For those of you who have talked to me, you know that I unabashedly love LinkedIn. As social networking goes for professionals, it’s my favorite. LinkedIn has a much cleaner interface than other sites such as MySpace, Plaxo or Facebook. Setting up a profile on LinkedIn can put your name at the top of the Google search rankings and can help you get connected and ‘be found’ in ways you might not have imagined.
LinkedIn is one of the best social networking sites to help you increase your online visibility. Because of its popularity among millions of people, the site has gained a significant presence in Google page rankings. Typically this means that when people search for your name specifically, they can find your LinkedIn profile as one of the first results. If you have a particularly common name, like mine, there are a couple of ways to help further boost your profile in Google searches. Specifically, you should include your LinkedIn profile link in each signature you use from discussion boards to blogs to other social networking sites. You can also use your actual name in the URL you select for your profile. Or, you can differentiate yourself by what you do. My LinkedIn name is: erinkennedycprw. The “cprw” stands for Certified Professional Resume Writer and also sets me apart from the other 212 Erin Kennedy’s. Ideally, for SEO purposes, you really want to have just your name, but if it is already taken, like mine was, you have to figure out something else that will work for you.
Once you have built your profile and included your job history and experience, you can start networking. Chances are that you will find many of your colleagues, classmates, and former university instructors. You can even branch out to the people who are connected to those in your existing network. For example, if you live in Austin and your spouse’s job is requiring that you relocate to Denver, you might not have contacts there. In this case, you can tap into your network to see with whom they’re connected. Chances are that somewhere among your connections, you’ll find someone who lives and works in Denver to forward your resume.
The most important aspect of networking on LinkedIn is building that network well before you need it. Usually, the “pay it forward” concept works here – give out help before you need it yourself. Always make yourself available for LinkedIn recommendations as well as a good word toward HR when a contact wants to apply for a job at your company. By doing this, you highly increase your chances of getting your own recommendations when you need them.
There is another way to use LinkedIn to your advantage. If you know your interviewer’s name in advance, you can look up his or her profile to get an idea of what to talk about during the interview. If you find something that the two of you have in common, such as the same university or previous job, you can bring it up during the interview. However, this should be done carefully. Only you can determine whether the tone of the interview is somewhat light or very strict. While talking about the things you have in common can help set a lighter tone, this tactic should be approached with caution.
Learning the basics of how to use LinkedIn for networking will help you maximize your networking potential. When you make yourself more visible in Google, make connections with your contacts’ networks and use LinkedIn for research, you can find your way to the next big opportunity.
Networking Through Business Lunches or Trade Shows
Career & WorkplaceInterviewingJob SearchNetworkingResume WritingSocial Marketing/Online Branding
Although the Internet has been a boon to networking over the past decade or so, there is something to be said for a face-to-face networking over business lunches or trade shows. Adding a personal touch that might be missing from cold emails and Twitter, a lunch with a colleague can be an invaluable tool for you to use for everything from job leads to getting advice about a venture or idea. Trade shows offer the chance to speak with peers in your field. They know that you are interested in finding a place of employment.
People are more apt to share more personal details, and are definitely better able to read you as a person when sitting across from you at a business lunch, or spending a little time with you at a trade show. The chance to understand a person’s inflections, and gauge their sense of humor (or lack thereof), their personal foibles and idiosyncrasies or how much you might even want to engage with them outside the business milieu can only be had in a face-to-face encounter.
There are certain protocols involved when you are considering networking through business lunches or trade shows. Some are common courtesy: such as not interrupting a vendor while he’s currently dealing with a peer or customer. Wait for your opportunity to introduce yourself with a firm handshake and a business card, and get to know the person a little bit before you dive right into a lunch invitation. You might find that after a little personal interaction that you are no longer interested in getting to know someone better, or it might cement in your mind that this is someone to get on your side. Be interested in their products or sales pitch (it’s a hard, sometimes thankless job working a trade show), and ask pertinent questions.
Know that once you’ve proffered a lunch invitation to a potential networking connection, he or she may not want to talk business. Trade shows often carry with them grueling schedules, and lunch may be one of your new contact’s only break in the day.
You might consider making initial contact through the trade show venue, then following up with a lunch invitation. Be sure to let your contact know the agenda of lunch; don’t lull them into thinking a personal relationship or friendship is on the table when you’re really looking for a networking or job opportunity. Be sure to propose a firm date and time, with the offer of alternatives available. When you are networking through business lunches or trade shows do not invite anyone other than the main person (i.e., don’t show up with coworkers, or your girlfriend). Be prompt, be appropriately dressed, be courteous, and thank your invitee for their time. Once you have had lunch, remember, it is up to you to pick up the check, even if they insist. You certainly wouldn’t be impressed if you were invited to lunch and were expected to either pay or go halves; neither will they.
