Can I Use Social Media To Enhance My Career?

Job SearchNetworkingProfessional Resumes

social media
Social media is a massive part of many of our lives now that using it seems almost second nature. Whether we are liking Facebook statuses, tweeting our friends or sending photos via Tumblr, we are all used to making the most of social networking. In fact, we also know that it can help us to keep in touch with friends, get back in touch with old friends and even to meet new people!
What many people don’t realize is the benefit that they can have if they use social media for job search. Fair enough. You might not be able to “tweet” to apply for a job vacancy, but there are plenty of ways to use social media to your advantage when you are job hunting.
In fact, there are even social networking websites that are aimed towards professionals. They allow you to create an online version of your resume, connect with colleagues and employers and meet new people. It is a great way of networking and getting the inside information on companies and any vacancies that may be coming up! Remember that it has always been “not what you know but who you know.” By getting involved in social media job hunting you can be sure that you are making the most of every avenue open to you when it comes to enhancing your career and getting the job of your dreams.
Once you join one of these websites you will see that there are loads of other people already using them – which you can always use to your advantage!

Steps To Success
In today’s current era of technology, social media, choppy economies, and 14-year-old executives, it pays to learn the job search process. Anyone, whether employed or not, can benefit from learning how to streamline the job search process.
With over 40,000 websites and companies competing to offer job search services, it is easy to get confused. Career websites are set up so that you can submit resumes electronically to businesses. Applying for jobs takes time, and landing one is really a numbers game. Almost all potential jobs can now be examined, located, and applied for from the comfort of your own home. Follow these simple steps to learn how to manage your time and resources in an effort to get more interviews.
Write Down your Goals. Before even writing a resume or applying, write down your goals. If you don’t write yours down, you will just be helping someone else achieve theirs. Decide what you want, write it down, and create a plan to get what you want.
Get a Resume and Cover Letter. Write your own or use a service. If you think about the cost/benefit analysis of purchasing a resume, it really makes sense to invest in a custom resume written by a professional. This could be the difference between two jobs and big salary differences. There are numerous experts that say a cover letter is imperative. Most resume services will write a cover letter with the resume you purchase. Then all you have to do is change the company and contact name in the letter. Another reason to use a professional resume service is because they know how to write resumes integrating all the right keywords in all the right places.
Research Companies. Research the companies for which you want to work. When interviewing it is always better to keep focused on the company and how you will benefit them. Don’t sell yourself short.
Get Organized. When you find a job of interest, be sure to make a list of their contact people and email them your resume directly if possible. If there is a phone number, pick up the phone and call the headhunter. Log everything. You never know when HR will call. You will look really good if you know something about the representative.
Submit your Resume. This is by far the most important step. Most of the time, jobs will find you, not the other way around on line at various job boards.
These five steps, if followed, will guide you to an interview. Always remember that your thoughts control your destiny. You have to be positive and patient. You can do it. Always remember, if you don’t respect yourself, no one else will.

Follow The Tweet
You’ve done everything you can possibly think of to get your executive resume out to businesses and still it’s hard to find a job. What else can you do? Think about social media sites such as Twitter.
Many people now use tweets to get their resumes out to businesses faster. It’s also a great place to look for jobs. A lot of companies are now advertising online versus the regular way of newspapers and job boards. It’s also very easy to tweet a resume.
As many know, tweets are usually only 140 characters or less. You don’t put your complete resume there; it’s impossible. But, you can do special coding in the tweet in order to link it to your resume.
Hashtags are used when searching for the best phrase for the type of job you are looking for. For example, the # sign will go before the phrase, such as #executivejobs. Place this in your tweet box and a number of phrases will appear for you to choose from.
You will need a Twitter account and once you have that you can enter the hashtags of your choice. You will also want to save your resume on your computer as a .DOC, RTF, PDF or TXT file.
You can use third-party resume tweeting service like TweetMyResume to share your resume online. When that is accomplished, you can add a tweet like #resume and add it to your tweet in order to share it. Also, put in your profile what job skills and the type of job you are looking for. Prospective employers will see your tweet and possibly contact you about an interview.
Social media has become the proving ground for job searches and resumes. In addition to Twitter, you can also use LinkedIn, Facebook and others. Make sure you retweet your resume weekly to keep it fresh and on top of other resume tweets. Hundreds of people have founds jobs by doing this on Twitter. This just may be the way to get that job you have been waiting around for.

