If you are an executive, then you should be on LinkedIn. Don’t think of it as just another social media website because it is not. It is a networking site for business professionals, and simply having a presence can improve your visibility tremendously. Many executives are finding that out the easy way.
Here are 5 solid reasons you should be on LinkedIn right now:
- Many professionals find their next job through contacts they meet on LinkedIn. The social network used to be considered the place to go when you wanted to find a job. Today, it’s much broader than that, but the networking possibilities are endless. And they often lead to better employment prospects.
- It’s a great place to generate leads for your business.
- You have the ability to share your content with your target audience seamlessly. If you are a blogger or routinely craft content on third party websites, you can share it on LinkedIn and reach your professional audience easily. No fighting through the noise on Facebook and Twitter.
- You can publish your articles on LinkedIn and give them wider visibility. You own all your content and can take it with you when you leave–if you ever leave.
- LinkedIn profile page acts like a professional online CV. Every time you make a career move–whether you change jobs, receive a certification, take a career enhancement class, get published, or earn an award for your professional achievements–you can add that to your LinkedIn profile. People do read them, and they do take notice.
Every executive should have a presence on LinkedIn, from CEO down to the middle manager who wants to be CEO.
Is anybody in your family interested in your family history? My mom is our family historian. She has our family tree going back to the 1600’s! It’s pretty amazing what she’s found out and who she has met along the way. One thing most genealogists will tell you is that researching a family tree is a lot like networking. Many families will have one person in the generation who is willing to keep all the photos and letters and information, and finding that person is like finding a treasure trove. Instead of laboriously working on finding one branch, suddenly you discover that they’ve got the connections to a whole bunch of branches and they know the people who are the keepers of the photos and letters and information for all of them.
If you are interested in finding the connections in your ancestry, you need to find the people who are already doing the research. They have already made connections you have no access to until you contact them. For example, if you never meet Great Aunt Irma, then you won’t get to see all the letters your grandma sent to her dad with the pictures of your dad as a baby.
Networking
Companies use recruiters to fill executive positions and many other types of openings. A professional resume distribution service has carefully maintained connections with many professional recruiters so that a resume goes to the right recruiters for that job seeker. The connections have already been made: These are professionals who rely on networking for their career and carefully maintain the connections between them. Instead of Great Aunt Irma keeping your dad’s baby pictures, they’ve got first knowledge of job openings, and you won’t find out about it unless you connect to the right one.
This networking is the reason professional resume distribution works so much better than a blind email blast to every company in the phone book or a hopeful query out of nowhere. If your resume is presented by a reputable distribution service, that reputation enhances your resume by association. Recruiters get untold numbers of resumes all the time. It makes sense to filter them for efficiency. The fact you recognized quality and respected professional standards weights your submission with authority.
LinkedIn is one of the most important places to have an online presence because it is currently the top networking site for professionals of many industries. This is where a potential employer will look you up to see if you are a good fit for the job opening and where many people find the connections that bring them a career. It’s a very valuable resource and worth taking the time to make sure your LinkedIn profile is complete and contemporary.
If your profile is out of date or incomplete, how is being on this vital networking site doing you any good? In fact, an out of date, incomplete profile will probably be doing your career harm because it reflects badly on you. So make the investment and get that profile in shape because good things will happen as a result.
5 Ways To Start Updating Your LinkedIn Profile
- Turn off the notifications while you are editing. Nobody but you needs to know that you are updating your profile until you are ready to present it in complete perfection. Do you want to know when others are tweaking their stuff? I didn’t think so.
- Be very, very picky about your profile pic. There are plenty of professional photographers or good amateurs who can do the job and give you a polished, professional photograph for your polished, professional profile. No selfies can match that.
- Keywords are how the search engine finds you. That means your profile has to use the words you want to be found by. Put those keywords in your headline, your summary, and the various sections in a natural manner.
- Add personal details. You are a unique individual and this is one place you can show that individuality with volunteer work, publications, and more. Look at all the possible additions to your profile and consider them carefully.
- Create a custom URL that is easy to remember; it is an easy process on the right side of the page when you are editing your profile. Keep your name and lose the numbers and look like the professional you are becoming.
LinkedIn Profile Development is an ongoing process because you should be adding to your completed profile regularly as you progress in your career. It’s much easier to update a professional profile once you have done the foundation work.
One Great Way To Target Your Status Updates
Networking
I hope you are on LinkedIn, because it is one of the fastest-growing ways to network with other professionals. The site does a good job of helping you figure out how to improve your profile and potential network, too. One of their helpful tools is found in their Targeted Status Updates list of 10 tips for engaging followers.
Under tip #2:
Informative, useful updates receive the highest engagement rates because that’s the information members expect from companies they follow on LinkedIn. After all, your followers are active on LinkedIn because they want to be more productive and successful professionals.
- 60% of members are interested in industry insights (my emphasis)
- 53% are interested in company news
- 43% are interested in new products and services
Now, a job seeker may not have too much in the way of company news or new products and services. But every job seeker should be staying current on the industry they hope to join once they are hired. You should be doing a lot of reading about your career field anyway, right?
When you update your status with industry insights, you are targeting the majority of professionals in your industry. It doesn’t have to be all original content, either. You can link to something that made you think and add your commentary on the subject, just like I am doing here. I am giving you two things: an authoritative source (LinkedIn) for some useful information and my unique perspective in it.
If you were an employer, you’d say,
Hmm…this person knows where to find valid industry information and knows how to expand on it.
This is good, because the more a potential employer can find on your thought processes, the easier it is for them to give you a chance at a job. Networking is an essential part of the job search, and this simple way to target your status updates strengthens your network and increases your authority.
