As important as a well-crafted executive resume is, it’s far from being the one component of your brand that will help you stand out. The times have changed significantly over the last decade or so, and the importance of personal branding for senior level managers has never been higher. This is especially true when it comes to online branding. You may have a LinkedIn profile, a website, blog, social media accounts or a combination of them, but it doesn’t necessarily mean you have a strong online brand. Here are some ways to help you determine whether your online brand is strong enough to compete in the job market today.
Search For Your Name And View The Results
It doesn’t take much effort to search for your name on the Internet, but what you find could prove valuable. If you have to scroll through several pages of results to find anything about yourself, then you need to work on your online brand. The type of information you do see about yourself is what makes up your online brand, whether you like it or not. In order to improve your image, you could start with a LinkedIn profile service to help you at least get your LinkedIn profile stronger. From that point, you can slowly work on reshaping your image.
Create Engaging Content Regularly
One way to start the process of strengthening your online brand is to create engaging content on a regular basis. Post thoughtful and original articles on your social media accounts or website and promote engagement with others. It’s valuable to visit a LinkedIn profile service from this aspect, since the professionals there can help make your content reach as many people as possible. When you are consistent with creating unique content and providing valuable information, people will start recognizing you and your online brand will start taking shape.
Be Consistent Across All Platforms
Consistency is critical when it comes to personal branding for senior level managers. A recruiter or hiring manager wants to look at your LinkedIn profile, your website and social media accounts and see the same overall message. If there are any doubts or concerns about your actual brand, you may be hurting your chances of landing the job you desire or even being recognized by the right people. Professional Resume Services does more than just help you with your executive bio. We want to help you make your name relevant by providing tips and advice on unique content, brushing up your resume, LinkedIn profile and much more. The importance of a strong online brand can never be understated, and we always keep it in mind when working with executives. If you ever need help shaping your online brand, feel free to reach out to us at any time for advice.
LinkedIn Questions Surrounding an Executive Job Search
Anyone who is in the middle of a job search has likely heard about the importance of their LinkedIn profile. However, simply having a profile isn’t good enough. Your profile can be the difference in landing an interview for a job or getting passed over. That’s why many executives turn to LinkedIn profile development services today to ensure they aren’t making any critical mistakes. Here are some of the most common questions about LinkedIn that we’ve answered to help your job search.
How Can You Use LinkedIn For A Job Search?
LinkedIn is the largest professional online network, and a large percentage of employers used the platform to make their next hire. With that being said, it’s best to utilize a LinkedIn profile writer to help you use relevant keywords and phrases, and to help make your profile as complete as possible. If you want to do it yourself, go over the job descriptions you are looking at and make sure they match up with what is in your profile. Connect with other professionals in your industry to learn more about them and any possible opportunities available. LinkedIn groups are also valuable, since they are full of like-minded people, allow you to demonstrate your personal brand to others and expand your network.
Is Quantity Better Than Quality When it Comes to Connections?
There are plenty of benefits to having as many connections as possible. Your profile will rank higher in the search results, and your message will be displayed to a larger amount of people as well. You may also find someone in your network who works at a company you are interested in, or who knows someone who does. That is the point of LinkedIn… to network. Don’t be afraid to reach out to people. Most are very receptive and generous with their time and information.
Can You Perform A Confidential Job Search on LinkedIn?
The best LinkedIn profile development services can help you adjust your settings in order to conduct a confidential job search. This involves turning off notifications, limiting who can see your connections, viewing other profiles without those people knowing and more. Many executives search for jobs while still employed, and you can easily keep your search confidential through LinkedIn.
Why is A Profile Photo So Important?
No executive LinkedIn profile is complete without a professional profile photo. If you choose not to include one on yours, a potential employer has no choice but to believe you are trying to hide something. And it’s important to note that LinkedIn is not the platform to put a photo of your family or pets. Keep it simple and professional with a formal headshot for the best results. Professional Resume Services provides LinkedIn profile development services to help make your profile as strong as possible. It’s one of the most important platforms for helping make your job search successful, so the time you spend on it is well worth it. We are here to help in any way we can, so never hesitate to contact us when you need assistance in any aspect of your job search.
