Working on your personal brand is more important now than ever before. Executives have typically considered their c-level personal branding as being associated with and representing the company they work for. However, the notion has shifted into marketing yourself as a person rather than as a part of a company. When you work for a company, you still need to brand them as part of your job. The key is to also know when the right time is to work on yourself as well. Not doing so could hurt your long-term executive career prospects. Here are a few ways executive personal branding affects your executive career.
Establish Yourself as an Expert
When you focus on c-level personal branding, you can establish yourself as an expert in a particular industry, rather than for a specific company. Portraying yourself as the go-to executive for many different issues can be very valuable for your career. People need someone to rely on, and if you have the expertise, branding yourself as the person they can rely on can define you in that way.
Learn More About Yourself And Your Goals
Executive personal branding goes beyond writing an effective resume. It’s easy to portray yourself in a different light when you’re representing a company, even when you know it’s not the true you. How you brand yourself could give some insight into your own self, your value, worth and what you’re capable of.
Get Feedback From Peers to Improve Your Brand and Career
One of the best ways to improve c-level personal branding is to always seek feedback from colleagues and peers. You may believe you are taking all the right steps to market yourself appropriately, but you don’t know how you are perceived by others unless you ask someone you trust. Most executives won’t volunteer this information to you, so asking for feedback could open your eyes to some changes you need to make when representing yourself.
Link Your Online Brand With Your Personal Brand
You could be hurting yourself if the person you say you are online doesn’t match the person you are in real life. When you optimize your LinkedIn profile, don’t just write things to make yourself sound good. People will read your LinkedIn profile and have a general perception about you. That perception has to come close to matching in real life, so be sure the two are linked closely and accurately. At Professional Resume Services, we always work with executives wanting to improve their personal brand. We understand the importance of personal branding when it comes to career advancement, job searching and other aspects. Feel free to contact us if you need any tips or advice on branding or any other aspect of your executive career.
Do You Have a Social Media Strategy for Your Executive Job Search?
It’s no longer enough to look for a job through traditional methods such as submitting an application and resume through job listings. Social media has become essential to the C-level job search. For this reason, LinkedIn profile development should become an integral part of your job search process. Why Is LinkedIn Important?
There are a number of reasons why you need to focus on writing a stellar LinkedIn profile to help you obtain a C-level position. LinkedIn profile writing services can help you:
Promise value to a potential employer and advance thought leadership
Reach recruiters and decision makers
Advance your job search with LinkedIn’s unique features
Network with industry leaders who may connect you to your next position
Prove you are who you claim to be
How to Complete LinkedIn Profile Development
Whether you work with an experienced executive LinkedIn profile writer or you choose to attempt this process on your own, it’s essential to know what aspects of your profile require the most attention to be effective.
Optimize Your Profile – Make sure your profile reflects every position you are considering. Be sure as much of your profile is complete as possible. A complete profile is more effective.
Request Recommendations – LinkedIn allows coworkers and former employers to provide recommendations for individuals. While some people automatically provide these when you connect, you may need to ask others.
Increase Your Network Connections – LinkedIn is designed to make networking online easy. Even before you start searching for a job, you should reach out and connect to other individuals in the industry you are considering. You should also connect with past coworkers, friends, family members and anyone else you know.
Look for a Job via LinkedIn – LinkedIn Jobs makes it easier to use this social media site to find your next job. This tool will suggest jobs based on your profile. Therefore, you should follow companies and industries you are interested in and research recruiters in your industry.
Engaging in LinkedIn can be a useful tool in helping you find your next C-level position. However, without the proper LinkedIn profile development, you may impede your efforts, rather than help you obtain the right position. If your profile isn’t well-suited for your job search, employing the help of LinkedIn profile writing services will ensure your profile makes a good first impression and helps you land the job of your dreams. LinkedIn is the top social media site for executive-level positions.
If you need the help of an executive LinkedIn profile writer, contact us. We can help you revise or create your profile so it appeals to recruiters and prospective employers.
