Social Media has dramatically changed the job landscape. Today’s job seekers must remake themselves as a brand. Think of McDonald’s golden arches or Ford’s iconic script logo. People remember these brands because they set themselves apart from the rest. People don’t settle for any old hamburger when they know what they will get at McDonald’s. Brands build trust with people and that trust translates to increased business and a reliable customer base, which is exactly what you want your online brand to do for you.
Your personal brand builds trust in prospective employers and opens the doors for you to find new positions. Unfortunately, most people don’t think that they need a personal brand, and they are so wrong in assuming this.
Below are 5 reasons why you should establish a personal brand on your resume and online: 1. A personal brand differentiates yourself…
When an HR Manager scans the pile of resumes on their desk, they look for someone who stands out. But, they don’t just focus on the resume, they also look for your online presence because the internet contains much more information about you as a worker. Do you have an industry specific blog or website that you regularly update? Is your personal brand listed on your LinkedIn profile, along with your best career achievements? Listing a successful work history and any extracurricular activities that you’re involved in helps to build your online brand. 2. Make your name a well-known brand…
Who do you think HR Managers are going to go for? The new guy fresh out of college or the big name attached to great companies and amazing projects? Of course they are going to go with the big name. So to capitalize on your opportunities, you must make yourself into a brand name. Instead of seeing “John Smith – New Graduate”, they see “John Smith – Marketing Guru”. 3. Set you apart from your peers…
Your goal is to set yourself apart from your peers. You’re in direct competition for open positions. It’s just the way it is and having an online brand sets you apart from the rest of the pack. Start an industry blog, start a side business or develop a new marketing strategy that you can pitch to prospective employers. There are so many things you can do to highlight how you are a notch above your peers and get your brand out there. 4. Make you more attractive to employers… Establishing your brand makes you more attractive to prospective employers because they know what they are getting. You’re not a faceless employee; you’re the one who wrote a new programming language, the one who developed supply chains that drastically reduced company overhead, etc. Match your brand to your achievements and employers will stand up and take note. 5. Open yourself up to new opportunities…
You want to find open positions and sometimes they may not be in your chosen profession. But, does that really matter? What if the perfect position is in another industry that you have minimal experience? Well, having an online brand opens the doors to those new arenas. HR Managers are looking for people with experience, and thankfully, your online brand is built around your experience. By viewing your online brand, HR Managers and potential employers can see what you offer the company. They are excited to find somebody with your expertise and skills, and you should be too. You have clout that you never knew you had and your personal brand should reflect the best you have to offer.
Overwhelmed by LinkedIn? Simple Steps to Create Your Profile and Start Using It
Have you wanted to sign up with LinkedIn but thought it sounded too complicated to begin? Just another profile to maintain? Oh, no. I’m here to tell ya–LinkedIn is a wonderful job search tool and (hopefully) here to stay. You need to get around your hesitations in order to get your resume to the right people. One way to do that is to register with LinkedIn and develop a well crafted online business profile. If you’re not registered on LinkedIn yet, you are missing an excellent opportunity to get your name out. After you’ve registered, invite all of your friends and colleagues. The more connections you have there, your chances of forming an extended business network of your closest friends and associates rises – including their first and secondary connections.
Once you have your LinkedIn account set up and established some connections, use the search feature to try and learn as much about the different HR managers or corporate recruiters information. You can use the drop down menu to search for people and then type in the company name. Go through the results in order to find the people located in HR or people in leadership roles that you can befriend. Start contacting these people through the following methods:
If you see someone that’s a secondary connection (one of your friends is friends with them through a first degree LinkedIn connection), click “Get introduced through a connection” and add this person as a connection. This allows your personal friend to send a message to that person. Also, you can send your resume to your friend and have them forward it on to their first degree connections. Make sure you ask them to put in a good word for you.
One option is to upgrade your LinkedIn subscription in order to send HR managers or recruiters a LinkedIn “Inmessage”. The cost is relative compared to the insider level it provides.
See if you can find the HR manager’s email address through Google by searching their name and the company name through Google’s robust search features. If their contact information comes up in the search findings, you can contact them that way. Their information may be listed in a directory so it may take some time.