The Ultimate LinkedIn Tips to Bring Your Profile Up to Date
Simply having an executive LinkedIn profile won’t do you much good. In fact, having an outdated profile is sometimes worse than not having one at all. If you aren’t sure how to optimize your LinkedIn profile, you aren’t alone. The good news is you can work with a professional LinkedIn profile writer (look no further!) to evaluate your current profile and help you strengthen it so you’re always prepared for the next opportunity that comes your way. Here are some basic tips to bring your profile up-to-date that people sometimes overlook.
Create And Share Unique Content
Creating unique and engaging content is invaluable today. People always look for an expert they can trust, and if you are that person then your personal branding will skyrocket. Brand yourself as an expert in your field and watch your reader engagement climb. Plus, consistently sharing your content on your executive LinkedIn profile shows you’re involved with your career and are a valuable resource for current information. You will also benefit from your profile ranking higher in the search results due to the amount of unique views your content receives.
Build Your Number of Connections
The more content you share, the more connections you will earn. An executive LinkedIn profile that’s up-to-date will always have a significant number of connections with new ones coming in every day. Your network can see when you make a new connection, depending on your privacy settings, so you’ll gain some credibility from that aspect as well. Never hesitate to target other professionals in your industry and reach out to them to connect.
Be Active And Share Updates
Once you’ve worked with a professional LinkedIn profile writer to complete your profile, be sure to stay active as much as you can. This could mean posting a new article every couple of days and sharing updates about your career, or making a new connection. These updates will help you remain on the radar to your connections, so your profile won’t turn stale. You could also consider being active in LinkedIn groups to promote your personal brand. Just be sure not to be overly active to the point where people get tired of seeing you post all the time. As with everything, balance is key. Professional Resume Services is here to help you when you aren’t sure how to optimize your LinkedIn profile. LinkedIn is such a valuable tool to have, whether you’re actively searching for a new job or not. Just having a profile that’s up-to-date will help you get recognized, and you can continue working on it to build your personal brand. If you need any help with your LinkedIn profile, don’t hesitate to contact us at any time for assistance.
One of the main concerns executives have regarding their network is how to restore it when they’ve neglected it for a while. It’s typical for this to happen when you have a steady job you’re comfortable in. However, not all is lost, you can restore and strengthen your current network at any time. Updating your LinkedIn profile is a good place to start, and then you can go from there. Here are some of the best ways to restore and strengthen your network if it has gone stale.
Begin With Personal Branding
Don’t reach out to people in your network until you’ve solidified your personal branding strategy. This involves targeting and researching other professionals to determine whether what you have to offer will meet their specific needs. And you also have to know what you want in return. People enjoy helping people, so provide value and you will receive the rewards you want in return.
Reach Out To Current Connections
You’ll quickly realize other executives understand when you haven’t reached out to them in a while. A quick apology for not staying connected is sometimes all it takes to rekindle the relationship. Of course, if your intentions are to eventually ask them about possible job or business opportunities, then don’t waste a lot of time with small talk. Finding some balance in your communications is important and can improve your personal branding when you do it the right way.
Build New Relationships
Once you’ve reconnected with several professionals, start expanding your network to include new people. View the LinkedIn profile of different people in your industry and see if you have similar interests. Don’t hesitate to invite them to connect, as other professionals are usually always willing to expand their network as well.
Be Active on LinkedIn
Having a stale LinkedIn profile isn’t a good idea if you want to have a strong network. Being active on LinkedIn simply means talking to people privately, communicating in LinkedIn groups, sharing updates, posting new content and more. You don’t have to spend a significant amount of time on a daily basis with your LinkedIn actions, but when people know you’re engaged, they will more likely connect with you. Professional Resume Services has a team of professional executive resume writers ready to help you with every aspect of your job search. The importance of having a large network today can’t be understated. Sometimes revamping your LinkedIn profile is all you need to get back on the right track of having a strong network. To learn more about how we can help you strengthen your network and boost your personal brand, don’t hesitate to contact us at any time.
Made a Mistake at Work? Repair it in Five Easy Steps
Everyone is going to make mistakes at work. Some mistakes are bigger than others, but most of them are repairable if you handle them in the appropriate manner. Many times if a good result comes out of the mistake, then you could actually enhance your reputation and make the most of it. Here are five steps to take if you’ve made a mistake at work.
