The concept of c-level personal branding seems simple enough, yet some professionals don’t quite understand the ins-and-outs of it. Personal branding is an ongoing process that can take years to develop, but only seconds to destroy completely. It’s impossible to boost your personal brand if you don’t make a conscious effort to make your name known throughout your industry and beyond. You could start with developing your LinkedIn profile, attending networking events or other functions. However, the real secrets to personal branding involve differentiating yourself and being completely authentic in everything you do.
Differentiate Yourself
The idea of personal branding for senior level managers involves communicating the unique characteristics you offer to any individual or organization. The idea of differentiating yourself isn’t a new concept, but it’s one that often gets overlooked. Companies today always look for a candidate who stands out when they are in the hiring process. When you target and identify exactly what companies are looking for, then you can compare those needs to what you offer and present them in a unique way to differentiate yourself from the candidate pool. Differentiation is a key component of c-level personal branding.
Writing Can Demonstrate Your Personal Brand
Whether it’s on your LinkedIn profile, your resume, your personal blog or any other content, what you write and how you write it can demonstrate your personal brand. Your content should clearly show your expertise, the values you bring, your leadership style and what sets you apart from other people who have similar levels of expertise. As long as you are consistent in your writing, every single piece of content you publish will provide a boost to your c-level personal branding.
Always Be Authentic
In the world of technology and automation today, it’s easy to get away from authenticity. When you have to write your resume or LinkedIn profile by using certain keywords to be recognized, you could end up drifting away from your natural brand. The best thing to do is write and speak authentically and you’ll never have to question yourself or answer any tough questions. There are many different ways to make yourself stand out, but if you don’t do it authentically, then you aren’t doing yourself or anyone else any favors. Professional Resume Services understands the importance of personal branding for senior level managers. While our name suggest we are experts in resume writing, our expertise goes far beyond just resumes. We want to help executives boost their personal branding to give them a better chance at landing the jobs they desire. To learn more about personal branding and how to set yourself apart, don’t hesitate to reach out to us at any time.
Executives have to take advantage of any opportunities they can get when it comes to their job search. With so much competition, standing out can be challenging. Visiting professional resume writing services is generally the best place to start, but you also have to take it a few steps further. One of the most effective ways to make yourself known is by communicating directly with the hiring manager at the company you’re interested in working at. Of course, this can be easier said than done, but it is entirely possible with diligent effort and research. Here are some tips to consider.
Find Out Who The Hiring Manager Is
Many times you won’t know the name of the hiring manager, and that’s ok. Unless the hiring manager absolutely doesn’t want to be known, chances are you can find them. By doing an online search, utilizing your network, checking the company website or looking at the LinkedIn profile of various members of the organization, you may find some tips as to who is responsible for hiring candidates. You could also be bold and simply contact the company by phone and ask for the name of the hiring manager. Once you have the name, you can communicate directly with the person.
Do Some Research On The Hiring Manager
A LinkedIn profile generally tells you a lot about the person from a professional standpoint. If you reach out to them through your LinkedIn profile, it gives you the chance to have your name seen prior to sending in your resume and cover letter. Many times the hiring manager may not respond to your LinkedIn message for various reasons, but at least your name will be recognized when you do send in your resume. Any way you can connect with them will help your cause and make your name recognizable.
Be Proactive Without Being Pushy
There’s a big difference between being proactive and being annoying or pushy. Many executive resume writers will tell you to send in your resume and wait one week or so before following up. When you reach out to them every day to check on the status of your application, you will most likely be thrown out of the pool of candidates. No one likes to work with a pushy person, so know your limits and contact the hiring manager when appropriate. Professional Resume Services wants to help get your resume in the best possible shape to set you up for success. Our executive resume writers will use the right keywords and phrases to boost your chances of getting noticed, so your efforts of connecting with the hiring manager will not be wasted. For assistance with any part of the job search process, feel free to contact us at any time.
Almost everyone has at least one social media account today. So since social media is such a big part of life and business, doesn’t it make sense to include your accounts on your resume? The short answer is yes, but with some caveats. Certain social media platforms are perfect for including on resumes, while others should be avoided completely. Executives have to think about their c-level personal branding with every decision they make, especially when it pertains to social media. Here’s what you need to consider when incorporating social media on your resume.
