The job market has seen it’s share of ups and downs, but how does everything look at the halfway point in the year? Finding the right career means staying on top of the latest studies and trends about employment, salaries, and the behavior of employers. Here are four career-related studies you should definitely follow – as well as expert advice on how to use them to find (and continue) your dream job. 1. Salaries are increasing – but barely…
Recent studies have shown that employee raises are expected to increase around 3 percent, according to The Conference Board. Here’s what you do – set up a meeting before your annual review. By the time you get to your review, the company knows what type of increase you will be getting. The key is to get in before the decision has been made, plant the seeds early by asking what you need to do to increase your salary, and plan accordingly. Take action so that you get the most out of your position. 2. Long-term unemployment is still going to be around…
Of the 14 million Americans who were unemployed in December, almost a third of them have not had a steady job in over a year. This is a 25% increase from last year – which means that many people are waiting even longer for jobs than they had to previously. Start by building your online brand. Make your name synonymous with your field. Your online brand is the same as McDonalds, Ford or Google. If people know you by name recognition, you will stand out above the rest. 3. Gmail is the king of all mail…
According to British email company Mimecast, up to 85% of young employees are using Gmail for work related purposes. But experts advise prospective employees avoid this situation because it leaves both your personal and business relationships open to hackers, malicious software and the possibility of having your work compromised. Remember that anything that you create while working for a company is considered their property and once it is sent out on the internet, you could find yourself in a lot of trouble. Especially avoid using personal mail to send out confidential information, even if it’s to other coworkers – you never know when their email may be compromised. It’s not just about protecting you but about protecting the companies interest as well. 4. More people are involved in social media than ever before
And more people are finding jobs that involve Twitter than ever before. Besides, if celebrities can make a name of themselves through Twitter, why can’t the average American turn it into a moneymaking venture. The goal is simple – focus on what you love. Would you go to your friend who takes the bus for advice on buying a car? Of course not, so why would you focus your endeavors on anything but what you know and love? Just develop your social media skills. They will go a long way towards building your brand and finding you a new career.
One of the biggest mistakes that an executive could make while looking for a position is treating their job search as if they were still a manager. When you reach the level of an executive, you’ve entered into another world, so you have to treat your job search just like that. This means focusing on different inroads to success and applying cutting-edge search techniques. If you’re coming into the world of an executive and want to know how to make your job search easier, don’t just sit back without reviewing every avenue possible. Try using every path to your advantage, it’s no doubt that you’ve made friends along the way, that’s just one area for you to search. These tips will help you find the right job for you. Begin with Networking It has been shown that over 80 percent of executives got their current job through one form of networking. Executive jobs are not like lower-level jobs which can be easily filled through online applications. Executives meet through social clubs, business meetings and professional routes. You could easily run into someone who knows the vice president of ABC Corporation and be the person they were looking to hire. Don’t ever forget the value of networking, the more you get your face out there, the better off you will be. If you don’t focus on networking, you could be missing out on a lot of great job opportunities. Make the Most out of Social Media LinkedIn is the number one job networking and search site on the web, so set up an account (if you haven’t already), because it’s incredible important that you make the most out of social media. Just setting up an account is not enough- you have to make yourself be known. By just focusing your LinkedIn profile on your resume, you’re missing out on many of the site’s benefits.
Your profile allows you to not only highlight your past professional and education history, it also allows you the opportunity to network and make connections with other executives in your field. Networking with other professionals gives you an opportunity to find new positions or to develop professional recommendations. Through recommendations from the right executives, you can transform your LinkedIn profile into an online resume that sells. Never take for granted the power of the web, many partnerships and employment opportunities have been built on the backs of social media sites. Your Name and Reputation are Important When you become an executive, you take on a burden of work that is different than the average worker – so you have to outperform the average worker. You have to care more about the company’s overall success because it will directly reflect your business acumen. If you don’t maintain a stellar reputation, it could affect your job search and your ability to find the right position. This means avoiding the silly Facebook page. You’re being judged on your actions, as well as the people you associate yourself with. Make sure your name and your reputation are held in high regard.
**I am a member of the Career Collective, a group of resume writers and career coaches. Each month, all members discuss a certain topic. This month, we are talking about Social Media and our careers. Please follow our tweets on Twitter #careercollective. You can also view the other member’s interesting posts at the end of the article.
