Whether you’re currently unemployed or you have a job and are starting to covertly look for a new one, LinkedIn is a valuable resource for you. Recruiters are constantly searching on the platform to find the candidates they think would fit the opportunity they have available. When you optimize your LinkedIn profile in the right way, your name will show up in the searches more often than not. Simply having a profile isn’t good enough nowadays, so working with a professional LinkedIn profile writer can help take yours to the next level.
Complete Your Profile
During your LinkedIn profile development, you’ll see a status bar on the right hand side of the page telling you how complete your profile is. Follow the basic steps to make your profile 100% complete. The reason is because completed profiles are more visible in searches, and will be more attractive to recruiters. Sometimes you might only get to 85 or 95%. Don’t sweat it if that is where you are at. Often times, LinkedIn wants you to include things that just don’t make sense to add (in my case… early experience that was basically waitressing while in college).
Think About What Recruiters Search For
Once you’ve completed the basics of your LinkedIn profile development, it’s time to take it to the next level. Using keywords and buzzwords relevant to your job or industry throughout your profile will make your profile show up more often in searches. One secret I’ve learned from recruiters is they often don’t search for job titles, since titles can vary among different companies. Instead, recruiters search for specific skills and expertise, so those are more important than trying to match a title to what you think a recruiter wants to see. While you want to make sure all of your skills are displayed, you also want to make sure the text in your profile flows naturally.
Always Develop Your LinkedIn Profile
While LinkedIn may indicate your profile is complete, you should always look for ways to develop and enhance it. A professional LinkedIn profile writer may suggest being active on your profile at least weekly or more often if you’re in the middle of a job search. This doesn’t mean you have to do a complete overhaul, but it could simply mean joining a new relevant group and making new connections in the group. There are many ways to optimize your LinkedIn profile, and all of them are important for attracting the attention of recruiters. Make sure that even if you become employed, you stay active on LinkedIn meaning commenting or posting. You don’t want to neglect your network, you want to nurture it.
Professional Resume Services looks at the big picture of job searches, while also focusing on the tiniest details. Your executive resume is a critical part of your job search, but LinkedIn is quickly becoming equally important. With the competition for high-level jobs being at an all-time high, attracting recruiters is more critical now than ever before. No matter where you’re at in your job search, don’t hesitate to reach out to us if you need any advice or tips.
Networking is difficult for people for many different reasons. One of those reasons may be because the person doesn’t want anyone else to go out of their way for their benefit. This is especially true if your main purpose for networking is to makes sales or build your business in different ways. However, one of the major breakthroughs people have when they feel uncomfortable networking is offering something beneficial to others without expecting anything in return. This takes a lot of pressure off of the interaction and will boost your c-level personal branding more than you’d think. Networking while helping others is entirely possible, and here are some ways to do it.
Be A Resource On LinkedIn
You should already have a LinkedIn profile, so utilize the platform to help others when you can. Many times people in your network will ask questions you may know the answer to. Alternatively, you can join LinkedIn groups relevant to your career and participate in discussions. Simply offering your expertise and being a valuable resource to others will increase your c-level personal branding and you never know what it will lead to.
Offer Your Expertise For Free
Not every person you network with will be able to help you. But that doesn’t mean you can’t help them. If you connect with someone who could use your expertise, don’t be afraid to help them out for free a time or two. While you may not get a direct return on it, they will always remember you and you may end up getting some referrals from them down the road.
Pass Along Referrals
Speaking of referrals, if you know of an expert who could solve a problem for someone you’re networking with, feel free to pass along their information. Again, you may never see a direct benefit in your own profession by doing this, but the expert whom you referred will be appreciative and will likely jump at the opportunity to help you out in return when they have the chance. Nothing benefits c-level personal branding more than being selfless, and passing along referrals is one way to do it.
Be Active Online
Finally, you never know what networking opportunities you’ll run into online if you aren’t active. Brush up your LinkedIn profile and start interacting with your connections or members of a group. You could also look for relevant blogs or forums and engage in professional discussions. Your expertise could be invaluable to someone and it won’t even feel like you’re making an effort to network, which makes the process much easier and less stressful. Professional Resume Services is a team of professional executive resume writers who pride themselves on being engaged with their clients’ job search. Networking is a big part of any career, but many people still don’t completely understand the importance of it. We are here to make networking an easy and fun process by providing you tips on how to do so effectively. If there’s any way we can help you advance or take your career to the next level, feel free to reach out to us at any time.