Best Social Media Accounts to Include on Your Resume
LinkedIn is the number one professional social media platform that should always be included on your resume. However, simply having an account won’t do you any good. Consider working with a professional LinkedIn profile writer to optimize your profile for your job search. If you include your LinkedIn account on your resume, you have to assume the recruiter or hiring manager will look at it. The best LinkedIn profile development services will ensure your profile enhances your resume, and your chances at landing an interview. Twitter is another account that could add value to your resume, depending on how you use it. From a c-level personal branding standpoint, your Twitter feed can demonstrate your beliefs, personal interests and other aspects you normally wouldn’t put on a resume. Just be sure to clean up anything you don’t want others to see before you make your account known on your resume.
Don’t Include These Social Media Accounts on Your Resume
Even though you have a Snapchat account, it doesn’t mean it should be included on your resume. You can get yourself into more trouble than you can benefit from by including a Snapchat account. Other accounts you may want to consider not including are Facebook, Instagram and YouTube. While there may be value in including these, it all depends on how you utilize them. Most people use these platforms as fun, informal and entertaining social media accounts, which have no place for a professional resume. Instead of cleaning these up, it’s best to just avoid them all together.
Social Media Can Make Your Resume Stand Out
When used properly, including social media accounts like LinkedIn and Twitter on your resume can make it stand out and improve your c-level personal branding. The best thing you can do before including it is allowing LinkedIn profile development services to take a look at your profile to ensure it’s in the best shape possible. You don’t want a simple oversight to be the difference in landing an interview or getting passed over. Professional Resume Services dedicates a large amount of time to helping executives with their LinkedIn profile development. The importance of including social media on a resume is increasing by the day, so ensuring your accounts are valuable and professional will help your job search significantly. Don’t hesitate to reach out to us at any time for assistance with brushing up your resume or your social media accounts.
Executives can work diligently and do extensive amounts of research to know what to put on a resume, only to struggle with landing a job. There’s a lot of contradictory information on the internet regarding the best executive resume format, the content that should be used in a resume, and more. When you can sort away the myths from the facts, you’ll be in a better position to have success in your job hunt. Here are a few of the most common myths you may have heard.
A Good Resume Guarantees A Job
There are no guarantees in life, and writing an effective resume won’t guarantee you a job either. In fact, many times a resume won’t even ensure you get your foot in the door for an interview, especially if sending out emails to people who don’t know you or haven’t heard of you. Numerous factors go into sorting through resumes for recruiters and hiring managers, so the only thing you can do is your best when writing a resume. However, it’s important not to get discouraged, because it could be factors other than your resume preventing you from landing an interview.
Include As Much Information As Possible on One Page
Another myth is your resume has to be limited to one page, so you should cram as much information as possible on it. The top resume writing services will tell you a two-page resume is perfectly acceptable and even better, especially if you have many years of experience and a significant list of accomplishments. The worst thing you can do is try to fit it all on one page. The best formats are easy to read and incorporate white space throughout the document, so avoid the temptation to stuff as many words as you can onto a single page.
You Can Never Overuse Action Verbs
Action verbs are important when writing an effective resume. What many people don’t realize is there is a difference between a weak action verb and a strong action verb related to resume writing. Weak action verbs include words like “managed,” “supervised,” and others. They are weak because everyone uses them. The overuse of these verbs make them less important, so it is entirely possible to make your resume sound boring when you incorporate them. Instead, focus on actual results rather than the process you went through to achieve the results.
Resumes Aren’t Too Important Anyway
There may come a time when you hear resumes simply aren’t important anymore. The old saying “it’s not what you know, but who you know” is true to an extent. However, no matter what your connection is with someone, a poorly written resume isn’t going to do you any favors. A quality resume may not land you a job on its own, but a bad one can definitely put you out of consideration quickly. Further, the human resource department will need to have a copy of your resume on file, so thinking you won’t need one won’t help you. Professional Resume Services knows about every myth there is regarding executive resumes. We are one of the top resume writing services because we focus on the facts and research exactly what employers want to see. If you have any questions about crafting your resume, or about a possible myth you may have heard, feel free to contact us at any time for advice.
