In this new digital age, more and more employers are turning to the Internet for their hiring needs. Whether posting open positions on a company owned website, utilizing job boards or social media, job seekers are becoming increasingly aware of the importance of understanding how to post resumes online. Because of the various formats that are needed, developing a strong portfolio of resumes is critical for those hoping to find the perfect new job.
Take a minute to consider the different forms of resumes. Electronic, print, plain text and full HTML are the most popular options. The reasons for the various forms are simple: prospective employers use a variety of tools to collect and collate resumes. Deciding which is appropriate and properly formatting it is critical for success.
The traditional print resume (like Microsoft Word, for example) often doesn’t translate well online. Because of this job seekers are encouraged to develop a variety of electronic formats for their resume.

  1. Text: A simple text resume that focuses less on fancy formatting and more on presenting clear details is a must. Resume writers also call this an ASCII (American Standard Code for Information Interchange). This format is ideal for posting resumes into formats on websites. While it is still important to review the post, sticking with a clean text format often removes many of the formatting issues seen.
  2. Email: Even more basic than the text format, creating an email ready resume takes into consideration line spacing rules often imposed by email providers. Often a simple matter of tweaking a copy of the text resume, creating an email ready version allows you to post your resume directly in the body of an email.
  3. HTML: As more and more people turn to the Internet for their business needs, many are creating HTML resumes. This is perfect for those that wish to create an electronic portfolio of their work. A word of caution: providing too much information is an easy pitfall of the HTML resume as is simply creating a flashy version of your resume. Only utilize the HTML format if you have basic HTML knowledge.

It is important to acknowledge that where you post your resume online is almost as important as the format it takes. While it may seem like a good idea to attach your resume to a personal website or social media profile, remember that doing so gives potential employers access to all sorts of information that is often best kept private. Marital status, past health issues, ethnicity, political leanings and more can often be found directly on a personal website. It is best to avoid giving potential employers access to this information too early in the process.
In a world where technology is quickly becoming a necessity, not understanding the basic differences in formats is a big mistake. A poorly formatted resume can make you look disinterested and technologically inept. Be sure to spend the appropriate amount of tie developing resume formats to ensure your resume makes the statement you want it to.


For any newbies to social networking, it might seem unusual to use a site such as Twitter to find a job. However, many people can find the right contacts on Twitter to help them to find a job–but it can be a little complicated in 140 characters or less? When using Twitter as a job search tool, it is best to keep content as neutral and professional as possible. Remember, as with anything you write and post online, once you “tweet” it’s out there FOREVER.

The first thing to do when starting up a Twitter account is to choose your user name wisely and word your 160-character bio in such a way that it becomes more searchable, or Google-friendly. Your bio should share a little bit about your career so that when other people look up that keyword, you can gain more traffic to your profile. An avatar will also make your profile more appealing. Choose a professional portrait or a simple picture in which you’re facing the camera and you are not accompanied by anyone else.
A basic rule of thumb when it comes to using Twitter as a job-search tool is to keep content favorable to anyone who might stumble across it – your tweets should balance your work and personal life. If you are looking for a job, you can tweet about the types of jobs in which you are interested. Also, you can tweet about your hobbies or interests so that employers get an idea of what you are like outside of work.
In that same vein, keep in mind that there are many recruiters who actually look to Twitter for new hires because it gives them something of a real-world perspective of what that person is like. In an extremely competitive economy, where plenty of people are qualified for the same job, many companies look at an applicant’s personality to see whether they would be a good fit in the company’s culture. In this case, it helps to follow these recruiters for the companies in which you are interested.
On a similar note, you can connect with these recruiters and industry leaders and show them your interest in their tweets. You can either “retweet” to forward their tweets along or you can address them directly by putting the @ symbol before their user name. By keeping in touch with these people, you will have access to the latest information in your industry. Therefore, when you are called in for a job interview, you will have that extra edge over other candidates by speaking confidently about your knowledge of their field.
Like any real-world networking situation, a Twitter presence cannot be expected to build overnight. It takes time and patience; however, by connecting with the right people, you might very well find your way to your dream career. The key to a successful Twitter profile is keeping it professional with a glimpse of your personality, hobbies and interests outside of work as well.