With all kinds of action happening online these days, many job seekers decide that the local job fairs are a waste of time. But, really, attending the local job fairs is one of the most effective things you could do if you do it right. Here’s why:
Networking
A job fair is the best chance you have to meet face to face with the people who will evaluate your resume before you submit it. What’s more, you can hand that resume to them and they have a person to remember when they read it. It’s a great opportunity to connect with people who you know are looking for the right candidate to fill a position, because if they didn’t need to hire more people, they wouldn’t be at the job fair. What’s not to like about that?
But you’ll need to treat it as carefully as you would treat an interview:
Do your homework and know something about the companies that will be at the job fair
Dress as you would for an interview, being well-groomed and professional in appearance
Carry a business-like tote or briefcase for all the stuff you’ll collect
Carry a folio of resumes printed out to hand to recruiters
Attend workshops being offered
Be prepared to take notes at workshops and when meeting people so you remember details
Relax and enjoy the event
Hand Out Professional Resumes
A professional resume doesn’t have to be one that’s written by a professional, but it should look like it. Using a template for your resume means your resume will look like everybody else’s and why should anybody remember which one is yours? You have more to offer than a cookie-cutter template of a resume, and it is worth the investment to do it.
You can start by looking at the category of Resume Writing on this blog. There are many other resources, too. The thing to remember is that actually handing a well-written resume to a recruiter at a job fair will impress twice–once when you hand it over in person and again when they read it.
Some industries tolerate a lot more colorful language than others. But even in fields known for cursing, having a foul mouth can cost you big time. Pro football’s Rex Ryan, coach of the Jets, was recently “stunned” that the NFL fined him $100,000 for profanity toward an official. He says he didn’t expect what he thought was a private conversation to result in such a big penalty.
The Things You Say Have An Effect
Probably the language Rex Ryan used was to emphasize what he wanted to say. Then again, maybe he talks like that all the time because he hears it all the time. That old saying, “garbage in, garbage out” definitely comes into play when it comes to our words. So how do we discern when the cost of letting it fly is too high?
Figure out if you have a tendency to use words like the F-bomb without thinking about it. If you don’t realize what your language is like, you already have a problem because your brain isn’t in gear when your mouth is in motion. While it can be argued that an occasional curse word will emphasize a point, that same word littering your sentences is meaningless pollution.
Listen to the way upper level management speaks. If your industry doesn’t condone salty language, your saltiness will keep you from advancing. Swearing around the boss is far more offensive when the boss doesn’t ever swear at work. There might be lots of it tossed around the cubicles, but if management doesn’t do it, then you shouldn’t either.
How do you express frustration or anger to a colleague? A raging rant full of expletives might be a venting mechanism, but it isn’t solving any problems. If all you do is curse the darkness, your contribution is negative. But lighting a candle — working on a solution — shows you have something valuable to offer.
The language we use is part of who we are, but it can give the hearer a negative impression of how you will be in a higher-level position. That false impression is why the language of our lifestyle can ruin a career opportunity. It would be a shame to let it happen to you.
There’s a lot of competition out there when you are looking for a job. Sometimes you might think you need a gimmick, something to get the attention of the employer and make you stand out from the crowd. A recent WSJ article, “In Tough Job Market, Applicants Try Resume Gimmicks” has some doozies. After all, if the average number of applicants for one job opening is well over three hundred, you have to try something to get their attention, right?
One guy tried taping his resume to a pillow. It didn’t ship well, but they were able to figure out his contact information and he made it to the interview, but he did not get the job with the company. Another did impress people with the pizza he sent along with his thank you letter after the interview, but that only lasted three months because that was the only time he really delivered on the job (see what I did there? Rimshot)
Bobby Gormsen is the senior recruiting manager at Etsy, a very creative place to work. He’s seen potholder resumes, embroidered cover letters, and applications in corked bottles.
“I’m sort of immune to this stuff,” said Mr. Gormsen. The candidates “get points for creativity, but it only tells one side of the story. We have a set of hard skills an applicant has to meet”—ranging from years of experience to relevant software languages—in order to be considered. No amount of creativity can compensate if those are missing, he said.
It seems obvious that a gimmick is recognized as an attention-getter that doesn’t promise quality. A well-written resume would. The hard skills and experience history that employers look for are clearly shown on a good resume. Expertly written resumes have skillful use of keywords that get you past the robot search engines and on the desk to be read by a person. They don’t need gimmicks, but they do need to be clear and professional.