What is the Best Way to Connect with Social Media Peers

Career & WorkplaceJob SearchNetworkingResume KeywordsSocial Marketing/Online Branding



Finding the right Social Media balance takes more than just knowing how to update your profiles. Firing off quick Twitter updates or Facebook comments will not get you noticed on job boards or help you find open positions.
If you’re not receiving the right kind of attention through Social Media, you should change your strategy. You must be able to connect with your Social Media peers. It’s not as simple as it seems and you must be diligent.
Learning on the fly can be hard, but these tips will help you on your way:
1. Update your LinkedIn profile with the most accurate, up-to-date information.
I cannot advocate this enough – you need to a strong representation of your talents, skills and experience in order to have a fully functional LinkedIn account. Review your Summary and Specialties areas with appropriate keywords, phrases and any information prospective employers look for. Have past coworkers give you quality recommendations. Return the favor with similar recommendations from people who have helped you. Build your network by inviting past colleagues and friends who you want to stay connected with.
2. Post your resume to the right online job board.
You want to be highly visible on job sites so that HR managers can find your resume. Some HR managers search job boards, LinkedIn and niche job sites – you need to have your resume in the right place so that when the opportunity comes along you have your resume where people can find it.
3. Update LinkedIn status bar along with your job board resumes.
LinkedIn sends weekly emails to your connections which gives a summary of the activities their connections are involved in. Updating your status allows these connections to know that you are actively looking for a new position.
Recruiters who browse job sites also get weekly updated resume notifications. Whenever you update your resume or save a new one, it gets posted to the job board, allowing HR managers to see your resume more often. Get your name out there!
4. Network!
Talk to your family, friends, colleagues, or anyone. Talk to anyone who might know of an open position with a company you like. You can have them make introductions through LinkedIn to the appropriate person within their company. Many people find their jobs through networking situations, so it’s always a good idea to talk to people and explain that you are interested in their company or open position. Don’t rely on email. You want to be able to actually speak with the right person – putting a face to a voice or an ear to words will go a lot further than simply emailing someone.
5. Create your professional online identity.
This is a combined effort of Twitter, LinkedIn, Facebook and Google+ in a coordinated effort to showcase your talents, skills and expertise. Building yourself up online gives you credibility beyond simply seeing a resume. If HR managers can find out pertinent information about you online, it will improve your chances.

Overwhelmed by LinkedIn? Simple Steps to Create Your Profile and Start Using It

Executive ResumesJob SearchNetworkingProfessional ResumesResume WritingResumesSocial Marketing/Online Branding



Have you wanted to sign up with LinkedIn but thought it sounded too complicated to begin? Just another profile to maintain? Oh, no. I’m here to tell ya–LinkedIn is a wonderful job search tool and (hopefully) here to stay.
You need to get around your hesitations in order to get your resume to the right people. One way to do that is to register with LinkedIn and develop a well crafted online business profile. If you’re not registered on LinkedIn yet, you are missing an excellent opportunity to get your name out. After you’ve registered, invite all of your friends and colleagues. The more connections you have there, your chances of forming an extended business network of your closest friends and associates rises – including their first and secondary connections.
Once you have your LinkedIn account set up and established some connections, use the search feature to try and learn as much about the different HR managers or corporate recruiters information. You can use the drop down menu to search for people and then type in the company name. Go through the results in order to find the people located in HR or people in leadership roles that you can befriend.
Start contacting these people through the following methods:

  • If you see someone that’s a secondary connection (one of your friends is friends with them through a first degree LinkedIn connection), click “Get introduced through a connection” and add this person as a connection. This allows your personal friend to send a message to that person. Also, you can send your resume to your friend and have them forward it on to their first degree connections. Make sure you ask them to put in a good word for you.
  • One option is to upgrade your LinkedIn subscription in order to send HR managers or recruiters a LinkedIn “Inmessage”. The cost is relative compared to the insider level it provides.
  • See if you can find the HR manager’s email address through Google by searching their name and the company name through Google’s robust search features. If their contact information comes up in the search findings, you can contact them that way. Their information may be listed in a directory so it may take some time.
  • If you can not find a valid email address, and the job requires that you apply by emailing a certain name, such as John Smith at jsmith@bigbiz.com, then you all ready know what the email address will look like. So if you’re trying to email Kate Clayton at the same company, then the email address is likely kclayton@bigbiz.com. Use this and send them a personal email with your resume attached.

Another option is to call the company and ask to speak with the HR manager by getting their name and information from LinkedIn. If the information is not available on LinkedIn, then the switchboard operator at the company may provide the email address and phone number.

