Social Media has dramatically changed the job landscape. Today’s job seekers must remake themselves as a brand. Think of McDonald’s golden arches or Ford’s iconic script logo. People remember these brands because they set themselves apart from the rest. People don’t settle for any old hamburger when they know what they will get at McDonald’s. Brands build trust with people and that trust translates to increased business and a reliable customer base, which is exactly what you want your online brand to do for you.
Your personal brand builds trust in prospective employers and opens the doors for you to find new positions. Unfortunately, most people don’t think that they need a personal brand, and they are so wrong in assuming this.
Below are 5 reasons why you should establish a personal brand on your resume and online: 1. A personal brand differentiates yourself…
When an HR Manager scans the pile of resumes on their desk, they look for someone who stands out. But, they don’t just focus on the resume, they also look for your online presence because the internet contains much more information about you as a worker. Do you have an industry specific blog or website that you regularly update? Is your personal brand listed on your LinkedIn profile, along with your best career achievements? Listing a successful work history and any extracurricular activities that you’re involved in helps to build your online brand. 2. Make your name a well-known brand…
Who do you think HR Managers are going to go for? The new guy fresh out of college or the big name attached to great companies and amazing projects? Of course they are going to go with the big name. So to capitalize on your opportunities, you must make yourself into a brand name. Instead of seeing “John Smith – New Graduate”, they see “John Smith – Marketing Guru”. 3. Set you apart from your peers…
Your goal is to set yourself apart from your peers. You’re in direct competition for open positions. It’s just the way it is and having an online brand sets you apart from the rest of the pack. Start an industry blog, start a side business or develop a new marketing strategy that you can pitch to prospective employers. There are so many things you can do to highlight how you are a notch above your peers and get your brand out there. 4. Make you more attractive to employers… Establishing your brand makes you more attractive to prospective employers because they know what they are getting. You’re not a faceless employee; you’re the one who wrote a new programming language, the one who developed supply chains that drastically reduced company overhead, etc. Match your brand to your achievements and employers will stand up and take note. 5. Open yourself up to new opportunities…
You want to find open positions and sometimes they may not be in your chosen profession. But, does that really matter? What if the perfect position is in another industry that you have minimal experience? Well, having an online brand opens the doors to those new arenas. HR Managers are looking for people with experience, and thankfully, your online brand is built around your experience. By viewing your online brand, HR Managers and potential employers can see what you offer the company. They are excited to find somebody with your expertise and skills, and you should be too. You have clout that you never knew you had and your personal brand should reflect the best you have to offer.
References and the Employment Process: What to do?
References are a critical step in the hiring process. An employer WILL check yours. Most companies will call about 2 or 3 of your references and ask them different questions about you before they decide if you are the right candidate for their position. You need to make sure that your employment references will give a positive review about you and shower you with recommendations.To ensure you cover all your bases in getting positive feedback from your references, follow these 5 tips: 1. When you start your job search, take some time to sit down put together a list of at least 5 professional career references. Professional means a past supervisor, coworker, client, supplier, or anyone that you have had a close professional relationship with. People who carry the most weight, such as a supervisor, are best to use for references. 2. Never use someone as a reference unless you have discussed it with them first. You need to talk to them and ask for permission. If you want willing, enthusiastic and available references, then they need to be informed. It’s important that they are available. It’s annoying and it does not look good for you when your references don’t return calls in time. When companies get to this stage of the process, they want these references done as quickly as possible. 3. When you are asked by a prospective employer for references, only give them 3 out of 5 of your references. Use the other two as backups in case you have trouble getting in touch with someone. Call your references and let them know that they may be receiving a call from your prospective employer. Tell them that it is crucial that they return the call immediately. Ask them to contact you afterwards so you can discuss. 4. If you are doing a long period of interviewing, check with your employment references every couple of weeks in order to make sure they are still on board and not getting frustrated or annoyed with calls from your interview process. 5. Do not put on your resume, “References available upon request.” Ugh. HR managers already know this and it’s a very overused phrase. Do not put the names and contact numbers of your professional references on your resume. You don’t want just anyone and everyone calling up your references every time they see your resume. You should be in control of your references and know who is going to call them and when. Sometimes, recruiters and other companies will contact your references to recruit them. You’re the one looking for a job, so make sure that your references remain yours and out of the public domain.
