Do you treat your online presence as if it were your small business? You should! Otherwise, you may end up like the unfortunate guy in this recent story on LearnVest titled, “Saving Face: Does Your Online Reputation Need Managing?” He googled himself to prepare for a job change and was unpleasantly surprised.
The article has some very good points about determining whether to invest in an online branding service or dealing with the details yourself. I think that once you learn how important your personal brand is in today’s employment market, you’ll want to at least invest in some online branding/profile development coaching so you are equipped to do this important task.
So, why would I say that your personal brand is your business? There are two ways to read that statement:
- Your personal brand is your BUSINESS because you are selling yourself when you put out resumes and apply for jobs. Many of the marketing tactics employed by small businesses are applicable to individuals. Get a lot of positive information on yourself online and there’ll be good stuff on those first pages when they search for you.
- Your personal brand is YOUR business because you are ultimately the person responsible for seeing to it that your name, image, and reputation accurately reflect who you are. You can delegate all you want to, but ultimately the information that initially comes up on a search engine when your name is entered determines what that searcher thinks of you. So be proactive and make those search engines work for your benefit.
3 Ways Volunteering And Networking Mesh
Networking
“Networking” is that fragile web of connections you have with other people and volunteering can strengthen that web in several ways. Here are some of the advantages a voluntary approach to networking can add to your career:
- Maintaining activity through volunteer work in your field keeps you in contact with potential employers and co-workers. When an opening comes up, they remember meeting you at several events. They also remember what you were like to work with! Staying active is good for you too, because it keeps you in the habit of productivity.
- Voluntary experience is still experience on a resume. The experience problem has a solution, and that solution is gaining experience by doing productive activity in your field or in areas that can translate to a potential position. Organizing a fund raiser for the SPCA shows leadership skills, administrative ability, and community awareness: it doesn’t only apply to animal rescue.
- Working as a volunteer often leads to working for a paycheck. More than one position has been created because the organization realized a volunteer who was going to leave as soon as they found a job somewhere else was a worker they wanted to keep. It’s also a good way to be in on job openings before they are posted publicly.
Volunteering does not have to be a full-time position. In fact, it’s generally not a good idea to fill your unemployed days with overwhelming voluntary activities when you should be working on your job search. But it definitely has a place in your career path and investing in carefully chosen volunteer work will enhance your networking in ways that will benefit you.
How To Stretch Your Salary When You're Stuck
Salary
Sometimes your salary isn’t paying quite enough to cover all you wish it could. Maybe you got promoted to an exempt position that looks good on your resume but now that lucrative overtime bonus is gone. You could have been offered benefits that you truly need (medical insurance, for instance), and on paper it all looks good, but in your wallet there’s not enough cash.
This is where that “B” word — Budget — comes in to help.
All the experts start with an honest assessment of where your money is currently going. If you don’t know where your money is currently going, how can you control its flow? Write down all the ugly reality on paper so you can look it in the face and deal with it.
The problem isn’t automatically solved by a higher salary; it is solved by controlling the way you spend what you earn.
You can see this in the sad tale of many lottery winners whose huge chunks of money are gone in a few years or the way even high earners go bankrupt. This means that you have hope because you can control your cash flow by choosing to work with the real numbers instead of the dream numbers.
Look at the real numbers and come up with a real plan and follow it.
- Do some research on money management. There is so much wisdom and free advice or seminars out there that your head will spin, but the reality is you have to make it work for your situation.
- What are you willing to sacrifice to keep that steady salary or those benefits?
- When you make the choice NOT to spend, remind yourself that you are saying “no” to this thing and “yes” to controlling your cash flow. You are the boss of your spending.
- Pay the minimum on your bills if you have to, but add a little when you can. Somehow, that extra gives you a sense of power.
- Allow yourself some “mad money” that you can spend on whatever you like, but when it’s gone, it’s gone until you get paid again.
- Somehow, keep saving for emergencies. Even a little bit adds up!
- Sell some stuff and put the money on the biggest bills.
- Come up with ways to reward yourself that don’t cost money.
Keep a reminder of your plan, and your goals, in view. You aren’t “stuck” with that salary, you have chosen to stay in the position for a reason. Is your reason still valid? Can you ask for a review and a raise? Are you utilizing all the benefits you have? You may need to sit down and crunch numbers with others who are involved with your money decisions, but it will be worth the time and effort that takes to get everyone on the same team in this!
Have you ever considered the ways your work comes home — and your home comes to work? One writer recently shared her thoughts in this article titled, “4 Things Business Taught Me About Parenting — and Vice Versa” and I am sure, if you thought about it, you could come up with more things you have learned as you balance career and family.
The reality is that we aren’t compartmentalized into two separate persons who are exclusively at home or exclusively at work. If you are having problems at home, it is easy to bring that stress into the workplace, and the same tendency applies from work to home. But there are good things that overlap, too!
- “Treat others the way you’d like to be treated” is a basic childhood lesson that never stops being the right thing to do.
- “Be responsible for your behavior” applies pretty much everywhere I can think of.
- “Apologize when you are wrong” gets everybody on the same side, and the same team, and frees you to deal with the problem.
- “Time out” gives a chance to regroup and respond instead of react. You don’t put a co-worker in the corner, but you could suggest a break and set up a meeting to discuss solutions.
- “Nap time/Snack time” acknowledges the physical limitations of a child. But grownups, too, have physical limitations and repeatedly working through lunch or excessive overtime will reveal that fact.
