Even if you have an excellent resume, it still may not be targeted to find the right kind of work for you. What can you do to increase the number of responses you get from employers?
Customization is Key!
Blasting your resume out for every position you see won’t help you find the right job. If you want to grab an HR manager’s attention, you need to give them what they are looking for. You need to take the time to customize your resume for each employer and highlight your strengths that will set you apart.
Before you respond to a job posting, look over the job description and see what the credentials are. If you submit your application to a company that does not post the requirements, then look around at other similar positions. Odds are that you can find similar information that will allow you to tailor your resume. Once you’ve found your qualifications, you will be at the right place to meet that employer’s specifications.
The most convenient way to customize your resume is to create a master resume and then tweak it depending on each individual job’s requirements. If you want to tweak your resume, then try these steps:
Copy the Master Resume
Find the resume that is right for you to begin with-you don’t want to use your resume that is based on your pre-job experience qualifications, so find one that is current enough for you to tweak it accordingly. Now you’re ready to customize your resume for whatever position you’re applying for.
Start with the Title
Start with your stated career goal, along with two or three of your top credentials. You need to tailor these credentials to your specific employer’s job requirements. For example: “Advertising Manager – Advertising Degree with 10 Years Experience in an Agency.”
Examine your Objective
You need to show that you are perfectly capable of handling this job’s requirements. Create a precise, short resume objective instead of a blanket statement that would work with any job. If your goal is to be the “Chief of Software Development for Bank of America’s online data privacy support,” then it will show the HR manager that you have real, honest goals. It also makes you more attractive to their specific needs.
Summary of Qualifications
Once you have an outline of the job’s requirements, you can begin to tweak your qualifications to match those in the the position you are seeking.  If you handle this step correctly and match up with what the company’s needs, you will become the number one candidate. Add some information that is uniquely applicable to your desired position. You have to stand out.
Expand your Job Descriptions
A lot of HR managers will go straight to the prospect’s employment history to assess their qualifications. Review your listed job descriptions and see how you can modify them to more accurately reflect your past experiences. You’ve probably done some of the functions at a previous employer that will be applicable to the current HR manager. Place the most compelling qualifications at the top of the description and make sure they stand out.
Don’t leave out the Skills
Once you’ve found the right job for you, look at the required skills on the job posting and match what the job requires with your skills. Place the skills that would be most beneficial to your prospective employer at the top of the skills section.

The Trainability Factors: Creating a Resume That Speaks Beyond Your Skills

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Today’s post is by guest blogger, Kenneth McCall. Read more about Ken at the end of the article.
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When people hear the words “easy to train”, the first thing that often comes to mind is a household pet. But believe it or not, the phrase applies to people too. And it is especially relevant to a person looking for a job.

Many people assume that employers limit themselves to a standard and predictable set of criteria when they go about hiring: Where did you go to college? What kind of degree did you earn? What kind of experience do you have? How many years have you worked? What are your talents and skills? Questions like these are always going to be asked. But employers who have hired a lot of new employees in the past and are familiar with the process of assimilating a new person into their workforce think differently. They understand that no matter how qualified a new hire may be, there will always be an initial learning curve of some type……to be followed by several future learning curves as the business continually adjusts to market changes. And they know that the true value of a new employee is often measured in units related to the ease of successfully navigating all these learning curves. To an employer like this, one question usually supersedes all the rest: How trainable is this job candidate?
You won’t hear employers asking a question like that in an interview, at least not directly. Instead, they look for clues…..things about the job seeker that are good indicators of trainability. I like to call them trainability factors. If you are that person looking for a job, it might help you to know what these factors are so that you can highlight them in your resume and during your interviews. Here are some of them:

