The Internet has definitely transformed how jobseekers contact hiring companies. Most company’s now have an option on their website to submit resumes, which makes it much easier and more convenient. You don’t have to spend hours printing and mailing or faxing resumes to countless recipients.
Because of this convenience a breeding ground for scam artists continues to grow each year as well. Identity thefts have increased to an overwhelming 10 million cases per year, and many of them are the result of phishing and the employment industry is under attack as well. Phishing is an attempt to extract personal information through what appears to be authentic emails. You may get emails from a recruiter that looks legitimate but may not be. Knowing what to look for and how to spot fraud (or potential areas for abuse) can be the best way to ensuring you have a safe experience while conducting your job search.
Be careful of invitations to submit your resume. Scammers and spammers follow the same patterns. Mass emails are sent to a lot of people at once. Receiving an email from a recruiter who sends you an email to the effect: “We saw your resume on the Internet and we find your skill set to be perfect for one of our clients. Please complete our online application through the link below. Be very careful and think before you respond. Did you send your resume to this recruiter? Do not click on the link in the email, instead visit their website from a new browser window. Make sure everything looks right first. Always proceed with caution when you receive a cold-contact email from someone.
Do not give out personal information unless you know for sure the email is legitimate. Reputable companies will not ask for personal information via email.
Don’t just give your information freely. If a job application wants more information than you’re willing to provide, be very careful. With safe online practices, you’ll get the best return from your job-search efforts instead of filing a police report and/or calling credit bureaus and credit card companies.
The electronic age has revolutionized the way job seekers and employers meet. Online services take the volume of resume traffic to levels unimagined only a few years ago. With services to job seekers expanding continually, it’s important to understand the different options available to increase exposure of your resume to potential employers and recruiters. Two types are resume posting and resume distribution. Resume Posting. This is a service where job seekers post their resumes to a job board for employers and recruiters to find. This is a passive approach in that the employer or recruiter must find you within the resume database. They usually find you by calling up resumes via key words. The chances of their finding you depend greatly on your including all the appropriate key words in your resume.
This service is normally free to job seekers, and used only by those employers and recruiters who have paid a substantial fee to access the resumes. In other words, when you post your resume to an online resume posting service, not every employer or recruiter will find you. Resume Distribution. This is actually opposite of a posting service. With a resume distribution, the job seeker has access to a select database of well-qualified employers and/or recruiters to email his/her resume to. This service does cost the job seeker a fee. The amount will vary depending on the service you use.
There are several advantages of a distribution service. The advantages include not having to wait to be found, you decide who receives your resume and you are in control of who actually gets your resume.
Make sure the distribution service allows you to target the employers who receive your resume. At a minimum, you should be able to query the employer/recruiter database by industry, job function and geographic region. If the service offers no targeting capabilities, your resume may be sent out indiscriminately to employers and recruiters who do not match your employment criteria.
For optimum resume distribution or posting effectiveness you’ll want to make sure your resume is updated. If you are not currently getting the response rate from your resume that you’d like, using a resume distribution service will only be marginally helpful, because you will still be distributing a resume that is not working for you.
Both services, resume posting and resume distribution, are valuable strategies for your job search. Don’t be turned off by the fact that one is free and the other you must pay for. The money spent on a good quality resume distribution will repay you over and over again with valuable job leads and introductions to influential recruiters. After all, aren’t you worth it?
Social Media has dramatically changed the job landscape. Today’s job seekers must remake themselves as a brand. Think of McDonald’s golden arches or Ford’s iconic script logo. People remember these brands because they set themselves apart from the rest. People don’t settle for any old hamburger when they know what they will get at McDonald’s. Brands build trust with people and that trust translates to increased business and a reliable customer base, which is exactly what you want your online brand to do for you.
Your personal brand builds trust in prospective employers and opens the doors for you to find new positions. Unfortunately, most people don’t think that they need a personal brand, and they are so wrong in assuming this.