When searching for a job, it is important to have prepared a well-written, professional looking resume that best displays your most significant qualifications, attributes, and characteristics that make you stand out to your prospective employer. You want the reader of your resume to be impressed and believe that their company needs someone like you for the position. Your resume is essentially your very first impression, so it should reflect you in a way that leaves a lasting effect on the person considering you for employment.
A typical resume is a one to two page document typed up and listing such things as educational background, objective or career goal, qualifications and skills, and past experience and employment. However, with the way technology is growing and changing, people are beginning to turn to the idea of using virtual resumes; that is, resumes posted online for employers to view. Times are changing, and more pieces of information that were once typed or hand-written are now being displayed on websites and other formats.
So, without further ado, let me introduce you to my new favorite resume tool, the VisualCV. Visual CVs are online website portfolios created by prospective employees and candidates wishing to display all there is to know about them to prospective employers. They are far more than the typical one-page resume, and can include a variety of unique features.
While traditional resumes must be saved as a certain format and attached to an email or uploaded to send, you can simply send the web address of your VisualCV to be viewed by anyone you wish. There are virtually no limits to what you can add to your page. You can add audio or video of yourself, perhaps describing yourself and your characteristics and qualifications. You can also add graphs and links highlighting certain achievements you’ve accomplished, or anything else you wish to showcase. The actual layout of your page has the look of a traditional resume, but with one side displaying high-tech add-ons to give your presentation a professional and new sort of flair. You can add presentations and even YouTube video’s. If you are at a business lunch and someone asks you for your resume, you can simply give them the URL of your VisualCV and they can pull it up right there on their PDA!
Are VisualCVs a good idea? Many are torn on the issue. It can add a bit of a competitive edge to your resume, showing your prospective employer a unique flair and determination, something new that they maybe haven’t seen before. It can bring you and your skills to life in what can be called a 21st century virtual show and tell. It can also be useful in controlling who sees it and where you post it, as you can post the link to your Visual CV to job search websites or directly in emails, and it can be updated and edited easily with the touch of a button. However, some argue that VisualCVs aren’t such a great idea. For one, it’s typically common that employers will take less than a minute or two to first scan resumes to weed out the ones they aren’t interested in; therefore, it can be unlikely that they’ll take the time to actually watch your videos or look at your graphs. Also, speaking in front of a camera can make more of a negative impression than a positive, especially if you aren’t well-versed in public speaking.
Whether or not you choose to use a VisualCV is up to you, but it can be a positive idea if used correctly. If you don’t have enough material or the skill to make it worth someone’s while, then a traditional resume is probably for you.
The Dangers of Social Networking During a Job Hunt
Job SearchNetworkingSocial Marketing/Online Branding
It seems that everyone from teenagers to top-level executives of multi-million dollar corporations have taken to social networking online. These types of sites have been around for a while now, so it’s become common knowledge that you should keep your personal information private for safety reasons.
However, your presence on social networking sites can do more harm to you than just affecting your personal safety – it can damage your job safety as well. Today, many employers use social networking sites to narrow down their pool of applicants. A risque picture or an inappropriate comment can make the difference between you and someone else being chosen for a job interview, so it’s crucial to maintain your online reputation carefully just as you would do with your reputation in the real world. There are a few guidelines to keep in mind regarding using social networking sites wisely.
Privacy in Social Networking
Try to make your profile as private as possible. The less you reveal, the less a hiring manager will have to scrutinize. On some social networking sites, you can actually block your name from searches so that your name won’t come up when searched.
On the other hand, you might prefer to give a small hint of information so that friends can verify that you are the classmate they think you are, people with common interests can find you, and potential employers get a glimpse of what you’re really like outside of work. This personal touch can help you as long as you keep it simple, neutral, and tasteful.
Trouble Spots in Social Networking
When managing your profiles, take caution with your pictures, comments, and information. Don’t post pictures that are risque or objectionable. You can say that you graduated summa cum laude from your university, but if you post pictures that show you partying or drinking alcohol, it can give people the wrong idea. Your comment wall can also get you in trouble. If anyone leaves you a crude message, this can reflect poorly on you. After all, people are often judged by the company they keep.
Also, keep in mind that friends can tag you in their own pictures, so always keep track of what pictures you’re tagged in. These photos can be found in your own photo album, so even if all of your pictures are private, these tagged pictures might still appear. If you want to untag yourself from a photo, simply click on the photo and click on the untag option. I find this so frustrating in Facebook. I don’t like being tagged. I’ve even had people that weren’t in the photo tag everyone in it–including me! Very invasive and once it’s out there, it’s out there for good… remember that!
