When you think about personal branding for senior level managers, it’s only natural to think about your own career and how it benefits you. However, the company you work for also plays a large role in your own branding and vice versa. An important and overlooked factor in c-level personal branding is exactly how it impacts your current or potential employers. The strongest companies today have the best leaders at the top whose brands align with the company mission and values. Here are a few ways executive branding can benefit your employers.
Boost Your Company’s Brand Recognition
Associating a person with a company is becoming more common nowadays. Consumers want to be able to relate and engage with a brand. So when you have established a solid brand for yourself, the company you work for will benefit from it as well by having a cohesive brand recognition. An interesting concept is when an executive leaves one company for another, and how the move impacts both companies. Most of the time the actual person isn’t affected much, but consumers have a decision to make whether to follow a person or to be loyal to a company.
Create Trust For Everyone
Trust is essential to boost your c-level personal branding. There’s no surefire way to damage your company’s reputation than by being seen as an untrustworthy person. On the other hand, when a company has a reputation of trustworthiness, and your brand is aligned with those values, everyone as a whole will benefit. Authenticity is essential in today’s business world, since consumers can identify a fraud from a mile away. The more people who believe what you say, the more trustworthy you and your company will be.
Expand Reach Through Connectedness
One way to boost personal branding for senior level managers is by being engaged with your LinkedIn profile. Connecting with others online is a great way to increase brand recognition, trust and expand your company’s reach. Simply being active on social media in engaging ways will naturally improve your brand. Just be careful with everything you put on the Internet, since one misstep can damage the brand you’ve worked so hard to build. Professional Resume Services is here to help executives with their c-level personal branding. Whether it’s by optimizing your LinkedIn profile or creating a stellar resume for a networking event, we are here for you when you need us. To learn more about executive branding and how it can benefit you and your company, feel free to reach out to us at any time.
When you first sit down to write your resume from scratch, it’s normal to sit there for several minutes before you write your first word. Where to begin writing an effective resume is difficult, especially in today’s competitive world. But even if you have a resume you’ve used in the past, chances are some significant adjustments need to be made if you’re searching for a new job. This brings up the point of targeting your resume to match the specific job description you’re looking at. You probably have heard from an executive resume service that it’s important to do so, but in what ways are you supposed to match them? Here are some tips to consider when writing your resume.
Focus on Keywords in The Job Description
The best professional resume writers will print out a job description, grab a highlighter and mark each keyword they can find. These keywords should describe the particular candidate the employer is looking for, as well as the strengths and skills you possess. Once you identify them all, plug them into your resume as high on the page as possible. Include as many keywords as you can, but be careful not to stuff too many of them in to make it sound unnatural.
Think About How A Potential Employer Reads Your Resume
It’s easy to talk about your past experiences and accomplishments. The biggest mistake professionals make is talking about previous achievements that aren’t relevant to the job they are applying for. When writing an effective resume, you have to write it while thinking about how a potential employer will read it. They want to see what value you bring to the table specifically for their company, and don’t necessarily care about anything else. By looking closely at the job description, the best professional resume writers can identify what’s appropriate to mention and what should be avoided.
Discover What You Truly Want From A Job
A common misconception about writing an effective resume is it should be more general instead of focused. The idea is the more general your resume is, the better your chances are of landing another open position, even if you don’t qualify for the one you really want. This can lead to a sloppy resume and an unfocused job search effort. Taking the time to truly discover what you want from a job, from a salary standpoint, cultural standpoint, work/life balance and more will help you target your resume. Professional Resume Services is an executive resume service that helps professionals write resumes that stand out. We will always ask for the job description of any job you are interested in and tailor your resume to match it. Our professional resume writers have experience in many different industries, so never hesitate to contact us if you need assistance with yours.
No matter how strong you think your resume is, there’s always room for improvement. Even the top rated resume writing services will write, proof and edit any given resume multiple times before it gets into the final form. Sometimes it only takes some minor tweaks, but other times a complete overhaul is necessary. In order to make your resume stand out, here are some secrets to strengthen it.