Below are 5 reasons why you should establish a personal brand on your resume and online: 1. A personal brand differentiates yourself…
When an HR Manager scans the pile of resumes on their desk, they look for someone who stands out. But, they don’t just focus on the resume, they also look for your online presence because the internet contains much more information about you as a worker. Do you have an industry specific blog or website that you regularly update? Is your personal brand listed on your LinkedIn profile, along with your best career achievements? Listing a successful work history and any extracurricular activities that you’re involved in helps to build your online brand. 2. Make your name a well-known brand…
Who do you think HR Managers are going to go for? The new guy fresh out of college or the big name attached to great companies and amazing projects? Of course they are going to go with the big name. So to capitalize on your opportunities, you must make yourself into a brand name. Instead of seeing “John Smith – New Graduate”, they see “John Smith – Marketing Guru”. 3. Set you apart from your peers…
Your goal is to set yourself apart from your peers. You’re in direct competition for open positions. It’s just the way it is and having an online brand sets you apart from the rest of the pack. Start an industry blog, start a side business or develop a new marketing strategy that you can pitch to prospective employers. There are so many things you can do to highlight how you are a notch above your peers and get your brand out there. 4. Make you more attractive to employers… Establishing your brand makes you more attractive to prospective employers because they know what they are getting. You’re not a faceless employee; you’re the one who wrote a new programming language, the one who developed supply chains that drastically reduced company overhead, etc. Match your brand to your achievements and employers will stand up and take note. 5. Open yourself up to new opportunities…
You want to find open positions and sometimes they may not be in your chosen profession. But, does that really matter? What if the perfect position is in another industry that you have minimal experience? Well, having an online brand opens the doors to those new arenas. HR Managers are looking for people with experience, and thankfully, your online brand is built around your experience. By viewing your online brand, HR Managers and potential employers can see what you offer the company. They are excited to find somebody with your expertise and skills, and you should be too. You have clout that you never knew you had and your personal brand should reflect the best you have to offer.
Job Search Prospects from a Candidate's Perspective
Today’s job seekers are more critical about the hiring process than ever and many companies are starting to see this trend continue. It seems more people are going for the same jobs, which creates competition for critical positions where many people have similar or comparative skills. To make things even more difficult for those looking for work, jobs in marketing, finance and telecommunications are being outsourced to other countries that offer cheaper labor.
In speaking with my clients the past few months, the following are some of the thoughts they share: It can be a cut-throat hiring world out there and it pays to be diligent when you’re looking for a job. Talk to some of your friends in the job market, chances are you will hear horror stories of people not working for 1, 2 or even 3 years. Many people are depressed with the current job market and with actual unemployment numbers hanging around 11% it’s no surprise that people are starting to get more and more worried. Yes, there is some job growth, but there are also lost wages as employers stagnate wages in favor of giving higher-ups more competitive salaries while giving lower workers the old heave-hoe. Sometimes it’s easier for companies to find a fresh college graduate or outsource jobs overseas than it is to pay a 55 year old American – with years of experience – to do the same job. This is where we stand now. It seems people are depressed about the current situation, so what are some things that we can do to remove ourselves from the current predicament and start the financial journey upwards? Many candidates feel the hiring process is indicative of the type of company they are applying for. Candidate’s are tired of “jumping through hoops” just to get a job that pays $12 an hour. But, the other side of that are companies that hire too quickly and end up with the wrong employee. Up to 40% of candidate’s will withdraw from the hiring process if the perceived company impression does not fit with their worldview. Interesting? Yes, they may be hard up for employment but many would rather work menial jobs than take a path that would violate their sense of well being. This, however, can benefit candidates who will gladly snap up these jobs just to have something, and have the hope that their hard work will manifest itself into a full-time career with their new company. Always be prepared and focused on finding a job. I’ve heard of companies posting jobs on internet forums that like-minded candidates would visit in hopes of fishing a good employee. The online world is not the only place to be prepared. Just talking to people opens a whole new world of possibilities that many jobseekers are not looking for. They may say they’re looking for work but are fine with the status-quo. Do not be one of them. Get out and find something that works for you. Work hard for it and make sure to cross your “t’s” and dot your “i’s”.