LinkedIn’s popular “Who’s Viewed Your Profile” just added a new feature: “How You Rank”. It provides a lot more insight on the way you stack up in this essential network, and that’s good because it also provides suggestions for improving your ranking.
I sure hope you have a profile on LinkedIn because, if you don’t, you are missing out on the best way to network with potential employers, clients, colleagues…and all the rest of the professionals who have joined. Networking is important because the reason why strangers don’t get good jobs is measurable: 92% of recruiters and hiring managers said either “they knew the person or the person was referred by a co-worker or other trusted source. What’s even more interesting – and far more important – is that the primary decision to hire these people was on their actual ability to do the work and excel at it, not on some arbitrary list of skills and experiences.” (Lou Adler did this survey and explains it in the linked article.)
- So the research shows that people who are even vaguely familiar with you are more apt to see your value, and the “How You Rank” tool gives you a customized list of ways to improve your ranking.
- Improving your ranking means that more people are looking at your profile, which means that more people will be familiar with you.
- The more people, particularly professionals in your career field, that are familiar with you — the more apt you are to get a job when you apply.
The customized ways to improve your ranking are pretty important because this is LinkedIn telling you how to get higher rankings on LinkedIn. That means you should pay attention to their suggestions since they know the algorithms for the site. And I like how you can use the tool to track your networking progress and analyze the results. You can even look at the higher ranking people in your network and see how your profile and activity compares to theirs and get a few more ideas on improving yours.
If you want an even more individualized strategy for your LinkedIn enhancement, consider our LinkedIn Profile Development service. The “How You Rank” tool is good, but a professional evaluation that works with you to improve your online brand is better.
You hear the word “networking” in a positive light most of the time, but think about it: Who are you networking with? If every conversation is gossip or complaining, then it has an effect on the way you think and act. In addition to how it affects you, there’s an effect on how your employer or potential employer perceives your character. It’s true; your online lifestyle can ruin a career opportunity.
But the opposite is also true; the way you interact on social media can create and enhance a career opportunity. One way to do this is by curating who you follow on Twitter. I don’t mean you can’t follow your favorite celebrity, but think about the type of information you are taking in. If you are reading blogs that you find beneficial for your career field, see if the blogger has a Twitter feed and get small chunks of inspiration throughout the day. You could even develop a relationship with that person as you interact.
You’d be surprised at how many online mentoring moments take place when there’s a two-way conversation about more serious topics than who got drunk at the party. Basically, the internet is a tool, and the way you use that tool reveals what you are interested in knowing more about. That’s why a lot of employers are so interested in the online brand of their employees, and it’s not going to change. The type of person you are online is how you might be in a stressful situation at work, and they know it.
If you are not sure who would be good to follow on Twitter, I have a suggestion: the Savvy Intern at YouTern recently came out with their Top 50 Twitter Accounts Job Seekers MUST Follow (2014). I know that this is a good list not because I’m on it but because I follow some of them myself.
Most of the time you hear about the wage gap between men and women — and how the gap is caused by the struggles women face in balancing work and family responsibilities. But the effects of that struggle are not all bad, because the result of your efforts has given you strength as well.
This applies to both men and women. I don’t want to act like men don’t struggle to keep job and family priorities straight. But since the majority of the wage gap conversation seems to focus on how women have lower wages as a result of motherhood, it’s a good thing to consider the strengths you have when it comes to negotiating your salary.
- You have a life outside your cubicle. No matter what the result of your negotiation brings, your identity is not solely defined by the title on your paycheck or the amount written on it. This can give you the strength of perspective, allowing you to negotiate without focusing on one issue at the expense of others.
- You have a lot of experience in negotiation. How many times have you had to work out the details to juggle childcare and career? If your kids are older, how much negotiation have you done over chores and homework? You have the strength of past experience in countless encounters in figuring out compromise.
- You have a solid goal in mind. You know what the bills are and you know what your income is. If you can’t reconcile the numbers on your current salary, you need to be prepared to look for a different position if this one can’t provide the paycheck your family needs to survive. You have the strength of vision, that goal of providing for your family.
Recently, a young woman named Mita Duran died after one of the too-frequent 30-hour work days she put in as a copywriter for an international ad agency. The comments on this story number in the thousands; some fault the energy drinks she was consuming to stay awake, some fault the work culture that expects such long hours, others say they do it and it hasn’t killed them yet.
The overwhelming impression you get from the comments is that it is common to be expected to put in increasingly longer hours if you are going to have a job and keep it.
I’m wondering how many people die from job related stress. It probably affects our lives more than we are willing to admit, but there are ways to make things a little bit better:
- Make sure you are taking breaks and walking around. Your body needs it.
- Drink more water than your drinking coffee or energy drinks. (You can walk to the bathroom for your breaks!) Your body needs to be hydrated and too much caffeine in your system will damage it.
- Eat healthy. Take a snack that has protein and nutrients in it instead of straight sugar/fat/carb bombs that make your blood sugar shoot up and then crash.
- Do stretches at your desk, and raise your computer so you can stand sometimes. I’m thinking about getting one of those huge balls to sit on. I hear it’s great for the stomach and core.
- Put up a photo of a calm scene…the ocean, a mountain lake, etc. Gaze into it and imagine going there.
These tips are oriented to a desk job, but whatever your job entails there will be some positive actions you can do. Today’s work climate means you have to deal with the stressful conditions you encounter when working long hours. Hopefully, it comes in seasons and there are breaks. Sometimes the work load is an incentive to look for a new job, and we can certainly help you with that.
Nobody should be dying on the job. Change your work lifestyle in 2014 and your body (and mind) will thank you.