Utilize Keywords Properly
Potential employers look for keywords at the top of every resume. When you’re writing a professional resume, it’s important to use unique keywords that stand out, rather than using general ones used by every other applicant. Instead of saying you are a “team player,” write about a specific project in which you were a team leader and had to collaborate with others in your organization. The exact keywords can come from either the job description or the industry you work in, but the focus should be specific and unique.
Balance The Design of Your Resume
The best executive resume format will stand out, but not go overboard. The perfect balance incorporates white space and not having big blocks of text. Your goal is for your reader to glance quickly at the resume and notice something different about it. Even a two-second pause is enough time to get the reader to think about reading more. Bullet points are also critical components when writing a professional resume, and it’s easy to incorporate them when you have more than two sentences in any given section.
Control Where Your Reader’s Eyes Go
The top rated resume writing services you use will help you dictate what the reader actually looks at. The strongest resumes have two different parts to them, even though it’s just a single resume. Having a quick visual appeal when the reader glances at it is the first part. But then the content has to be interesting and relevant for the reader to continue reading – the second part. Using bold text, italics and underlining are easy ways to draw your reader’s attention to important points you want them to see. Without these small visual cues, the information you want them to see may get looked over without a second thought. Professional Resume Services is one of the top rated resume writing services for a reason. We are always looking for ways to improve the resumes of our clients, even if we created them from scratch to begin with. By incorporating these secrets into your resume, you’ll have a stronger and more engaging document for a potential employer to read. Feel free to contact us at any time for more tips on how to improve your executive resume.
How to Balance Your Job Search and Your Current Job
One of the main benefits of looking for a new job while currently employed is you will generally be more attractive to employers. However, one of the risk includes someone finding out that leads to you getting fired or damaging your reputation. Balance is key when going through a situation like this. Even your LinkedIn profile development has to be done with caution so you don’t tip anyone off at your current workplace. Here are some tips to consider for balancing your job search and your current job.
Time Your Job Search Perfectly
Minimizing the amount of competition you have is always beneficial. Try holding off on your job search until the late summer months, since there are typically fewer applicants for jobs during that time frame. You don’t want a job search to drag out very long when you already have a job, so timing is critical to make the process go as quickly as possible.
Keep Your Search Confidential
It’s usually not the best idea to let your boss or anyone else in your organization know you’re searching for a job. However, you also don’t want to lie to your boss. When you work with the best resume writing service, your visits will be confidential and you won’t have to worry about your job search being leaked. Just do whatever you can to keep your search confidential and you won’t have to answer any tough questions.
Network Outside of Work
Attending networking events is a great way to expedite any job search. Having morning coffee meetings or evening social gatherings can go a long way in developing relationships, while not having to worry about someone from your current job seeing you. Throughout your LinkedIn profile development, you may consider joining groups that can lead you to some valuable events to attend.
Be Careful With Social Media
Although you may want to find a new job as quickly as possible, it’s not the best idea to announce it on social media. That is one nearly guaranteed way you can get in trouble with your current job, and potentially damage your job search as well. Keep your actions private throughout your LinkedIn profile development as well, so you won’t inadvertently announce your intentions to your connections who may currently work with you.
Be Selective With Who Receives Your Resume
An executive resume writer will always tell you to be selective with who you give your resume to. Tailoring your resume to a particular employer is a great way to be noticed and will also better ensure it doesn’t fall into the wrong hands. It’s also important to tell the recipient that your job search is confidential, so they don’t contact your current employer. Professional Resume Services is here to help you with any aspect of your job search. We take pride in being the best resume writing service for executives, but we also enjoy being involved with your searching and networking efforts. If there’s anything we can help you with along the way, don’t hesitate to contact us at any time.