In spite of the demonstrated value of networking as a primary job search technique, many people have a very hard time grasping the concept. They may recognize its value for other people, yet they do not think that they have the personal characteristics to put it all together. If you consider yourself one of the “nervous networkers”, you also probably think of yourself as a shy person, or at least around people that you do not know well, but you could find yourself under one or more incorrect myths surrounding networking. Myth – Networking only works for outgoing brown-nosers. Fact – People who are more inclined to strike up a conversation may feel more comfortable using networking than their more introverted counterparts, but this doesn’t necessarily mean that they are any better. Introverted people typically have very valuable gifts at their disposal – such as the capacity to listen well, ask thorough questions and succeed at follow-ups. Plus, networking becomes much easier the more you work at it. Like many emotional or mental challenges, it takes some time before you’re completely comfortable. Most of the energy is spent at the beginning – making the first couple of phone calls and setting up your initial meetings. But, as you gather momentum, it becomes much easier. Your networking may start off as a snowball, but once it gets rolling, it turns into an avalanche. Before contacting anyone, remind yourself that networking is an essential part of finding a job in today’s America. Myth – Only desperate and under-qualified people have to network.People who are good at their jobs can get them the traditional way, through only job boards or job listing ads. Fact – Everyone has to look for employment throughout their careers. When you start off you did not immediately have a job, you had to look around and ask friends if they knew of anything. Many people go through this process several times. Smart and savvy jobseekers know that many of the best positions are not actively advertised and that highly qualified applicants put a lot more of their energy into networking than browsing the want ads. Networking is a smart way to find a job. Myth – It’s embarrassing to go around asking people for a job. Fact – Everyone has done it. It may be embarrassing at the moment, but it won’t be when you get that first pay check. The purpose of networking is not to beg. It’s not even to ask for a job. You don’t start networking expecting a job just to fall in your lap. You go in to learn about the position, the people and the company in your area. Myth – Networkers are imposing on the people they ask. Fact – If everyone was imposed on when they were asked for a job, no one would ever volunteer a position to their friends and colleagues. Many people that you will ask got their job through networking. They may have felt like they were imposing but they did what they had to do to find a job, just like you should.
Don’t count networking out as a viable job search technique. It may put you in the right spot at the right time.
The job market has seen it’s share of ups and downs, but how does everything look at the halfway point in the year? Finding the right career means staying on top of the latest studies and trends about employment, salaries, and the behavior of employers. Here are four career-related studies you should definitely follow – as well as expert advice on how to use them to find (and continue) your dream job. 1. Salaries are increasing – but barely…
Recent studies have shown that employee raises are expected to increase around 3 percent, according to The Conference Board. Here’s what you do – set up a meeting before your annual review. By the time you get to your review, the company knows what type of increase you will be getting. The key is to get in before the decision has been made, plant the seeds early by asking what you need to do to increase your salary, and plan accordingly. Take action so that you get the most out of your position. 2. Long-term unemployment is still going to be around…
Of the 14 million Americans who were unemployed in December, almost a third of them have not had a steady job in over a year. This is a 25% increase from last year – which means that many people are waiting even longer for jobs than they had to previously. Start by building your online brand. Make your name synonymous with your field. Your online brand is the same as McDonalds, Ford or Google. If people know you by name recognition, you will stand out above the rest. 3. Gmail is the king of all mail…
According to British email company Mimecast, up to 85% of young employees are using Gmail for work related purposes. But experts advise prospective employees avoid this situation because it leaves both your personal and business relationships open to hackers, malicious software and the possibility of having your work compromised. Remember that anything that you create while working for a company is considered their property and once it is sent out on the internet, you could find yourself in a lot of trouble. Especially avoid using personal mail to send out confidential information, even if it’s to other coworkers – you never know when their email may be compromised. It’s not just about protecting you but about protecting the companies interest as well. 4. More people are involved in social media than ever before
And more people are finding jobs that involve Twitter than ever before. Besides, if celebrities can make a name of themselves through Twitter, why can’t the average American turn it into a moneymaking venture. The goal is simple – focus on what you love. Would you go to your friend who takes the bus for advice on buying a car? Of course not, so why would you focus your endeavors on anything but what you know and love? Just develop your social media skills. They will go a long way towards building your brand and finding you a new career.
