Making Sure You Have Strong Cover Letters and Email Messages

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You know how you always hear, “Typically, recruiters and HR managers look over a cover letter in less than a minute to determine if you’re a strong candidate?”  Well, I’m here to tell you that it’s TRUE. Your cover letter must prove to readers that you are a viable choice for the position, and we can show you just how to do that.
Make sure to choose the right greeting in your follow up email or letter.
If you have the person’s name and gender, include this in your greeting. Make sure to use the proper Mr., Mrs., Dr. or title along with their last name. Do not use their first name unless you know the person. If you do not know the gender of the person, you can use an introduction such as “Dear Danny Smith”.
It’s important to have the HR manager’s name correct. If you have questions, then call and ask for the information through the company, or look them up on Facebook or LinkedIn.
Reference the position title, company name and where you learned of the position.
An example of this: “I recently heard of Telecomm International’s open Corporate Liaison Officer position on Monster.com.” This information shortens the time it takes for HR managers to sort through resumes and increases the chances that your resume will be chosen.
Explain why you are the best person for the job.
You don’t want to do a repeat of your resume, but you do want to state how your background, qualifications and abilities will help the company succeed.
Example: “As my resume states, I have the talent, versatility and experience that comes with 20 years in corporate marketing, branding and public relations with Large Multinational Corporations as well as Local Well-Known Businesses. I also have years of experience as a Digital Freelancer working with Company Wide Initiatives that will definitely benefit your company.”
Be sure to include keywords from the job description and make use of power words to elaborate on your capabilities. Reinforce your relevant experience working with the job’s specific duties as well as your knowledge about needed computer programs which were indicated in the job description.
Be Brief.
If you send your cover letter through the mail, make sure it’s one page. Email messages should be kept to around 3-5 small-ish paragraphs. Your paragraphs need to be brief as to not take up too much time.

Include contact information and the best time and way to speak with you.
List your cell phone, home phone and the email address you use the most and let HR managers know how to best contact you through your preferred method. If you are currently employed or in a situation where you cannot return calls, make sure to leave a call back number, or list some times where you are free to talk.
Proof read your cover letter and email message.
Do this over and over until you are sure that everything is in place and you have mentioned the position, company name and included any applicable contact information.
Following these tips will help you to create cover letters and emails that will stand out to HR Managers and recruiters looking for their next candidate.

Find Out Why You Were Rejected from a Job with These Tips

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Leaving an interview  knowing that you did not do everything in your power to get it can be demoralizing. But, it’s also a learning experience. What went wrong? How can I correct this problem? What is holding me back?
There are some things you should examine about your resume and how you showcase yourself. Here are some tips to updating your resume and getting that job interview to go in your favor.
1. Include your contact information whenever you send out emails. A quick fix, adding an email signature.
2. Forgetting to attach your resume or documents to your emails. As soon as you write, “attached” make sure you attach the document. Gmail actually has a function that asks if you want to attach something when you write “attach”.
3. Sending an email before you’re ready. Try sending it to yourself before sending it to HR managers. This way you can proof your email and make sure that it’s exactly what you want to send.
4. Leaving odd, incomplete or incoherent phone messages. Nothing sounds worse than being rushed or fumbling through your words as you leave a message, “”Umm, Hi. What? Oh, Hi, this is John…”  What if the voicemail server doesn’t have a redo function? Now you look a little silly. Speak slowly so that you can gather your words and leave a smart, coherent message. Leave your name at the beginning and end with your name and phone number.
5. Lying on your LinkedIn or Facebook profiles. Saying that you’re a consultant when you’ve been out of work for 2 years does not look good. People will think you’re employed and look over you for prospective positions. Instead, say that you’re looking for “new opportunities” or “a change of pace”.
6. Not telling people that you are looking for a job. Send an email to your friends and family and let them know that you’re actively seeking a job. You would be surprised at the amount of people who will come to you with new opportunities. Update your LinkedIn profile to let people know that you are looking for a job. The more people who know that you’re looking, the higher your chances of landing a job.
7. Forgetting to use your most current email address. Many people leave older email address on their resume and fail to check their mail as they move on to new servers. You can solve this problem by email all of your contacts from your new email address, as well as updating your resume with the most up-to-date information. Make sure your online profiles include your email address as well.
8. Check your email messages for grammar or spelling errors. Nothing is worse than crafting a thought out email, sending it and then realizing that you’ve misspelled “Marketnig”. It’s a dead giveaway that you do not possess the eye for detail you claim. Spell check before you send that message.