For those of you who have talked to me, you know that I unabashedly love LinkedIn. As social networking goes for professionals, it’s my favorite.  LinkedIn has a much cleaner interface than other sites such as MySpace, Plaxo or Facebook. Setting up a profile on LinkedIn can put your name at the top of the Google search rankings and can help you get connected and ‘be found’  in ways you might not have imagined.
LinkedIn is one of the best social networking sites to help you increase your online visibility. Because of its popularity among millions of people, the site has gained a significant presence in Google page rankings. Typically this means that when people search for your name specifically, they can find your LinkedIn profile as one of the first results. If you have a particularly common name, like mine, there are a couple of ways to help further boost your profile in Google searches.  Specifically, you should include your LinkedIn profile link in each signature you use from discussion boards to blogs to other social networking sites. You can also use your actual name in the URL you select for your profile. Or, you can differentiate yourself by what you do. My LinkedIn name is: erinkennedycprw. The “cprw” stands for Certified Professional Resume Writer and also sets me apart from the other 212 Erin Kennedy’s. Ideally, for SEO purposes, you really want to have just your name, but if it is already taken, like mine was, you have to figure out something else that will work for you.

Once you have built your profile and included your job history and experience, you can start networking. Chances are that you will find many of your colleagues, classmates, and former university instructors. You can even branch out to the people who are connected to those in your existing network. For example, if you live in Austin and your spouse’s job is requiring that you relocate to Denver, you might not have contacts there. In this case, you can tap into your network to see with whom they’re connected. Chances are that somewhere among your connections, you’ll find someone who lives and works in Denver to forward your resume.
The most important aspect of networking on LinkedIn is building that network well before you need it. Usually, the “pay it forward” concept works here – give out help before you need it yourself. Always make yourself available for LinkedIn recommendations as well as a good word toward HR when a contact wants to apply for a job at your company. By doing this, you highly increase your chances of getting your own recommendations when you need them.
There is another way to use LinkedIn to your advantage. If you know your interviewer’s name in advance, you can look up his or her profile to get an idea of what to talk about during the interview. If you find something that the two of you have in common, such as the same university or previous job, you can bring it up during the interviewHowever, this should be done carefully. Only you can determine whether the tone of the interview is somewhat light or very strict. While talking about the things you have in common can help set a lighter tone, this tactic should be approached with caution.
Learning the basics of how to use LinkedIn for networking will help you maximize your networking potential. When you make yourself more visible in Google, make connections with your contacts’ networks and use LinkedIn for research, you can find your way to the next big opportunity.

Visual CV's. Why you need one.

NetworkingProfessional ResumesResume Writing

When searching for a job, it is important to have prepared a well-written, professional looking resume that best displays your most significant qualifications, attributes, and characteristics that make you stand out to your prospective employer. You want the reader of your resume to be impressed and believe that their company needs someone like you for the position. Your resume is essentially your very first impression, so it should reflect you in a way that leaves a lasting effect on the person considering you for employment.
A typical resume is a one to two page document typed up and listing such things as educational background, objective or career goal, qualifications and skills, and past experience and employment. However, with the way technology is growing and changing, people are beginning to turn to the idea of using virtual resumes; that is, resumes posted online for employers to view. Times are changing, and more pieces of information that were once typed or hand-written are now being displayed on websites and other formats.
So, without further ado, let me introduce you to my new favorite resume tool, the VisualCV. Visual CVs are online website portfolios created by prospective employees and candidates wishing to display all there is to know about them to prospective employers. They are far more than the typical one-page resume, and can include a variety of unique features.

While traditional resumes must be saved as a certain format and attached to an email or uploaded to send, you can simply send the web address of your VisualCV to be viewed by anyone you wish. There are virtually no limits to what you can add to your page. You can add audio or video of yourself, perhaps describing yourself and your characteristics and qualifications. You can also add graphs and links highlighting certain achievements you’ve accomplished, or anything else you wish to showcase. The actual layout of your page has the look of a traditional resume, but with one side displaying high-tech add-ons to give your presentation a professional and new sort of flair. You can add presentations and even YouTube video’s. If you are at a business lunch and someone asks you for your resume, you can simply give them the URL of your VisualCV and they can pull it up right there on their PDA!
Are VisualCVs a good idea? Many are torn on the issue. It can add a bit of a competitive edge to your resume, showing your prospective employer a unique flair and determination, something new that they maybe haven’t seen before. It can bring you and your skills to life in what can be called a 21st century virtual show and tell. It can also be useful in controlling who sees it and where you post it, as you can post the link to your Visual CV to job search websites or directly in emails, and it can be updated and edited easily with the touch of a button. However, some argue that VisualCVs aren’t such a great idea. For one, it’s typically common that employers will take less than a minute or two to first scan resumes to weed out the ones they aren’t interested in; therefore, it can be unlikely that they’ll take the time to actually watch your videos or look at your graphs. Also, speaking in front of a camera can make more of a negative impression than a positive, especially if you aren’t well-versed in public speaking.
Whether or not you choose to use a VisualCV is up to you, but it can be a positive idea if used correctly. If you don’t have enough material or the skill to make it worth someone’s while, then a traditional resume is probably for you.