Apologize To The Appropriate People
Most of the time you’ll have to apologize to your boss for a mistake you’ve made. Even if what you did or didn’t do was out of your control to some extent, it’s important to make a sincere apology about it. One thing you can’t do is blame others for it. Apologizing immediately will help your reputation and give you the opportunity to make up for it.
Take Full Responsibility
Even if a mistake wasn’t entirely your fault, it’s never good for your c-level personal branding to throw others under the bus. While it’s usually acceptable to acknowledge external circumstances that may have led to a mistake being made, it still makes you look much better if you take complete responsibility and work toward fixing it.
Seek Opportunities To Do Positive Work
If your reputation has taken a hit because of your mistake and you’ve done the first two steps, the next thing to do is seek out opportunities to prove yourself again. One mistake generally will not drastically damage your reputation, and it can sometimes quickly be restored by producing high quality work again. Of course, negatives generally outweigh positives, so the more positive work you do, the quicker the negatives will fade away.
Let it Go
Dwelling on a mistake isn’t good for anyone. When you’ve apologized, taken full responsibility and continue to do great work, you have to let your big mistake go. It’s easy to continue thinking about the mistake and how bad you feel about it, but chances are others have moved on from it, so you should too. It does no good to continue thinking about the mistake, since it could hinder your ability to move on.
Collaborate With A Mentor
If all else fails, talk with your mentor about the mistake you’ve made and how you can successfully alleviate it. Your mentor should be very tied into your c-level personal branding, so getting advice from them should be very beneficial. If nothing else, your mentor can bring you peace of mind knowing you’ve done everything you can to fix your mistake and help you move on from it. Professional Resume Services is one of the top rated resume writing services, but we believe we are more than that. We enjoy helping executives with every aspect of their job search, as well as deal with issues that come up with their current job. Whether you need help writing an executive bio or just need to talk about personal branding, contact us at any time and we will be here to help.
Landing a phone interview is often the first step in getting your foot in the door for a formal interview. However, if you don’t take the interview seriously, you may never be invited to the office for the next step. Although a phone interview generally doesn’t last more than 30 minutes, it’s still extremely important and valuable for both you and the employer. You’ve spent a lot of time writing resumes that get you hired, so be sure to avoid these common phone interview mistakes so your efforts aren’t wasted.
Talking Too Much
It’s understandable for people to be nervous during any type of interview. A common nervous habit is getting too chatty, and it’s even easier to talk too much in a phone interview since you can’t see the other person’s facial reactions. The interviewer likely has scheduled a set amount of time to talk to you, so be sure to answer questions precisely and without a lot of extra fillers.
Getting Off Topic
If you aren’t prepared for a particular question, it’s easy to get off topic. Many executive resume services will suggest writing down some of the most common questions you could be asked and creating a cheat sheet so you can be better prepared. It’s easy to ramble on for several minutes if you aren’t sure exactly how to answer a question, but you may be doing yourself more harm than good.
Talking About Yourself Instead of The Company
No one knows more about you than you do, but it doesn’t mean you should only talk about yourself. The company wants to learn about you, as well as what you bring to the table. The key to writing an effective resume is targeting the specific company and demonstrating your value. The same is true for a phone interview. If you talk solely about yourself, then the interviewer may struggle to find exactly what value you bring.
Not Asking Questions
You have to be able to identify the right time to ask questions during a phone interview. Most of the time, it’s best to let the interviewer ask all of their questions. They will typically then ask you if you have any questions for them. If you don’t ask any, then they’ll think you aren’t interested in the job and may not consider you to be a serious candidate. Make a list of some specific and targeted questions to ask beforehand and you’ll be viewed as more of a credible candidate. Professional Resume Services provides various executive resume services to help people with their job search, including writing an effective resume, boosting personal branding and much more. Phone interviews are becoming more popular today than ever before, so it’s important to be prepared for them. To learn more about what to do and what not to do in a phone interview, don’t hesitate to reach out to us at any time for assistance or advice.