References and the Employment Process: What to do?

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References are a critical step in the hiring process. An employer WILL check yours. Most companies will call about 2 or 3 of your references and ask them different questions about you before they decide if you are the right candidate for their position. You need to make sure that your employment references will give a positive review about you and shower you with recommendations.To ensure you cover all your bases in getting positive feedback from your references, follow these 5 tips:
1. When you start your job search, take some time to sit down put together a list of at least 5 professional career references. Professional means a past supervisor, coworker, client, supplier, or anyone that you have had a close professional relationship with. People who carry the most weight, such as a supervisor, are best to use for references.
2. Never use someone as a reference unless you have discussed it with them first. You need to talk to them and ask for permission. If you want willing, enthusiastic and available references, then they need to be informed. It’s important that they are available. It’s annoying and it does not look good for you when your references don’t return calls in time. When companies get to this stage of the process, they want these references done as quickly as possible.
3. When you are asked by a prospective employer for references, only give them 3 out of 5 of your references. Use the other two as backups in case you have trouble getting in touch with someone. Call your references and let them know that they may be receiving a call from your prospective employer. Tell them that it is crucial that they return the call immediately. Ask them to contact you afterwards so you can discuss.
4. If you are doing a long period of interviewing, check with your employment references every couple of weeks in order to make sure they are still on board and not getting frustrated or annoyed with calls from your interview process.
5. Do not put on your resume, “References available upon request.” Ugh. HR managers already know this and it’s a very overused phrase. Do not put the names and contact numbers of your professional references on your resume. You don’t want just anyone and everyone calling up your references every time they see your resume. You should be in control of your references and know who is going to call them and when. Sometimes, recruiters and other companies will contact your references to recruit them. You’re the one looking for a job, so make sure that your references remain yours and out of the public domain.



Does your resume have an objective?
A resume objective statement is, typically a line or two stating your intention to the reader (note: This DOES NOT mean to add “to obtain a position that is challenging and financially rewarding… etc. THAT is not what I mean). Many HR managers will overlook any resume that does not have a clearly defined career goal – so a resume objective statement–stating what you want to do and what you are good at doing– can be a great way to present your resume to prospective employers. Remember that an objective statement is not the same as summarizing your long-term career goals – it is where you state your goals for your next job–what you can do for them.
Don’t think that an objective statement is necessary for all resumes – they are usually used for specific situations rather than as a standard boilerplate resume requirement. If you’re an entry-level employee or someone looking to change their career path, then an objective statement or title bar should definitely be used. A title bar is similar in that it states the name of the position you want. If you do not have work history that clearly defines your career goals, you will need an objective in order to attract attention. If you are a job seeker with an extensive and relevant work history, a qualifications summary (with a nice branding statement) will be more appropriate.
In order to write an objective statement you need to answer three questions:
1. What type of work are you looking for?
2. What particular skills do you have?
3. How will you be able to help a company that hires you?
When you write your objective statement, you need to focus on how you can benefit your employer, instead of how the employer can benefit you.
For example, if you have experience you could say that you offer a “Dynamic leadership career as Customer Development Executive with a rich mix of special event marketing, team development and leadership, operations management, and sales.” You should avoid phrases that imply you have any particular preferences, like that you are “looking for a position with a team-oriented company” – again, you should focus more on what you can bring to the position rather than what you want from the job.
A good objective statement needs to be specific – it’s not enough just to say that you are looking for a challenging position (ick–don’t do this. I repeat… just DON’T). This says nothing about what your real career goals are. Instead, your statement should briefly list the important qualifications and how they relate to the position. If you’re looking for a specific position, you can reference the job in your objective statement. Make sure you take the time to customize your resume so that you can make a good impression with HR managers, this indicates that you are enthusiastic about the positions they are offering.
The purpose of including an objective statement in your resume helps you eliminate irrelevant information that will not help you get the job that you’re seeking. Anything on your resume that doesn’t support what you have written on your objective statement needs to be removed. Make sure to do your research about the company beforehand and tailor make your objective statement to that position.

What Stage of the Job Search Process is Causing You Problems?