The scrutiny over your social networking profiles might not even end when you get hired for a job. Your current boss could become curious about how you conduct yourself outside work, so always be just as careful with your profiles as you would be during a job hunt.
Since potential employers often use social networking utilities to get a first impression of their candidates, make sure that you put your best face forward with your profile. Check your profile often to make sure that no one has left you any inappropriate comments or tagged you in any questionable pictures. Social networking sites are a great way to keep in touch with friends from your past or family members who live far away, so while they are not entirely bad, you should proceed with caution. Instead of your audience being your friends and family, think of your audience as the entire world, including your potential employers.
If you have found yourself looking for a job in the past couple years, you are probably all too familiar with the frustration that usually accompanies the search. People with jobs will give you advice—they’ll tell you to update your resume, rearrange your resume, make your cover letter more personal but shorter, more informative but more concise, do more networking and less searching, do more searching and less emailing…you get the idea. The point is, you can follow these “tips” until you’re blue in the face, but what it usually comes down to is who you know. In fact, a recent statistic noted that nearly 80% of job positions filled in the last year were given to those with a personal referral.
If you’re thinking your search is now hopeless because you’ve already tapped into all of your personal referral resources, think again. With the ease of networking via the internet, there are several networks you can use not only to find connections you already have, but also to make new connections, so your personal connection well will never run dry. Almost anyone who has used the internet to help with their job search and networking will be familiar with Facebook and Twitter, but let’s take a look at few other sites, with a more professional twist, that will give you a leading edge in your efforts.
Plaxo: As far as keeping up with your contacts, Plaxo is your one-stop-shop. Not only does it store all of the contacts from your phone and computer, but it also tracks updates from your contacts from their Twitter and Facebook feeds, so you know what’s going on in their lives before you get in touch. This is especially helpful if you’re reaching out to an old friend or ex co-worker about a prospective job. It will help take away the “cold call” feel and help you get back in the loop quickly so you can get right to what matters.
Ecademy: This tool allows you to connect with other users on a business and social level. Essentially the “business happy hour” of the web, you can connect with people based on business connections you already have, as well as find groups of people who are interested in the same topics as you. For job searchers, this can be a great way to make real connections based on business concepts while getting your name and needs out there to people who trust you.
ZoomInfo: If you need to know more about the people within a company you’re interested in, ZoomInfo is a great source for you. It has been around for over 10 years and holds a database with the information of thousands of professionals. In addition, recruiters often use this site to find potential job candidates, so whether you know how to use it or not, it is always beneficial to set up a profile.
Xing: This is another tool geared towards gathering professionals in a social environment. However, for people looking for a job, this is a great site to join, as it has systems in place which specifically encourage social networking. Not only are there forums and discussion groups, which are always beneficial for job seekers, but there are also appointed “ambassadors” for each community with a decently sized constituency which then hold “events” which allow for the participation and communication of other members.
Whether you use one or all of these helpful technologies, the main idea is to get your name out there and build trust surrounding your name. While these tools help, there is no substitute for hard work and honest time spent, so get out there and make it happen for yourself. You might even end up with more than a job; you might just find your purpose.
It’s no secret that we are all in the middle of one of the most dismal job markets in decades. Many people have been out of work or underemployed for record periods of time, and there are also record numbers of job seekers vying for almost every job that opens up. Craigslist, Monster.com, eLance and all the other job or freelance sites are overwhelmed with resumes and job seekers, with nowhere near enough open positions to go around. It’s a scary time to be looking for a job.
That’s why networking is more important now than it ever has been before. And with the rise of social media sites like Facebook (for casual users) or LinkedIn (for professionals), networking has taken on whole new dimensions in recent years. Here are some things to consider:
- Get an early start. If you’re fresh out of college or if you’re trying to get a foothold in a new career move, the sooner you can start making those connections, the better off you’ll be. If you’re freelancing, cultivate more connections whenever you possibly can, from fellow freelancers or from your clients themselves. If you’re in school, hook up with your classmates or find student chapters of professional societies.
- Choose your associates carefully. Unfortunately, a down job market also brings the scammers and fly-by-nighters out of the woodwork. They know that there are job seekers (and sometimes clients) who are bordering on desperation. They might be out to take advantage of you, or they might be looking for a pawn to help advance a cause of some sort. You don’t want that hung on you, so tread carefully and make good decisions.
- Cast your net wide. Don’t limit yourself to just your field, or to people with tastes, interests or skills to your own. It’s easy to make this mistake and to just have associates that are in your “comfort zone,” but remember that the wider a network of people you have, the more resources you can have to fall back on if things go sour.
