What your cousin's-friend's-boss's wife WON'T tell you about your resume

Professional ResumesResume WritingResumes

Every once in a full moon a client will say to me, “I love this. I love how it sounds. I am so happy with this resume, I would hire me!” and then, “I told my brother-in-law’s friend’s boss’s wife that I would let her look at my resume when you finished it. She manages Applebee’s and she has seen a lot of resumes in her time.”
Okay.
I get that people want to show off their resume and hear what other’s say. I do. If a person tells me that someone they know is in HR and they want to send it to them, I understand. You want to show your friends. You want to hear their take on your resume. But not all friendly advice is good advice.
Case in point: I had a person call me up and ask me questions about my process and my resumes. She was referred to me by a senior level client of mine. This person was in IT (network analyst) and had 5 pages of experience and technical jargon as her current resume.
She said, “I don’t see any objective statements on your sample resumes”.
I said, “True. You won’t. I use a career summary and branding statements”. I then started to explain career summaries to her when she stopped me dead in my tracks and said, “I don’t want a career summary. I need an objective”. I asked her why she thought she needed an objective and she said because her friend’s aunt worked as an HR person for a small manufacturing company and she said that a resume was no good to her unless it had an objective. I had heard of this company, so I was surprised that the HR person had such strict, outdated, and ineffective rules regarding the types of resumes she wanted to see.
As I was trying to educate her about the power of branding and career summaries vs. objectives, she was pretty adamant that she wanted the objective statement. So we moved on to a couple of other things and I was surprised at her ‘demands’ which weren’t really demands, just antiquated resume ‘rules’. “I absolutely CANNOT have 2 pages” and “I have to list every application, hardware, device, etc” (even though most she said she hadn’t used in 10 years), and “It HAS to have the little ‘references upon request’ thingy at the bottom”, etc. because her friend’s aunt said so, and so on.
I think you get the gist of the conversation. Finally, I gently asked her, “Why don’t you have your friend’s aunt write your resume? Or at least you write it and have her add her two cents?” and she said, “But I was referred to YOU and I want YOU to write it!!”
I politely declined the job and vaguely suggested a few other sites that might appeal more to what she wanted. I’m sure she will find someone who will give her an objective and keep her 15 yrs IT experience to 1 page.
So my point is this— your friends/colleagues may have great intentions to help steer you in the right direction, but may not be doing it effectively. Their advice might actually hinder your efforts, not help. Better to leave it to those of us who are trained and have built careers around writing dynamic and effective resumes. Do your homework. Call around and talk to different writers until you find someone who you are comfortable with. Let them know what your expectations are and listen to what they have to say. Your friend’s aunt might be trying to help, but her help might stop you from getting the job.

T.O.R.I. Award Nomination

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Wow! I just earned a nomination for the T.O.R.I. awards through Career Directors International.

Each year CDI hosts an international competition, Toast of the Resume Industry , that propels hundreds of resume writers to send in samples of their work to be evaluated by a panel of judges. The judges then determine whose work is the “best of the best”.
Recognition is based upon creativity, clarity, strategy, syntax and visual appeal in professional resume development with submissions judged by an international panel of professional resume writers.
Each year in May, CDI selects up to five nominees in various categories who represent the top echelon of resume writing worldwide.
This is the third year I have entered the competition and each year I am nominated! To be chosen for a category with some of the world’s greatest resume writers is a thrill and an honor. I’m still a little dazed by it!
We find out the winners at the CDI conference in October. Frankly, I don’t care if I win or not… being nominated is wonderful enough! 🙂