Job Search Prospects from a Candidate's Perspective
Today’s job seekers are more critical about the hiring process than ever and many companies are starting to see this trend continue. It seems more people are going for the same jobs, which creates competition for critical positions where many people have similar or comparative skills. To make things even more difficult for those looking for work, jobs in marketing, finance and telecommunications are being outsourced to other countries that offer cheaper labor.
In speaking with my clients the past few months, the following are some of the thoughts they share: It can be a cut-throat hiring world out there and it pays to be diligent when you’re looking for a job. Talk to some of your friends in the job market, chances are you will hear horror stories of people not working for 1, 2 or even 3 years. Many people are depressed with the current job market and with actual unemployment numbers hanging around 11% it’s no surprise that people are starting to get more and more worried. Yes, there is some job growth, but there are also lost wages as employers stagnate wages in favor of giving higher-ups more competitive salaries while giving lower workers the old heave-hoe. Sometimes it’s easier for companies to find a fresh college graduate or outsource jobs overseas than it is to pay a 55 year old American – with years of experience – to do the same job. This is where we stand now. It seems people are depressed about the current situation, so what are some things that we can do to remove ourselves from the current predicament and start the financial journey upwards? Many candidates feel the hiring process is indicative of the type of company they are applying for. Candidate’s are tired of “jumping through hoops” just to get a job that pays $12 an hour. But, the other side of that are companies that hire too quickly and end up with the wrong employee. Up to 40% of candidate’s will withdraw from the hiring process if the perceived company impression does not fit with their worldview. Interesting? Yes, they may be hard up for employment but many would rather work menial jobs than take a path that would violate their sense of well being. This, however, can benefit candidates who will gladly snap up these jobs just to have something, and have the hope that their hard work will manifest itself into a full-time career with their new company. Always be prepared and focused on finding a job. I’ve heard of companies posting jobs on internet forums that like-minded candidates would visit in hopes of fishing a good employee. The online world is not the only place to be prepared. Just talking to people opens a whole new world of possibilities that many jobseekers are not looking for. They may say they’re looking for work but are fine with the status-quo. Do not be one of them. Get out and find something that works for you. Work hard for it and make sure to cross your “t’s” and dot your “i’s”.
In spite of the demonstrated value of networking as a primary job search technique, many people have a very hard time grasping the concept. They may recognize its value for other people, yet they do not think that they have the personal characteristics to put it all together. If you consider yourself one of the “nervous networkers”, you also probably think of yourself as a shy person, or at least around people that you do not know well, but you could find yourself under one or more incorrect myths surrounding networking. Myth – Networking only works for outgoing brown-nosers. Fact – People who are more inclined to strike up a conversation may feel more comfortable using networking than their more introverted counterparts, but this doesn’t necessarily mean that they are any better. Introverted people typically have very valuable gifts at their disposal – such as the capacity to listen well, ask thorough questions and succeed at follow-ups. Plus, networking becomes much easier the more you work at it. Like many emotional or mental challenges, it takes some time before you’re completely comfortable. Most of the energy is spent at the beginning – making the first couple of phone calls and setting up your initial meetings. But, as you gather momentum, it becomes much easier. Your networking may start off as a snowball, but once it gets rolling, it turns into an avalanche. Before contacting anyone, remind yourself that networking is an essential part of finding a job in today’s America. Myth – Only desperate and under-qualified people have to network.People who are good at their jobs can get them the traditional way, through only job boards or job listing ads. Fact – Everyone has to look for employment throughout their careers. When you start off you did not immediately have a job, you had to look around and ask friends if they knew of anything. Many people go through this process several times. Smart and savvy jobseekers know that many of the best positions are not actively advertised and that highly qualified applicants put a lot more of their energy into networking than browsing the want ads. Networking is a smart way to find a job. Myth – It’s embarrassing to go around asking people for a job. Fact – Everyone has done it. It may be embarrassing at the moment, but it won’t be when you get that first pay check. The purpose of networking is not to beg. It’s not even to ask for a job. You don’t start networking expecting a job just to fall in your lap. You go in to learn about the position, the people and the company in your area. Myth – Networkers are imposing on the people they ask. Fact – If everyone was imposed on when they were asked for a job, no one would ever volunteer a position to their friends and colleagues. Many people that you will ask got their job through networking. They may have felt like they were imposing but they did what they had to do to find a job, just like you should.
