There are many CEOs who are not interested in social media because they are incredibly busy. Let’s face it though, we are all busy. However, BRANDfog’s 2014 survey on The Global, Social CEO indicates that C-level executives who ignore social media are losing the ability to influence brand reputation and company leadership. The global conversations are happening on social media, and not being part of the conversation means others are controlling the topics.
How The Survey Was Conducted
A diverse selection of companies, ranging from small startups to Fortune 1000 companies in several industries, was represented. BRANDfog surveyed 1000 UK and US employees in these companies asking 15 basic questions about social media for executive and C-Suite communication. This is an annual survey and shows a definite shift in perception regarding social media and industry leaders.
Highlights and Conclusions
There were three observations of recent trends made in this year’s survey results. These are:
Social CEOs make better leaders.
Social CEO engagement leads to brand trust.
Social media is modern PR.
It’s clear that anyone interested in being an effective upper level executive is going to need to come to terms with social media. To quote from this survey:
“C-suite executives who embrace social media gain a competitive edge. They use social channels to provide context for business decisions, address brand issues, showcase company culture and most importantly, demonstrate thought leadership.”
What This Means For You
Anyone interested in moving into the upper executive levels of a company should be working right now to be a competent, professional social media expert. Careful monitoring of your social media use now, in areas like LinkedIn profile development, is going to pay off in the future. Developing social media competency keeps your personal brand clean, your professional brand impressive, and becomes a habitual discipline.
As you move higher in the corporate world, a habitual discipline is going to make adding new responsibilities much easier because you already do the basics. It’s also going to make you more attractive to those looking to fill leadership positions. A social media-savvy candidate will be preferred in tomorrow’s business world.
It isn’t summer yet, but it soon will be time for the teenage job market to open up for high schoolers looking to start their working careers. Even though these first jobs will probably not become careers, there are a lot of ways the first job does shape the habits and expectations you have about the working world. Some of the standards have always been there: Getting to work on time, not goofing off on the job, doing what you are hired to do, and being trustworthy have always been part of the picture.
But today’s teens are already networking and have a social media presence long before they start thinking about earning a paycheck. Because they are so familiar with digital interactions, and because they are immature, the idea that what they say and do online will affect their future is hard to grasp. It isn’t uncommon for someone to suggest their child work in a friend’s business and find out that their kids’ online activities were unacceptable for the position’s standards. How embarrassing is that?
If you have made an effort to continually ask questions like “Can social networking get you fired?” and listen to your child’s answers, you begin to see what their perspective of online activities is. Pointing out the realities, cases where that behavior did cost a job, furthers the discussion. Start talking about how important online branding is and what it is. Challenge them to do their own research and prove you wrong when you say that employers will look them up online.
This can go a lot of directions every time you have the conversation. Cyber-bullying, sexting, and all the rest of it are hopefully going to come up so you can hear what your teen has to say and tell them what you’ve learned. Online behavior didn’t used to be on the “getting your teen ready to have a job” list, but these days it is probably up in the top priorities.
Did you know that your use of social media can get you hired? (It can also get you fired but that’s a different subject.) Your online presence and social media connectivity is an increasing factor in how potential employers fill openings. This recent article on Mashable caught my eye with the title, “Job Seekers Recruited via Social More Likely to Be Hired,” and it increased my interest with a great infographic. Usually, I see horror stories of what NOT to do, but there are increasing success stories of the advantage you have with great online branding. In a nutshell, here are some facts:
94% of companies already use social media to recruit candidates or plan to begin using this form of recruiting in 2013
Candidate & Employee Referral quality and quantity along with Time To Hire have been enhanced measurably
14% of applicants sourced through a job board get hired
61% of applicants sourced through referrals and the company career page get hired
This is interesting stuff. The takeaway is that your online social networking really does make a difference in your career if you are wise with it. That means paying attention to your online brand:
Remember, the internet is like a public park, and everything you do is visible
Keep your online presence professional by monitoring photos and data on sites like Facebook
Even if you have no plans to run a business, you have an online brand: it is the persona the internet world perceives you to be.What comes up when your name is put in a search engine? Are you on social media with embarrassing pictures? Why would I tell you to “own” your online brand? To own something is to be invested in it, to take responsibility for it, and to proactively maintain it.
Any prospective employer is going to be looking at what kind of presence you have online. The positions with more at stake may involve a bit more research, because there will be a desire to know if there’s anything that will be a problem once you are in the company. Security clearances can require quite extensive background checks. Depending on the position you are seeking, what comes up online on your “brand” might cost you a job. Now is the time to invest in your online brand. It can be an investment of time and effort, or you may choose to actually maintain a purchased site in your name with your professional highlights. A LinkedIn profile is worth the research and investment. Learn about online personal branding and get advice on the type of development your career should involve. Now is the time to take responsibility for your online brand. Do what needs to be done to clean up your profiles on Facebook and the rest of the social media you are involved in. Maybe you need to tighten up your privacy settings, and perhaps you should have a professional social media page, or a personal one — and be very careful about what is allowed on each. It isn’t difficult to find horror stories about pictures that should never have been posted being circulated beyond what was intended with consequences unanticipated. If you have made a major mistake, fix it to the best of your ability and be prepared to show how you have matured. Now is the time to proactively maintain it. Make the commitment to own your online brand and consistently check to see how the world sees you. Most of the people in the world will never see you in person, but if they can get online they can find out about you. Do what you need to do in order to keep your brand one that reflects the best about you.
In this day social media and social networking is everything and if you are not a part of it you are missing out on a great deal.