How to Take Your Executive Cover Letter to the Next Level
Many executives sit down to write their resumes and cover letters thinking it will be simple. Resumes are generally about facts and statistics, but the cover letter takes a different approach. You have a little more freedom to show your personality in your executive resume cover letter, which can be good or bad. The important thing to remember is having a cookie cutter cover letter isn’t going to get you recognized. Here are some tips for making yours stand out.
Hook Your Reader
Any cover letter writing service will tell you the opening sentences will make or break your entire cover letter. In fact, if you don’t hook your reader right away, they may not even continue reading after the first few sentences. The most important thing is to stay on topic and explain why you are excited about potentially working for their company and why you believe you are a good fit.
Target The Company
One way to get the reader’s attention is by showing them you’ve done your research on the company. When writing an executive resume cover letter, targeting the company will make yours stand out over someone who just recycled theirs from a previous application. No matter if you give certain statistics or tell a quick story you learned about the company, the reader will be more interested when you talk about something they can relate to.
Demonstrate Confidence
Talk about the things you accomplished in your career with confidence. As an executive, you need to be assertive in your cover letter, even if it’s natural for you to be humble about your accomplishments. Your cover letter writing service will suggest backing up your claims with facts and evidence, though, so your confidence doesn’t appear to be just words on a page.
Always Be Honest
Anything you write in your executive resume cover letter could come up again later in an interview. If you’re honest in your cover letter, then you should have no problem answering those questions. However, any time you’re dishonest, most interviewers can see right through you and you’ll immediately be disqualified as an applicant.
Proofread Closely
Finally, proofreading a cover letter is something many people forget to do. It may take you a while and several visits to your cover letter writing service to make it perfect, but it’s always worth your time to proofread it closely. Many times an employer will seek out typographical or grammatical errors and throw out those resumes and cover letters right away. Professional Resume Services is here to help you craft the perfect cover letter to increase your chances of landing an interview. We will work with you to show just the right amount of confidence, give targeted information and present facts in a way that will hook the reader. If you ever need help with writing your cover letter, or if you just need another set of eyes to look at it, never hesitate to reach out to us at any time.
Is There Such a Thing as Too Many LinkedIn Connections?
When it comes to LinkedIn profile development, sometimes executives have more questions than answers. It’s actually a good thing to have questions, though, because not developing your profile enough won’t benefit you much. One of the most common questions is whether it’s possible to have too many connections. The answer varies depending on who you ask, but the short answer is “no, but it depends.” When you work with a reputable LinkedIn profile writing service, they will help you get the right amount of valuable connections, which is more important than the quantity of connections. Here are some things to consider when it comes to the number of connections you have.
Who To Connect With
When learning how to optimize your LinkedIn profile, you have to keep your connections in mind. You want to provide some sort of value on your page, so people will want to reach out to you. But who exactly should you connect with? These people can include:
Hiring managers at companies you’re interested in working for
Recruiters in your industry
Past and current co-workers
Friends and colleagues with similar interests
Fellow alumni
Business owners, clients or vendors you’ve worked with in the past
These are just a few of the types of people who are considered valuable connections. Simply sending a connection invitation to random people won’t do any good, and no LinkedIn profile writing service will suggest it.
Create A Personalized Message With Each Connection
Making every connection meaningful is easier than it sounds. When you send an invitation to connect, you have the opportunity to send a personalized message to the recipient. Take advantage of this! There’s no need to write an entire story in your message, but a couple of sentences demonstrating your interest in connecting with them will go a long way. If you do this with every person you connect with, then each one will be valuable, no matter how many invitations you send.
Benefits of Having More LinkedIn Connections
The bottom line is, the more connections you have on LinkedIn, the more visible your profile will be. As long as you’ve spent a good amount of time on your LinkedIn profile development, then there will be many more benefits compared to disadvantages from having this high number. When you have more than 500 connections on LinkedIn, your profile will rank higher in search results, so more people will be able to find you. Having this many connections also gives you a platform to be able to spread your value and personal brand to more people. Professional Resume Services is here to help with your LinkedIn profile development. Having a large number of connections is great, but how you treat those connections will make a difference in their value. If you’re ever in need of assistance with your LinkedIn profile, don’t hesitate to contact us at any time.