- Quid pro quo. Networking is a two-way street. If there’s anything you can do for your associates in return, whether it’s job referrals, professional references or anything else, don’t hesitate to do it. It will pay off for you in the long run.
- Go online. A staggering 84% of Americans now are engaged in some sort of online social networking, whether that means forums, newsgroups, social networking sites like LinkedIn, dating groups or what-have-you. This has been a true game-changer in many ways, helping build networks among people who may never meet face-to-face. But if you’re new to a site or forum, bear in mind the culture and environment of the site, don’t be pushy and don’t be rude. You may need introductions to get your feet wet and to be accepted. Trust your better instincts in these cases, and those connections can take you far.
Overview from the CDI Summit (think networking & food)
Erin's MusingsNetworkingResume WritingResumes
Hello. I am back from being GONE. And when I say ‘gone’ I mean at a conference.
THE conference.
Career Directors International’s Summit 2009. It was fabulous. To top off a weekend of learning, networking, fun and enormous amounts of food, the setting was beautiful.
And of course, as soon as I returned to Michigan, the cold I was trying to hide from attacked me full force and I have been miserable and whiny succumbed. I usually never get sick, so I have been very unhappy that my body caved. THAT is why I haven’t blogged in what feels like months. I miss my blog and you, dear readers.
Anyway, that is where I’ve been. Now, where was I? Oh yeah. The flight.
I haven’t flown in years, 13 in fact (yes, I know), so I was a bit, um, nervous. Needless to say, the Bloody Mary’s did nothing to quell my churning stomach, rapidly beating heart and seriously scary thoughts. I used to like flying, but I guess time and too many plane crash movies did me in. I am so grateful to my seatmate, travel companion, and lovely sister, who flew with me and did not mind when I clung to her arm, closed my eyes, and did deep breathing exercises to keep from vomiting/ screaming worrying.
The Summit.
First, I just have to say… the conference center was breathtaking. Laura DeCarlo (President of CDI, for those of you who just landed on planet Earth) and her very cool husband, Chris, picked this place out (nice job, guys!). This was one of the first views I had to stop and capture on film:
Isn’t it beautiful? Remember, I’m from Michigan. Palm trees and waterfalls aren’t anything I experience that often.
Look at this one…
Ahhhhh….
I met so many wonderful people. Talented, strategic, and creative resume writers and career coaches. I met writers whose work I have admired for years. I met a writer who just launched her resume business this year. I met a writer who specialized in writing resumes for police and firemen. I also met a career coach who specialized in career, interview and education coaching for “moms & dads, teens & grads”. How cool is that?
As a bonus, I got to meet folks who I tweet with including the fabulous @resume_writer (a.k.a. August Cohen), executive branding queen @ceocoach (a.k.a. Deb Dib), web 2.0 and expert resume writer @barbarasafani (as herself), witty @jasonalba (as himself), and fun @LauraLabovich (as herself).
I was fortunate to sit at the conference table with Laurie Berenson, Kris Plantrich, Deb James, and Dee Duff (my cohorts from the Detroit Women for Hire/GMA Career Fair in May). We had a great time together. What an interesting group of people. I felt so blessed to be there among our industry’s best of the best.
(August Cohen & Kris Plantrich)
(From L to R)
Karen Smith-Hanney, Kris Plantrich, Laura Drew, Laurie Berenson, Me (in brown), and Dee Duff.
Lastly, it wouldn’t be right to end this post without posting pics of the lunch desserts. They were just… incredible. Yes, it was tough eating these delectable delights (lying), but I managed to do it, hardly leaving a trace of their presence. WHY did I take these pics? See for yourself (cake-aholics cover your eyes):
Seriously.
In my next few posts, I will discuss what we learned during the conference.. it wasn’t all delicious food and steel drums. I brought back lots of new information and topics to discuss, so stay tuned!
September is "International Update Your Resume Month"
Executive ResumesNetworkingProfessional ResumesResume KeywordsResume WritingResumes
It’s that time of year again, folks! 
September is International Update Your Résumé Month, officially proclaimed by Career Directors International (CDI). During the entire month, CDI members will dedicate their efforts to boosting industry awareness and encouraging the public to update their own résumés.
Since most careers require a résumé in order to gain employment, it’s important that job seekers take a proactive approach in order to be ready for any and all opportunities that crop up. Too often people try to write a résumé at the last minute, which is the worst time to prepare a document that needs to be perfect. A well-crafted résumé takes time and research, and Update Your Résumé Month is a perfect reminder to be prepared for new opportunities.