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Today it seems that everyone from your 10-year-old nephew to your Great Grandmother Mildred has at least a Facebook account filled to the brim with information that you may or may not want them, or other people from divulging – everyone, which includes the same hiring manager you sent your last resume to. Now it’s just much easier for prospective employers to Google your name and find out information about you, your family and your habits. So, what’s the best site and the best methods to keep your personal information private? With the vast resources of personal data so readily available through social networking sites, it is very tempting for recruiters, HR managers and even yourself, to use these methods to screen prospective employees or to just find out information about an old friend. Microsoft recently released a commissioned study that shows 79% of people will look at an applicants’ online profile. Reviewing a candidates social networking site can help companies know more about how those candidates handle themselves, both personally and professionally. It can also provide information that is illegal to ask during interviews. It’s true that in today’s world you have to be online in order to get noticed, but what sites are right for keeping your personal information private, while still giving you a measure of freedom online? The most well known sites such as Facebook, LinkedIn, Twitter and Myspace all have their ups and downs. Myspace has virtually vanished as a peer-to-peer social media information site in favor of it’s traditional focus as being a music house for artist. Facebook has it’s many detractors thanks to gaping security holes and the ability to gleam information quickly and easily, even after that information has been deleted. Twitter doesn’t really carry the same weight as the other sites, it’s good for quick burst of information but you cannot really customize it in order to share professional information. LinkedIn is the site that many professionals think of when they are looking for another job. People post links to jobs, information about their companies and things they are looking for. If you stay diligent and become friends with people in your industry, there is no way that LinkedIn would not benefit you. It also presents an ethical conundrum. What if an HR manager stumbles upon your Facebook page with pictures from a wild party or of your growing baby belly? Would they be more or less inclined to hire you based on what they determine online? According to Microsoft’s study, 84% believe that it is OK to use social media to gather information about a candidate. Do you know what that means? It means you have to stay up on what you have posted online and watch anything that could prevent you from finding that job. Make sure that you pick the right social media site and use it properly. In the right hands social media can be a very powerful thing, but it can also prevent you from gaining what you want.
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Read on for more great Career Collective articles: Make Your Career More Social: Show Up and Engage, @WalterAkana, #careercollective You 2.0: The Brave New World of Social Media and Online Job Searches, @dawnrasmussen #careercollective How to Get a New Job Using Social Media, @DebraWheatman #careercollective Social Media: Choosing, Using, and Confusing, @ErinKennedyCPRW #careercollective How to Use Social Media in Your Job Search, @heatherhuhman #careercollective Updating: A Social Media Strategy For Job Search, @TimsStrategy #careercollective Your Career Needs Social Media – Get Started, @EliteResumes @MartinBuckland #careercollective We Get By With a Little Recs from Our Friends, @chandlee #careercollective Expat Careers & Social Media: Social Media is Potentially 6 Times more Influential than a CV or Resume, @expatcoachmegan #careercollective Social-Media Tools and Resources to Maximize Your Personalized Job Search, @KatCareerGal #careercollective Job Search and Social Media: A Collective Approach, @careersherpa #careercollective How Having Your Own Website Helps You, @keppie_careers #careercollective Social Media: So what’s the point?, @DawnBugni #CareerCollective Tools that change your world, @WorkWithIllness #CareerCollective HOW TO: Meet People IRL via LinkedIn, @AvidCareerist #CareerCollective Effective Web 2.0 Job Search: Top 5 Secrets, @resumeservice #CareerCollective Jumping Into the Social Media Sea @ValueIntoWords #CareerCollective Sink or Swim in Social Media, @KCCareerCoach #CareerCollective Social Media Primer for Job Seekers, @LaurieBerenson #CareerCollective
Face-to-face networking is incredibly important, and if you know your way around, then you have a distinct advantage over much of your competition. You’re making a serious mistake if you do not have a social media presence or if you skip social media sites all together.
If you’ve neglected to create a social media presence, especially on LinkedIn, then you are missing out on an incredible opportunity to find open positions. Targeted, extensive networking is still the number one way to find a job, to achieve this you need to have a complete and up to date profile on several social media sites.
The reason social media is so important is because 83% of employers look to LinkedIn, Facebook and Twitter when looking for new hires. 89% rely exclusively on LinkedIn to fill their empty positions. So if you’re not using social media, then your chances of getting a job are seriously diminished.
Without a solid social media presence on LinkedIn, you make it much harder for HR managers who are looking for you specific skill set to actually find you. Employers will also review your social media sites to examine more information after they have received your resume. So you have to take the necessary steps to stand out and never put a bad face forward. Here are some tips for putting the right social media face first: 1. Think of your online profile as your brand.
Identify your abilities that set you apart from other applicants. You should define the areas where you excel, and always make a solid case for the value that you bring to a prospective employer. 2. Use your online profile to showcase your skill set.
On Facebook and LinkedIn, there is a headline below where you put your name. This is an incredible important part of your branding, you need to put something with keywords HR mangers will instantly gravitate to. Your headline should show a range of what you are capable of doing. 3. Position yourself as the expert in your field.