Every executive has heard and knows about the importance of c-level personal branding. With all else being equal when it comes to experience and expertise, it is a person’s personal brand that sets them apart from the rest. Whether you’re actively seeking a new job or if you’re interested in advancing even further in your career, using personal branding to your advantage can help you get there. Here are some tips on how personal branding for senior level managers can be used effectively.
Boost Your Reputation Within Your Industry
Every industry has a network, and people within the network have different impressions of people. So if you have a great personal brand and people recognize it, it won’t take long before your reputation gets a boost throughout your industry. You can use this reputation boost to your advantage by seeking leadership opportunities, speaking at engagements, hosting networking events or any other opportunities that arise. Once you’ve established quality c-level personal branding, your options for continuing to improve your reputation are unlimited.
Make Contacts Outside Your Current Professional Network
Your executive bio may indicate you’re an expert in a specific industry, but your personal brand can lead to professional connections outside of your network as well. This gives you the opportunity to broaden your views on business and many other aspects, and could give you more ideas for your own job. Plus, certain industries like to get advice from professionals in an unrelated industry just to see how operations work. The larger your network is outside of your own industry, the more opportunities you will have to grow your personal brand as large as you desire. You can never have too many connections across any industry, and the better your c-level personal branding is, the more naturally the connections will be made.
Use Self-Confidence to Your Advantage
If nothing else, personal branding for senior level managers can provide a major boost in self-confidence. Use this self-confidence to your advantage by standing by your decisions in any aspect of your career and becoming a resource for others within your industry. Complete self-confidence is rare, even among executives, so once you develop it, there are plenty of opportunities for you to boost your brand even more. Professional Resume Services goes beyond simply writing a resume for professionals. It is a big part of what we do, but we also look at the big picture to help executives with their careers. Whether it’s boosting professional branding through networking or simply creating an executive bio anyone will be impressed with, we are here to help. Be sure to contact us at any time for more tips on how personal branding can be used to your advantage.
5 Errors You Could be Making on Your LinkedIn Profile
Having a LinkedIn profile is important for executives today. Networking is such a critical part of business, and many professionals view LinkedIn as the best way to meet other professionals. When completing your profile, it’s important to ensure the right information is included. Sometimes a professional LinkedIn profile writer could be beneficial to provide advice and ensure you aren’t making these common mistakes.
Treating LinkedIn Like Other Social Media Platforms
It’s important to distinguish LinkedIn from Facebook, Twitter or other social media platforms. LinkedIn is a professional networking site, whereas most other platforms are more recreational. For the most part, treat LinkedIn as a way to enhance your career rather than enhancing your social encounters with friends like you would on other social media platforms.
Not Using A Professional Photo
LinkedIn is not a place to put a profile photo including your family or your pet. Use a professional headshot if available, or at the very least, find the most professional-looking photo of you that you have. The LinkedIn profile photo is one of the first things a person looks at, and an unprofessional photo can instantly give your credibility a hit.
Having an Incomplete Profile
Nothing tells a person you’re not totally committed to LinkedIn networking like having an incomplete profile. If someone sees your profile is incomplete, they will likely be hesitant to reach out to you, since they aren’t convinced you keep up with it and are active. A professional LinkedIn profile writer can help you fill out your profile appropriately.
Exaggerating Skills or Expertise
Whether it’s in your LinkedIn profile, your executive profile or anywhere else, it’s never advisable to exaggerate your skills or expertise. Being honest will benefit you in the long-term, and your LinkedIn profile is included in this. If you are dishonest about any of your accomplishments, the dishonesty will eventually be exposed and you will have to deal with a potentially tarnished reputation as a result.
Not Incorporating A Mix of Information
Yes, LinkedIn is a professional social networking site. However, not every single person is professional every minute of every day. Even hiring managers want to know what you do in your free time outside of work. Include a mix of personal information, such as volunteer projects, what you do for fun and anything else you deem appropriate. Demonstrating you have a life outside of work is just as important as demonstrating your professional expertise. Professional Resume Services assists job seekers and networkers by boosting their LinkedIn profile in creative ways. Sometimes you just need a professional LinkedIn profile writer to fill in the gaps or organize information in a way to make your profile more attractive. If you have any questions regarding LinkedIn or your profile specifically, don’t hesitate to reach out to us at any time.