If you can not find a valid email address, and the job requires that you apply by emailing a certain name, such as John Smith at jsmith@bigbiz.com, then you all ready know what the email address will look like. So if you’re trying to email Kate Clayton at the same company, then the email address is likely kclayton@bigbiz.com. Use this and send them a personal email with your resume attached.
Another option is to call the company and ask to speak with the HR manager by getting their name and information from LinkedIn. If the information is not available on LinkedIn, then the switchboard operator at the company may provide the email address and phone number.
With 9% unemployment nationwide being the new norm, people are looking at other industries to find work. They may not have experience in their new industry, but you go where the opportunities are.
So what new industries are open to American job seekers? Some may surprise you. 1. Green Technologies
Managing, scientific and technical jobs abound. The key to getting these jobs is having a background in them, but any new industry will need accountants, marketing personnel and office workers. The industry may have changed but the need for office workers has not. 2. Services for the elderly and health care
With so many people approaching retirement, or way past, the health care sector has never looked more promising. Those babyboomers are going to need someone to assist them with their services. These include health care cost, nursing homes and finding work for the elderly, who are still working late into their 70s and 80s. 3. Speech therapist and physical rehabilitation workers
The third fastest growing industry also deals with health. But this time it’s helping people recover from injury or developing needed parts of speech. More children are diagnosed with speech impairments now than ever. This requires people knowledgeable in dealing with these ailments. 4. Data processing, web hosting and online services
As the world changes, so does the way that we receive and send information. With almost everyone using the internet as the chosen medium of communication, more people are needed to man the ever increasing data stream. These people range from data processors to people with capabilities maintaining existing infrastructure. Improvements are needed as well, so expect this segment to grow. 5. Computer design and related services
Designing user interfaces that work with existing data streams will become even more important as new programs are needed to help workers diagnose problems and troubleshoot.
If you are looking for work, don’t just limit yourself to only the industry you are comfortable in. Revisit your resume, look at your skillset and see what other opportunities are out there for someone with your qualifications and experience.
Making Sure You Have Strong Cover Letters and Email Messages
You know how you always hear, “Typically, recruiters and HR managers look over a cover letter in less than a minute to determine if you’re a strong candidate?” Well, I’m here to tell you that it’s TRUE. Your cover letter must prove to readers that you are a viable choice for the position, and we can show you just how to do that. Make sure to choose the right greeting in your follow up email or letter.
If you have the person’s name and gender, include this in your greeting. Make sure to use the proper Mr., Mrs., Dr. or title along with their last name. Do not use their first name unless you know the person. If you do not know the gender of the person, you can use an introduction such as “Dear Danny Smith”.
It’s important to have the HR manager’s name correct. If you have questions, then call and ask for the information through the company, or look them up on Facebook or LinkedIn. Reference the position title, company name and where you learned of the position.
An example of this: “I recently heard of Telecomm International’s open Corporate Liaison Officer position on Monster.com.” This information shortens the time it takes for HR managers to sort through resumes and increases the chances that your resume will be chosen. Explain why you are the best person for the job.
You don’t want to do a repeat of your resume, but you do want to state how your background, qualifications and abilities will help the company succeed.
Example: “As my resume states, I have the talent, versatility and experience that comes with 20 years in corporate marketing, branding and public relations with Large Multinational Corporations as well as Local Well-Known Businesses. I also have years of experience as a Digital Freelancer working with Company Wide Initiatives that will definitely benefit your company.”
Be sure to include keywords from the job description and make use of power words to elaborate on your capabilities. Reinforce your relevant experience working with the job’s specific duties as well as your knowledge about needed computer programs which were indicated in the job description. Be Brief.
If you send your cover letter through the mail, make sure it’s one page. Email messages should be kept to around 3-5 small-ish paragraphs. Your paragraphs need to be brief as to not take up too much time.
Include contact information and the best time and way to speak with you.
List your cell phone, home phone and the email address you use the most and let HR managers know how to best contact you through your preferred method. If you are currently employed or in a situation where you cannot return calls, make sure to leave a call back number, or list some times where you are free to talk. Proof read your cover letter and email message.
Do this over and over until you are sure that everything is in place and you have mentioned the position, company name and included any applicable contact information.
Following these tips will help you to create cover letters and emails that will stand out to HR Managers and recruiters looking for their next candidate.