Include searchable keywords in your social media profile so that HR mangers can see your in depth experience and talents. Employers will often look through social media sites in search of a fit for a specific problem, if you have your expertise highlighted, then you may be the one they’re looking for. This makes it much easier for them to find you. 4. Clear up any discrepancies between your resume and your social media profiles.
Make sure your dates of employment, job titles and other extended details match your resume. HR managers will not contact prospects who have inconsistencies on their resume and social media profile. 5. Join Facebook or LinkedIn groups that are associated with your field.
Who knows, by commenting on a group post or by offering your advanced knowledge, you could attract someone looking for your particular talents. Answering questions in these groups is an excellent way to attract attention to yourself, just make sure you approach groups with the correct mindset, you’re trying to garner the right attention. So make sure you know what you’re talking about.
People have been fired over what they’ve said in blog posts or on social media sites. Sharing confidential information or making negative comments about a business have cost many employees their jobs. Some employees have even been fired over making positive comments about their company. What is grounds for termination in the cyber-world and how can social media affect your job search? Can having a personal blog, professional blog or social media account impact your job search? It most certainly could and probably will. If you post about how you conduct yourself in interviews or if you post about how you embellish your resume, potential employers will be able to see it. You want to have a profile that does not scream “bad employee” and that could be anything from bragging about excessive drinking to how you steal notepads from work. Is it alright for prospective employers to be reading your blog or social media account? Perhaps not, but, when you post something on the Internet, it’s there for anyone to see, no matter what their motives might be. Some people, who have taken extra steps with their job search, will list their personal site or social media address on their resumes. Again, you should only do this if there is nothing you want to keep from a prospective employer on your site. Who hasn’t Googled someone they were interested in? Well, HR managers do the same thing with prospective employees. If you have it on your resume, then the employer will definitely look at it. Most hiring managers will look at a prospect’s website if they list it. Others will try to find out as much personal information as they can. This is not the days of “3 references” anymore, now your 3 references are Facebook, Twitter and LinkedIn.
If your blog is hidden or private and people in the office or a hiring manager finds out your identity, they can still look up sensitive information about you. They certainly won’t mind reading it, so don’t put anything negative about current coworkers or any past employers you have had. Once again, do not include a link on your resume to your social media site or personal website if it contains anything that might be damaging to your job search. Always be careful about what you put online. If you have a social media account, people will probably have no problem reading it, after all, you put your information out there, so it’s public domain now. Even if you think only your friends can access it, you still have to take caution and be proactive about what you put out. If you’re unemployed, consider putting together a website or social media site that’s specifically related to your job search. You can position yourself as an expert in your field. Attach samples of your resume, portfolio or any certifications you have.
People are searching, so when they find you, what do you want them to see?
How Has Job Hunting Changed in The Last Ten Years?
The Internet has changed a lot about our world in the last ten years─including how we look for jobs. The basics may be the same: the old finding an opening and applying for it, but the internet has completely revolutionized the employment process. With more than 9% unemployed, according to U.S. Bureau of Labor Statistics, many people are going to be using every single tool at their disposal to find their next employment opportunity. Networking has been the traditional way to find a job, but over the last ten years this has changed to social networking sites like LinkedIn, Twitter and Facebook. These sites are now the second-most effective tool in your job-hunting arsenal, according to job placement firms. Searching for jobs at trade fairs or by looking through newspaper classifieds has long been replaced by the internet. It’s not about the old school anymore, today’s job seekers have to be on the web to find a job. Social networking sites have exploded with popularity, people look to connect with old friends, loved ones and business partners alike, so there is always opportunity to meet someone with a job offer online. Facebook has over 500 million users worldwide, Twitter’s traffic has increased exponentially in the last year and LinkedIn, despite not being as robust as the other social media options, is perhaps the most useful of any social networking site when it comes to actual job hunting. LinkedIn’s traffic has nearly doubled in the past year, thanks to its usefulness as an employer posting site and networking capabilities. You all know how I feel about LinkedIn. Employment posting sites have been popular over the last decade as well. There are a lot of options out there for these sites and many are household names. Job posters look for these sites because they know prospective employees are going to frequent them in hopes of finding something. These sites experienced great growth early in the decade but social media sites and other factors have contributed to a loss of traffic. One of the factors in the decline of job posting sites has been the boom of Craigslist. Craigslist is a privately held company that specializes in free internet postings. It’s basically like an online classified section for the internet, users can post jobs or even garage sales. Much of Craigslist’s earnings come from job postings, Craigslist’s success has meant tough times for the newspaper industry. Total revenue from classified listings for newspapers has fallen by as much as 42.5% in 2008 to just $2.2 billion, which makes it the worst drop in the history of the industry. The internet is definitely where people look for jobs, but the ease at which prospective employees can send out resumes has made it tough for HR managers. They have to sift through a huge pile of resumes to find the right candidate and with jobs scarce at the moment, it can be hard to get through the clutter. People who rely on one method for their job search will find it much more difficult to find employment than others.
