Hate to keep harping on your Social Media presence, but it’s one of the most important things to look at during your job search. Many job applicants think that Social Media is all fun and games, and while it certainly has those aspects, it’s also a great tool to showcase yourself. However, putting forth the wrong image could cost you dearly.
Do you think HR Managers are not Googling your name, Facebook stalking you or reviewing your LinkedIn profile? If you answered “no”, you’re absolutely wrong. Think of the first thing you do when you meet someone new…you take a look at their online profile. Nothing wrong with that, the information is there for anyone to see. So, why would that stop HR Managers from checking up on prospective employees?
It doesn’t. HR Managers look at everything and if you have one embarrassing, drunken photo on your Facebook wall, they will see it and judge you accordingly. No one said it was fair, but that public photo is fair game.
So, how do you compete in the Social Media space? What can you do to pump up your online presence without destroying your good social standing? Find out below: 1. Allow access to only certain people:
Facebook allows you to block access to people who are not your friends and even filter out your posts, links and other media. LinkedIn only gives access to people who request it. Keeping your account setting private means you are insulated and safe from prying eyes of HR Managers. 2. Update your profile pictures in order to keep a professional appearance:
When you’re looking for a job, one of the first things people see when they Google you are your Social Media photos. What are you doing in yours? Are you wolfing down a piece of cake with chocolate covering your face or are you dressed in a nice suit, showing your finest business attire? You think people don’t look at this, but you’re absolutely wrong. They place a huge amount of consideration into how you present yourself. Present the wrong image and you’re finished. 3. Update your work history:
Make it known on Social Media sites that you are actively looking for employment. You would be surprised with the amount of people who will come forward with job tips, advice or just general care. Updating your work history also opens up avenues for future employment because HR Managers can see your list of skills, accomplishments and awards. HR Managers are looking over your LinkedIn profile, so take pride in it. 4. Add more friends:
This is especially true for LinkedIn. See a job you want, look up someone who works for the company and see if you have a secondary connection with them. If so, ask your friend to introduce you to his/her colleague and begin talking about the open position.
Pumping up your Social Media presence is all about making yourself available and putting your best foot forward. It’s not hard, you just have to craft the right image. The better you present yourself and your skills in Social Media venues, the better off you will be.
In spite of the demonstrated value of networking as a primary job search technique, many people have a very hard time grasping the concept. They may recognize its value for other people, yet they do not think that they have the personal characteristics to put it all together. If you consider yourself one of the “nervous networkers”, you also probably think of yourself as a shy person, or at least around people that you do not know well, but you could find yourself under one or more incorrect myths surrounding networking. Myth – Networking only works for outgoing brown-nosers. Fact – People who are more inclined to strike up a conversation may feel more comfortable using networking than their more introverted counterparts, but this doesn’t necessarily mean that they are any better. Introverted people typically have very valuable gifts at their disposal – such as the capacity to listen well, ask thorough questions and succeed at follow-ups. Plus, networking becomes much easier the more you work at it. Like many emotional or mental challenges, it takes some time before you’re completely comfortable. Most of the energy is spent at the beginning – making the first couple of phone calls and setting up your initial meetings. But, as you gather momentum, it becomes much easier. Your networking may start off as a snowball, but once it gets rolling, it turns into an avalanche. Before contacting anyone, remind yourself that networking is an essential part of finding a job in today’s America. Myth – Only desperate and under-qualified people have to network.People who are good at their jobs can get them the traditional way, through only job boards or job listing ads. Fact – Everyone has to look for employment throughout their careers. When you start off you did not immediately have a job, you had to look around and ask friends if they knew of anything. Many people go through this process several times. Smart and savvy jobseekers know that many of the best positions are not actively advertised and that highly qualified applicants put a lot more of their energy into networking than browsing the want ads. Networking is a smart way to find a job. Myth – It’s embarrassing to go around asking people for a job. Fact – Everyone has done it. It may be embarrassing at the moment, but it won’t be when you get that first pay check. The purpose of networking is not to beg. It’s not even to ask for a job. You don’t start networking expecting a job just to fall in your lap. You go in to learn about the position, the people and the company in your area. Myth – Networkers are imposing on the people they ask. Fact – If everyone was imposed on when they were asked for a job, no one would ever volunteer a position to their friends and colleagues. Many people that you will ask got their job through networking. They may have felt like they were imposing but they did what they had to do to find a job, just like you should.
Don’t count networking out as a viable job search technique. It may put you in the right spot at the right time.