Find Out Why You Were Rejected from a Job with These Tips
Leaving an interview knowing that you did not do everything in your power to get it can be demoralizing. But, it’s also a learning experience. What went wrong? How can I correct this problem? What is holding me back?
There are some things you should examine about your resume and how you showcase yourself. Here are some tips to updating your resume and getting that job interview to go in your favor. 1. Include your contact information whenever you send out emails. A quick fix, adding an email signature. 2. Forgetting to attach your resume or documents to your emails. As soon as you write, “attached” make sure you attach the document. Gmail actually has a function that asks if you want to attach something when you write “attach”. 3. Sending an email before you’re ready. Try sending it to yourself before sending it to HR managers. This way you can proof your email and make sure that it’s exactly what you want to send. 4. Leaving odd, incomplete or incoherent phone messages. Nothing sounds worse than being rushed or fumbling through your words as you leave a message, “”Umm, Hi. What? Oh, Hi, this is John…” What if the voicemail server doesn’t have a redo function? Now you look a little silly. Speak slowly so that you can gather your words and leave a smart, coherent message. Leave your name at the beginning and end with your name and phone number. 5. Lying on your LinkedIn or Facebook profiles. Saying that you’re a consultant when you’ve been out of work for 2 years does not look good. People will think you’re employed and look over you for prospective positions. Instead, say that you’re looking for “new opportunities” or “a change of pace”. 6. Not telling people that you are looking for a job. Send an email to your friends and family and let them know that you’re actively seeking a job. You would be surprised at the amount of people who will come to you with new opportunities. Update your LinkedIn profile to let people know that you are looking for a job. The more people who know that you’re looking, the higher your chances of landing a job. 7. Forgetting to use your most current email address. Many people leave older email address on their resume and fail to check their mail as they move on to new servers. You can solve this problem by email all of your contacts from your new email address, as well as updating your resume with the most up-to-date information. Make sure your online profiles include your email address as well. 8. Check your email messages for grammar or spelling errors. Nothing is worse than crafting a thought out email, sending it and then realizing that you’ve misspelled “Marketnig”. It’s a dead giveaway that you do not possess the eye for detail you claim. Spell check before you send that message.
References and the Employment Process: What to do?
References are a critical step in the hiring process. An employer WILL check yours. Most companies will call about 2 or 3 of your references and ask them different questions about you before they decide if you are the right candidate for their position. You need to make sure that your employment references will give a positive review about you and shower you with recommendations.To ensure you cover all your bases in getting positive feedback from your references, follow these 5 tips: 1. When you start your job search, take some time to sit down put together a list of at least 5 professional career references. Professional means a past supervisor, coworker, client, supplier, or anyone that you have had a close professional relationship with. People who carry the most weight, such as a supervisor, are best to use for references. 2. Never use someone as a reference unless you have discussed it with them first. You need to talk to them and ask for permission. If you want willing, enthusiastic and available references, then they need to be informed. It’s important that they are available. It’s annoying and it does not look good for you when your references don’t return calls in time. When companies get to this stage of the process, they want these references done as quickly as possible. 3. When you are asked by a prospective employer for references, only give them 3 out of 5 of your references. Use the other two as backups in case you have trouble getting in touch with someone. Call your references and let them know that they may be receiving a call from your prospective employer. Tell them that it is crucial that they return the call immediately. Ask them to contact you afterwards so you can discuss. 4. If you are doing a long period of interviewing, check with your employment references every couple of weeks in order to make sure they are still on board and not getting frustrated or annoyed with calls from your interview process. 5. Do not put on your resume, “References available upon request.” Ugh. HR managers already know this and it’s a very overused phrase. Do not put the names and contact numbers of your professional references on your resume. You don’t want just anyone and everyone calling up your references every time they see your resume. You should be in control of your references and know who is going to call them and when. Sometimes, recruiters and other companies will contact your references to recruit them. You’re the one looking for a job, so make sure that your references remain yours and out of the public domain.
Hate to keep harping on your Social Media presence, but it’s one of the most important things to look at during your job search. Many job applicants think that Social Media is all fun and games, and while it certainly has those aspects, it’s also a great tool to showcase yourself. However, putting forth the wrong image could cost you dearly.