It can be tough to find a job even when the economy is thriving, but during down times it seems almost impossible to find a position that fits. Recessions take their toll on just about every job sector. But, that doesn’t mean you have to be discouraged by the lull in the market. Now is a great time to show your resiliency, improve your skill-set and prove how qualified you are. So how do you begin your job search? Prepare Yourself
Education is key. It’s a perfect time to take additional courses or go for accreditation in your field. Subscribe to your industries newsletter, find out about upcoming projects, look at what firms are hiring, which market segments are experiencing growth, so that you can target your job search appropriately. Connect yourself. Join online groups like Facebook, LinkedIn or Fastpitch.com. Now is the time to make the internet work for you, make yourself the authority in your field online and you will see the job market expand. It’s imperative to keep up with the changing landscape, so do what you can to stay abreast of trends. Reach Out and Connect
Your network is the most valuable asset you have, but it’s only strong when you utilize it. Make a list of business associates, friends, owners, coworkers and anyone else that you’ve ever known or done business with. Get yourself out there and let these people know that you are available and looking for work. You may just be the missing piece that their company has been looking for. Until you have one, networking should be your full-time job. Contact friends, family, old school roommates, vendors or anyone else that might allow you to find a job. Time to be Flexible
Flexibility will help you find a job no matter the economy. However, in a down market, you have to be open to trying different things. Maybe your full-time job will get its start through a small contract position. Some firms are reluctant to hire a full-time position due to fears of failing financially – so getting a contract position could give you an in that you need. Just get your foot in the door and be open to positions that are not related to your work experience. Always be Prepared
Remember, everywhere you go, no matter if it’s dinner with friends, a social gathering or networking event – it could lead to job opportunities. Finding a job is your job now, so you have to do everything in your power to find a job. There are so many opportunities to work with people who will help you find a job. Who knows, maybe the next person you strike up a conversation with will know of an open position. You don’t know, so you should always be prepared to showcase what you can do.
Try to leave a lasting impression with the people you meet. Many people have found a job just by talking to people they meet at parties or through friends. Keep those eyes open.
Face-to-face networking is incredibly important, and if you know your way around, then you have a distinct advantage over much of your competition. You’re making a serious mistake if you do not have a social media presence or if you skip social media sites all together.
If you’ve neglected to create a social media presence, especially on LinkedIn, then you are missing out on an incredible opportunity to find open positions. Targeted, extensive networking is still the number one way to find a job, to achieve this you need to have a complete and up to date profile on several social media sites.
The reason social media is so important is because 83% of employers look to LinkedIn, Facebook and Twitter when looking for new hires. 89% rely exclusively on LinkedIn to fill their empty positions. So if you’re not using social media, then your chances of getting a job are seriously diminished.
Without a solid social media presence on LinkedIn, you make it much harder for HR managers who are looking for you specific skill set to actually find you. Employers will also review your social media sites to examine more information after they have received your resume. So you have to take the necessary steps to stand out and never put a bad face forward. Here are some tips for putting the right social media face first: 1. Think of your online profile as your brand.
Identify your abilities that set you apart from other applicants. You should define the areas where you excel, and always make a solid case for the value that you bring to a prospective employer. 2. Use your online profile to showcase your skill set.
On Facebook and LinkedIn, there is a headline below where you put your name. This is an incredible important part of your branding, you need to put something with keywords HR mangers will instantly gravitate to. Your headline should show a range of what you are capable of doing. 3. Position yourself as the expert in your field.
Include searchable keywords in your social media profile so that HR mangers can see your in depth experience and talents. Employers will often look through social media sites in search of a fit for a specific problem, if you have your expertise highlighted, then you may be the one they’re looking for. This makes it much easier for them to find you. 4. Clear up any discrepancies between your resume and your social media profiles.
Make sure your dates of employment, job titles and other extended details match your resume. HR managers will not contact prospects who have inconsistencies on their resume and social media profile. 5. Join Facebook or LinkedIn groups that are associated with your field.
Who knows, by commenting on a group post or by offering your advanced knowledge, you could attract someone looking for your particular talents. Answering questions in these groups is an excellent way to attract attention to yourself, just make sure you approach groups with the correct mindset, you’re trying to garner the right attention. So make sure you know what you’re talking about.