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Being passed over for a job never feels good. You wonder why the company rejected you and you think that maybe you’re doing something, unknowingly, that is causing you to lose out on career opportunities. The good news, if you can look at the silver lining, is that you now have an opportunity to learn from your mistakes and correct them. You just need to figure out where your mistakes were made and how to avoid making them again.
Rejected at the Resume Stage:
Many times you can place the blame on your resume not meeting the keyword search criteria companies look for in submitted resumes. For example, when an HR manager is looking for a Social Media Expert, they will scan the resume for words such as “HTML Proficient” or “Extensive Social Media Experience” in order to see if the candidate’s expertise and career history matches what they’re looking for.  If your resume does not contain keywords that relate to the position you are applying for, your resume may be overlooked right from the get-go.
Correct this situation easily by updating your resume using keywords found in the job description. There are different software options that you can use to identify keywords, but you can also do this on your own, or if you are able to, hire a professional resume writer who is trained specifically to create a resume that is rich in keywords to highlight your best skills.
If you’ve been rejected due to having more experience than the position calls for, you can also make changes to your resume to avoid this issue in the future.

  • Delete past jobs that do not correspond to your current search.
  • Do not list positions that you have had more than 15 years ago.  This makes you seem more expensive and narrows your opportunities.
  • Add a personal brand statement to your resume that specifically states that how you are qualified for the position.

Rejected at the Interview Stage:
Think back through the interview. Were there any specific areas that the interviewer negatively focused on? Did they show concern for one area over another? How did you answer specific questions related to the position you were interviewing for?  A client once told me that an interviewer remarked that he had had a lot of jobs over a short period of time. My client didn’t know how to respond, and even though he thought the interview went well, he didn’t think that the interviewer could get past that part of the interview, as my client didn’t get an offer extended to him. If you think that you’ve slipped up during the interview, then email the interviewer and ask about how the interview went.  Meanwhile, take some time and research tips for being prepared for interviews and interview questions to ensure that you are ready the next time you get called for an interview.
Think honestly about the position. Were you truly qualified for that position or was the company a good match for you? Often times, interviewers can see through veiled attempts to just “land a job”. If this is the case, just accept that the position or company was not right for you and move on.  Always make sure that you are applying for jobs that are suitable to your skillset and personality.  You may not have all of the qualifications required for the position you are applying for, but if you can show that you have some of skills required for the position, you may still have a shot at getting the job.
Having a resume that truly markets all you have to offer and being fully prepared for a job interview will help you land the right career with the right company.  The job search process can be frustrating and tireless at times.  Keep a positive attitude and always find ways to evaluate your performance and keep on improving!

Job Search Prospects from a Candidate's Perspective

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Today’s job seekers are more critical about the hiring process than ever
and many companies are starting to see this trend continue.
It seems more people are going for the same jobs, which creates competition for critical positions where many people have similar or comparative skills. To make things even more difficult for those looking for work, jobs in  marketing, finance and telecommunications are being outsourced to other countries that offer cheaper labor.
In speaking with my clients the past few months, the following are some of the thoughts they share:
It can be a cut-throat hiring world out there and it pays to be diligent when you’re looking for a job. Talk to some of your friends in the job market, chances are you will hear horror stories of people not working for 1, 2 or even 3 years. Many people are depressed with the current job market and with actual unemployment numbers hanging around 11% it’s no surprise that people are starting to get more and more worried.
Yes, there is some job growth, but there are also lost wages as employers stagnate wages in favor of giving higher-ups more competitive salaries while giving lower workers the old heave-hoe. Sometimes it’s easier for companies to find a fresh college graduate or outsource jobs overseas than it is to pay a 55 year old American – with years of experience – to do the same job.
This is where we stand now. It seems people are depressed about the current situation, so what are some things that we can do to remove ourselves from the current predicament and start the financial journey upwards?
Many candidates feel the hiring process is indicative of the type of company they are applying for. Candidate’s are tired of “jumping through hoops” just to get a job that pays $12 an hour. But, the other side of that are companies that hire too quickly and end up with the wrong employee.
Up to 40% of candidate’s will withdraw from the hiring process if the perceived company impression does not fit with their worldview. Interesting? Yes, they may be hard up for employment but many would rather work menial jobs than take a path that would violate their sense of well being. This, however, can benefit candidates who will gladly snap up these jobs just to have something, and have the hope that their hard work will manifest itself into a full-time career with their new company.
Always be prepared and focused on finding a job. I’ve heard of companies posting jobs on internet forums that like-minded candidates would visit in hopes of fishing a good employee. The online world is not the only place to be prepared. Just talking to people opens a whole new world of possibilities that many jobseekers are not looking for. They may say they’re looking for work but are fine with the status-quo. Do not be one of them.
Get out and find something that works for you. Work hard for it and make sure to cross your “t’s” and dot your “i’s”.