The Dangers of Social Networking During a Job Hunt

Job SearchNetworkingSocial Marketing/Online Branding


It seems that everyone from teenagers to top-level executives of multi-million dollar corporations have taken to social networking online. These types of sites have been around for a while now, so it’s become common knowledge that you should keep your personal information private for safety reasons.
However, your presence on social networking sites can do more harm to you than just affecting your personal safety – it can damage your job safety as well. Today, many employers use social networking sites to narrow down their pool of applicants. A risque picture or an inappropriate comment can make the difference between you and someone else being chosen for a job interview, so it’s crucial to maintain your online reputation carefully just as you would do with your reputation in the real world. There are a few guidelines to keep in mind regarding using social networking sites wisely.
Privacy in Social Networking
Try to make your profile as private as possible. The less you reveal, the less a hiring manager will have to scrutinize. On some social networking sites, you can actually block your name from searches so that your name won’t come up when searched.

On the other hand, you might prefer to give a small hint of information so that friends can verify that you are the classmate they think you are, people with common interests can find you, and potential employers get a glimpse of what you’re really like outside of work. This personal touch can help you as long as you keep it simple, neutral, and tasteful.
Trouble Spots in Social Networking
When managing your profiles, take caution with your pictures, comments, and information. Don’t post pictures that are risque or objectionable. You can say that you graduated summa cum laude from your university, but if you post pictures that show you partying or drinking alcohol, it can give people the wrong idea. Your comment wall can also get you in trouble. If anyone leaves you a crude message, this can reflect poorly on you. After all, people are often judged by the company they keep.
Also, keep in mind that friends can tag you in their own pictures, so always keep track of what pictures you’re tagged in. These photos can be found in your own photo album, so even if all of your pictures are private, these tagged pictures might still appear. If you want to untag yourself from a photo, simply click on the photo and click on the untag option. I find this so frustrating in Facebook. I don’t like being tagged. I’ve even had people that weren’t in the photo tag everyone in it–including me! Very invasive and once it’s out there, it’s out there for good… remember that!
The scrutiny over your social networking profiles might not even end when you get hired for a job. Your current boss could become curious about how you conduct yourself outside work, so always be just as careful with your profiles as you would be during a job hunt.
Since potential employers often use social networking utilities to get a first impression of their candidates, make sure that you put your best face forward with your profile. Check your profile often to make sure that no one has left you any inappropriate comments or tagged you in any questionable pictures. Social networking sites are a great way to keep in touch with friends from your past or family members who live far away, so while they are not entirely bad, you should proceed with caution. Instead of your audience being your friends and family, think of your audience as the entire world, including your potential employers.

How to Explain Away a Big Gap in Work History

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In today’s competitive job market, you want to make your resume as appealing as possible to prospective employers. Most employers are looking for competent workers to fill key positions quickly, with the expectation that new workers will stay around for many years and become valuable assets to the company. Therefore, a big gap in work history could be viewed by some employers as a sign that you are not looking for a long term commitment to a job.
You need to be honest on your resume about any big gap in work history, but you can be creative in your explanation to present your history in the best light possible. If you have a gap of more than a few months in your work history, you can’t just skip over it on your resume and hope no one will notice. Even though you were not working during that time, you might have been doing something that would look good to an employer.
Having a big gap in work history should not negatively impact your chances of finding a job if you can make the gap look like it was not time wasted. If you had to leave work in order to take care of your ailing parents, or if you took two years off after the birth of your child, you can highlight the valuable experiences you gained during your time off.
If you took a year or two off from a “real” job and spent the time wandering around Europe, describe this period as a personal sabbatical for enhancing your education and understanding of the world.
 
List the time interval as though it was a period of employment, except that you didn’t get paid for it. If the other job descriptions on your resume take up six lines each, devote the same space to describing your “duties” during your time off.
It is better to be up front and honest with potential employers when describing your background. If you have one or more big gaps in employment that were due to circumstances that an employer might see as negative, it is better to explain those circumstances fully in your cover letter when applying for a job. If you spent time in prison or drug rehab, it is better for you to explain what valuable lessons you learned from the experience in your job application process, than it is to hide the truth and hope your potential employer doesn’t discover it in a background check.
Many employers will not view a gap in employment negatively. They recognize the value of continuing education, caring for others, and personal growth experiences. They will often seek out job candidates who have something unusual to offer. By explaining your big gap in work history in the proper light, you may show the boss that you are the exact type of creative and self-motivated individual the company needs for that job you have always dreamed of.

What Can Twitter Do for My Job Search?