Do you think HR Managers are not Googling your name, Facebook stalking you or reviewing your LinkedIn profile? If you answered “no”, you’re absolutely wrong. Think of the first thing you do when you meet someone new…you take a look at their online profile. Nothing wrong with that, the information is there for anyone to see. So, why would that stop HR Managers from checking up on prospective employees?
It doesn’t. HR Managers look at everything and if you have one embarrassing, drunken photo on your Facebook wall, they will see it and judge you accordingly. No one said it was fair, but that public photo is fair game.
So, how do you compete in the Social Media space? What can you do to pump up your online presence without destroying your good social standing? Find out below: 1. Allow access to only certain people:
Facebook allows you to block access to people who are not your friends and even filter out your posts, links and other media. LinkedIn only gives access to people who request it. Keeping your account setting private means you are insulated and safe from prying eyes of HR Managers. 2. Update your profile pictures in order to keep a professional appearance:
When you’re looking for a job, one of the first things people see when they Google you are your Social Media photos. What are you doing in yours? Are you wolfing down a piece of cake with chocolate covering your face or are you dressed in a nice suit, showing your finest business attire? You think people don’t look at this, but you’re absolutely wrong. They place a huge amount of consideration into how you present yourself. Present the wrong image and you’re finished. 3. Update your work history:
Make it known on Social Media sites that you are actively looking for employment. You would be surprised with the amount of people who will come forward with job tips, advice or just general care. Updating your work history also opens up avenues for future employment because HR Managers can see your list of skills, accomplishments and awards. HR Managers are looking over your LinkedIn profile, so take pride in it. 4. Add more friends:
This is especially true for LinkedIn. See a job you want, look up someone who works for the company and see if you have a secondary connection with them. If so, ask your friend to introduce you to his/her colleague and begin talking about the open position.
Pumping up your Social Media presence is all about making yourself available and putting your best foot forward. It’s not hard, you just have to craft the right image. The better you present yourself and your skills in Social Media venues, the better off you will be.
Does your resume have an objective?
A resume objective statement is, typically a line or two stating your intention to the reader (note: This DOES NOT mean to add “to obtain a position that is challenging and financially rewarding… etc. THAT is not what I mean). Many HR managers will overlook any resume that does not have a clearly defined career goal – so a resume objective statement–stating what you want to do and what you are good at doing– can be a great way to present your resume to prospective employers. Remember that an objective statement is not the same as summarizing your long-term career goals – it is where you state your goals for your next job–what you can do for them. Don’t think that an objective statement is necessary for all resumes – they are usually used for specific situations rather than as a standard boilerplate resume requirement. If you’re an entry-level employee or someone looking to change their career path, then an objective statement or title bar should definitely be used. A title bar is similar in that it states the name of the position you want. If you do not have work history that clearly defines your career goals, you will need an objective in order to attract attention. If you are a job seeker with an extensive and relevant work history, a qualifications summary (with a nice branding statement) will be more appropriate.
In order to write an objective statement you need to answer three questions: 1. What type of work are you looking for? 2. What particular skills do you have? 3. How will you be able to help a company that hires you?
When you write your objective statement, you need to focus on how you can benefit your employer, instead of how the employer can benefit you.
For example, if you have experience you could say that you offer a “Dynamic leadership career as Customer Development Executive with a rich mix of special event marketing, team development and leadership, operations management, and sales.” You should avoid phrases that imply you have any particular preferences, like that you are “looking for a position with a team-oriented company” – again, you should focus more on what you can bring to the position rather than what you want from the job. A good objective statement needs to be specific – it’s not enough just to say that you are looking for a challenging position (ick–don’t do this. I repeat… just DON’T). This says nothing about what your real career goals are. Instead, your statement should briefly list the important qualifications and how they relate to the position. If you’re looking for a specific position, you can reference the job in your objective statement. Make sure you take the time to customize your resume so that you can make a good impression with HR managers, this indicates that you are enthusiastic about the positions they are offering. The purpose of including an objective statement in your resume helps you eliminate irrelevant information that will not help you get the job that you’re seeking. Anything on your resume that doesn’t support what you have written on your objective statement needs to be removed. Make sure to do your research about the company beforehand and tailor make your objective statement to that position.