Are You Too Concerned with Your Privacy to Use LinkedIn?
It’s only natural to be concerned about your privacy with anything you post online about yourself. In fact, sometimes people will refuse to use social media platforms, including LinkedIn, due to privacy concerns. While everyone has their own views on this subject, it’s also important to know the ramifications of not having an executive LinkedIn profile when conducting a job search. Here are some of the main points you need to know about the consequences of not having a LinkedIn profile.
Hiring Managers Expect To See A Candidate’s LinkedIn Profile
In this day and age, recruiters and hiring managers will look at an executive LinkedIn profile before they even look at a resume, in some cases. If you don’t have a profile set up, it could send a message that you’re behind the times, aren’t technologically savvy and more. While these may not necessarily be fair assumptions, it’s the reality of the times we live in today. If you’re truly concerned about privacy, consider working with LinkedIn profile development services you trust so you can feel more comfortable with the information put online about yourself.
You May Miss Out On Opportunities
Many job opportunities are only posted on LinkedIn or are found by networking through LinkedIn. When you optimize your LinkedIn profile, you give yourself more visibility to be discovered by recruiters and could be presented with more opportunities than you would get without having a profile. A secret many employers won’t tell job candidates is they will check their LinkedIn profile immediately after looking at their resume. If a resume presents a good candidate, but a hiring manager can’t find any other information about the person online, it could get their resume thrown out of the candidate pool.
Carefully Weigh Your Risks
It’s understandable to be concerned about privacy of your executive LinkedIn profile. However, you also have to be conscious of the times we live in and weigh your risks. Networking is such an essential component of developing a career today, and LinkedIn provides a valuable platform for doing so. Not having a LinkedIn profile may not necessarily mean you’ll be unemployed, but the chances are greater of you not finding the job you’ve always desired. Professional Resume Services not only helps develop the perfect resume, but we also enjoy helping executives strategize their job search. Our LinkedIn profile development services are top notch and we know how to design it strategically to help get you noticed. Privacy concerns are always valid, and we can help answer any questions you may have about them. Feel free to contact us at any time if you have any reservations about using LinkedIn to enhance your career.
Should Your Executive Resume and LinkedIn Summary be the Same?
Every executive should know their resume and LinkedIn profile should be treated differently. If not, it’s one of the first things executive resume services will point out. But what about the summary section of each? Many people make the mistake of using the same summary for both their resume and their LinkedIn profile, thinking a hiring manager won’t think twice about it. The truth is hiring managers look at both and want to see different information to learn as much as they can about you before calling you in for an interview. Here’s how to differentiate your summaries.
Your LinkedIn Summary Should Be Longer
Your resume needs to be condensed as much as possible. If you’re like many people, you tend to be a little too wordy on your resume, so executive resume services can help tighten up your sentences for you. On the other hand, a LinkedIn profile writer will tell you the more detail you can provide, the better off you’ll be. You want to be specific with your strengths, what you bring to the table and offer a brief summary of your career up to this point. Think of your LinkedIn summary as a way to pull back the curtain a bit and give a recruiter or hiring manager a glimpse of who you are outside of just a name on a resume.
Formal vs. Informal Tone
Part of your LinkedIn profile development should be writing in an informal tone and showing a bit of your personality. In other words, when a person reads your LinkedIn summary and then hears you speak, they should be able to easily identify you as the same person. Of course, an informal tone can’t be confused with unprofessional, because you still have to present a professional demeanor on your LinkedIn profile. Just tone it down a bit from the formal language used in your resume summary.
Why It’s Important For These Summaries To Be Different
A hiring manager wants to know as much as they can about you upfront before they even invite you for an interview. So if you simply copy and paste the text from your resume summary to your LinkedIn summary, it either indicates you aren’t taking your job search seriously or you may have something to hide. This is why a good LinkedIn profile writer will create their summary separately from their resume summary, while still pointing out all the important facts about them. Professional Resume Services knows exactly what hiring managers and recruiters look for in high level candidates. Job candidates may not think their resume or LinkedIn summary is important, but the reality is both are looked at closely. If you’re in need of some help with your LinkedIn profile development or anything to do with your resume, feel free to reach out to us at any time for assistance.
Is Upgrading Your Executive LinkedIn Profile to Premium Worth It?