The job market has seen it’s share of ups and downs, but how does everything look at the halfway point in the year? Finding the right career means staying on top of the latest studies and trends about employment, salaries, and the behavior of employers. Here are four career-related studies you should definitely follow – as well as expert advice on how to use them to find (and continue) your dream job. 1. Salaries are increasing – but barely…
Recent studies have shown that employee raises are expected to increase around 3 percent, according to The Conference Board. Here’s what you do – set up a meeting before your annual review. By the time you get to your review, the company knows what type of increase you will be getting. The key is to get in before the decision has been made, plant the seeds early by asking what you need to do to increase your salary, and plan accordingly. Take action so that you get the most out of your position. 2. Long-term unemployment is still going to be around…
Of the 14 million Americans who were unemployed in December, almost a third of them have not had a steady job in over a year. This is a 25% increase from last year – which means that many people are waiting even longer for jobs than they had to previously. Start by building your online brand. Make your name synonymous with your field. Your online brand is the same as McDonalds, Ford or Google. If people know you by name recognition, you will stand out above the rest. 3. Gmail is the king of all mail…
According to British email company Mimecast, up to 85% of young employees are using Gmail for work related purposes. But experts advise prospective employees avoid this situation because it leaves both your personal and business relationships open to hackers, malicious software and the possibility of having your work compromised. Remember that anything that you create while working for a company is considered their property and once it is sent out on the internet, you could find yourself in a lot of trouble. Especially avoid using personal mail to send out confidential information, even if it’s to other coworkers – you never know when their email may be compromised. It’s not just about protecting you but about protecting the companies interest as well. 4. More people are involved in social media than ever before
And more people are finding jobs that involve Twitter than ever before. Besides, if celebrities can make a name of themselves through Twitter, why can’t the average American turn it into a moneymaking venture. The goal is simple – focus on what you love. Would you go to your friend who takes the bus for advice on buying a car? Of course not, so why would you focus your endeavors on anything but what you know and love? Just develop your social media skills. They will go a long way towards building your brand and finding you a new career.
One of the biggest mistakes that an executive could make while looking for a position is treating their job search as if they were still a manager. When you reach the level of an executive, you’ve entered into another world, so you have to treat your job search just like that. This means focusing on different inroads to success and applying cutting-edge search techniques. If you’re coming into the world of an executive and want to know how to make your job search easier, don’t just sit back without reviewing every avenue possible. Try using every path to your advantage, it’s no doubt that you’ve made friends along the way, that’s just one area for you to search. These tips will help you find the right job for you. Begin with Networking It has been shown that over 80 percent of executives got their current job through one form of networking. Executive jobs are not like lower-level jobs which can be easily filled through online applications. Executives meet through social clubs, business meetings and professional routes. You could easily run into someone who knows the vice president of ABC Corporation and be the person they were looking to hire. Don’t ever forget the value of networking, the more you get your face out there, the better off you will be. If you don’t focus on networking, you could be missing out on a lot of great job opportunities. Make the Most out of Social Media LinkedIn is the number one job networking and search site on the web, so set up an account (if you haven’t already), because it’s incredible important that you make the most out of social media. Just setting up an account is not enough- you have to make yourself be known. By just focusing your LinkedIn profile on your resume, you’re missing out on many of the site’s benefits.
Your profile allows you to not only highlight your past professional and education history, it also allows you the opportunity to network and make connections with other executives in your field. Networking with other professionals gives you an opportunity to find new positions or to develop professional recommendations. Through recommendations from the right executives, you can transform your LinkedIn profile into an online resume that sells. Never take for granted the power of the web, many partnerships and employment opportunities have been built on the backs of social media sites. Your Name and Reputation are Important When you become an executive, you take on a burden of work that is different than the average worker – so you have to outperform the average worker. You have to care more about the company’s overall success because it will directly reflect your business acumen. If you don’t maintain a stellar reputation, it could affect your job search and your ability to find the right position. This means avoiding the silly Facebook page. You’re being judged on your actions, as well as the people you associate yourself with. Make sure your name and your reputation are held in high regard.
It can be difficult to find a job yourself. But, in today’s changing job market, throwing yourself on the fire and doing everything you can in order to find the right job is in your best interest, especially if you want to land the ideal job. Start by finding out what kind of experience and skills you have. Think about the skills that you have which best translate to finding a position that suits you, examine the knowledge you’ve gained and the paths you’ve taken.