Don’t count networking out as a viable job search technique. It may put you in the right spot at the right time.
It can be difficult to find a job yourself. But, in today’s changing job market, throwing yourself on the fire and doing everything you can in order to find the right job is in your best interest, especially if you want to land the ideal job. Start by finding out what kind of experience and skills you have. Think about the skills that you have which best translate to finding a position that suits you, examine the knowledge you’ve gained and the paths you’ve taken.
Don’t forget about your life outside of work, what are some of the things that you enjoy doing? Perhaps there is an opportunity there that you have overlooked. Even some activities that may seem commonplace can set you apart from your peers in the eyes of a HR manager. For instance, starting your own sports league may show your commitment to organization and communication. So what are some practical job search advice tips? Leadership Not just the ability to lead but the ability to bring others together to collaborate on a project and get that project done in a timely manner. Managers want to see leadership qualities in new hires, that’s why they look for people with past experience managing people. If you have that experience, then all the better for you, but if you don’t you should definitely try to acquire some. Initiative Now is the time! That’s right, no more resting on your laurels, instead get yourself out there and start looking under every nook and cranny in order to find that job that you want. Don’t be passive in your job search, be proactive and call up HR managers or find out everything you can about your prospective company. Problem Solving Be a problem solver.Are you seeing nothing but shady door-to-door sales jobs? Then look somewhere else or just don’t go on those interviews. You know it’s not going to be what they say it is, so why are you wasting your time? Stop immediately and focus on the finding a solution to your problem. Flexibility Be flexible and wear as many hats as you can. Some people will tell you that it’s best to focus on one aspect of your career, but if you are multi-talented why not use that to your advantage? If you have multiple skills you should use them to find a job that suits you. Commitment and Motivation Be committed to your job search and stay motivated. Of course you will get down, who doesn’t, but that doesn’t mean that you have to let those feelings overwhelm you. Your job search may be on going but if you keep a positive attitude and work through the tough times, you will find something that you want. Interpersonal Skills Use that personality. Ask people at social events if they know of anything or ask your friends on Facebook. Don’t be afraid to ask about potential jobs. Sure it’s tough for a lot of people right now but there are still jobs available if you use your personality to find them.
It can be tough to find a job even when the economy is thriving, but during down times it seems almost impossible to find a position that fits. Recessions take their toll on just about every job sector. But, that doesn’t mean you have to be discouraged by the lull in the market. Now is a great time to show your resiliency, improve your skill-set and prove how qualified you are. So how do you begin your job search? Prepare Yourself
Education is key. It’s a perfect time to take additional courses or go for accreditation in your field. Subscribe to your industries newsletter, find out about upcoming projects, look at what firms are hiring, which market segments are experiencing growth, so that you can target your job search appropriately. Connect yourself. Join online groups like Facebook, LinkedIn or Fastpitch.com. Now is the time to make the internet work for you, make yourself the authority in your field online and you will see the job market expand. It’s imperative to keep up with the changing landscape, so do what you can to stay abreast of trends. Reach Out and Connect
Your network is the most valuable asset you have, but it’s only strong when you utilize it. Make a list of business associates, friends, owners, coworkers and anyone else that you’ve ever known or done business with. Get yourself out there and let these people know that you are available and looking for work. You may just be the missing piece that their company has been looking for. Until you have one, networking should be your full-time job. Contact friends, family, old school roommates, vendors or anyone else that might allow you to find a job. Time to be Flexible
Flexibility will help you find a job no matter the economy. However, in a down market, you have to be open to trying different things. Maybe your full-time job will get its start through a small contract position. Some firms are reluctant to hire a full-time position due to fears of failing financially – so getting a contract position could give you an in that you need. Just get your foot in the door and be open to positions that are not related to your work experience. Always be Prepared
Remember, everywhere you go, no matter if it’s dinner with friends, a social gathering or networking event – it could lead to job opportunities. Finding a job is your job now, so you have to do everything in your power to find a job. There are so many opportunities to work with people who will help you find a job. Who knows, maybe the next person you strike up a conversation with will know of an open position. You don’t know, so you should always be prepared to showcase what you can do.