Job SearchSocial Marketing/Online Branding

Twitter is becoming a popular tool for communication. It’s also becoming very big for internet marketing professionals, and for good reason. Twitter is a great way to get a message out. The short, easily digestible microblogging format means that users can broadcast links and messages all over the web.
But how is Twitter applicable to a job search? Well, let’s say that you are on the lookout for a sales position somewhere in Florida. Twitter makes it easy to find and connect to potential employers or contacts. Just be sure that you keep a job search twitter account separate from your personal account if you have one. Your personal twitter account should not include your full name, but if it does, make sure that everything visible in your posts is appropriate.
Start by using Twitter’s search function to find out who is tweeting about sales in Florida. Look for Florida companies you may want to work for as well. Then, add the people who are talking about your hot topics to the list of people you follow. This works in two ways. First, it allows you to get a feed on people who are talking about your industry. Maybe they’ll mention a position, or a career fair. Maybe they have spoken to a recruiter for a company you’d like to work for. The other way this can help you is that these people will likely follow you back, and if they’re in a position to hire someone, they may see a post you’ve written, and contact you.

Once you’ve built up a good list of people to follow in your industry, start a free blog, and make some posts about your job search. Add your resume, or information about yourself to your blog. You can then use twitter to share these posts to your contacts. Build up a nice history of posts and tweets that establishes who you are, and what you can do.
The final and most important step in using twitter as a job search tool is to actively look for the people who may be able to help you. Employees of a company, hiring managers, or even the president may be available on twitter. It’s possible to contact these people directly, so don’t be afraid to contact them. Keep your post brief (you have to in Twitter), and even include a link to your blog post or website containing your resume. Be sure not to become a spammer, though. Persistence may work in your favor, but there’s a fine line between diligence and annoyance.
Remember also that twitter is only a piece of a huge social networking puzzle. Don’t rely on just one tool for finding people and networking with them. Explore other types of social media on the web, and remember that there is no replacement for old fashioned job search techniques like visiting companies in person. No matter how charming you are online, if you can’t ace the interview, you won’t get the job.

Networking tools for your job search

Job SearchNetworkingSocial Marketing/Online Branding

If you have found yourself looking for a job in the past couple years, you are probably all too familiar with the frustration that usually accompanies the search. People with jobs will give you advice—they’ll tell you to update your resume, rearrange your resume, make your cover letter more personal but shorter, more informative but more concise, do more networking and less searching, do more searching and less emailing…you get the idea. The point is, you can follow these “tips” until you’re blue in the face, but what it usually comes down to is who you know. In fact, a recent statistic noted that nearly 80% of job positions filled in the last year were given to those with a personal referral.
If you’re thinking your search is now hopeless because you’ve already tapped into all of your personal referral resources, think again. With the ease of networking via the internet, there are several networks you can use not only to find connections you already have, but also to make new connections, so your personal connection well will never run dry. Almost anyone who has used the internet to help with their job search and networking will be familiar with Facebook and Twitter, but let’s take a look at few other sites, with a more professional twist, that will give you a leading edge in your efforts.
Plaxo: As far as keeping up with your contacts, Plaxo is your one-stop-shop. Not only does it store all of the contacts from your phone and computer, but it also tracks updates from your contacts from their Twitter and Facebook feeds, so you know what’s going on in their lives before you get in touch. This is especially helpful if you’re reaching out to an old friend or ex co-worker about a prospective job. It will help take away the “cold call” feel and help you get back in the loop quickly so you can get right to what matters.

Ecademy: This tool allows you to connect with other users on a business and social level. Essentially the “business happy hour” of the web, you can connect with people based on business connections you already have, as well as find groups of people who are interested in the same topics as you. For job searchers, this can be a great way to make real connections based on business concepts while getting your name and needs out there to people who trust you.
ZoomInfo: If you need to know more about the people within a company you’re interested in, ZoomInfo is a great source for you. It has been around for over 10 years and holds a database with the information of thousands of professionals. In addition, recruiters often use this site to find potential job candidates, so whether you know how to use it or not, it is always beneficial to set up a profile.
Xing: This is another tool geared towards gathering professionals in a social environment. However, for people looking for a job, this is a great site to join, as it has systems in place which specifically encourage social networking. Not only are there forums and discussion groups, which are always beneficial for job seekers, but there are also appointed “ambassadors” for each community with a decently sized constituency which then hold “events” which allow for the participation and communication of other members.
Whether you use one or all of these helpful technologies, the main idea is to get your name out there and build trust surrounding your name. While these tools help, there is no substitute for hard work and honest time spent, so get out there and make it happen for yourself. You might even end up with more than a job; you might just find your purpose.