- “Respect each other’s boundaries and differences” goes past teaching kids to get along and into the working world with people from many backgrounds and perspectives.
- “Do your chores”, or your to-do list, because sometimes you just have to get it done regardless of how you feel about it.
What are some things you have learned from work and applied to home, or vice-versa? I’d love to hear from you!
Your attitude at work can change your career in ways you may not expect. Just as workplace gossip is seen as a problem, so are rudeness and apathy. These attitudes may not be overtly hostile, but they cause damage all the same and can stop your career in its tracks.
Call centers train their workers to smile when they speak on the phone to customers. This is because a smile is heard in the voice even when you can’t see the speaker and will influence the hearer. If something so simple as a smile will change the way you are heard on the phone, imagine how much your attitude changes the way you interact with your co-workers and customers!
Gossip is a trap many fall into because it is so easy to talk about other people. The long-term effects of gossip are seen with strife in the workplace, time-wasting, and the gossip being considered untrustworthy. Don’t listen to gossip and don’t pass it on.
Rudeness will cause folks to back away and go somewhere else. Why be treated like that when it is easy to find an alternative? There are many reasons given as an excuse for rudeness, and not one of them changes the initial reaction. You may win someone back by apologizing, but it’s better to avoid the problem by thinking about how your attitudes and actions affect other people. Treat others kindly, just like you’d like them to treat you.
Apathy is like quicksand. The longer you sit in it, the harder it is to get out. If you feel like what you are doing every day is worth little, then apathy sets in quickly. No matter where you are in life, apathy changes the way you see your life and the way you interact with others. A wise man once noted that investing in something makes it precious to you. Start putting effort into a task or a person and that task or person becomes important.
My earlier example of the smile over the phone left out one important factor: that smile did not have to be “felt” by the smiler in order to be heard by the caller. Your voice changes when your lips are shaped into a smile. In the same way, your attitudes are not at the mercy of your feelings at the moment. Choose to have a good attitude and see how your workplace changes around you and your career opportunities open up.
Privacy Tips For Your Online Job Search
Job Search
When you are searching for a job, remember that your privacy is still a concern. Instead of blasting your information on every site out there, be particular about which sites you choose to use and go with job search resources recommended by experts. In addition, there are a few basic online rules to remember:
- Read the privacy policy BEFORE you post. That might sound too simple, but you’d be surprised at how many people get in trouble because they assumed the policy was in line with their preference.
- Don’t give all your personal contact information: Use a dedicated email for contacts and protect yourself (and your family). This has the additional benefit of making you look intelligent about security risk.
- Understand and use cyber-safe resumes. Utilize the levels of visibility that site allows and understand the differences between “searchable by employers only,” “private,” “semi-private,” and “open.” Again, you have to read that site’s definitions in order to use it correctly.
- Keep track of when and where you posted your resume. Keep a spreadsheet, or use a career management tool like JibberJobber to keep track of your online job search.
- Your Social Security Number, bank account number, and mother’s maiden name do not belong with your resume. Period. That’s like giving a hacker the easiest target in the world for identity theft. That information can be given at the job site after you are hired.
As one security expert said, the safest place for information is on a piece of paper in your pocket. But you can’t find a job when your resume is hiding so you have to take steps to balance the real need for security with the equally real need for exposure. Demonstrating your understanding of cyber security standards during your job search is an asset to potential employers.
This is going to sound obvious, but you’d be surprised how many people make this mistake when they walk into an interview for a job: they never bothered to research the company.
When you get the dreaded question, “why are you applying for this position?”, do you know enough about the company to answer confidently? Imagine the impression that interviewer will have of you when you say, “I am interested in this position because of the company’s mission statement” or “I enjoy the field of _________ and this position offers many opportunities in that area”.
It is important to know at least the basics about the company, its structure, and its stated mission/goals/purpose. The person who is interviewing you is attempting to discern if you will fit into their company culture and become a viable team member. They want to know that you care enough about the job. By demonstrating you’ve taken the time to learn about the position gives the interviewer an idea of what kind of employee you’ll be.
When you are acquainted with the company you are ready for the interview. If you are asked “Do you have any questions?,” you can intelligently respond with queries that show you did your homework. You are aware of the size of the workforce and the structure of the management team. You know the stated goals of the organization.
Researching the company before the interview is worth every minute you invest because it prepares you for anything you may be asked.
One of the red flags an interviewer looks for is inconsistency in your information. If you have updated your professional resume, take the time to look at your cover letter and online information carefully to make sure they all match. I’m not saying to keep a falsehood consistent because lying is never a good idea, but I am saying that if you are not updating everything when you refresh one thing it eventually will look like you lied because the records are inconsistent.
This is an easy trap to fall into because there are so many places your professional information can be found. If you have recently taken a seminar on a specialty in your field, you may remember to put it on your resume but forget about your LinkedIn profile. Do that three times and your online brand is lacking three important pieces of information about you. Do that ten times, and an interviewer will wonder what’s going on.
This is also an easy trap to avoid! All you need to do is understand that updating your professional resume involves more than the pages you print out to mail with a cover letter or attach to an email. When you look at the professional resume packages offered, you’ll see that reflected. If you aren’t going to invest in a service like that, then it is a good idea to post a reminder to yourself in your resume folder that change to one means changing it all.
You are a package deal; a composite of experience and training and perspective that will benefit an employer. Your professional resume ‘package’ is a composite of your online brand, resume, and any other information a potential employee can dig up. Keep your information consistent across that package and there won’t be any red flags to find.