Try to leave a lasting impression with the people you meet. Many people have found a job just by talking to people they meet at parties or through friends. Keep those eyes open.
Advantages of Focusing on a Specific Type of Position
Once you’re unemployed, it can be tempting to go for that easy job that has nothing to do with your field. But maybe you should not be looking for just any job because the right one could be just around the corner. If you are trained in a certain field, it may be hard to find a position in this economy, but that doesn’t mean there are not advantages to focusing on a specific industry. In fact, you can make a case that if you position yourself correctly, you can find the right job quickly. So what are the advantages of focusing on a specific type of position? 1. Serious job searches are time consuming. If you are unemployed, you should spend at least 30 to 40 hours a week looking for a position. Some people who are not focused put a lot of time and energy into their job search and end up feeling as though they are doing everything in their power. But, their energy is actually focused in other areas, so they are not putting forth the full effort. Focusing on a specific career will give you a leg up on the competition who are looking into different job options. 2. The more contacts you make in your search, the more likely you are to find a desirable position. The more you concentrate on these contacts, the better it will be for your job search. Putting a concerted effort will give you a better chance of something positive happening. The likelihood will be decreased if you focus on several different career paths. 3. Jobs often appear to those who use most of their energy in a specific direction. It will be difficult for people who are all over the map in their job search. HR managers look at the different careers job prospects have had and weigh that carefully when comparing candidates. Job seekers who are not focused rarely make any significant impact or impression on HR managers in order to attract the right position. 4. A productive job search requires that you present yourself convincingly to your prospective employer. Employers are not impressed by statements like, “I do not care what type of job I do” or “I’ll do anything as long as there’s a paycheck in it.” If you present yourself as professional and are focused in both written and verbal communications, you will give them more of a reason to believe in your skills. It’s important to find the right fit for both you and the company, and if you’re just doing a job for a job, you may be shortchanging yourself and the company. 5. Look at it this way–it may be hard to be enthusiastic and extremely well qualified for a 20 different jobs. So stick with what works for you and find the position that makes you happy and pays you well.
Some people think that resumes are nothing more than a list of your accomplishments, the jobs you’ve had, and the number of places you’ve worked. But, it’s not that easy to construct a resume that markets you to your prospective employer. A resume should be designed to sell you and your potential to an employer. That means that you have to make decisions about how to present your traits. A resume has to be like an advertisement, it needs to catch the reader’s eye and meet their particular needs. If you’re applying for an accounting job, then you wouldn’t need to showcase your creative writing talents on your resume. You would need to show that you have the skills required to perform the duties of the position at a high level. That doesn’t mean putting everything you’ve ever done on your resume, it just means you have to understand your market and how to reach them. Make sure you put your best foot forward. Look over your work history and pick the selling points that best highlight your value. Depending on the position, you should highlight specific skills that you have. Deciding what makes the most unique selling points can be the hardest part of writing a resume. Here are five basic steps to help design a resume that markets your skills to employers: 1. Choose the most relevant information first. Focus on the skills and experience that are most important to the job you’re applying for. You may have a whole range of skills, but focus on the ones that are most important for your particular employer. Even if you’re qualified based on past experience, don’t put all of your eggs in one basket. Instead, make sure that you focus on the skills that are going to set you apart from other potential employees. 2. Showcase the cutting edge, without too much emphasis on the outdated. More experienced workers should focus heavily on this. Any professional should continue to update their resume with new talents and show that they can adapt to new challenges. You may know the beginnings of C+ language, but it will help if you know Flash or Linux. 3. Tangible examples are best. Be specific as possible and use tangible evidence of improvements if you can. Just saying that you have an excellent track record of improving sales doesn’t show much, you need to show actual figures. 4. Use multiple resumes to market yourself in a different manner. If you’re applying for several different types of positions or in different industries, you need to have a resume suited to that profession. So create several different resumes that highlight your skills for that particular position. 5. Get a second opinion. This is perhaps the most important thing you can do. It can be hard to be objective about your career. Give your resume to a friend or a family member, or if you have someone in your industry – even better.