  1. Willingness to learn: Employers know that when it comes to trainability, half the battle is the employee’s willingness to be trained. The last thing a company manager wants is to have to train someone who approaches a training session kicking and screaming, or just as badly, goes along with the training but does so with a notable lack of interest or effort. As a job seeker, you should make it clear that you are not a person who falls into this category. Specify in your resume and cover letter that you are a quick learner who is willing and able to ramp up to speed in learning the job. If a particular job entails a certain educational, certification, or licensing requirement, state your willingness to do whatever is necessary to fulfill that requirement. Even better, include examples to show that you were willing to undergo training, certification, or licensure in the past. If you are already aware of specific training requirements for the job you are seeking, then you can enroll in this training before your interview and show by your actions exactly how willing you are.
  2. Adaptability and flexibility: There is nothing as certain as change. This is especially true in the corporate world, where businesses are constantly adjusting to new technology, emerging trends, and changes in the business market. Employers know that a potential hire who is flexible and can adapt to change easily will become an employee who is trainable. Point out in your resume (and during interviews as well) any situations in your past where you were required to adapt to a new set of circumstances and did so successfully.
  3. Eagerness and enthusiasm: If you are an enthusiastic person by nature, then make sure you allow your enthusiasm to shine during your job interview. And be sure to mention your eagerness to work and learn prominently in your resume and/or cover letter too. Eagerness is a very attractive characteristic to potential employers. Managers are instinctively more confident in a person’s ability to assimilate in a new job and new environment when they see that the person has an enthusiastic outlook. And they know that this type of attitude will make a person more responsive to training.
  4. Perseverance and commitment: When the going gets tough, employers want tough employees who will keep going. Learning something new can be frustrating and difficult but a person who doesn’t give up easily can overcome these hurdles. In your resume, give examples of circumstances in your past where you tried your best to persevere through tough times.
  5. Integrity: It’s not hard to see that people who are prompt, dependable, and always keep their word are looked upon as valuable employees. They are also viewed as very trainable. Put your integrity on high display throughout the job seeking process. Always give honest answers to questions in your interview. And be very honest and forthright when you write your resume as well.

Your skills and your background are important considerations to a future employer – but they are far from the only ones. Employers want individuals who provide the best fit and that usually means individuals who can be trained successfully. When you write your resume with the trainability factors in mind, your resume will stand out because it will speak beyond your skills.
Kenneth McCall is director of IT for storage.com In this role he builds the systems that help customers find the best self storage units for their needs, for example through Kenneth’s and his team’s work customers can find self storage in Chicago and other cities. In his spare time, Kenneth likes to bike and participate in outdoor activities.



Your resume is your marketing tool for success. You need to be able to advertise your skills and ability to succeed with your prospective employer. The format and feel of your resume can either open doors or close them, often this feeling can make people question why they didn’t get the interview or thinking they are not qualified.
The resume that lands you the job interview isn’t a simple listing of your past duties or work experience. It has to convince readers that you have the required skills and abilities to exceed the expectations of the position, so your resume should be structured in a way that arouses employers interest in you and gives them reasons as to why you are more qualified than others, while encouraging the employer to get in touch with you for an interview.
Most people do not realize that employers will do a quick scan of a resume, it typically lasts only a few seconds. They’re looking for key skills and accomplishments that the perfect candidate will have. So capturing the employers attention is critical or else you’re information can get lost in the shuffle.
To prevent your resume from ending up in the “Trash” file, here are some helpful resume tips that will set you apart from the rest.
1. Review the job posting and description carefully
A lot of the time, job-hunters will write one generic resume and send the same generic resume to every employer. This is one of the biggest mistakes facing job seekers because it produces so-so resumes that don’t necessarily match the employers requirements.
You need to highlight your appropriate skills for that job. Reviewing the job requirements is a great way to tailor-make your resume contents to the employers needs.

2. Know the difference in resumes

There are two main types of resumes: chronological resumes and functional resumes. Chronological resumes coordinate your past job experience and place emphasis on your experiences that apply to that field.
Functional resumes are good when you have little to zero work experience (or new grads). This type of resume allows you to showcase skills that fit in with the job requirements. Fair warning:  most recruiters and hiring managers don’t like this format and feel as though you may be “hiding” something.
If you have a chronological resume, you do not want to have one part chronological and one part functional, because it will throw off the entire formatting and may confuse the employer about your skill set.
3. Focusing on accomplishments
Focusing on what you have accomplished will help to set you apart from your peers. You should highlight the value you’ve brought to companies and the success that they have seen while you are there. Companies are looking for game-changers, they want 5 star recruits, not 2 star players who are not up to the challenge. You have to make yourself into a 5-star recruit, you cannot rest on your laurels and hope for the best. Spotlighting your success will show potential employers that you are capable of outperforming your peers.