Executive Resume Branding

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If you aren’t living under a rock, you have been hearing lots of buzz about “branding“. So, what exactly IS branding and how will it help my executive resume? What will it do for me?
With the tight job market today, and thousands of qualified senior level candidates, employers can afford to be picky. How do you get to the top of the pile? How are you going to stand out? Your brand.
Your personal brand is the promise of the value you bring to the company. Your unique-ness. What makes you, you.
Think “Heinz”. When I say that, what immediately comes to mind? Ketchup. You know exactly what it will look like, taste like, smell like, etc. Heinz’ brand offers the promise of tomatoe-y goodness on a french fry or hot dog, right?
It’s more about action, rather than words. What you can do for the company? I talk to my clients about that all the time. In promoting your executive brand on your resume, you are stating to the company, “This is who I am, these are what my strengths are, and this is what I can do for you.” You have to uncover your assets and cultivate them in order to drive credibility and increase your professional/executive presence.
There is so much to be gained from branding your executive resume for the job search. One of the main reasons I like branding resumes is because there is no guesswork involved in what the person does, what their strengths are, and what they are recognized for. Any recruiter out there would agree– there is nothing worse than getting a resume that has no identifiable statements at first glance of what they do– you have to read line by line halfway down the page to figure out, “Ohhhhh, they are Senior VP at the firm, OK.”
I will get more into executive branding in future posts– how it can help you: increase your visibility and online presence, differentiate you from your peers, help you achieve professional success, realize how people will be drawn to you, want to follow/listen to you, and more.
So, in the mean time, dig deep, discover what makes you tick– your strengths, drive, and interests– and start building your brand.

4people-jumpingHave you ever worked with someone who just seemed to have everything go her way? Her projects are successful; she gets one promotion after the other, and she’s just plain happy. So, why is she so successful?
Turns out being happy not only feels good but can also be an important part to achieving job success.

In an article from “Psychology Today” Sonja Lyubomirsky, a social psychologist at the University of California, Riverside writes the following:

“The most persuasive data regarding the effects of happiness on positive work outcomes come from longitudinal studies – that is, investigations that track the same participants over a long period of time. These studies are great. For example, people who report that they are happy at age 18 achieve greater financial independence, higher occupational attainment and greater work autonomy by age 26. Furthermore, the happier a person is, the more likely she will get a job offer, keep her job, and get a new job if she ever loses it. Finally, one fascinating study showed that people who express more positive emotions on the job receive more favorable evaluations from their supervisors 3.5 years later.”
Wow, that’s great news if you’re a naturally happy person, but what if you find being happy a challenge? In Kathryn Britton’s article, Six Tips for Taking Positive Psychology to Work she sites a study by R. Emmons and M.E. McCullough that found that people who focused on increasing their feelings of gratitude are healthier and feel better about their lives. So how do we increase our level of gratitude? Britton offers these suggestions:

  1. Pay attention to good things, large and small. This often requires intentional thought because bad things are more salient to us than good things. For example, I have a friend in his 80’s with arthritis in his hands. He becomes aware of it whenever he knocks something over or has trouble picking something up. I suggested that whenever he finds himself saying, “My poor crippled hands,” that he follow it with “My magnificent legs that let me walk every day without cane or walker.” That does not mean ignoring the painful or disabled. It means balancing it with occasional thoughts of how lucky we are to have so many working parts! We have to work a little to give the positive thoughts space in our brains.
  2. Pay attention to bad things that are avoided. I recently tripped over a small stump and fell flat on my face during a practice hike to get ready for our trip to the mountains. When I picked myself up, I was very grateful to have only a deep bruise on my thigh, no broken bones. It will take a while for the gorgeous 8 inch bruise to go away, but I can still hike. Thank goodness!
  3. Practice downward comparisons. That means thinking about how things could be worse, or were worse, or are worse for someone else. I don’t particularly like the idea of making myself feel more grateful by thinking of others who are worse off than I am. But it doesn’t have to be interpersonal. You can use downward comparison by remembering your own times of adversity or being aware of adversity avoided. The poet, Robert Pollock, said it thus: “Sorrows remembered sweeten present joy.” Here’s a work example. I have two friends who recently moved into the same department in the same company. One is relieved and happy because the situation seems so much better than before. The other is dissatisfied because the teamwork characterizing the old job is no longer there. The first has an easy time with downward contrast. The second will have to work a little harder to find reasons to be grateful.
  4. Establish regular times to focus on being grateful. Gratitude is a character strength that can be enhanced with practice. So practice. Marty Seligman describes two exercises in Authentic Happiness, the Gratitude Visit and a form of keeping a gratitude journal.
  5. When facing a loss or a difficult task or situation, remind yourself to be grateful both for what you haven’t lost and for the strengths and opportunities that arise from facing difficulties. Negative moods are catching, but positive ones can be as well. The character, Pollyanna, helped other people see the benefits in their situations by teaching them the Glad Game. Sometimes, having someone else see what is good in your own life makes it visible to you.
  6. Elicit and reinforce gratitude in the people around you. Tennen and Affleck found that benefit-seeking and benefit-remembering are linked to psychological and physical health. Benefit finding involves choosing to focus on the positive aspects of the situation and avoiding the feeling of being a victim.