For any newbies to social networking, it might seem unusual to use a site such as Twitter to find a job. However, many people can find the right contacts on Twitter to help them to find a job–but it can be a little complicated in 140 characters or less? When using Twitter as a job search tool, it is best to keep content as neutral and professional as possible. Remember, as with anything you write and post online, once you “tweet” it’s out there FOREVER.
The first thing to do when starting up a Twitter account is to choose your user name wisely and word your 160-character bio in such a way that it becomes more searchable, or Google-friendly. Your bio should share a little bit about your career so that when other people look up that keyword, you can gain more traffic to your profile. An avatar will also make your profile more appealing. Choose a professional portrait or a simple picture in which you’re facing the camera and you are not accompanied by anyone else.
A basic rule of thumb when it comes to using Twitter as a job-search tool is to keep content favorable to anyone who might stumble across it – your tweets should balance your work and personal life. If you are looking for a job, you can tweet about the types of jobs in which you are interested. Also, you can tweet about your hobbies or interests so that employers get an idea of what you are like outside of work.
In that same vein, keep in mind that there are many recruiters who actually look to Twitter for new hires because it gives them something of a real-world perspective of what that person is like. In an extremely competitive economy, where plenty of people are qualified for the same job, many companies look at an applicant’s personality to see whether they would be a good fit in the company’s culture. In this case, it helps to follow these recruiters for the companies in which you are interested.
On a similar note, you can connect with these recruiters and industry leaders and show them your interest in their tweets. You can either “retweet” to forward their tweets along or you can address them directly by putting the @ symbol before their user name. By keeping in touch with these people, you will have access to the latest information in your industry. Therefore, when you are called in for a job interview, you will have that extra edge over other candidates by speaking confidently about your knowledge of their field.
Like any real-world networking situation, a Twitter presence cannot be expected to build overnight. It takes time and patience; however, by connecting with the right people, you might very well find your way to your dream career. The key to a successful Twitter profile is keeping it professional with a glimpse of your personality, hobbies and interests outside of work as well.
Networking Through Business Lunches or Trade Shows
Although the Internet has been a boon to networking over the past decade or so, there is something to be said for a face-to-face networking over business lunches or trade shows. Adding a personal touch that might be missing from cold emails and Twitter, a lunch with a colleague can be an invaluable tool for you to use for everything from job leads to getting advice about a venture or idea. Trade shows offer the chance to speak with peers in your field. They know that you are interested in finding a place of employment.
People are more apt to share more personal details, and are definitely better able to read you as a person when sitting across from you at a business lunch, or spending a little time with you at a trade show. The chance to understand a person’s inflections, and gauge their sense of humor (or lack thereof), their personal foibles and idiosyncrasies or how much you might even want to engage with them outside the business milieu can only be had in a face-to-face encounter.
There are certain protocols involved when you are considering networking through business lunches or trade shows. Some are common courtesy: such as not interrupting a vendor while he’s currently dealing with a peer or customer. Wait for your opportunity to introduce yourself with a firm handshake and a business card, and get to know the person a little bit before you dive right into a lunch invitation. You might find that after a little personal interaction that you are no longer interested in getting to know someone better, or it might cement in your mind that this is someone to get on your side. Be interested in their products or sales pitch (it’s a hard, sometimes thankless job working a trade show), and ask pertinent questions.
Know that once you’ve proffered a lunch invitation to a potential networking connection, he or she may not want to talk business. Trade shows often carry with them grueling schedules, and lunch may be one of your new contact’s only break in the day. You might consider making initial contact through the trade show venue, then following up with a lunch invitation. Be sure to let your contact know the agenda of lunch; don’t lull them into thinking a personal relationship or friendship is on the table when you’re really looking for a networking or job opportunity. Be sure to propose a firm date and time, with the offer of alternatives available. When you are networking through business lunches or trade shows do not invite anyone other than the main person (i.e., don’t show up with coworkers, or your girlfriend). Be prompt, be appropriately dressed, be courteous, and thank your invitee for their time. Once you have had lunch, remember, it is up to you to pick up the check, even if they insist. You certainly wouldn’t be impressed if you were invited to lunch and were expected to either pay or go halves; neither will they.