Contrary to the occasional rant about them, cover letters never go out of style. In fact, they should be considered one of the most important elements of the job seeking process. Unlike the resume, a rather cut and dried dissertation on your experience and training, the cover letter is your chance to convey more than simple experience. Understanding the important areas that need to be covered in a cover letter and the importance of creating unique letters for specific positions will allow you to take advantage of the strengths of the cover letter.
Length Matters
First, recognize the importance of appropriate formatting.  Cover letters that are too long will quickly loose the interest of the reader while those that are too short will not convey the necessary information.  Instead, be cognizant of the length and format of each cover letter.  Each cover letter should be no less than three paragraphs long and no more than one page long.  Not only is this length considered correct, it will allow you to appropriately address important areas adequately.

It Isn’t Your Resume
It is a mistake to simply use the cover letter to restate the facts that appear on a resume. Instead, the cover letter should be used to build interest–telling a little more about yourself and what you bring to the reader. An effective way to build interest is by expounding on an accomplishment that can be found in your resume. Instead of simply restating the accomplishment, give the prospective employer more details – details that will build interest in you.
Be Specific
Many make the mistake of creating a generalized cover letter.  Addressing a cover letter to the HR Department, utilizing generic job names and including general examples is a patently bad idea. Instead, take the time and do some research.  Even if you are sending a resume and cover letter to be filed for a later position, it is critical that it be addressed to the specific person in charge of hiring for that position.  Each resume that is sent out should include a cover letter that is specific for a particular job offering.
What’s Next
When concluding your cover letter, be sure to include your next step. You may want to inform the reader that you will call to confirm receipt in a week or let them know you will call to ensure they have all the information they need. Including a follow up action is the best way to ensure that your resume will be flagged for follow-up by the reader.
Cover letters are a good idea almost any time you are submitting your resume for review. There are a few distinct cases when a cover letter is not required.

  1. When the potential employer requests no cover letter be sent.
  2. When working with a headhunter.
  3. When using resumes at a job fair.

It is important that each cover letter be written with a specific job in mind. Carefully read and review not only job postings, but also any information that is available regarding the company to which you are applying. Doing so will allow you to craft a more effective cover letter – one that is more likely to generate a call back. You can tweak your main cover letter for different positions. Be sure and save each version with a different title so you can easily pull it up when a similar job position opens up.


The word “resume” gives some people the shivers when they think about having to write one. This reaction is truly not necessary—all it takes to write a resume is a little bit of effort, and some thought. The following are some basic tips on how to write your resume. While the actual writing process takes a lot of thought, planning and strategy, having a “to do” list like this will keep you on track.
Knowing what will go into a resume is the most important thing. In other words, your very first step is to plan out what will go into the resume—sort of like the term papers you wrote for school, or a shopping list.
Think about what jobs you have done, the time spans each of them have covered, and the job duties included. Don’t put them in a specific order yet, unless it’s easier for you to work that way.

Begin at the top of the resume, and decide the format that you want to create it in. List your name and contact information first. After that will be the career summary, your job experiences, and follow them up with education/credentials/professional development.
Start out writing each job description, in a loose, easy manner. Whether you choose for that to be just a few words for the description, or a list of words done as bullet points, it doesn’t really matter. Whatever works for you is what counts.
Look at the jobs that you have in front of you. Some people prefer to take the paper that they’ve used to jot these descriptions out on, and cut it up to rearrange the jobs into the correct chronological order. Others just use circles and arrows. Once you have decided the order in which you want to put the jobs, look at the descriptions again. Put the words into a coherent, thoughtful description of that particular job.
See? You are already writing a quality resume—it’s that easy.
Refining the job descriptions so that they make sense, don’t run on, and will put you into a positive light are the next step. There are some other things to consider now, in addition to the job descriptions. Education is an important thing to list on your resume. With that in mind, list whatever college or technical/trade school experience you may have. Remember to keep it reverse chronological (the preferred choice), listing the most recent position first.
List things like the GPA that you had, any school-related leadership positions you may have had, and extra-curricular activities as well, but ONLY if you are a new grad.
Now, create a career objective or career summary (I always do mine last, after I get a strong familiarity with the client’s history). What do you want to do in your career? What do you want the reader to know about you, your strengths and what you can contribute? You should remain very clear and focused in this area. Think of your brand. Do you have one?
Learning how to write a resume isn’t difficult as long as you devote the time, thought and planning into it.


So many people are put off by the idea of writing a resume, and ignore doing it until the absolute last possible minute, many times when it is too late. Using a resume that is written properly will save you a lot of heartache in the end, though—and is worth the time investment. Taking advantage of keywords to write a resume is an excellent idea, particularly if it is done well.

