How to Make Your LinkedIn Profile Stand Out

BlogNetworkingSocial Marketing/Online Branding

Stand out from everyone else with the help of a LinkedIn profile service.

A LinkedIn profile service can help you stand out.


LinkedIn profile development is an often overlooked aspect of the job search or career change. The most popular business social network is vastly underused and unappreciated. Most individuals in business don’t understand how to make it work for their benefit.
You may not need a LinkedIn profile writer to find value throughout the social network. Here’s how to stand out on LinkedIn.

Get Grouped

With more than two million LinkedIn Groups in existence, there’s bound to be one (or hundreds) within your industry. You can use Groups to meet others in your industry and develop your reputation as an expert in the field. The more value you add to a group, the more likely new opportunities come your way.

Reach Out

LinkedIn is not a place for the faint of heart. Business networking is no time to be shy. Put your profile out there and get in the game. While adding an acquaintance on Facebook can be construed as odd in certain circumstances, you shouldn’t carry over personal social media protocol to LinkedIn. The more people you connect to on LinkedIn, the better off you’ll be.
Pro Tip: Changes in anything work related make the perfect time to reach out (for you or them).

Don’t Go Connection Crazy

While you should reach out to just about every person you know on LinkedIn, you shouldn’t be cold-calling strangers. There is no prize for having the most connections on this social media platform. The number of people in your LinkedIn network isn’t relevant. The importance of your network lies in the quality of people you’re connected to and how you’ve proven your value to them.
Focus on finding a common ground with individuals you want to connect with. If you’ve known someone in the past, there’s your commonality. If you’ve never met someone you wish to connect with, work to build a connection through a common interest or background, especially when cold connecting.

Open Viewing Season

If someone views your profile on LinkedIn, this is a warm lead to opportunities. Whether these opportunities come to fruition or fade away is up to you. A profile view can lead to hires, career advancement and more. It’s also a way to begin connecting with someone in your industry.
Pro Tip: Make sure you keep your visibility settings open too so people can see when you view them and potentially reach out.

Develop Your Voice and Expertise

One of the easiest way to establish your credibility and expertise in an industry is by publishing a post on LinkedIn. The platform gives users an opportunity to comment on upcoming changes in the industry, changes in the market and more. Developing your voice can lead to enormous opportunities on the business social media site. A professional LinkedIn profile service can help you create a profile that speaks to your background and expertise.

Your Job Search Is a Personal Marketing Campaign!

BlogJob SearchNetworkingSocial Marketing/Online Branding

Network for future jobs with the help of a professional resume writing service.

A professional resume writing service can help you network for future jobs.


Searching for a job is hard work. No matter how diligently you try, it can feel like you are not doing enough to land the one you want. You most likely started with a solid resume crafted by professional executive resume writers, numerous job searches and an upgrade to your online information to show how employable you are. However, let’s face it, there’s a lot of competition out there and it takes something exceptional to stand out from the rest. You are basically marketing yourself by trying to sell your skills to a potential employer. Think of your job search like running your own marketing campaign.

Starting the Conversation

Even with the help of a professional resume writing service, you will get nowhere in the business world without conversation. There are interviews, job offers and plenty of social media sharing to help get a conversation started. Discussions started online through things like professional LinkedIn profile writing can lead to future employment. Think about your job search as trying to figure out how to start a conversation with someone who can hire you.

Think Like a Business

Treating your search for a job as a marketing campaign puts you at eye level with a company. In marketing, you try to find a way to entice a buyer by offering them something in a way they can’t resist. When you are marketing yourself to a business, you have the opportunity to show them how valuable your skills are to them, how you will save them money or how you can make them look better. The same sales strategies used in the marketing arena work for applying for a job as well.

The Role of Targeting

When you are marketing a product, you choose a specific audience to target because they are most likely to invest in the product. This is an essential element in the job search process as well. You want to choose the companies that may be interested in what you have to offer. These are the ones you want to engage in conversation with. Once you identify the companies you want to target, everything can be crafted to get their attention and demonstrate how you can play a role in their productivity and profitability. Everything you do, from hiring professional executive resume writers to answering questions during the interview, will be geared toward alerting a potential employer to what you have to offer.