How to Ace the Job Interview and Figure Out What You're Doing Wrong

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No job is perfect, not the one you have and not the one you want, but you still want to put yourself in a better position career-wise, you are just petrified at the thought of being interviewed for a new position. Many people have trouble with the interview process, whether becoming frustrated with the line of questions, or not being able to answer questions the way they want to.  However, there are things you can do to ensure that your next interview experience begins and ends on a positive note.
Just because you may interview poorly doesn’t mean that you cannot change your actions and improve how you present yourself during an interview. If you are not chosen for the job, it doesn’t mean you’re not qualified, it may just mean that you need to improve you interviewing skills. If you are weak in certain areas, then try to improve those areas. If you put your mind to it, you can improve those areas and become a better interviewee.
There is a job out there for you. All you have to do is keep trying and keep believing in yourself. How do you go about nailing that job interview though? What are some tips to improve your interviewing abilities?
1. Remember that you’re trying to determine if the company is right for you as well. They are not the only ones with power here. Research aspects of the company prior to the interview and be prepared to ask questions in order to see if the position and company are a good fit.
2. Greet the interviewer with a warm smile and maintain eye contact. This is where some people run into problems. They come into the interview nervous and without a clear plan of action. After that initial handshake, make sure to keep eye contact (if all else fails look at the person’s forehead).  If you are being interviewed by more than one person, make sure you are making eye contact with each interviewer as you are answering questions. You need to remain confident and calm as you navigate your way through the interview.
3. Listen carefully and make mental notes of questions to ask. A lot of the time the interviewer will ask you if you have any questions about the position, company, etc., this is your time to ask the questions you’ve been thinking of. No questions are out of bounds as long as they are related to the job or the type of work needed. You’re trying to see if the company and position are right for you, so remember that and do not get frustrated.
4. Have brief and positive answers for questions. Interviewers will ask you why you left your last company, why you have gaps in your employment history, why you appear to have too many jobs and why you want to work for this company. Prepare a list of answers to these questions so that you will not be blindsided when they pop up, because they will pop up.
5. Be positive and upbeat throughout the interview. Keep your energy up. Interviewers can tell when your interest starts to wane, so keep up the positive energy flowing. Don’t fake it, but make it genuine. Tell them why you’re interested in the company, why you think you’re a good fit for their needs and how you believe that you can achieve great things there.
 



In spite of the demonstrated value of networking as a primary job search technique, many people have a very hard time grasping the concept. They may recognize its value for other people, yet they do not think that they have the personal characteristics to put it all together. If you consider yourself one of the “nervous networkers”, you also probably think of yourself as a shy person, or at least around people that you do not know well, but you could find yourself under one or more incorrect myths surrounding networking.
Myth – Networking only works for outgoing brown-nosers.
Fact – People who are more inclined to strike up a conversation may feel more comfortable using networking than their more introverted counterparts, but this doesn’t necessarily mean that they are any better. Introverted people typically have very valuable gifts at their disposal – such as the capacity to listen well, ask thorough questions and succeed at follow-ups. Plus, networking becomes much easier the more you work at it. Like many emotional or mental challenges, it takes some time before you’re completely comfortable. Most of the energy is spent at the beginning – making the first couple of phone calls and setting up your initial meetings. But, as you gather momentum, it becomes much easier. Your networking may start off as a snowball, but once it gets rolling, it turns into an avalanche. Before contacting anyone, remind yourself that networking is an essential part of finding a job in today’s America.
Myth – Only desperate and under-qualified people have to network. People who are good at their jobs can get them the traditional way, through only job boards or job listing ads.
Fact – Everyone has to look for employment throughout their careers. When you start off you did not immediately have a job, you had to look around and ask friends if they knew of anything. Many people go through this process several times. Smart and savvy jobseekers know that many of the best positions are not actively advertised and that highly qualified applicants put a lot more of their energy into networking than browsing the want ads. Networking is a smart way to find a job.
Myth – It’s embarrassing to go around asking people for a job.
Fact – Everyone has done it. It may be embarrassing at the moment, but it won’t be when you get that first pay check. The purpose of networking is not to beg. It’s not even to ask for a job. You don’t start networking expecting a job just to fall in your lap. You go in to learn about the position, the people and the company in your area.
Myth – Networkers are imposing on the people they ask.
Fact – If everyone was imposed on when they were asked for a job, no one would ever volunteer a position to their friends and colleagues. Many people that you will ask got their job through networking. They may have felt like they were imposing but they did what they had to do to find a job, just like you should.
Don’t count networking out as a viable job search technique. It may put you in the right spot at the right time.