One of the main reasons keywords is such a hot topic is because of company scanning machines. Employers use scanning machines to search for keywords in a candidates resume that match their requirements, weeding out everyone else whose resumes don’t match that.
In the last decade or so, it has become the norm for resumes to be sent out over the internet through search engines—particularly the job hunting search engines. Employers will take advantage of these particular search engines, and feed in the required information for each job posting, and a set of tags. In other words, the tags are the keywords that they are looking for in resumes. These tags not only help the companies, but they help you by permitting you to select categories that you feel fit your skill level better. By knowing what category you picked the job from—operations, finance, sales and marketing—you can re-word your resume using relevant keywords to fit the job description (posting) you are interested in. So, how do you know what keywords to add in a resume?
Make a rough list of what you need to add to your resume. Consider the jobs that are on your resume already. What things do they have in common? Start to think about what words you could conveniently place to attract prospective employers’ attention throughout your resume—words that are part of your past experiences–and relevant to the next position. Previous experience managing a manufacturing company can be turned into a keyword, or two—manufacturing operations or operations executive.
Place the keywords appropriately in your resume. Make the sentence or title that they are in seem natural, yet the placement of the keyword will gain attention, especially in the search engines. Consider a bulleted keyword list under your career summary.  Grabbing the attention of human resource managers or the hiring person is easier if you have a keyword list.
Now that you know how keywords work in a resume, take the time to rework your resume. A little bit of extra effort quite often pays off in the long run—especially when you’re looking for the job of your dreams.

Business Charts

With the current state of the economy, jobs are a bit more challenging to come by. For this reason, it is more important than ever that you have a properly planned resume. A poorly planned resume can result in missing out an interview, which can be devastating in this market.
If you are an older job seeker, avoid putting certain dates on your resume. There is no reason to tell an employer how old you are, but if you mention on your resume that you obtained your bachelors degree in 1975, the interviewer will be able to do some quick math and determine that you are very likely in your 50s. Employers are legally not allowed to discriminate based upon age, but there would be no way of knowing that an employer had done so if you don’t get the job. Instead of putting dates on your resume, simply put facts. For instance, list what degrees that you have, not when you obtained them.
If you are an older job seeker, only list relevant information on your resume. For example, if you are a computer programmer, no one cares about how great you were with DOS back in the day. Listing all of the years of experience that you have with DOS only gives hints to your age. Instead, highlight all of the relevant experience that you possess. If you are in the field of technology, generally only the last ten to fifteen years of your experience is truly relevant to your employer. Focusing on the achievements that you have had in this time frame makes you look incredibly marketable while avoiding any possibility for age discrimination.
If you are a younger job seeker, play up all of your experience, but leave your high school and college graduation dates off of your resume. There is no reason to give your interviewer a reason to write you off based upon your youth. As with the older job seekers, it is illegal for employers to discriminate against you, but if you don’t get the job, there would be no way for you to know that you were discriminated against. Be certain that you mention all of the clubs that you are or were a part of, especially if you held an office or leadership position within the clubs. Play up any volunteer experience that you have.
All job seekers should focus on listing their skills and accomplishments on their resume as opposed to simply listing their job responsibilities. Being a cashier does not sound like it would have much relevance when applying for a management position, but you can show how being a cashier brought out your abilities to multi-task and manage large sums of money responsibly if you play up those skills on your resume. Be sure to remember that your potential employer wants to see how you, your personality traits, your knowledge, and your skills will enable you to be an asset to their company. If you explain how you will be an asset to the company in your resume, then you are much more likely to grab the attention of recruiters, land an interview, and get a job. Don’t give the HR staff at your dream job any reason to write you off before they’ve even met you.

September is "International Update Your Resume Month"

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It’s that time of year again, folks!
September is International Update Your Résumé Month, officially proclaimed by Career Directors International (CDI). During the entire month, CDI members will dedicate their efforts to boosting industry awareness and encouraging the public to update their own résumés.
Since most careers require a résumé in order to gain employment, it’s important that job seekers take a proactive approach in order to be ready for any and all opportunities that crop up. Too often people try to write a résumé at the last minute, which is the worst time to prepare a document that needs to be perfect. A well-crafted résumé takes time and research, and Update Your Résumé Month is a perfect reminder to be prepared for new opportunities.