So now you know her secret. Sure she may be talented too, but she’s happy and that is her competitive edge. Find ways to increase your own happiness: focus on gratitude, celebrate little victories, look for the positive in every situation, what ever works for you and get ready to experience your own career success.

I read a lot of blogs. A lot. I want to read even more, but it gets overwhelming when I see my Google Reader overflowing with unread blog posts. So, I got to thinking that if I did it for “research” it would actually be job related. Yes, I am justifying my blog reading addiction. But who cares.
I’m not a professional reviewer obviously, so I am just going to give my thoughts on the blog and how it helped me, how it might help you, or just why I liked it. Some will be career related and some not, because let’s face it, not every thing I read is career related. Gasp!
You never know… my next review might be YOUR BLOG!
So, without further ado, I give you….

HealthcareITCentral.com by Gwen Darling

Gwen Darlingcphoto4
There are so many reasons why I love this blog. But first, a little background on the company and Gwen herself.
Having met and gotten to know Gwen through a mutual connection and eventually a collaboration,  I have watched HealthcareITCentral.com grow and expand its reach in just the short period of time that I’ve followed it.
Gwen is a matchmaker. Professional matchmaker that is. Her company successfully pairs the perfect candidate to the perfect company. HealthcareITCentral.com finds and offers job openings, places for candidates to upload their resumes, search engine to perform company research, networking, articles, and more. It is chock full of resources to help any Healthcare IT job seeker find what they need. What’s more, the other side of the website is for employers LOOKING for candidates. They are able to peruse the database to see who matches which position. Everything a Healthcare IT professional needs in one interesting site.
Gwen’s blog is housed under the Healthcare Informatics site, the #1 trade industry publication for the Healthcare Informatics industry. Her blog goes from delightfully funny, “When it comes to your Resume, are you a Flasher, a Streaker, or an All-Out Nudist?” or “I’m talking to you Mr. Pimp Daddy CIO” to thoughtful “What Job Seekers can learn from Farrah” . Her clever blend of useful information and feisty humor makes her blog an entertaining read and one of the top on the site. Job seekers outside of the Healthcare IT industry can benefit from her posts as well, as they do not all relate to the healthcare industry. Many of her posts are stories or things that she has encountered and we can all relate to (think “When limp becomes memorable”), and that shared connection is what keeps me coming back for more.
I look forward to every one of Gwen’s posts. Always insightful, never boring. If you want to read, laugh and learn, check out Gwen Darling’s blog. You won’t be disappointed.

I have several resumes a day emailed to me for review. Some are just not good. However, I do come across some that aren’t that bad. They need work, but the basic bones of it is there. It just needs some optimizing.
What do I mean?
When writing your resume keep in mind that you are writing for someone else. Someone who does not know what you did at your last job. They don’t know the challenges you faced in the last position, or how you increased productivity or revenue.
Sometimes I get to talking with clients and am awed at what they did during a particularly challenging phase and am shocked it isn’t found on the resume. The best way to optimize your resume is to talk about your accomplishments and be detailed about it.
Don’t just say, “Added $700 million in funding over a 3-year period”
Instead say,  Secured over $700 million in funding over a 3-year period after thorough analysis and assessment on LAN and WAN connectivity for the nation’s largest telecommunication facility”.
See the difference? Which sounds better to you?
Optimizing your resume really means adding more detail, highlighting your accomplishments, and solidifying your value. Add more detail, talk about what you did, get the reader interested in what you have to say. No one wants to read short little bullet points. Boring. Keep “how did I do this?” in your mind when writing because that is what the reader is thinking, “Hmmm, how did he/she do this?” and then of course, “Can they do this for our company?”.
It may require a little bit of digging into your accomplishments to bring out the little gems of information, but it will be very worth it in the end–when you are called in to interview.

"Ummm. I didn't need to know that." TMI during interviews.

