Cover letters seem to be difficult for people, even resume writers. Why is that? What makes a good cover letter?
Cover letters can be fun to write. There really aren’t many ‘rules’ to writing them. You can let your personality shine through. They allow you to positively present your skills, accomplishments, and credentials in a way that will encourage the reader to want to read even more about you (and then move on to the resume). There are lots of  things I can get into in more depth (types of resumes, scope, presentation, who your audience is, etc.) but for now, I am just going to touch on the basics. In future posts, I will dissect cover letters more closely.
Here are some easy ideas to keep in mind when writing your cover letter:

  • Make sure your intention is clear. In other words, what is the job you are applying for? Clearly state it. Don’t make the reader guess. You could say something like, “…and this is why my qualifications make me a perfect match for the Sales Management position”.
  • Highlight your top achievements. You don’t have to rewrite everything you wrote in the resume, just summarize some of your top accomplishments. Wow them with what you have done.
  • Add your relevant skills or qualifications. Let the reader know what you excel at and what you are capable of. This is a great place to talk about any extra credentials or training you’ve had that relate to the position.
  • Write toward the position you are applying for. When preparing the cover letter, keep in mind the requirements of the position and add your qualifications that match them.
  • Explain what it is you like about the company. Remember, you are trying to woo the company, so tell them what you like about them. Is it the reputation, products/services, location? Let them know why you like them.
  • You are not writing your autobiography. Keep it short, simple and factual. You don’t need to go into why the last job didn’t work out, “…my boss had unrealistic expectations of the staff, so I decided to check out my options…:. Don’t air your dirty laundry or obvious dislike of your most recent employer. Keep it professional.
  • Double check the entire document for accuracy, errors, and syntax. You don’t want to miss a great opportunity because you wrote, “Dear Hiring Manger”.

Another tip is to save that cover letter, copy and paste it onto a new document, and tweak it for another type of position you may be interested in. I encourage clients to have several “focused” cover letters for different positions they might have in mind. This way, if an opportunity presents itself, you are ready!

I realize as I write this that I am crabby and tired. Probably not the most optimal time to write a blog post. Whatever. But wait, maybe this IS the best time to write this because later, in my defense, I can just say ‘Oh, well, gee… I was just going on 3 1/2 hours sleep, over-caffeinated, and bitchy irritable. What can I say?’  However, for the sake of my readers, I will be gentle.
Dear New Client, it is not necessary, through the process of our resume writing collaboration together, to send me over 65 pages of information. Yes, this is not the norm, and yes, it is probably my fault that I didn’t turn off the fax machine as it sent through 48 pages (52 to be exact, but it ran out of ink on page 48) of your performance evaluation over the last 25+ years. I should have, but it came through at night. Performance appraisals are a good thing. Summarizing what was said over the past, oh, 5-10  years might be a better idea.
Your 10-page, white space-deprived, executive IT resume is a tad on the long side. It truly isn’t necessary to list all of your technical experience dating back to the early 80’s, especially since your role now is an executive one and you hardly get your hands wet anymore with the “meat” of the projects.
I appreciate that you took the time to compile all of your hobbies and interests, but employers usually don’t want to review your various scout awards, high school GPA, birth date, wife’s favorite color, or a link to your personal website filled with just plain weird different pictures of your ceramic turtle collection.
The information in your resume should be relevant to your job search and your personal brand. However, you don’t want to load down your resume with too much information. I know there is a fine line for some people, and it’s hard to distinguish what should stay and what should go. If you are unsure, you should always ask a professional.
On that note, I bid you good night, Gentle Reader. I must get back to work and finish up this whining resume advice session. I hope I was able to help clarify the good, the bad and the not needed of information gathering.

Until next time…

                
How many times this week has the phrase, “this economy stinks” come from your mouth? How many times this week have you thought, “in this economy, I’ll never get a new job”,
or “I better hold onto my job, even though I hate it, and just be grateful I have one!”.
After you think these thoughts, how do you feel? I can guarantee it is not hopeful or positive. What do you think this does to your chances of finding a job? Would YOU want to hire you? Think about it. You are feeling gloomy and decide to cold call a company about a possible position opening. How is the tone of your voice? Upbeat or down? What is your attitude like? Did you know our mind and body transmit energy frequencies that can be felt by other people?
 
When you go to an interview and you are thinking, “I know I am not going to get this job. Why would they hire ME? I just KNOW they aren’t going to call me back”, what do you think the interviewer is feeling? “This person is not the right fit for the company. I won’t be calling them back.”
Think about the times in your life in other situations when this has happened. When things went EXACTLY as you thought they would.
It is very natural to worry about the economy and the job market. Anyone who turns on the news would agree. But what does all this worry do for you? For your health? For your job searching state of mind?  Remember, you can’t change what is happening out there, so worrying does no good. When my Dad passed away unexpectedly, my Mom said, “I worried for 40 years about something happening to him on the road (he traveled for work), and he ended up dying at home.”
We can’t change things that happen to us, but we CAN change how we react to it. It is very easy to stick our heads in the sand and just hope things get better with the economy, OR we can pick ourselves up and create a healthier attitude about it.
 
So what can we do?
 
If you are in a job presently and you’ve put feelers out and opportunities haven’t popped up yet, then focus on your job in a positive way. Do whatever you can to be the very best you can be. Focus on strengthening relationships with co-workers, vendors, etc. Not only do positive relationships perk up our mood, but they also will let you know if a job has opened up somewhere.
 
If you are job searching, stop worrying about the competition or the ‘lack of good jobs’ out there and focus on your brand and what values you offer to an employer and how you will articulate that in an interview. Expand your job search into new areas: go to networking lunches/dinners, freshen up your resume, and get excited about your job search. You are unique. Sell yourself.
 
Take a chance. Try a new career path. You never know if you might be better suited for something else. But most of all, stay positive and hopeful. Don’t be a victim like everyone else. Stand out from the crowd and be confident. Remember, your vibrant energy shines through and is felt by those around you, including hiring managers.