Everyone has heard about the importance of networking, and it’s no secret the most successful executives generally have a large network. The more you network, the more you’ll be able to boost your executive profile and earn yourself a great reputation within your industry and beyond. Contrary to popular belief, you don’t have to be actively looking for a job in order to effectively network. Here are some tips to consider regarding professional networking at any stage of your career.
Start With Your Own Network
People who are uncomfortable networking should start with their own network. When you optimize your LinkedIn profile, you’ll make connections with your current co-workers and other professionals outside of your organization. Find your comfort zone at first by talking to familiar faces and re-establishing relationships.
Your Network Needs Constant Attention
Even if you’re comfortable with your job and have no intention of visiting the top resume writing services any time soon, you still have to give some attention to your network. Maintaining solid relationships with your network will help you stay informed within your industry, have your recruiting list built up at all times and know what’s happening with your competition.
Don’t Prioritize Yourself
Everyone is naturally more comfortable talking about themselves. However, don’t fall into that trap. Instead, ask leading questions to the person you’re talking to and let them do most of the talking. When you let the other person talk about themselves while you listen attentively, you’ll be surprised at how much they will admire you.
Eliminate The Salesman Mentality
Many people make the mistake of thinking a professional networking event is only to sell yourself. That couldn’t be further from the truth. While your executive profile can be promoted at these events, you should also eliminate any trace of a salesman mentality you have. Instead, focus your effort and attention on developing new relationships and learn how you can help them without selling any services. Sharing your experiences genuinely with another professional will go a long way in boosting your reputation.
Reach Out To A Mentor
Most executives have a mentor very close to them within their organization. Finding another mentor outside of your inner circle can be beneficial as well. You may want to learn something new, develop professionally in different ways or even want to start the process of searching for a new job. If that’s the case, then having the help of a mentor combined with utilizing the top resume writing services can help you tremendously. Professional Resume Services wants to help you beyond simply writing your executive profile for you. We enjoy being involved with your career, no matter what stage you are at. For more tips like this, or assistance with writing a resume or cover letter, don’t hesitate to reach out to us at any time.
How to Make Your Executive LinkedIn Profile Stand Out
Utilizing LinkedIn to its fullest extent is important for professionals at any level. Whether you’re looking for a new job actively or if you simply want to boost your brand, seeking assistance from a LinkedIn profile writing service is never a bad idea. Most executives today have a LinkedIn profile, but not all of them know how to optimize it to make it stand out among the rest. You have to be careful with what you include and how you present yourself online, as you would on your resume or anywhere else. Here are some great tips on how to make your executive LinkedIn profile stand out.
Align Your LinkedIn Profile With Your Online Brand
Any recruiter, hiring manager or even a colleague will look at your LinkedIn profile as well as any other social media outlets, blogs or websites to get an idea of your brand. If you aren’t sure what your online brand currently is, now is a good time to search for your name in a search engine and look at the results. A good LinkedIn profile writing service will help match the contents of your profile to your online brand so there are no discrepancies. This alignment is critical in how you are perceived to other executives, employers or recruiters.
Fill Out Your Profile Page Completely
Having a LinkedIn profile isn’t enough today. Be sure to fill out every section as much as possible and keep it updated. It’s especially important to focus on the summary section, as this is the first thing people will see when they visit your profile. This section is a great opportunity to summarize your brand in just a couple sentences, and it could be the difference between someone viewing the rest of your profile or moving on to someone else.
Join Groups and Be Active
When you join LinkedIn groups, those groups will be displayed on your profile page. It may be tempting to join dozens of groups, but it’s actually a better strategy to only stick with a handful and be more active in those. The more active you are, the more people will look at your LinkedIn profile. As such, it may be best to work with a LinkedIn profile writing service before you get too active to be sure yours stands out when people view it. At Professional Resume Services, we pride ourselves on being more than just a team of professional executive resume writers. We enjoy helping professionals with various aspects of their job search, including developing their LinkedIn and overall online presence. Never hesitate to reach out to us for assistance with a job search, developing your online brand or for resume writing.