When you work hard to optimize your LinkedIn profile, it’s only natural to consider whether you should upgrade to the premium version to take full advantage of the benefits. Depending on where you’re at in your job search, LinkedIn Premium could be exactly what you need and the expense could be well worth it. But still, knowing exactly what you’re getting from the membership ahead of time will confirm you’re making the right decision. Here is some information many LinkedIn profile writing services suggest taking into consideration before upgrading.
Two Main Features LinkedIn Premium Offers
There are four different levels of LinkedIn Premium at different price points. The two constant features across all levels is the ability to contact with anyone using LinkedIn InMail messages, and the ability to see who has viewed your profile in the past 90 days. The InMail feature is convenient since you don’t have to be connected with someone in order to send them a message. This feature itself makes networking much easier. And with the ability to see who has visited your profile in the last 90 days, rather than just the last five viewers with the standard LinkedIn version, you will always know who is interested in you.
Take Advantage of The Free Trial
Almost every executive LinkedIn profile writer will suggest taking advantage of the free trial of the premium version you’re interested in. This trial lasts 30 days, so be sure to take advantage of each day. Explore all of the various features and make note of the advantages it provides. If needed, you can work with LinkedIn profile writing services to help you decipher the main differences and gauge whether the value is worth the price point of upgrading.
No Long-Term Commitment
The best part about any of the LinkedIn Premium levels is the commitment is only month-to-month. So if you optimize your LinkedIn profile during the free trial and don’t see much value in return, then you can go back to the basic version with no obligations. In fact, many LinkedIn profile writing services work with executives who upgrade to a premium version for just a couple of months to build up their connections, or even land a new job, and then revert back to the basic version. Everyone sees different value when using LinkedIn, so you can determine its value after using it for a while. Professional Resume Services offers LinkedIn profile writing services because we understand how important the platform is for job searching. We always recommend taking advantage of the free trial period offered and determining its value after that. Feel free to ask your executive LinkedIn profile writer as many questions as you can as well, and they will give you the facts and opinions based on their experience. And never hesitate to contact us if you have any questions about LinkedIn or anything related to your job search.
Be Aware of the Constant LinkedIn Changes and Updates
Have you ever looked at your executive LinkedIn profile and noticed a section or piece of information wasn’t there? You’re not alone. Like any social media platform, LinkedIn always makes changes to its website to enhance the user experience. Some changes may be minor like switching up the layout, while others may be more significant. When you’re actively searching for a job, it’s critical to keep your account updated as much as possible and ensure all the relevant information is present. You never know when a recruiter will be looking at your profile, so here’s what you should be aware of at all times.
View Your LinkedIn Profile Frequently
Most of the time LinkedIn won’t inform you ahead of time about changes being made, or even what changes will occur. This is why every LinkedIn profile writer suggests viewing your profile frequently and making mental notes about what was present yesterday and making sure it’s still there today. Sometimes the changes may be subtle, but if your SEO-optimized content has been removed or placed somewhere else, then your entire profile could lose some effectiveness.
Check Your Settings And Privacy Features
Any time you work on your LinkedIn profile development, it’s worth taking a peek at your settings and privacy features. It’s especially important to monitor them to make sure a box doesn’t get checked or unchecked when you don’t want it to. These features are always being changed with LinkedIn updates, so it may be beneficial to take screenshots when you have your setting how you want them, just to refer back to it periodically and ensure nothing has changed. You should always control what information people can and can’t see on your profile, and this is the place to do it.
Visit Help Pages or Groups if Needed
There may come a time when something on your executive LinkedIn profile looks different, but you just can’t put your finger on what it is. Some of the LinkedIn help pages may provide you with insight on what recent changes have been made to the platform. If not, then chances are someone has experienced a similar situation, which you can find out about in different groups. Many people learn about LinkedIn profile development changes from these groups, as well as learning how to fix any issues or what to look for. Professional Resume Services strongly endorses LinkedIn as being a valuable platform to use for your job search. Working with a LinkedIn profile writer can ensure all the information you need is present on your profile, as well as making it complement your actual resume. It’s always important to keep your LinkedIn profile up to date, and feel free to contact us at any time if you need any assistance in doing so.
Is Your LinkedIn Profile Ready for Today’s Job Search?
