms, so it’s difficult to say anything positive about it. Here’s how to prepare yourself to answer this question most effectively and not hurt your chances of getting the job.
Be Honest, But Not Harsh
You can’t lie to your interviewers and say your previous job was great if you know it wasn’t. You will likely mention your job duties in your executive bio, so focus on those tasks when answering the question honestly. Talk about how you wish some aspects of your role would have been different and how the role simply wasn’t a good fit for you.
Don’t Bash Past Co-Workers
Never talk bad about previous co-workers. The more you talk about how you didn’t have a good relationship with your boss or other employees, the more doubt will creep into the interviewer’s mind that you may not be a good fit from a personality standpoint. Instead, focus on specific tasks where you may not have been able to demonstrate your full skill set and how you may have been happier if you were assigned those tasks.
Be Careful When Talking About Job Duties
A professional resume writing service will get creative when explaining job duties on a resume. It’s important to put the most relevant duties on your resume, but be careful with what you talk about in an interview. The more negative you talk about job duties, the better the chances are that you’ll end up talking negatively about a duty you may have at your new job.
Make A Negative Experience More Positive
Just like when writing an effective resume, you should strive to be positive at all times in your interview. You can address the negative aspects of your previous job by using the tips mentioned above, while putting a positive spin on them. Talk about what you learned and how it made you a better person and worker as a result. Tie the entire story into why you believe you’re a great fit for the company’s open position.
At Professional Resume Services, we understand the interview process is just as important as writing an effective resume. That’s why we believe we are more than just a professional resume writing service. We enjoy helping professionals prepare for interview questions so they have a better chance of landing the job they desire. For more tips like this, feel free to contact us at any time and we would be happy to assist.
People have different opinions about LinkedIn recommendations. When you work with a LinkedIn profile development expert, they will likely tell you they are important to have from a quality standpoint rather than a quantity standpoint. Your executive LinkedIn profile should support your own personal brand in many different ways, and getting recommendations from your network can help. One tip to get the best recommendations is to write quality recommendations of your own. Here are some tips for doing both.
What to Include When Writing Recommendations
When you’re writing a LinkedIn recommendation for a connection, think about what you would want someone to say about you. Be specific when it comes to your experience with working with them, or how you know what they bring to the table. Grab the reader’s attention with the first sentence and be very clear as to why you think they will succeed in any given endeavor. And never hesitate to ask your connection what information they would like you to include in the recommendation as well, so it’s tailored appropriately.
Best Ways To Get LinkedIn Recommendations
Any LinkedIn profile development expert will say the best way to receive a recommendation is to give one yourself. People are more willing to write one if they receive one first, so go ahead and take the first step. Your executive LinkedIn profile includes a feature that allows you to ask for a recommendation as well. You can send a personalized message to your connection to request a recommendation, so take advantage of this feature. And be sure to send them a sincere thank you message when they give it to you. Or better yet, write one for them as well.
Don’t Just Hand Out or Accept All Recommendations
As we mentioned previously, quality is better than quantity when it comes to LinkedIn recommendations. LinkedIn gives you the opportunity to review your recommendations before they get posted on your profile. Don’t just accept every recommendation without reading them first. You want to make sure it matches your personal brand before accepting.
On the other hand, you could harm your own reputation if you give out a recommendation every time you’re asked. Unless you worked closely with the person or know them very well, proceed with caution before writing one. Hiring managers and recruiters can tell a genuine recommendation from a fabricated one, so it’s not worth it just to make someone happy.
Professional Resume Services is more than just a team of the best professional resume writers. We focus on many aspects of professional careers, from networking to relationship building to LinkedIn profile development and beyond. Being a well-rounded professional is difficult since there are so many aspects involved, but we are here to help. Feel free to reach out to us at any time if there’s anything we can assist with regarding your career aspirations.
There are many things that could potentially hold you back from landing your dream job, and none of them are more notable than a lack of c-level personal branding. Having a perfect resume is still essential today, but it won’t get you a job on its own in most cases. You have the opportunity to shape your personal brand however you want. Every action you take or don’t take has an impact on your personal brand, so it’s always a good idea to keep this at the forefront of your mind. Here are some tips for effective c-level personal branding to help you land the job you desire.
Narrow Down Your Personal Brand
When you’re searching for the perfect job, it’s important to understand what the particular company values. You may be a good overall person, but companies want to know exactly what you bring to the table. Find out what the company needs and shape your c-level personal branding around it. This can include shaping your resume, LinkedIn profile, executive profile and more to ensure consistency throughout. When you narrow down your personal brand, you’ll also be able to conduct a more targeted job search and give yourself a better opportunity to land the perfect job.
A Strong Personal Brand Doesn’t Mean Boasting
A common misconception among executives is personal branding requires you to brag on yourself. The reality is the opposite is true. No one likes to work with someone who constantly brags on themselves. The key to personal branding for senior level managers is showing your authenticity. Present yourself in a way that demonstrates the value you bring to the table, rather than telling everyone why you are better than them. Let the employer decide that part, but your role is to be confident in what you offer and stand behind it completely.
Improving Personal Branding Every Day
When you have an understanding that every action impacts your c-level personal branding, it will be easier to improve it. You don’t have to attend a networking event every day to boost your brand. Being conscious about the conversations you have with anyone, inside or outside of the office, can help you maintain your brand. You never know what conversation will lead to a new opportunity, so it’s always important to keep your personal brand at the top of your mind.
Professional Resume Services helps executives with their c-level personal branding efforts every day. It’s one of the most important aspects of a job search, along with crafting a perfect resume. The two go hand-in-hand for any job search, and we can help you with both. Feel free to contact us at any time to see how we can help you in all areas of your job search.