Don’t forget about your life outside of work, what are some of the things that you enjoy doing? Perhaps there is an opportunity there that you have overlooked. Even some activities that may seem commonplace can set you apart from your peers in the eyes of a HR manager. For instance, starting your own sports league may show your commitment to organization and communication. So what are some practical job search advice tips? Leadership Not just the ability to lead but the ability to bring others together to collaborate on a project and get that project done in a timely manner. Managers want to see leadership qualities in new hires, that’s why they look for people with past experience managing people. If you have that experience, then all the better for you, but if you don’t you should definitely try to acquire some. Initiative Now is the time! That’s right, no more resting on your laurels, instead get yourself out there and start looking under every nook and cranny in order to find that job that you want. Don’t be passive in your job search, be proactive and call up HR managers or find out everything you can about your prospective company. Problem Solving Be a problem solver.Are you seeing nothing but shady door-to-door sales jobs? Then look somewhere else or just don’t go on those interviews. You know it’s not going to be what they say it is, so why are you wasting your time? Stop immediately and focus on the finding a solution to your problem. Flexibility Be flexible and wear as many hats as you can. Some people will tell you that it’s best to focus on one aspect of your career, but if you are multi-talented why not use that to your advantage? If you have multiple skills you should use them to find a job that suits you. Commitment and Motivation Be committed to your job search and stay motivated. Of course you will get down, who doesn’t, but that doesn’t mean that you have to let those feelings overwhelm you. Your job search may be on going but if you keep a positive attitude and work through the tough times, you will find something that you want. Interpersonal Skills Use that personality. Ask people at social events if they know of anything or ask your friends on Facebook. Don’t be afraid to ask about potential jobs. Sure it’s tough for a lot of people right now but there are still jobs available if you use your personality to find them.
It can be tough to find a job even when the economy is thriving, but during down times it seems almost impossible to find a position that fits. Recessions take their toll on just about every job sector. But, that doesn’t mean you have to be discouraged by the lull in the market. Now is a great time to show your resiliency, improve your skill-set and prove how qualified you are. So how do you begin your job search? Prepare Yourself
Education is key. It’s a perfect time to take additional courses or go for accreditation in your field. Subscribe to your industries newsletter, find out about upcoming projects, look at what firms are hiring, which market segments are experiencing growth, so that you can target your job search appropriately. Connect yourself. Join online groups like Facebook, LinkedIn or Fastpitch.com. Now is the time to make the internet work for you, make yourself the authority in your field online and you will see the job market expand. It’s imperative to keep up with the changing landscape, so do what you can to stay abreast of trends. Reach Out and Connect
Your network is the most valuable asset you have, but it’s only strong when you utilize it. Make a list of business associates, friends, owners, coworkers and anyone else that you’ve ever known or done business with. Get yourself out there and let these people know that you are available and looking for work. You may just be the missing piece that their company has been looking for. Until you have one, networking should be your full-time job. Contact friends, family, old school roommates, vendors or anyone else that might allow you to find a job. Time to be Flexible
Flexibility will help you find a job no matter the economy. However, in a down market, you have to be open to trying different things. Maybe your full-time job will get its start through a small contract position. Some firms are reluctant to hire a full-time position due to fears of failing financially – so getting a contract position could give you an in that you need. Just get your foot in the door and be open to positions that are not related to your work experience. Always be Prepared
Remember, everywhere you go, no matter if it’s dinner with friends, a social gathering or networking event – it could lead to job opportunities. Finding a job is your job now, so you have to do everything in your power to find a job. There are so many opportunities to work with people who will help you find a job. Who knows, maybe the next person you strike up a conversation with will know of an open position. You don’t know, so you should always be prepared to showcase what you can do.
Try to leave a lasting impression with the people you meet. Many people have found a job just by talking to people they meet at parties or through friends. Keep those eyes open.
**I am a member of the Career Collective, a group of resume writers and career coaches. Each month, all members discuss a certain topic. This month, we are talking about Social Media and our careers. Please follow our tweets on Twitter #careercollective. You can also view the other member’s interesting posts at the end of the article.
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Today it seems that everyone from your 10-year-old nephew to your Great Grandmother Mildred has at least a Facebook account filled to the brim with information that you may or may not want them, or other people from divulging – everyone, which includes the same hiring manager you sent your last resume to. Now it’s just much easier for prospective employers to Google your name and find out information about you, your family and your habits. So, what’s the best site and the best methods to keep your personal information private? With the vast resources of personal data so readily available through social networking sites, it is very tempting for recruiters, HR managers and even yourself, to use these methods to screen prospective employees or to just find out information about an old friend. Microsoft recently released a commissioned study that shows 79% of people will look at an applicants’ online profile. Reviewing a candidates social networking site can help companies know more about how those candidates handle themselves, both personally and professionally. It can also provide information that is illegal to ask during interviews. It’s true that in today’s world you have to be online in order to get noticed, but what sites are right for keeping your personal information private, while still giving you a measure of freedom online? The most well known sites such as Facebook, LinkedIn, Twitter and Myspace all have their ups and downs. Myspace has virtually vanished as a peer-to-peer social media information site in favor of it’s traditional focus as being a music house for artist. Facebook has it’s many detractors thanks to gaping security holes and the ability to gleam information quickly and easily, even after that information has been deleted. Twitter doesn’t really carry the same weight as the other sites, it’s good for quick burst of information but you cannot really customize it in order to share professional information. LinkedIn is the site that many professionals think of when they are looking for another job. People post links to jobs, information about their companies and things they are looking for. If you stay diligent and become friends with people in your industry, there is no way that LinkedIn would not benefit you. It also presents an ethical conundrum. What if an HR manager stumbles upon your Facebook page with pictures from a wild party or of your growing baby belly? Would they be more or less inclined to hire you based on what they determine online? According to Microsoft’s study, 84% believe that it is OK to use social media to gather information about a candidate. Do you know what that means? It means you have to stay up on what you have posted online and watch anything that could prevent you from finding that job. Make sure that you pick the right social media site and use it properly. In the right hands social media can be a very powerful thing, but it can also prevent you from gaining what you want.