Companies that utilize social media sites are on the top of their game and they want to know that their employees are not only comfortable using these sites, but are skilled at using them. Take advantage of this. When you apply for a job offer your future employer the chance to look at one or more of your personal pages on various social media sites. Be warned: if you do decide to do this, make sure that your page or profile is professional and enjoyable. Do not post crass, vulgar, or potentially embarrassing thing that could jeopardize your chance at a job. This is also something to be careful of once you have a job. Be careful to avoid talking about employers or coworkers in a negative, mean, or condescending way. This will keep you from getting into any unnecessary company drama. If the company you apply for (or currently work for) has not gotten on board the social media promotion train, then offer to help get them started. If you are skilled and effective when using social media sites, then offer to start a Facebook, Twitter, Tumblr, Linkedin, or blog for the company. Not only will you be showing initiative, but you will also be in charge of helping the company’s marketing in a big way. This will be very impressive to employers.
Social media is an extremely useful tool and you (as well as the company you work for) need to take advantage of it in order to get ahead.
5 Ways Your Online Lifestyle Can Ruin A Career Opportunity
Many people want to keep their “work lives” and their “personal lives” separate. However, with social media it has become more and more difficult to keep the two worlds from colliding. Today’s employers will look through social profiles in order to help them decide who would be a good candidate for a job position. The amount of information your publish on social media sites makes it easy for potential employers to have access to your personal life, which could turn out to be bad for you if they happen to spot some things that will turn them off, and ruin your opportunity to get the job.
Vulgarity and Obscenity: People generally speak on the internet the way they speak in real life. Or at least that’s the way employers think. If you use vulgar language in your profiles, then employers will assume you lead a lifestyle where you speak publicly the same way, and they will not want to hire someone who they cannot trust to communicate in a professional manner.
Negativity: Employers want to hire people who will keep a positive atmosphere in their company. If you are a negative person, don’t show it. Don’t post negative comments or qoutes on your online profiles, and when you are at work try, your hardest to be positive and upbeat. People have actually been terminated because of posting negative comments and/or making negative or derogatory remarks in the workplace.
Gossip: If you gossip at work or gossip about co-workers or supervisors outside of the office, you can jeopardize your current job, your chance at a promotion, and your potential for new jobs. It may be hard, but try to avoid gossiping on the internet and everywhere else. Things you say on the internet travel fast and they stay there forever, even if you think you have gotten rid of them, once your post has been seen by someone else, the damage is already done.
Overly Outspoken: If you have an extremely outspoken personality, it can cause problems. Now you don’t have to ignore your beliefs or not express them, but try to avoid “screaming” your beliefs over the internet or getting into arguments about them at work. While employers shouldn’t decide who to hire based on a candidate’s beliefs, they may have a negative feeling towards you if you are loud and obnoxious about those beliefs.
Hygiene and Appearance: Once again, employers cannot keep a job from you simply for how you look, but it can affect how they think about you. If you look unprofessional or you don’t appear to be clean in pictures that you have posted online, potential employers will not want to hire you because you may show up to work looking unprofessional and unclean.
Be smart with your social networking and think twice before posting controversial or negative information on your personal sites-don’t hurt your chances of getting a great new job before the employer even has a chance to speak to you in person.
Are Your Social Media Profiles Speaking For You or Against You?
Social media is a great tool for your job search and job application process because it allows you to get your name out to the entire world. Employers are starting to utilize social media sites to not only find prospective applicants, but also to investigate current applicants. This means that you need to make sure that your online profiles are showing off your best attributes and give the impressiona that you would be a great employee.
Here are some things that you should be aware of so you don’t lose opportunities due to what is on your profile.
Vulgarity or Obscenities: Refrain from including vulgar or obscene words in your profile or your posts. These could be offensive to employers and could give them a bad impression of you. You also need to watch what your “friends” post on your profile. While you may not have posted the information yourself, the content still reflects on you.
Negativity: If you have a lot of posts that are negative or if you are overly negative in your own posts, you can put off employers. Employers don’t want to work with people who are negative and will bring them down. So
Bad Talking About People: If you talk bad about people in your life currently, then what will keep you from talking bad about your potential coworkers or employers? Even though you may say, “I would never talk bad about my employers on the internet!” the potential employers looking at your profile will not know that. They will only know what they can see in your posts.
Social media can be a great tool for your job search. However, if not used properly, it can also be one of the biggest obstacles in your search. But make sure that you utilize it so you get the most desirable results and check to ensure that you don’t have anything on your profiles that could be harmful to your opportunities.
Why You Should Be Job Hunting – Even If You Already Have a Job
Many people feel that consulting job hunting resources and looking for a new job are things that only people who are unemployed should be doing. It is often assumed that the only time you need to be aware of what jobs are on the market and the opportunities that are available for you when you don’t already have a job.
Quite the contrary. Experts agree that it is a good practice to always keep an eye out for job opportunities, as well as the average rate of pay for jobs you may be interested in. Of course this isn’t something that you’ll want to do every day, but staying in the loop with jobs and salary changes in your industry could eventually help you move up the corporate ladder. By keeping apprised of trends in job openings and salaries in your industry, you can ensure that you’re getting the best salary for your value, and that you are aware of changes in skills and experience needed for certain jobs. In addition, this knowledge could also give you great bargaining power when the time comes to negotiate your next salary increase! While you may be happily employed today, we all know that with our country’s current economic situation, people are still continuing to lose their jobs everyday and are finding themselves actively searching for a new job. Job hunting doesn’t have to consume a lot of time, you just need to keep your resume current with your most recent employment history and achievements, know the best job search resources for your industry, and be willing to network with colleagues and friends in other companies who may know of opportunities for someone with your skills and expertise.
Being prepared for your job search will result in a a more effective, targeted search, and ultimately success!
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