**I am a member of the Career Collective, a group of resume writers and career coaches. Each month, all members discuss a certain topic. This month, we are talking about Social Media and our careers. Please follow our tweets on Twitter #careercollective. You can also view the other member’s interesting posts at the end of the article.
+++++


Today it seems that everyone from your 10-year-old nephew to your Great Grandmother Mildred has at least a Facebook account filled to the brim with information that you may or may not want them, or other people from divulging – everyone, which includes the same hiring manager you sent your last resume to. Now it’s just much easier for prospective employers to Google your name and find out information about you, your family and your habits. So, what’s the best site and the best methods to keep your personal information private?
With the vast resources of personal data so readily available through social networking sites, it is very tempting for recruiters, HR managers and even yourself, to use these methods to screen prospective employees or to just find out information about an old friend. Microsoft recently released a commissioned study that shows 79% of people will look at an applicants’ online profile. Reviewing a candidates social networking site can help companies know more about how those candidates handle themselves, both personally and professionally. It can also provide information that is illegal to ask during interviews.
It’s true that in today’s world you have to be online in order to get noticed, but what sites are right for keeping your personal information private, while still giving you a measure of freedom online? The most well known sites such as Facebook, LinkedIn, Twitter and Myspace all have their ups and downs. Myspace has virtually vanished as a peer-to-peer social media information site in favor of it’s traditional focus as being a music house for artist. Facebook has it’s many detractors thanks to gaping security holes and the ability to gleam information quickly and easily, even after that information has been deleted. Twitter doesn’t really carry the same weight as the other sites, it’s good for quick burst of information but you cannot really customize it in order to share professional information. LinkedIn is the site that many professionals think of when they are looking for another job. People post links to jobs, information about their companies and things they are looking for. If you stay diligent and become friends with people in your industry, there is no way that LinkedIn would not benefit you.
It also presents an ethical conundrum. What if an HR manager stumbles upon your Facebook page with pictures from a wild party or of your growing baby belly? Would they be more or less inclined to hire you based on what they determine online? According to Microsoft’s study, 84% believe that it is OK to use social media to gather information about a candidate.
Do you know what that means? It means you have to stay up on what you have posted online and watch anything that could prevent you from finding that job. Make sure that you pick the right social media site and use it properly. In the right hands social media can be a very powerful thing, but it can also prevent you from gaining what you want.
++++
Read on for more great Career Collective articles:
Make Your Career More Social: Show Up and Engage, @WalterAkana, #careercollective
You 2.0: The Brave New World of Social Media and Online Job Searches, @dawnrasmussen #careercollective
How to Get a New Job Using Social Media, @DebraWheatman #careercollective
Social Media: Choosing, Using, and Confusing, @ErinKennedyCPRW #careercollective
How to Use Social Media in Your Job Search, @heatherhuhman #careercollective
Updating: A Social Media Strategy For Job Search, @TimsStrategy #careercollective
Your Career Needs Social Media – Get Started, @EliteResumes @MartinBuckland #careercollective
We Get By With a Little Recs from Our Friends, @chandlee #careercollective
Expat Careers & Social Media: Social Media is Potentially 6 Times more Influential than a CV or Resume, @expatcoachmegan #careercollective
Social-Media Tools and Resources to Maximize Your Personalized Job Search, @KatCareerGal #careercollective
Job Search and Social Media: A Collective Approach, @careersherpa #careercollective
How Having Your Own Website Helps You, @keppie_careers #careercollective
Social Media: So what’s the point?, @DawnBugni #CareerCollective
Tools that change your world, @WorkWithIllness #CareerCollective
HOW TO: Meet People IRL via LinkedIn, @AvidCareerist #CareerCollective
Effective Web 2.0 Job Search: Top 5 Secrets, @resumeservice #CareerCollective
Jumping Into the Social Media Sea @ValueIntoWords #CareerCollective
Sink or Swim in Social Media, @KCCareerCoach #CareerCollective
Social Media Primer for Job Seekers, @LaurieBerenson #CareerCollective

How have social media sites changed the job hunt?