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Read on for more great Career Collective articles: Make Your Career More Social: Show Up and Engage, @WalterAkana, #careercollective You 2.0: The Brave New World of Social Media and Online Job Searches, @dawnrasmussen #careercollective How to Get a New Job Using Social Media, @DebraWheatman #careercollective Social Media: Choosing, Using, and Confusing, @ErinKennedyCPRW #careercollective How to Use Social Media in Your Job Search, @heatherhuhman #careercollective Updating: A Social Media Strategy For Job Search, @TimsStrategy #careercollective Your Career Needs Social Media – Get Started, @EliteResumes @MartinBuckland #careercollective We Get By With a Little Recs from Our Friends, @chandlee #careercollective Expat Careers & Social Media: Social Media is Potentially 6 Times more Influential than a CV or Resume, @expatcoachmegan #careercollective Social-Media Tools and Resources to Maximize Your Personalized Job Search, @KatCareerGal #careercollective Job Search and Social Media: A Collective Approach, @careersherpa #careercollective How Having Your Own Website Helps You, @keppie_careers #careercollective Social Media: So what’s the point?, @DawnBugni #CareerCollective Tools that change your world, @WorkWithIllness #CareerCollective HOW TO: Meet People IRL via LinkedIn, @AvidCareerist #CareerCollective Effective Web 2.0 Job Search: Top 5 Secrets, @resumeservice #CareerCollective Jumping Into the Social Media Sea @ValueIntoWords #CareerCollective Sink or Swim in Social Media, @KCCareerCoach #CareerCollective Social Media Primer for Job Seekers, @LaurieBerenson #CareerCollective
Face-to-face networking is incredibly important, and if you know your way around, then you have a distinct advantage over much of your competition. You’re making a serious mistake if you do not have a social media presence or if you skip social media sites all together.
If you’ve neglected to create a social media presence, especially on LinkedIn, then you are missing out on an incredible opportunity to find open positions. Targeted, extensive networking is still the number one way to find a job, to achieve this you need to have a complete and up to date profile on several social media sites.
The reason social media is so important is because 83% of employers look to LinkedIn, Facebook and Twitter when looking for new hires. 89% rely exclusively on LinkedIn to fill their empty positions. So if you’re not using social media, then your chances of getting a job are seriously diminished.
Without a solid social media presence on LinkedIn, you make it much harder for HR managers who are looking for you specific skill set to actually find you. Employers will also review your social media sites to examine more information after they have received your resume. So you have to take the necessary steps to stand out and never put a bad face forward. Here are some tips for putting the right social media face first: 1. Think of your online profile as your brand.
Identify your abilities that set you apart from other applicants. You should define the areas where you excel, and always make a solid case for the value that you bring to a prospective employer. 2. Use your online profile to showcase your skill set.
On Facebook and LinkedIn, there is a headline below where you put your name. This is an incredible important part of your branding, you need to put something with keywords HR mangers will instantly gravitate to. Your headline should show a range of what you are capable of doing. 3. Position yourself as the expert in your field.
Include searchable keywords in your social media profile so that HR mangers can see your in depth experience and talents. Employers will often look through social media sites in search of a fit for a specific problem, if you have your expertise highlighted, then you may be the one they’re looking for. This makes it much easier for them to find you. 4. Clear up any discrepancies between your resume and your social media profiles.
Make sure your dates of employment, job titles and other extended details match your resume. HR managers will not contact prospects who have inconsistencies on their resume and social media profile. 5. Join Facebook or LinkedIn groups that are associated with your field.
Who knows, by commenting on a group post or by offering your advanced knowledge, you could attract someone looking for your particular talents. Answering questions in these groups is an excellent way to attract attention to yourself, just make sure you approach groups with the correct mindset, you’re trying to garner the right attention. So make sure you know what you’re talking about.