Who to Talk To

Once you find the industry or business to target, you then need to identify who you want to start your conversation with. Some specifics you might look for include:

  • Individuals in supervisory positions above yours
  • A corporate recruiter
  • Individuals holding the same title as you are aiming for

By gearing your efforts toward these positions, you will be able to speak with those who can either hire you or connect you with a hiring party. Thus, you start your own professional network relevant to your expertise and necessary for your success.
By working with a professional resume writing service, you can craft the perfect resume to get you started on the right path. From there, you will be able to build your own marketing campaign with you as the focus product.

What Are the Best Internet Job Boards for C-Level Executives?

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Enhance the power of resumes and cover letters with the right job board.

Finding the right job board will enhance the power of resumes and cover letters.


You hire an executive resume writer to help you perfect resumes and cover letters, but how are you actually finding the ideal job? There are many job boards where people can network and make connections that can lead to new career opportunities. However, general job boards won’t provide the same results as niche markets. When you use job boards that focus on a particular industry, you increase your chances of networking with the right people and landing the job you’ve always wanted.

Dice.com

The Internet and technology field is fast-growing and constantly changing. If you are looking for a job in this industry, Dice.com can be the ideal niche job board. This career board will help you find jobs with some of the biggest technology-driven companies in the industry. You will find careers for consulting professionals, as well as IT staff, so you can use your technology skills to their fullest.

eFinancial Careers

A professional resume writing service can help you showcase your financial expertise and skills, but it’s up to you to make the right connections to land a job. At eFinancial Careers, you will find a vast listing of financial positions around the world. This site makes it easy to find job opportunities based on sector, skill set and location.

SalesHeads

Individuals seeking employment in the sales field will find a job search board they can rely on at SalesHeads. With more than 200,000 sales jobs available on this website, you will find a vast array of sales opportunities, including high-level sales jobs. This site can even help you distribute your resumes and cover letters to companies that meet your requirements so you can find a sales job more quickly.

The Levo League

Young professionals can often be at a disadvantage in the job search market. While some companies prefer to hire younger individuals who have been trained in the latest industry standards, it can be difficult to compete with those who have first-hand experience in the industry. The Levo League is targeted toward these young professionals, giving them the competitive edge in their career searches. This niche board offers advice through articles and videos and can help individuals network and connect with other individuals. All of these features enhance the job listings found here.
An executive resume writer may be able to help you create an effective resume and cover letter so you will be more appealing to your prospective employers, but it’s up to you to get out there and find the ideal job of your dreams. Instead of spending your time sifting through listings that don’t apply to you, consider using a niche job board. These boards will increase your chances of landing the perfect job and help you stay up-to-date on the latest trends within your industry.

Networking Tips For The Introvert

Networking

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Did you know that introverts can be great networkers? They just go about networking in a different mode than the extrovert, and since a lot of the advice you see on networking for your career seems to be geared toward those extroverts, the combination of introvert/networking has to be redefined.

Search Engine Journal usually is a site visited by marketers and webmasters, those interested in tech-savvy networking of the internet kind. But a recent article by Mindy Weinstein looks at 5 Networking Tips for the Tech-Savvy and Introverted, because even internet gurus have to do interpersonal networking for their career.