Professional Resume Services include a number of A La Carte Services in our offerings. This gives you the flexibility to select the service you need without paying for the service you don’t want. You can be creative in putting together the package that gets you the best resume possible and forget about the gimmicks.
This is the time of year when packages are everywhere. From the shipping packages going past in the delivery trucks to the packages wrapped in fancy paper with a bow on top, you are going to see more of them as the month progresses. But what is a package, really? A package is a promise of good things bundled into a single unit.
There may be one good thing or several good things inside, but you have to open it to find out what that package holds. Sometimes your idea of a “good thing” is different than the giver’s, but the idea of a promise inside the package is one that is universal. Professional Resume Services offers several packages and they all hold a promise inside:
What is the promise in each of these packages? It is the promise of a future made hopeful by effectively showing the best of your past. When a potential employer is able to see the best about a candidate, that employer is more apt to see how they will be a good fit for their enterprise. You or the person you are gifting will not need all these packages, but each holds the same promise and one of them is right for anyone in the workforce.
As the year wraps up and all the packages are opened, the future looks brighter when your packages hold the good things you need.
Your resume is a compilation of your career for the purpose of evaluation. The reader of your resume is looking for indications you will be suitable for a specific opening and that reader uses your resume to determine if an interview should be scheduled. One way to categorize what will be looked for is summed up in two areas: learn and lead. The ability to learn is essential no matter which position you are filling in an organization. From the top executive to the lowest rung of the career ladder, if you aren’t continually seeking to learn how to increase your effectiveness, you are dead weight. This can be shown in a resume through several means:
seminars and classes attended
organizations and volunteer activity
certifications
The ability to lead is really the ability to think and act independently for the good of the group. Some of this ability isn’t going to show in a resume — having the strength of character to avoid gossip, for instance. Still, a resume can show that you have accomplished goals. The positions you have held in any organization, the time spent as a member and the activities you participate in all show leadership by example even when they are not “head” positions. Your references will reveal what kind of person you are, which indicates what kind of worker you probably will be. During an interview, you are assessed in the light of your resume. The impression the resume gave is adjusted to include the face-to-face interaction and the whole package is considered. Will you be able to learn the job? Will you be able to do the job well even when distractions occur? Will you be a positive force in their particular workplace? If your resume hasn’t shown that you might fit, you will probably not be called in for that interview. If your resume hasn’t resulted in being called in for any interviews, maybe it’s time to look at it again. Does it show that you know how to both learn and lead? Is it well written? Professional Resume Services has carefully built a site with many ways to help you develop an excellent resume for distribution. Explore the tips and services and see how your resume can be one that gets you that interview and the opportunity to learn and lead in a new job.
Every so often, uncertain times come to a large part of the economy. It might be a government shut down, severe weather, or a variety of other calamities can happen that affect your job. Even when uncertainty affects a small part of the economy, if it affects your job, then you need to be prepared to navigate unknown waters.
Here are a few basic points to keep in mind:
There will occasionally be uncertain times — look back in history and you can see that financial and political crises happen all the time, all over the world. Even if most of the economy is good, if your job is uncertain, then you have every reason to be concerned enough to do something about it. Job-related stress has symptoms, but it also has resolutions.
It is always a good idea to prepare for uncertain times — work on paying off your debt load even if all you can do is pay a little more than the minimum every month. Put some money in savings every payday, and don’t use it unless it is a last resort. Work out your budget so you have a handle on what you are doing with your money. Talk with your family about how you will get through a crisis; it’s like a fire drill that prepares you for emergencies.
Don’t waste today’s energy on worrying — do something about what stresses you. Take a walk every day instead of eating a donut for breakfast (not that I object to donuts–believe me, I don’t–but a walk is de-stressing where sugary snacks backfire). Look at your worries and work on what you are in control of. If you can’t control the thing that worries you, how will worry help? Answer: it won’t.
Forget about drama and smile at the people in your life — we are in the boat together. It makes the journey so much easier when we treat one another with kindness. The people you work with, the people you live with, and the people you interact with as you go through your day are all on the same ocean, and we all do better when we are smiling.