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Editors Note: Kristi Musgrave is a colleague and friend of mine, as well as today’s Guest Blogger. She has oodles of management experience and tells us what it’s like to be on the other side of the desk. Here is some good advice on what NOT to say during an interview.
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“You won’t believe this,” he said. “What?” I asked. “We just had a candidate offer to show the hiring manager his gun shot wound.”
Why do people do this? Is it nerves? Do they just not know any better? Why do people share too much or inappropriate information during job interviews?
For the past 10 years I’ve had the opportunity to interview a variety of people and I am still amazed at what they will discuss during an interview. I’ve heard about fights with family members, pets that have died, and mean bosses. I’ve even been asked if I have a prosthetic eye. I don’t by the way.
The purpose of an interview is to assess a candidate’s suitability for a job. A significant part of that assessment will be based on what you say during the interview. Avoid discussing personal information unrelated the position. Discuss your experience, the skills you have that make you well suited for the position, and why you are the best candidate.
Rachel Zupek, a writer for careerbuilder.com offers this advice  (you can read the full article here):
Go ahead with the following personal info:

  • Goals – It’s OK to talk about what you want in your next assignment and what inspired you to apply for the position.
  • Growth – You can and should talk about the things you’ve done up to this point to invest in yourself and your professional development.
  • Highlights – Relate the highlights of your greatest professional achievements to date without exaggerating or pontificating.
  • Motivations – Talk about what motivates you, excites you, what brought you to that particular industry and what attracted you to that specific employment opportunity.

Do not delve into these personal topics during your interview.

  • Lifestyle choices, politics, religion or family plans. Controversial topics may make for stimulating conversation but an attractive employee does not stimulate water-cooler frenzy among the masses.
  • Endless name dropping. You can establish that you know some of the same people as the interviewer to build rapport, but don’t think you’re upping the ante by upping the volume.
  • Health history. Stay away from your health history mental and otherwise. You’re supposed to be positioning yourself as dependable and reliable; not as a candidate likely to spike the bell curve on benefit-related expenses.
  • House problems, nanny drama or rehab trips. Employers don’t want to know much about your life except as it relates to what you’ve done professionally and what you’re likely able to do for them.
  • Bosses from hell. Simply put, no prospective boss wants to hear a litany of “boss from hell” stories.



So, unless you’re interviewing for a position as nude model for a sculpting class, discussing your gunshot wound is way too much information for a job interview. Keep your answers professional and focused on your skills and experience as it relates to the position.  Good luck at your interview.
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Kristi Musgrave is a Senior Validation Engineer with the Validation and Compliance Institute, LLC. She provides cGMP training, validation, and auditing services for the FDA regulated industries.  You can reach Kristi at musgrak@gmail.com

I realize as I write this that I am crabby and tired. Probably not the most optimal time to write a blog post. Whatever. But wait, maybe this IS the best time to write this because later, in my defense, I can just say ‘Oh, well, gee… I was just going on 3 1/2 hours sleep, over-caffeinated, and bitchy irritable. What can I say?’  However, for the sake of my readers, I will be gentle.
Dear New Client, it is not necessary, through the process of our resume writing collaboration together, to send me over 65 pages of information. Yes, this is not the norm, and yes, it is probably my fault that I didn’t turn off the fax machine as it sent through 48 pages (52 to be exact, but it ran out of ink on page 48) of your performance evaluation over the last 25+ years. I should have, but it came through at night. Performance appraisals are a good thing. Summarizing what was said over the past, oh, 5-10  years might be a better idea.
Your 10-page, white space-deprived, executive IT resume is a tad on the long side. It truly isn’t necessary to list all of your technical experience dating back to the early 80’s, especially since your role now is an executive one and you hardly get your hands wet anymore with the “meat” of the projects.
I appreciate that you took the time to compile all of your hobbies and interests, but employers usually don’t want to review your various scout awards, high school GPA, birth date, wife’s favorite color, or a link to your personal website filled with just plain weird different pictures of your ceramic turtle collection.
The information in your resume should be relevant to your job search and your personal brand. However, you don’t want to load down your resume with too much information. I know there is a fine line for some people, and it’s hard to distinguish what should stay and what should go. If you are unsure, you should always ask a professional.
On that note, I bid you good night, Gentle Reader. I must get back to work and finish up this whining resume advice session. I hope I was able to help clarify the good, the bad and the not needed of information gathering.

Until next time…