Use Your Strengths To Advantage

Many in the tech industries are introverted because the strengths of the introvert work well in this innovative, complex, problem-solving field. The problems most introverts have with standard networking advice is that it goes against their natural tendency to take things at a slower pace and process what is happening. It’s like being at a crowded all-you-can-eat buffet when you want to savor each bite in a quieter setting.
Once you understand your strengths, it’s a lot easier to prioritize the way you will do the networking that is so necessary in your career. These tips are a compilation of the advice given by successfully tech-savvy introverts to the rest of us:

  1. Pick and choose your networking events. Plan on only attending a select few and maximize your efforts by inviting those you connect with to a follow-up meeting.
  2. Be one of the first to arrive. This allows you to meet people at a slower pace and you know that the people who choose to sit by you are friendly, right?
  3. Don’t work the room. Your goal is to meet a few people instead of everybody there. Success is connecting, not touching.
  4. Ask questions to uncover someone’s story. Have an idea of the questions you want to ask, and share about yourself since this isn’t an interrogation. Introverts are great listeners, so use this strength to your advantage.
  5. Find out more about attendees before you go to the event. This helps in a couple of ways; you can think about what you’d like to ask, and you can connect before the event on social media if it’s appropriate. Then the networking event is a chance to meet someone you have already interacted with online.

Stretch Yourself

Some of us are more natural at networking than others, but we all need to be part of a supportive network. The idea of networking is really that of support. If networking isn’t working for you, then maybe you need to change the way you do networking. Is networking working for you? If it is, your career is being cultivated and it will grow.

The Top Reason Professional Resume Distribution Works

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the top reason professional resume distribution works
Is anybody in your family interested in your family history? My mom is our family historian. She has our family tree going back to the 1600’s! It’s pretty amazing what she’s found out and who she has met along the way. One thing most genealogists will tell you is that researching a family tree is a lot like networking. Many families will have one person in the generation who is willing to keep all the photos and letters and information, and finding that person is like finding a treasure trove. Instead of laboriously working on finding one branch, suddenly you discover that they’ve got the connections to a whole bunch of branches and they know the people who are the keepers of the photos and letters and information for all of them.
If you are interested in finding the connections in your ancestry, you need to find the people who are already doing the research. They have already made connections you have no access to until you contact them. For example, if you never meet Great Aunt Irma, then you won’t get to see all the letters your grandma sent to her dad with the pictures of your dad as a baby.

Networking

Companies use recruiters to fill executive positions and many other types of openings. A professional resume distribution service has carefully maintained connections with many professional recruiters so that a resume goes to the right recruiters for that job seeker. The connections have already been made: These are professionals who rely on networking for their career and carefully maintain the connections between them. Instead of Great Aunt Irma keeping your dad’s baby pictures, they’ve got first knowledge of job openings, and you won’t find out about it unless you connect to the right one.
This networking is the reason professional resume distribution works so much better than a blind email blast to every company in the phone book or a hopeful query out of nowhere. If your resume is presented by a reputable distribution service, that reputation enhances your resume by association. Recruiters get untold numbers of resumes all the time. It makes sense to filter them for efficiency. The fact you recognized quality and respected professional standards weights your submission with authority.
 

Before You Change Jobs, Do This!

Job SearchNetworkingWork/Family Balance

before you change jobs, do this!
There’s something that can cut deep into the benefit of changing jobs.
Before you actually look for new employment, make sure you understand the benefits you currently have, like health insurance, and how those will be affected. Health insurance is a complicated thing so you have to be aware of how a job change changes your status. In a recent survey, almost a quarter of the respondents said that their insurance benefits and out-of-pocket expenses worsened their financial situation more than anticipated.
That survey is cited in an article at the NAIC (National Association of Insurance Commissioners) consumer site, Insure U. Job Seekers Beware: Prospective employer’s financial offer is about more than salary is part of some very helpful resources on Job Change that would be good to keep in mind.