Make the Most Out of Your Executive Career This Year
Investing in your career is one of the most important investments you can make. Setting clear and achievable goals will help guide you where you need to be, and improving personal branding for senior level managers may happen naturally throughout the year. There’s no time like the present to start setting aggressive, yet attainable, goals to help you boost your career where you want it to be. Once you’ve developed your short-term and long-term goals, your mindset can shift to working toward them every single day. Here’s how to make the most out of your executive career this year.
Set Clear Goals
It’s impossible to get where you want to be if you don’t know where you’re going to begin. While it’s important to set yearly goals, you can also set monthly or quarterly goals to help you stay on track. If you’re in line for a promotion this year, think about what you can do to ensure you get it rather than get overlooked. If boosting personal branding for senior level managers is a goal, then you know you must attend networking events and make your name widely known throughout your industry. Clear goals will help you figure out what actions you need to take to reach them.
Make A Point to Network
Connecting with your network isn’t just reserved for when you’re looking for a job. Even the top rated resume writing services suggest to network as much as possible. This doesn’t mean you have to attend an event every night, but at the very least you can update your LinkedIn profile and check in with your connections frequently. Get advice from other professionals whom you look up to, and you may be able to develop a similar path to success. Plus, you never know when a new opportunity will arise, so you don’t want to miss out by not connecting with other professionals.
Create New Opportunities
Just because you’re happy and comfortable in your role doesn’t mean you can’t be proactive about new opportunities. Always do anything you can to improve your executive resume biography. This doesn’t mean simply changing the words. It means to accomplish more tasks in your current role in order to beef up your profile with relevant and meaningful accomplishments. By excelling in your current role, you can create new opportunities for yourself within the same company or be put in a better position to pursue other opportunities if you choose. Professional Resume Services is more than just one of the top rated resume writing services. We take a personal interest with each of our clients and we want to help you make the most out of your executive career in any way we can. Feel free to reach out to us at any time to learn more about how we can help you set goals to reach new career heights this year.
Must Have Communication Strategies for Every Executive Job Seeker
Effective communication skills used to be added benefits for an executive job seeker, but nowadays it’s a requirement. You’re expected to have top notch communication skills, so if you’re struggling with your job search, it may be time to look into boosting that aspect. Sometimes people don’t even realize they are communicating ineffectively on paper or in person until they hear it from professional executive resume writers. The good news is identifying any potential flaws is generally straightforward and fixing them is entirely possible. Here are some must-have communication strategies for every executive job seeker.
Communicate Clearly on Paper
Your resume, cover letter and LinkedIn profile are the three main components any hiring manager will look at. Since you never know which one they will look at first, all three have to be worded clearly and concisely. The key to effective written communication is telling your reader why you are the best candidate for the job in as few words as possible. Even an expert writer needs someone to look over their work to ensure the proper message is being presented, and professional executive resume writers can be that resource.
Validate Written Skills With Great Interpersonal Communication
Being a well-rounded communicator means your written skills need to be backed up by your verbal communication. Your verbal communication skills are put to the test every time you talk to someone, whether it’s at a networking event, a career fair or even a job interview. You have a chance to boost your c-level personal branding every time you say a word, so choose each word wisely and practice effective communication regularly. The worst thing you can do is call yourself an effective communicator in your resume, but your speech isn’t as polished as you make it sound on paper.
Control Your Online Presence
Your online presence is huge in today’s world. Many executives make the mistake of thinking if they don’t utilize social media and don’t create an account for a LinkedIn profile, then they won’t have an online presence to worry about. The reality is their online presence is still there, but they just don’t have any control over it if they choose to ignore it. Align your online communications with your c-level personal branding and control the message you want people to know about you. Professional Resume Services places a big emphasis on communication every time we meet with an executive. It’s important for your resume style to match your interpersonal communication style, so we take the time to understand your strengths and weaknesses clearly. Communication is such a vital part of an executive job search, so contact us if you need help developing or tweaking yours.
Differentiate Yourself
Include As Much Information As Possible on One Page