Job SearchSocial Marketing/Online Branding

Social media is changing the landscape of how people relate to each other. Before the advent of keeping track of people online, it was harder to maintain an extended network. Now, it’s possible to catalog all the people you’ve known through previous jobs – and to keep in touch with them as well, which is amazing when you think about it. This has had numerous impacts on the workplace, and how people get jobs.
In the early days of the internet, people would search job boards. Remember when Monster.com and Yahoo!Jobs were touted as the hot new thing? I remember telling my clients to go to them to look for job openings. Those job boards were also huge for the recruitment industry. Here was a (relatively) cheap way to reach thousands of people across the whole world with news about your job opening. While still extensively used, job boards seem to have fallen to the baseline, with the exception of a few good ones. They require little to no personal interaction to apply for a job. On the recruiter’s side, they often have to deal with spam bots which send out limitless replies to job advertisements. Not as bad as spam bots, but still very annoying, are people who apply on every job on the board, regardless of how qualified they actually are for the job. The entry-level recruiter who spends their day sifting through hundreds of applicants for an administrative assistant’s job is practically tearing their hair out.

Now, a lot of recruiters are on Facebook, and there are some people who exclusively advertise job openings they’re working to their Facebook friends. This is helpful, because friends can direct their friends to connect with recruiters – and people that are recommended for a job are much more likely to get it than a random faceless applicant.
Twitter is another way that job news is getting out. Becoming a part of the Twitter community or subscribing to a Twitter feed is an easy way to get information on a job – even if it’s only 140 characters. A job title and a few keywords are often enough information for a job seeker to determine if they’re interested in an opening.
LinkedIn (my favorite!), which is a site dedicated to professionals looking to maintain their personal business network, is also another place that has exploded with opportunities. At first, LinkedIn was just a way to keep track of people – now, you can post pictures, what you’re up to, and complete an entire professional profile. You can even upload your resume and indicate how open you are to finding new opportunities.
At first, people created groups for job-seekers. Then, recruiters made groups through which they would post openings. Groups such as, “Jobs for Software Developers” attracted only the niche market they were going after – people who were looking for software development jobs, and friends of people who might be interested. LinkedIn capitalized on this phenomenon by creating a job board integrated with their website. Now, people can pay for a job ad, and have their links recommend their friends for a job.
If you have been avoiding social networking, maybe now is the time to jump on the bandwagon and “be seen”.

Say 'bye bye' to your father's job search

Job SearchSocial Marketing/Online Branding

Men in Hats 1950's
Gone are the days of searching for a job the old fashioned way… knocking on doors.
Today’s job seekers are leveraging the power of the internet to network with colleagues through online profiles, make connections with decision makers, and apply for jobs through a company’s website online.
Social media is changing the landscape of how people relate to each other. Before the advent of keeping track of people online, it was harder to maintain an extended network. Now, it’s possible to catalog all the people you’ve known through previous jobs – and to keep in touch with them as well. This has had numerous impacts on the workplace, and how people get jobs.
In the early days of the internet, people would search job boards. Monster.com and Yahoo!Jobs were touted as the hot new thing, and these job boards were huge for the recruitment industry. Here was a (relatively) cheap way to reach thousands of people across the whole world with news about your job opening. While still extensively used, job boards seem to have fallen to the baseline. They require little to no personal interaction to apply for a job. On the recruiter’s side, they often have to deal with spam bots which send out limitless replies to job advertisements. Not as bad as spam bots, but still very annoying, are people who apply on every job on the board, regardless of how qualified they actually are for the job. The entry-level recruiter who spends their day sifting through hundreds of applicants for an administrative assistant’s job is practically tearing his/her hair out.
Now, a lot of recruiters are on Facebook, and there are some people who exclusively advertise job openings they’re working to their Facebook friends. This is helpful, because friends can direct their friends to connect with recruiters – and people that are recommended for a job are much more likely to get it than a random faceless applicant.
Twitter is another way that job news is getting out. Subscribing to a Twitter feed is an easy way to get information on a job – even if it’s only 140 characters. A job title and a few keywords are often enough information for a job seeker to determine if they’re interested in an opening.
LinkedIn, which is a site dedicated to professionals looking to maintain their personal business network, is also another place that has exploded with opportunities. At first, LinkedIn was just a way to keep track of people – now, you can post pictures, presentations, your blog posts, Twitter feeds, daily ‘status’ and so much more. LinkedIn is ripe with job opportunities.
At first, people created groups for job-seekers. Then, recruiters made groups through which they would post openings. Groups such as, “Jobs for Software Developers” attracted only the niche market they were going after – people who were looking for software development jobs, and friends of people who might be interested. LinkedIn capitalized on this phenomenon by creating a job board integrated with their website. Now, people can pay for a job ad, and have their links recommend their friends for a job. I am going to stop right here with LinkedIn. You all know how I could talk about its benefits 24 hours a day.
What has made social media a great outlet for finding a job is the fact that the internet has changed from a broad scope to a niche marketing tool. Take advantage of it.