NAIC Recommendations For Job Changers

To avoid surprises, consider the following before saying goodbye to a current employer:

  • See if your current group life insurance plan has a conversion privilege. If so, you may have up to 31 days after leaving your job to apply for coverage.
  • Find out if you can convert current group disability coverage into a portable disability plan that stays with you from job to job.
  • If your job change includes a move, check your homeowners’ policy to make sure personal possessions are covered in-transit. If not, consider a trip transit or floater policy.
  • Insurance rates and coverage vary greatly from state to state. Before a move across state lines, contact your state insurance department so you know what to expect.
  • Before accepting a new job, compare your current health plan with plans offered to assure the available mix of deductibles, co-pays and coinsurance will cost-effectively meet your needs.
  • Find out if your new employer has a mandatory waiting period before health insurance coverage takes effect. If so, consider a short-term plan through new health insurance exchanges to cover the gap. More than 10% of NAIC survey respondents said their overall financial situation was worsened by issues related to “the effective date of new health insurance coverage.”
  • If you have children and anticipate a coverage gap, you may also look into government-sponsored programs such as Children’s Health Insurance Plans (CHIP). These plans may provide coverage at low or no cost.
  • Finally, if you’re thinking of starting your own business and plan to use your personal car to make deliveries or visit clients, consider business auto coverage. If you’re involved in an accident while conducting these tasks, most personal auto policies won’t cover the losses.

One More Thing To Think About

Before you decide to search for a different job, get acquainted with all the job search resources on our site. You don’t have to explore each one, but the more you know about what you are getting into, the better prepared you will be for making that switch. Something as elementary as health insurance gets missed by many in the promise of a bigger paycheck, so plan carefully.

One Great Way To Target Your Status Updates

Networking

one great way to target your status updates
I hope you are on LinkedIn, because it is one of the fastest-growing ways to network with other professionals. The site does a good job of helping you figure out how to improve your profile and potential network, too. One of their helpful tools is found in their Targeted Status Updates list of 10 tips for engaging followers.
Under tip #2:

Informative, useful updates receive the highest engagement rates because that’s the information members expect from companies they follow on LinkedIn. After all, your followers are active on LinkedIn because they want to be more productive and successful professionals.

  • 60% of members are interested in industry insights (my emphasis)
  • 53% are interested in company news
  • 43% are interested in new products and services

Now, a job seeker may not have too much in the way of company news or new products and services. But every job seeker should be staying current on the industry they hope to join once they are hired. You should be doing a lot of reading about your career field anyway, right?
When you update your status with industry insights, you are targeting the majority of professionals in your industry. It doesn’t have to be all original content, either. You can link to something that made you think and add your commentary on the subject, just like I am doing here. I am giving you two things: an authoritative source (LinkedIn) for some useful information and my unique perspective in it.
If you were an employer, you’d say,

Hmm…this person knows where to find valid industry information and knows how to expand on it.

This is good, because the more a potential employer can find on your thought processes, the easier it is for them to give you a chance at a job. Networking is an essential part of the job search, and this simple way to target your status updates strengthens your network and increases your authority.
 
 

Is Networking Helping Or Hurting Your Career?

Executive ResumesNetworking

is networking helping or hurting your career?
You hear the word “networking” in a positive light most of the time, but think about it: Who are you networking with? If every conversation is gossip or complaining, then it has an effect on the way you think and act. In addition to how it affects you, there’s an effect on how your employer or potential employer perceives your character. It’s true; your online lifestyle can ruin a career opportunity.
But the opposite is also true; the way you interact on social media can create and enhance a career opportunity. One way to do this is by curating who you follow on Twitter.  I don’t mean you can’t follow your favorite celebrity, but think about the type of information you are taking in. If you are reading blogs that you find beneficial for your career field, see if the blogger has a Twitter feed and get small chunks of inspiration throughout the day. You could even develop a relationship with that person as you interact.
You’d be surprised at how many online mentoring moments take place when there’s a two-way conversation about more serious topics than who got drunk at the party. Basically, the internet is a tool, and the way you use that tool reveals what you are interested in knowing more about. That’s why a lot of employers are so interested in the online brand of their employees, and it’s not going to change. The type of person you are online is how you might be in a stressful situation at work, and they know it.
If you are not sure who would be good to follow on Twitter, I have a suggestion: the Savvy Intern at YouTern recently came out with their Top 50 Twitter Accounts Job Seekers MUST Follow (2014). I know that this is a good list not because I’m on it but because I follow some of them myself.