Too many executives today aren’t getting the results they expected as they go through their job search. Most of those times, the job seeker either didn’t prepare enough or prepared the wrong ways. When you visit executive resume writing services, the importance of a strong resume will be stressed. However, it will also be expressed that a quality resume isn’t the only thing to help you land an interview. There are many different variables in any given job search today, so here are three ways to help you prepare.
Identify Organizations of Interest
Targeting your job search is the number one thing executive resume writing services will tell you. Without a target, you have nothing to aim for. Make a list of a dozen or so organizations you have interest in working for. Once you develop your list, narrow it down by researching each company individually to ensure there’s the possibility of a mutual fit. Take note of the culture, the qualities, skill sets required and more. You can eliminate some organizations quickly and focus on the ones that seem like the best fit for both sides.
Know What You Bring To The Table
You may have years of experience, but your next employer wants to know what value you bring to them. Through your own LinkedIn profile development, take a look at the profiles of employees of the companies you’re interested in. See what skill sets they have and how they present them in their profile. These can give you some good ideas to start from or build on if you have similar experiences. Being able to present relevant skill sets will help you stand out on your resume, LinkedIn profile, when networking or anywhere else.
Focus on Personal Branding
The concept of personal branding for senior level managers is more important now than ever before. Employers want to hire executives who are leaders, will fit into the culture and bring innovative ideas to the workplace. You can boost your personal brand by focusing on your LinkedIn profile development and demonstrating unique soft skills. Your confidence in your personal brand will be clearly evident in your writing and speech, and will help you stand out. Professional Resume Services is here to help executives at any part of the job search process. Preparation is critical for any job search, and not spending enough time on it can lead to results you don’t necessarily want. Our executive resume writing services will provide you with assistance every step of the way, so never hesitate to reach out to us for assistance.
ATS Myths You Shouldn’t Believe When Job Searching
If it’s been a while since your last job search, you may have been introduced to a new tool to look out for called Applicant Tracking Systems (ATS). These systems help employers filter through resumes easier by identifying specific keywords and phrases and eliminating the ones that don’t have them. This makes utilizing top rated resume writing services even more important, since they can identify ATS terms you need to use and ones you need to avoid. The more research you do on ATS, the more misinformation you could potentially read. Here are some of the most common myths we’ve seen and you shouldn’t believe.
Length Makes A Difference
The best executive resume format may suggest keeping your resume to no more than two pages, but the length actually has no impact on ATS. The hiring manager may not want to read a long resume, however. Having a long resume won’t hurt your chances of passing through ATS, but be careful with the length since it will eventually be read by an actual person.
Only Certain File Types Are Acceptable
Most of the newer Applicant Tracking Systems can read resumes and cover letters in various formats. Your goal should be to create a version which is easily readable for humans and another computer-friendly version. The good news is when you submit a resume electronically, the system will prompt you to upload the preferred file type so you can convert it accordingly.
Keywords Can Never Be Overused
You never know which keywords an employer is looking for in a resume. However, one thing you shouldn’t do is stuff it with the keywords you think are most relevant. Incorporating a mix of keywords into your resumes and cover letters is more effective than having a high density of one particular keyword. Keywords can definitely be overused and will make your resume sound unnatural as a result.
Capitalization or Various Fonts Can’t Be Used
ATS generally doesn’t recognize or penalize you for using capitalization, various fonts or styles. Your goal is to make your resume stand out without going overboard, and one strategy is to use these different features. If this is your strategy, then you can proceed accordingly without worrying about not passing ATS. Professional Resume Services is one of the top rated resume writing services because of our well-rounded expertise. We stay on top of all the latest trends when it comes to job searching, and ATS is definitely one of them. We focus our efforts on helping job candidates format their resumes appropriately so they can be ready for any obstacle. For assistance at any point in your job search, don’t hesitate to contact us.