LinkedIn is a platform you can use for many different aspects of your career. One of the most important ways to use it is when you’re on the hunt for a new job. Whether you just created a new executive LinkedIn profile or you’ve had one for years, you need to make sure it’s updated and optimized for your job search. As much as your profile can help you, it can hurt you just as quickly if you don’t display the right information. Here are some tips to consider before you actively begin your job search.
Optimize Every Section For SEO
Recruiters and hiring managers have certain keywords and phrases they search for online. Knowing which words those are takes a little effort and research on your part, but you’ll have to do that anyway if you have a fully targeted resume. Any professional LinkedIn profile writer will suggest optimizing every section for SEO, since you don’t know which section a recruiter will place the most emphasis on. The more relevant keywords you have, the easier it will be for a recruiter to find you.
Balance Personal Branding With Hard Skills
Your executive LinkedIn profile is the perfect place to highlight your personal brand. Sometimes it’s not appropriate to demonstrate your personal brand in your resume, but LinkedIn can be used to build on the resume itself. You can still mention your qualifications and hard skills, while also showing who you are as a person and a professional. Having a balanced LinkedIn profile like this will help differentiate yourself and you’ll have a better chance of piquing the interest of recruiters or hiring managers.
Increase Quality Connections
Part of your LinkedIn profile development should be increasing the amount of quality connections you have. The more connections you have, the more credible you’ll seem. However, randomly asking people to connect with you won’t do any good. Quality connections can come from previous co-workers, classmates, people you’ve met at networking events or even people from common LinkedIn groups you’re involved with.
Be Active
Most recruiters will look at how active you are on LinkedIn and what your activity entails. Commenting in groups and sharing content are good examples of engaging activities. Not only do these activities demonstrate your interest in certain topics, but they also can show your expertise and leadership, depending on your interactions with the content. You don’t want to be overly active all the time, but commenting and engaging with a few pieces of content daily is just right. Professional Resume Services understands the importance of LinkedIn profile development in today’s job searching climate. In fact, many employers require applicants to include a link to their LinkedIn profile when they apply for a job, so it’s critical for you to have yours updated and optimized. We have a professional LinkedIn profile writer ready to assist you in this regard, so feel free to reach out to us if your profile is in need of a quality revamp.
How to Write and Get Great LinkedIn Recommendations
People have different opinions about LinkedIn recommendations. When you work with a LinkedIn profile development expert, they will likely tell you they are important to have from a quality standpoint rather than a quantity standpoint. Your executive LinkedIn profile should support your own personal brand in many different ways, and getting recommendations from your network can help. One tip to get the best recommendations is to write quality recommendations of your own. Here are some tips for doing both.
What to Include When Writing Recommendations
When you’re writing a LinkedIn recommendation for a connection, think about what you would want someone to say about you. Be specific when it comes to your experience with working with them, or how you know what they bring to the table. Grab the reader’s attention with the first sentence and be very clear as to why you think they will succeed in any given endeavor. And never hesitate to ask your connection what information they would like you to include in the recommendation as well, so it’s tailored appropriately.
Best Ways To Get LinkedIn Recommendations
Any LinkedIn profile development expert will say the best way to receive a recommendation is to give one yourself. People are more willing to write one if they receive one first, so go ahead and take the first step. Your executive LinkedIn profile includes a feature that allows you to ask for a recommendation as well. You can send a personalized message to your connection to request a recommendation, so take advantage of this feature. And be sure to send them a sincere thank you message when they give it to you. Or better yet, write one for them as well.
Don’t Just Hand Out or Accept All Recommendations
As we mentioned previously, quality is better than quantity when it comes to LinkedIn recommendations. LinkedIn gives you the opportunity to review your recommendations before they get posted on your profile. Don’t just accept every recommendation without reading them first. You want to make sure it matches your personal brand before accepting. On the other hand, you could harm your own reputation if you give out a recommendation every time you’re asked. Unless you worked closely with the person or know them very well, proceed with caution before writing one. Hiring managers and recruiters can tell a genuine recommendation from a fabricated one, so it’s not worth it just to make someone happy. Professional Resume Services is more than just a team of the best professional resume writers. We focus on many aspects of professional careers, from networking to relationship building to LinkedIn profile development and beyond. Being a well-rounded professional is difficult since there are so many aspects involved, but we are here to help. Feel free to reach out to us at any time if there’s anything we can assist with regarding your career aspirations.
